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Andrew is the Aussie bloke living in the U.S.

, Heather is the American gal living in Australia; together they travel the world sharing strategies on how to put your business on Autopilot. Doing business online is no longer about having a website. To get more clients and take care o the ones you have, you!ll need a map. They!ve got it. So sit back and rela", and welcome aboard. This light is bound to Auto#ilot $our %usiness. Andrew McCauley: &n today's podcast we are talking the uture. (hat does )*+, hold or everybody in the online marketing worldMC: Have you picked up our online survival guide yet- .et prepped or the uture o online marketing, by going to www.aybguide.com Andrew McCauley: Hey everybody this is Andrew /c0auley, welcome to podcast number 1+, 1+ to start o the new year. (e are e"cited to be back again or another year, 2 think we are kicking into our third year podcasting this year. And 2 couldn!t have done that without the lovely Heather #orter, hi H3 Heather Porter: That would me, hello and hello everybody, gosh it!s good to have you back with us, we had a couple o weeks o there or the holidays which was much needed or Andrew and 2 because you see we are very obsessive with learning, so it allowed us ) weeks o learn time. Andrew McCauley: 2t did, it did. And did you get away or the holidaysHeather Porter: 4ook not too much or me because 2 am in summer time over here in Sidney and 2 went down to the beaches, has some swim time and took an hour road trip north to the central coast o 5ew South (ales and there!s a beach there called the 0opacabana. So 2 went swimming there which was cool. (hat about youAndrew McCauley: 5ice3 2t!s unny you know, obviously 2 am in the U.S. and it!s winter over here and in act it!s a very nasty winter or most o the U.S., at the moment there!s temperatures recently o minus 1* degrees, minus 1* degrees which is 6ust unreal, minus 1* 0elsius, minus 1* 7ahrenheit, it!s all the same when it gets that cold. And 2 was reading the paper, in %risbane last week or parts o 8ueensland that are getting to almost 1* 0elsius positive. There!s some pretty serious weather conditions going on and some ama9ing photos on the internet too o lighthouses on lakes in /ichigan, 2 think it was, where they are 6ust iced over, they look like this big snow ghost o this lighthouse, and some cra9y photos o what!s going on with the temperatures in the U.S. right now being so cold. %ut 2!m in #alm Springs, no snow here and 2!m happy about that, in act, 2!m in a coastal, not a coastal, 2!m in a resort town and this is a busy time o year because all those people rom the snow want to get the heck out o there so they all come down here to sunny #alm Springs and it!s certainly a much better place than some o those other places up north, but anyway that!s enough about me3 Heather Porter: $ou know what else is cool, we were both doing loads o testing, we were looking at 7acebook ads and di erent engagement concepts online and 2 6ust

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have to say this because 2!m so very proud o it, we o icially launched our :2# 4ounge, haven!t weAndrew McCauley: $eah3 (e!ve got a bunch o people signing up all the time which is really cool. And it!s kept us pretty busy because we are delivering ; videos every week, we are doing a hangout, we are doing a live hangout or people every month so all o their <uestions get answered and we also keep them accountable by giving them a = what!s the word 2 am looking orHeather Porter: Action plan3 Andrew McCauley: Thank you3 Action plan, they get their action plan every week so it!s been good, it!s been un to create that and 2!m in a bit o a membership creation mode right now. Heather Porter: 2 am too3 So it!s been un and i you guys are even interested and want to know more you can 6ust pop on over to ayblounge dot com and you can ind out more, but we have been having a good deal o un creating those videos and getting that going because we are actually giving structure to the lessons, rather = 2 mean, we love doing these podcasts and our other videos and things that we do = but this is our structured plan which is pretty cool. So, you know what- Andrew. 2 have a <uestion or you. Andrew McCauley: 4et me guess. Heather Porter: (hat did you learn in the last week or soAndrew McCauley: 2 actually have done a bunch o learning because as you said at the start, 2!ve been able to stick my head in books and video courses and that sort o stu and we!re very big on watching other people!s in ormation because it!s changing all the time, in act, 2 think we will get into this in a minute, but 6ust looking back on a year ago, what we were o ering to people, and was working well back then, it is not even remotely working right now, and it is 6ust so ascinating to see how much the internet has changed in 6ust +) months and it!s a busy task keeping up with it, 2 tell you. %ut that!s why we are here or, to help you get through that. So, what 2 learned was that .oogle has a new site out, and well it!s not really a new site, it!s 6ust a new part o their site. And it is called .oogle Tips; have you ever heard o .oogle TipsHeather Porter: 5ot until you brought it up to me very recently, 2 had not heard about it. So what!s it all aboutAndrew McCauley: So .oogle Tips is a site you can ind and we!ll put it in the resources, you can do a .oogle search or it. 2t is basically a website that tells you how or some great tips, but how to use all the di erent .oogle products that are out there. So a lot o people 6ust think that .oogle has .oogle the main search engine, they might have .mail, they might have $ouTube and that sort o stu , but they!ve got things like Android, 0hrome, they!ve got .oogle #lus, they!ve got their 0alendars, they!ve got Drive and .oogle Docs and /aps and 5ews and what else they got-,

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Search obviously and $ouTube, so they have a whole range o di erent tools that, they thought, >(ell why don!t we create a really easy and un site that will give you tips on how to use our di erent things; how to use our di erent aspects o each o those tools?. And there are things that you!ve never discovered be ore too and they sort o categori9e it so that i you are on the go, on mobile and that sort o stu , it will give you tips on things to do with .oogle on the go or i you are at the o ice, it gives you tips about what to do at the o ice, so it!s some pretty great thing, 6ust little things like showing you how to play $ouTube videos like a 6ukebo" so you can hear one video a ter the other, i you go to a music video or i you to a series o T: shows, or videos you want to watch you can load them all up and it 6ust tells you how to go and do all that sort o stu . So .oogle tips is un, it!s a little bit o an addiction and you can learn some really cool things there on .oogle Tips. So that!s what 2 learned 6ust be ore the holidays. 5ow what did you learn- (here did you dig your head into and ind outHeather Porter: 2!ll tell you. So be ore that 2 6ust want to get clarity on how did you ind the tips, where do you go- $ou 6ust .oogle >.oogle Tips? rightAndrew McCauley: 2t!s essentially .oogle dot com @ get, the word, gAeAt, orward slash .oogle Tips. Heather Porter: 0ool and you know what 2 always say, when the source itsel releases some trainings and tutorials it!s a good idea to listen. Andrew McCauley: $es, we!ve spoken about this be ore and we!ll speak about it again but you know they!re really hellAbent on creating content and this is 6ust one o their ways to create their own little content about their own products. Heather Porter: There you go3 So, speaking o content, but in a di erent way. So there!s a $% eAcommerce is a big thing, obviously it!s on the rise, as more and more retail companies are going online to sell their products. There!s this great little plugin called (oo0ommerce that (ooThemes has released, a while ago. And it is a ree plugin and it basically hooks up to your (ord#ress site a shopping cart and again it!s ree, how cool is that- So what is really e"citing with this is that not only can any (ord#ress user use it, you don!t have to have (ooThemes on your site, but it now has this incredible library o e"tensions and at this point o me looking at it right now there is ))+ o them. And what they allow you to do, they do each cost but they cost anything rom sort o )* dollars upwards to )**, they allow you to do whatever you could possibly athom or your shopping cart. So, or e"ample, you can have an 2nstagram module where users can take photos o themselves and upload how they are using your product to show in your product page. $ou can have $% it!s pretty cool $% $ou can have very ancy shipping modules with shipping tracking; gosh, you can have let!s see 2!m licking through it right now, 2 talked about the 2nstagram.

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Ah, a loyalty program which 2 love, which is basically where people, i they engage with your site or share your products then they get loyalty points, so i they are on 7acebook and they are talking about you they!ll get loyalty points so the ne"t time they login, they either get a coupon or a discount o rom what they buy rom you ne"t, 6ust as a result o talking about you, there!s an a iliate add on, it!s endless there is ))+ di erent unctionalities you can add on to really very <uite easily, very easily have a shopping cart that!s geared at rewards and loyalty and ease o use or the customer, so 2 am loving it. 2t!s cool. Andrew McCauley: (ow3 4ook 2 don!t know i you know the answer to this, but those people that create those )**Aodd plugins or whatever, whatever they are, widgets; do they all work or (ooThemes, or do you think they are all independent creatorsHeather Porter: %oth, it!s kind o like an app e"change where they go out and they create a plugin like with (ord#ress you have a plugin developers, they do the same thing or this and they get the approval to have it listed on (oo!s site. Andrew McCauley: And they would make money rom the [inaudible], rightHeather Porter: Absolutely, yes. Andrew McCauley: 2 think, you know that!s a great inroads into what we are talking about, 2 think in this podcast is 6ust about what is happening in the world and why it is going so ast. (hy things are moving at such a rapid rate. 2 can!t remember the e"act igure 2 read recently but there!s been more technology advances in +* years than in the previous )*** years combined, something like that, it!s 6ust phenomenal about what is happening in the world and 2 guess this is all part o it, that e"act thing that you 6ust e"plained has a lot to do with it. 2n the old days when /icroso t was running the world o computers and technology, some would argue that they never did, but what whether is Apple or whether is all o those companies way back when, 2%/ and that sort o stu , anything that came out, anything that was new in technology, anything that was a new eature or a new technological breakthrough, all came rom within the walls o those companies so the brainiacs had to work or those companies in order or those great devices to come out but what is happening these days is that they!ve all opened up their backend, .oogle has opened it up, 7acebook, Twitter, Apple, all those guys have opened up basically what is their plat orm to work on and let anybody, doesn!t matter who you are, develop products that work in con6unction with those people!s plat orms and it!s this sort o thing that is driving this rapid change in society right now. And it!s 6ust phenomenal, i there!s a need or something, somebody will build it, so that you can get a result rom it, it 6ust, it blows me away. 2!m watching all these apps, you look at the App Store and there!s millions o apps now, on the, do you think Apple could have developed all those apps- 5ot a chance in heck but it!s 6ust growing so ast, so 2 am going on a bit o a rant but 2 6ust wanted to say that that sort o thing, even companies like (ooThemes are opening up their doors to say, >everyone, come and develop some cool tools or app plat orm and you can make money at the same time? and so does everyone else gets to use these great tools.

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Heather Porter: 2 tell you why 2 love it, because it is coming rom the collaborative approach rather than the competitive nature, so people really are starting to get it online, it is all about conversation and how to work together to achieve more, which is pretty cool. 5ow we have , topics that we are going to cover today, aren!t weAbout kind o what you and 2 are thinking is going to happen in )*+, and what all o you listening should be paying attention to, and 2 guess we should get started with the irst one. Andrew McCauley: $ou know 2 want to listen to these podcasts in this time ne"t year )*+1, )*+1- (ow, 2 want to listen and see how close we were. 2t will be a [inaudible]. Alright let!s get settled, and let!s get started shall weHeather Porter: &kay, so now the irst one that we want to talk about is what is going to be happening or content, content creation, and content marketing. 5ow you know we always talk about how we are huge advocates o content, we have our maga9ine &nline 7ootprint, we have our di erent websites, we do blogging, we have social media, we have this podcast, it is truly all about how to carry that conversation online in multiple plat orms, and this year is absolutely going to be no di erent. 2 anything is even going to be more important to have content. And why is that, AndrewAndrew McCauley: (ell, 2 guess the thing is that, .oogle led the charge early in the piece saying that we only want to have content or people that!s relevant in our search results, so a lot o companies started thinking, >(ell i we want to get good results in search then we need to have good content?, but now as it is evolving, people now are e"pecting companies to have content, they want to know what!s being driven, the new way o doing business, it!s a way to build relationships and showcase what you!ve got, showcase your e"pertise in your ield by delivering content that people want to consume. 5ot 6ust content or the sake o doing content but it!s content that people want, and that they are asking or, and then the companies that do it well will start to see massive shi ts in their clientele. Heather Porter: $es and that also brings up more con usion or what to create and how to moneti9e it as well, because i so many people are 6umping on this bandwagon and putting out content, 2 guess the irst thing is, it!s got to be <uality because straight away people are going to be e"pecting more. %ut then secondly, i there is so much ree content out there, how is a business owner like ourselves supposed to even get money o o it, how are we supposed to charge and what sort o 2 guess the ground rules or the guidelines really in creating content on what you should o er or ree, and what you should sell, do you have any thoughts around thatAndrew McCauley: $es, 2 think what the key is, is that i you want to o er a content that!s ree, that is going to help them solve a problem, it may not help them solve the entire problem but it may give them a orward step, so that they know, >(ell, i these people can solve this much o this problem then they can probably solve the rest o my problem too? and that!s where people are starting, are willing to say, >$ou know, 2 am happy to pay or it?.

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$ou look at books or instance right now, i 2 wanted a book 2 could go onto Ama9on, buy it and it will be delivered here tomorrow. 2 could also go down to the library and look or the book and see i it!s available, i the library has bought it, i they haven!t bought 2 can wait or them to buy it, but in this day and age o instant grati ication, people want answers right then and there and i you can solve them a problem with your ree content and you have something to o er that is instantly available or them as soon as they are ready then 2 think you are going to be on a good winner there. Heather Porter: And with that 2 actually would like to bring up <uickly ) case studies that 2 am really liking how they are doing things online, and there are ) ladies, one o them is named Sandy Brakowski, she!s one o the 7orbes top social in luencers and the other one is /arie 7orleo. 5ow both o them have an online T: show where they do sort o a 1Aminute video every week and then they both also have an online in o product or membership program that they sell people into, and what both do really well is the ree content or the T: and the blog post and all that, they are educating big picture so they are de initely like you are saying they are helping with the problem but it is a bigger picture problem and then the tutorials and the real 6uicy in ormation, the howAtos and the in depth training is what happens in their programs which you actually have to buy to be a part o . So, and ) things with that, the ree in ormation you don!t get direct access to them and the paid content you do because now you are suddenly in their area, you can get actual customi9ation to your <uestions so 2 think it!s something to keep in mind on why they are doing so well is that they are using their ree content to build a list, to build a conversation, to build a brand and a ollowing because they are still teaching but or the real in depth howAtos they are asking or money or that. Andrew McCauley: $es. 2 you have $% 2 will change the angle a little bit, right now. As ar as content goes, content on demand we all are used to having our T: there, we turn the T: on and we got in ormation rom our T: sets but even that is changing, some o these big T: stations are getting <uite worried about what is happening right now, because you got sites like 5et li", you got Ama9on, you got iTunes T:, that are all producing shows 6ust or those channels, 6ust like 5et li" have got their own shows, Ama9on have got their own shows, people are producing T: shows 6ust or Ama9on alone and this is all about content on demand. #eople want it when they want it and 2 think these T: stations are o ering a lot o ree content and were the captains o the industry are starting to be pretty seriously worried right now. $ou even noticed this the other day, that $ouTube have now their own subscription service coming into it, so i you haven!t seen it yet, it!s coming where you can subscribe to certain channels on $ouTube and pay or content that is delivered on $ouTube as well now. Heather Porter: $es, it is ama9ing and again we are back to the whole collaboration thing when these plat orms are opening it up to the users o the plat orm to do 6oint partnership where both are moneti9ing and it!s ama9ing, anyone, anyone o you could be a publisher this year, in )*+, in whatever way, shape, or orm you want it to be with content.

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Andrew McCauley: Absolutely, de initely3 So 2 think that!s what happening with content this year, it!s certainly the bu99word o )*+,, you!ll be sick o it by April 2 am guessing, but get used to it because it is not going to go anywhere, it!s 6ust all about content. 5ow the trick is how do you stand your content out rom others- So that!s all about being a bit creative. Heather Porter: And we!ll go through that in uture podcasts, where we have come across some great tools and some ways o standing out, even some ree tools as well that we will share with you in upcoming episodes. Andrew McCauley: 4et!s talk about social plat orms. Social plat orms, what is happening with social plat orms in )*+,, are they a ad- 2s it going away, inallyHeather Porter: 5o way3 Andrew McCauley: (hat do you think is happening with social plat orms this yearHeather Porter: 2 think the ) big themes 2 am noticing and 2 know you are too is that more than ever people are having to pay to get their posts seen. And then the second one is that it!s de initely, it!s not so much about going on your laptop or desktop and going to 7acebook dot com as it is now using apps. So social is all about apps and also kind o a new way o how to get seen in social, so let!s talk about what 2 irst said about paying to get seen, what!s the deal with that oneAndrew McCauley: (ell, when 7acebook irst came straight out, 6ust over the 0hristmas break or 6ust be ore and said, >2 you!ve got a page and you want people to be seen it is not going to be a ree ride anymore?, it!s going to be dependent on i you can spend money on ads and letting people see that. And we are not 6ust talking ads to sell stu , it is even paying to see your content. So now we are going into this reverse thing where we need to be paying to show people that content and that!s how this monopoly o 7acebook is going to be making their money through this year, although 2 6ust, 2 am starting to see some signs o it wearing thin on people. 2 think it!s well documented that the younger age group the +1 to );AyearAolds are starting to ditch 7acebook pretty <uickly, they are sick o it and it will only be a matter o time be ore the rest o us oldies catch on, but 2 6ust think once these things start happening and once a particular segment o the population starts leaving things, it!s a sign that the other parts o the segment could happen, could ollow suit too, and change plat orms. And as you said it!s not 6ust 7acebook that is social media, there!s not only the big C either, you usually talk about 4inked2n, $ouTube, Twitter, 7acebook, .oogle #lus, and #interest as the big C social plat orms, but there is so many bits o small players coming in that are social plat orms in their own right too. $ou know, Snapchat, 2nstagram, photo sharing sites, all that sort o stu that it!s happening that people are still connecting with each other; 2 think or a site to grow pretty <uickly it!s got to have some sort o social interaction and that!s what these big ones are capitali9ing on. Heather Porter: There, you 6ust brought up Snapchat which is an app that people are using mostly teens or younger demographic and they had a bad rep or se"ting

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which is where you are sending dirty photos back and orth, but look what is interesting about this, is that 7acebook tried to buy them or ; billion dollars, yes billion dollars this year and they $% because they are understanding the act that the younger demographics or the younger generation is not grabbing onto them as much and they!re trying to work out where to go ne"t and they are thinking, >This is where we need to be?, and that!s why they have 2nstagram on board so really these apps when 2 was saying people don!t go to the dot coms anymore, it!s because we are mobile and we!ll talk about that in a second, but it really is about how do you engage with somebody in that mobile device when you are kicking back on your couch and you are on your Smartphone or you are in bed and reading on your i#ad, you know, you want ease o conversation and communication rom those little apps and those devices more than sitting down at your desktop, and you know, it!s interesting. Andrew McCauley: $ou know another thing and we haven!t really spoken about this but the ability to deliver messages on your mobile device, like what 2 call, 2!ve gone blank, the pop up messages that you get on your phone. Heather Porter: #ush noti ications. Andrew McCauley: Thank you3 #ush noti ications, 2!m new to this industry, please orgive me. #ush noti ications, they are the thing that, there is no spam bo" or push noti ications, 2 mean you can hide push noti ications, you can turn them o but a lot o people don!t, by de ault they are on, and those messages are coming straight to the consumer, have a look right now as you are listening to this podcast you are probably listening to it on your phone and i you are not then 2 am guessing your phone is within , eet o you right this minute. And people are getting messages that are getting through to people because it is on their phone, they look at it, they have to open their phone or scroll it o to get rid o it, so much more than the emails these days so 2 think the social plat orms that are having interactions with people via these messages is going to be pretty big as well. Heather Porter: $es, so 2 guess what should somebody be looking out or in )*+,(e are not saying to leave 7acebook in any means, but what we are saying is to keep an eye out or the apps, or what di erent generations are using, or what your market is using, really listen to where they are hanging out and learn them, understand where they want in ormation. 2 you are promoting to teenagers you are going to be wanting to be use Snapchat and you are going to be wanting to use 2nstagram and some o those apps, but i you are promoting still to pro essionals you still want to know 4inked2n, so it!s so important to have the knowledge o how to use social media and where to be hanging out in )*+,. Andrew McCauley: $eah, one more <uick one that 2 actually want to add, this social plat orm doesn!t have to be 6ust people sharing photos o what they had or lunch, you and 2 have got a riend who plays 0andy 0rush, 2!ll admit, 2!ve played 0andy 0rush a couple o times. Heather Porter: 2 am not even going to go there; 2 don!t want to get addicted. Andrew McCauley: %ut 0andy 0rush to me is 6ust a game, it!s 6ust like okay great there is options and this is not 6ust 0andy 0rush, it is all o these games, there is an

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option that connects with your 7acebook riends and i you do that, i you connect with your 7acebook riends you can get some more lives or you get some more gold or whatever it is, whatever game, whatever they decide to give you or connecting. %ut 2 was talking to this riend o ours recently about 0andy 0rush and she said, >2t is not 6ust a game, it is a community, 2 like the community aspect o it?, and 2!m like, what are you talking about- %ecause 2 don!t connect games to 7acebook, 2 don!t want people on 7acebook knowing that 2 am playing games, because 2 don!t play games, right- %ut she says, >The community aspect, it really means 2 can connect with other people, 2 can ask them to 6oin me on 0andy 0rush or whatever it is, so 2 get these e"tra lives, but then 2 can challenge them to games and we!ve got competitions going between us, so it gives us that bonding?, and (ords with 7riends does e"actly the same sort o thing. 2 spoke with another riend this morning and 2 said, >Hey have you spoken to a mutual riend o ours who lives on the other side o the world to him? and he said, >5o but we are playing (ord with 7riends so 2 always know that she is around every day because she is always playing (ords with 7riends with me?; so games are a big way to create social plat orms these days too, so it is all changing how we communicate, it!s 6ust ascinating. Heather Porter: 2t is and 2 like that you said that. &kay, good old 0andy 0rush. So now let!s talk about mobile, so we!ve been saying this or <uite a while and we!ve 6ust been talking about already about the act o having $% you have your device ne"t to you $% what!s going to happen in )*+, with mobile devices and what should be all looking out orAndrew McCauley: $es well my mobile device is an i#ad. The i#ad market is dropping, there!s so many other tablets and that sort o stu coming on board, they are getting aster, they are getting smarter. 2 think this year we are going to see a lot o .oogle .lasses or variations o .oogle .lasses; and what is .oogle .lasses- 2t is almost putting i#ad on your retina so you don!t even have to hold the thing anymore you can 6ust look at it through your glasses, you can blink and take photos, you can get directions while you are looking through these glasses as i nothing is going on. (earable technology is 6ust going to be big, people want their hands, they can!t hold their phone all the time, they can!t hold their i#ad so how else can you wear technology that you don!t have to hold so you can still do ;** things at once and play 0andy 0rush. Heather Porter: $es e"actly, 2 heard an interesting <uote or saying a while back about Hollywood and how Hollywood actually creates or opens up our imaginations to what is possible with their movies and i you look at movies in the past, generally they!ll be coming true in the uture and 2 am 6ust thinking back to the +DE*!s with Fobocop and all these cra9y movies where people are wearing those watches and they are looking through their glasses and doing things with their eyes and stu and it is all kind o happening, isn!t itAndrew McCauley: All is happening, that!s e"actly right, watches is another thing that is being talked about but 2 don!t think they!ve mastered the watch yet but that is another thing that it!s going to be on your wrist that you can do more than 6ust tell the time. So mobile is changing, 2 think the mobile revolution is well and truly here,

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it!s taking over, there is more mobile devices accessing the internet than there are desktop applications, that!s what 2 am trying to say. Heather Porter: And to prove that point in this last year in )*+;, there have been apps generated or created to actually edit video and photos directly rom your smartphone or mobile device, more than ever so we are talking like #ic#lay#ost, 2nsta8uote, what you were 6ust telling me about one that you used this allAndrew McCauley: A new thing that 6ust came out called 7lippergram, it is one o the top ree apps on the App Store right now 2 believe, 7lippergram, so 2 used it the other day 2 was doing a blog post on it mysel and having a play with it and in under a minute, it took me less than a minute to create a ;*Asecond video o all my photos that 2 had on my phone or 2 could have dragged my eed to 2nstagram or 7acebook, put them into this app and put some music o my choice, it doesn!t matter what music, or 2 could have used their music, and created a ;*Asecond video that uploaded, 2 was able to share it with my riends and my amily, whoever 2 wanted to share it with, 2 could put it on $ouTube, 7acebook , 2nstagram as well, it!s a video o all my photos that 2 wanted to put in this video. Under a minute3 Heather Porter: That!s cool. 2t!s ama9ing and now with the camera <uality that are coming out on our phones 2 mean it!s incredible <uality, you do your videos, you can do, like you were saying, your photos, and you can do all these creative things and you don!t even need to be a pro essional, you can 6ust click and drag and with a lot these apps too you were saying, you could put music on, you could go to you music library and you can choose a song and put it to play on top, like it is click, click, click then you have something incredible. Andrew McCauley: $es, i you are a business owner, have a thing about this or a minute, you are a business owner, you go and take +* photos every week o your business, one week you may take a photo o all your stu , okay what is your avorite song or what is the current hit song right out now, no, 2!m not going to talk about copyright in ringements with music and all that sort o stu but 2 am 6ust going to say you can choose a song, you can put a video together o your business, bang, bang, bang, there!s a video, put it on the web, and there is some content or you or the day. Then you go out and the ne"t day or the ne"t week and you might 6ust take some photos o your newest product in di erent shapes and orms, take a ew photos, put some music over the top, bang, there!s your product. $ou were paying a thousand dollars at least or somebody only C months ago, only a year ago to come out and take photos o your products, put it together, create a video collage o it, put some music over the top, edit it, ilm it and then upload it, you were paying at least +*** dollars or people to do that sort o stu , now you have the ability to 6ust go out in the backyard, take the photos, put it together and is done and done within minutes. Heather Porter: And per ect or social media use, or sales pages you still want something pro but this is per ect content to have engagement across all these social plat orms. So 2 think, what 2!d say is i you haven!t been to the App Store lately, 2 would go and pop on in there rom your phone and your device and see what the most popular apps are and go into the business categories and start to embrace what

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you can actually do rom your mobile device because it is incredible, it is truly incredible what you can do. Andrew McCauley: 2t really is, and it is mindAboggling, mindAboggling. Anyway, so what else is there, 2 know we!ve gone through a bit o time already but is there anything else we want to talk about what we think it!s going to happen in )A*A+A,Heather Porter: There is the + more, the big one which can make some people go, what!s that- And some people already love, and it is the 0loud. Andrew McCauley: (e are not talking U.S. weather here, rightHeather Porter: 5o. Andrew McCauley: $es the 0loud is going to be huge, the 0loud, 6ust or people who still don!t get what the 0loud is, essentially it!s a whole bunch o computer servers that live outside o your little computer or your device, your i#hone, your Android. And basically what it does is, it stores the in ormation that you!d ordinarily store in your computer. So when you create a document and you save it to your older, or your /y Documents, or your desktop, but now but instead o saving it to there, you save it to a ile that sits on one o these big servers arms in the middle o G you don!t even know where, but still has its own little code, it is still secure, it!s still holding to you and this means that your computer, you don!t have to go and buy a computer anymore that has 1** mega million giga tera FA/ or all that sort o stu anymore because all o your data storage area lives somewhere else. 2 didn!t mean FA/, 2 actually meant 6ust storage but all your data lives somewhere else so you don!t have to have all this e"tra memory. So this is why i#ads and phones and all that sort o stu can be so much smaller, it!s because all the data that you!re accessing is all via the net, it lives on the net, it doesn!t live inside the hard components o your phone, so why is that going to be big this year, you think, HHeather Porter: 2t 6ust is easy because we are all going into $% many o us we are 6et setting and traveling more, there is li estyles entrepreneurs everywhere and what it means is that you really can be mobile, you have all your iles stored in the 0loud or on this one space and you can tap into that rom whenever you are in the world and whatever device that you are using and 2 am 6ust going to give you a real simple e"ample and Andrew 2 want you to talk about the other technology that is coming out too; but 2 was sitting in my bed the other day reading a book on my Bindle, you know, another app, 2 was reading my book and my cat came up and 2 thought how cute and 2 took a little photo o him rom my i#ad and then later that day 2 was out and about on my i#hone and the photo was in my library on my i#hone so it synced up into the 0loud rom one device to the other device so no matter where 2 was taking photos or videos 2 could access it rom everywhere, it was literally in an instant. And that!s 6ust the simplest orm o how this whole thing works. %ut, what!s the other cool ama9ing thing that is coming out right nowAndrew McCauley: (ell this one has been out or a little while, (hispersync, they call it (hispersync technology and 2 think that Ama9on are the creators o this, but

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(hispersync technology is awesome, you are reading your book on your i#ad and let!s say it is a ;**Apage book and you get up to page CH on your i#ad, you close it down, the ne"t day you are out at the park and you think, >(ell 2 am going to sit under a tree, 2 wish 2 had my book with me, damn 2 haven!t got my i#ad but 2 do have my i#hone? so put your i#hone app, you open up your Bindle device and it automatically knows where you are up to on your other device so guess what you are up to page 1;, let!s start there, and it opens up at page 1;, you can read up to page +** and then you have enough then you go back to work, and you think you have some time and you read on your desktop, you open up your Bindle device on your desktop and bang you are reading rom page +**, it already knows where you are, you don!t need to mark it, you don!t need to write it down, you don!t need to bookmark it, it automatically syncs it together with all your devices. 5ow what they!ve 6ust come out with recently is that they!re able to do this with voice audio too, so audio books that you listen to, you might listen to an audio book, spoken word audio books and there are a lot o those sites, they!ve got $% you can listen to whatever is you are listening to, get to a certain stage and then pick it up rom another device as well and e"actly where you le t o . So imagine what is going to happen when we start thinking, >(ow, all their devices are going to start to be synced so that you!ll never lose a place again?. All o these devices are almost one device in itsel , in each other, and you will be able to connect to each device and know e"actly where you were rom the other device. Heather Porter: 2t 6ust means that how easy is it going to be to absorb content on demand wherever we want it. 2 mean, these plat orms are actually being developed to support point number + which is content, when we are developing and becoming publishers we already are getting supported and backed by all these ama9ing technology to have people engage with us anywhere in the world, any time rom any device. Andrew McCauley: $es, absolutely, it is cra9y and we are not going to talk about drones this year. Heather Porter: 5ot yet, no. $es 2 saw that too on Ama9on, it was kind o creepy. Andrew McCauley: (e are talking about drones, Ama9on drones. 2 don!t think that will happen this year; we!ll save that or ne"t year podcast in Ianuary. That!s what!s happening, that!s what we think is going to happen this year, a lot o it has already started to happen, it!s 6ust going to be a lot more involved so that!s what 2 think H, and that!s what 2 am thinking too. Heather Porter: (ell there you go3 $es, so, guys the year ahead is pretty e"citing or us, what does it mean or us, 2 think we are going to continue with this show and are happy or all o you and grate ul or you listening to us and we are going to continue with our maga9ine &nline 7ootprint, because again we are talking about Ama9on and using these market places and content, we are 6ust going to keep looking at the apps that work well in our business and share that in ormation with you and it!s an e"citing year ahead and wow, here we go.

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Andrew McCauley: 2 am going to stick my 7lippergram little video that 2 created on the page, on the resource guide on our site, so where can they go and see thatHeather Porter: $ou can pop on over to Auto#ilot$our%usiness dot com @podcast and you are going to be looking or episode number 1+ and you can check it out in there, check out this cool little sample and also we have a really cool little, 2 guess what we call the online survival guide because it is a great starting point or all the stu that we!ve talked about, what are you supposed to do as a business owner to actually survive and thrive online, i you are interested, look we would love you to come on over and check us out at the aybguide dot com Andrew McCauley: Aybguide dot com, and now you mentioned our new membership site, do you want to give them a <uick plug or thatHeather Porter: &h yeah and there is the ayblounge dot com, should you want to know more, ayblounge dot com, and that!s as we were talking about earlier about content where we are giving a lot o ree content to you guys via this, and other ways. The lounge is where we do the breakdown o the tutorials, and the plans, and the action plans, and you get access to us as well through live chats, so that!s what that is all about. Andrew McCauley: 0ome on over to the lounge, we would love to see you there. Hey H we have to wrap it up, thank you very much. Heather Porter: Thanks Andrew, thanks guys again or your support and listening. And we are looking orward to an e"citing year ahead. Andrew McCauley: Take care everybody, talk to you later, bye, bye. MC: /ake sure to grab out ree business automation guide now and get access to other special bonuses, head on over to aybpodcast dot com All passengers and cabin crew should now be seated, please keep your seatbelt securely astened. 4adies and gentlemen, this is the irst o icer speaking. &n behal o your captains Andrew /c0auley and Heather #orter, we would like to thank you or taking the 6ourney with us to Auto#ilot $our %usiness. $ou are now closer to putting your own business on Auto#ilot using the internet. & course i you would like to rack up some re<uent lyer points, visit our website www.Auto#ilot$our%usiness.com or check us out on 7acebook at 7acebook.com@Auto#ilot$our%usiness. These re<uent lyer points are totally useless but the in ormation is gold. Until we ly again, happy travels3

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