For MMP Presentation, on Nokia: 3Ps and Control Evaluation.

Ps of Marketing People : All people directly or indirectly involved in the consumption of a service are an important part of the extended marketing mix. Employees, Consumer, Shareholders, Suppliers. Process Procedure, mechanisms and flow of activities by which services are consumed. An efficient service will foster consumer loyalty and confidence in the company. Physical Evidence :Physical Evidence is the element of the service mix which allows the consumer again to make judgments on the organisation. For Consumers most important factors are the services. Thus Nokia strives to provide the best services to its customers and earn customer loyalty. Strategy Review, Evaluation and Control Evaluating Strategies 1. Consistency: Nokia as the market leader in cell phone market; and from the beginning, but now it is no more. Nokia consistent with its objectives to connect people; that is why Nokia always tries to increase the performance to provide the best device in the market. By continuing the objective in connecting people, Nokia needs to expand and, improve the strategic plan depends on the external and internal factors. 2. Consonance: To evaluate the strategic plans and policies, it is needed to set the trends in the market. The externaland internal factors involve the internet connection as Need for customer/user from using cell phones.Internet trends such as the social networking, Facebook, twitter, etc. So the strategic plan that is developed must support the technology in terms of internet connection, for example the innovations in operating system. 3. Feasibility The strategy plan attempted the human, financial and technology resources, and mostly attempted in technology resources, because in this case the internet connection trends. 4. Advantage: There is a perfect competition in the cell phone market. The main competitive advantage is the technology trends that can motivate Nokia to make technological innovations in order to get customer's attention. And the positional advantage, Nokia tends to be self sustaining as the market leader in cell phone market, because Nokia sells products in 3 levels of income, so it is reachable by all the targeted market. Nokias Auditor. External auditor Nokias independent auditor is elected annually by our shareholders at the Annual General Meeting. The Audit Committee of the Board of Directors makes a proposal to the shareholders in respect of the appointment of the

auditor based upon its evaluation of the qualifications and independence of the auditor to be proposed for election or re-election on an annual basis. Internal audit Nokia has an internal audit function that acts as an independent appraisal function by examining and evaluating the adequacy and effectiveness of the companys system of internal control. Internal audit resides administratively within the Chief Financial Officers organisation and reports to the Audit Committee of the Board of Directors. The head of internal audit function has at all times direct access to the Audit Committee, without involvement of the management.

CONCLUSION Basically, Nokia is still the market leader, but now Nokia faces a big challenge.In the 3 target market, Nokia has a lot of tough competition. In the lower classes, Nokiacompete with China cell phone, in the middle class, Nokia compete with Samsung andSony Ericsson, while in the upper class (Smartphone category), Apple, RIM, andGoogle Android become the main competitor Nokia. Nokia has an operating systemthat is outdated compared with competitors in the Smartphone category. This affects thedecrease in sales of Nokia phones. In essence, the image of the Nokia brand has fallen. So it needs a strategy management to maintain its position as market leader of thethree target markets. As a company engaged in the technology, Nokia is consistent withthe long-term goal of the company to connecting people, even in 2015, Nokia will makea full power of being connected. There are 2 core strategy of Nokia, product development and market penetration.In product development, Nokia needs to added value in each product. Nokia also needsto develop products with prices that can be achieved by the low-middle income levelwith a quality that can be compared with the Smartphone, such as C3 cell phone thathas been successes in the market. So Nokia could develop Nokia C-Series. On the penetration of the market, Nokia needs to develop a marketing effort, because the brandimage of Nokia has fallen. For example by making Nokia magazine, or become asponsor in the upcoming movie and a big international event. Expected to focus on strategy, Nokia can be successful in the marketplace, notonly become the market leader in entire market, but the market leader in each respectiveclass of the targeted market