[A

LIFESTRAW: WHAT WE STAND FOR

A humanitarian purpose that drives our business Ensuring clean, safe Water Now
Unlocking potential through a simple solution
2

OUR WATER CRISIS

A Fundamental Right in Jeopardy

THE UNITED NATIONS

declared safe drinking water a HUMAN RIGHT, essential to the full enjoyment of life and all other human rights

Yet, ONE IN SIX

still lack safe drinking water
5

Which impacts women, with

200 Million Hours

lost each day collecting water to keep their families healthy
6

even where there is water

it is often not safe to drink
7

THE BODY SHOP AND LIFESTRAW

Unlocking Potential

IMAGINE
a world where:

all kids go to school, men and women are equal, children reclaim their childhood and no one gets sick.

Water Now is the first step.

LIVE
Its about more than clean water, LifeStraw unlocks opportunity

LEARN

PLAY

WO WORK

PARTNERING FOR CHANGE

LIFESTRAW
Proven water filter Deliver tangible social impact Network of NGOS on the ground Simple solution to a complex problem

THE BODY SHOP

Leverage global reach Create turnkey ways to do good Mobilize consumers to take action Raise visibility for water as human right

11

This partnership can help elevate The Body Shops commitment to:
Advancing human rights Supporting women and girls Social and environmental change Keeping communities healthy

There is no power on earth apart from business capable of making the changes we desperately need for the continued survival of the planet.

-Anita Roddick, The Body Shop Founder

12

74% water
WHY this issue matters

of Americans feel access to clean

is important for companies to address

92% of moms want

to buy a product that supports a cause

Many of your employees,

live and work in regions without safe drinking water.
13

WHAT IF
The Body Shop and LifeStraw

unlock the most

fundamental human right:

WATER

Campaign Concept

GIVE WATER
UNLOCK HER POTENTIAL

GIVE WATER
UNLOCK HER POTENTIAL The Body Shops values campaign to empower women to create a ripple effect around the world to provide clean, safe water to those who need it most, so she can help her family and community thrive
This Christmas, The Body Shop partners with LifeStraw to help consumers give a gift that matters:

clean, safe Water Now

16

Possible In-Store Activation: GIVE WATER, UNLOCK HER POTENTIAL

This Christmas, while moms and daughters pamper themselves, The Body Shop invites consumers to GIVE WATER to unlock HER potential
This campaign focuses on moms helping moms ensure their families have safe water wherever they are Together, The Body Shop and LifeStraw set a bold goal to deliver safe Water Now to 100,000 women to help unlock her potential

(Sample donation mechanism) For each special edition holiday gift bag sold ($35 and $55), $5 from the sale of each bag supports the donation of a LifeStraw to a women in need in Asia to provide one year of safe drinking water
For each bag sold or donation made, a Polaroid photo is captured to post on the wall in The Body Shop location I just helped provide safe drinking water to 100,000 women in need

Mechanics of Donation: GIVE WATER, UNLOCK HER POTENTIAL

Message
$5 donation supports clean water for someone in need for one year $3 donation supports clean water for someone in need for 6 months

Donation Mechanism (To be determined by The Body Shop)

Consumer-generated funds included in the bag price: With the purchase of a special holiday gift bag, The Body Shop donates $3 (from $35 bag) or $5 (from the $55 bag). Consumers-generated funds at the point of sale: During select push period, at check-out consumers are asked to add $1, $3 or $5 at point of sale to support safe water now to people in need. The Body Shop match: Agree on a fundraising goal and for every purchase of the holiday gift bag or donation by a consumer during select push period, The Body Shop will match donation.

Assumptions
500 million liter pledge based on global rollout 500 million liters = 28,000 LifeStraw Family units (provide 3 years of clean water per family $630,000 donation amount; estimated contribution by consumers of $475,000

To be determined:
Communication and collateral promotion costs Cost for implementation on the ground and NGO partner to deliver LifeStraws in market Regional beneficiary of the promotion
18

Potential builds for consideration: Offer engagement beyond sale

Contest incentive to donate
Consider asking consumers to enter their contact details to be entered to win a trip to deliver LifeStraws in-person to the country beneficiary at the end of the promotion Consider increased door swings by providing a coupon for a discount on their next The Body Shop purchase to consumers who give

Inspire consumers to take action:

LifeStraw can post a water project on Global Giving to offer a co-branded opportunity to give The Body Shop consumers and employees the chance to learn more about local water projects and get involved

THANK YOU!
Marius de Beer Chief Commercial Officer Office: +41 21 310 73 33 (Switzerland) Mobile: +65 913 724 75 (Singapore) Email: mdb@vestergaard-frandsen.com

20