BUSINESS PLAN

For

ALIF ELECTRICALS
(Wholesale store)
Submitted by

MD KASHIF HUSSAIN
ROLL NO. 1203010349 MBA. IV SEM

Submitted to

Ms. Kavita Meena

(Assistant Prof)

DEPARTMENT
OF

MANAGEMENT AND COMMERCE

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Table of Contents

1. Executive Summary_ _ _ _ _ _ _ _ _ _ _ _ _ _ 2. Business concept _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 3. Products and Services _ _ _ _ _ _ _ _ _ _ _ _ _ 4. Market research and analysis_ _ _ _ _ _ _ _ _ _ _ 5. Market Plan _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 6. Business operations _ _ _ _ _ _ _ _ _ _ _ _ _ _ 7. Entrepreneurial team _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 8. Financial documentation _ _ _ _ _ _ _ _ _ _ _ _ _ _

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1. Executive Summary
Definition of the business:
Choudhary fashion wear is a new apparel store that caters to the western and cultural wear in india and our locality 1st, Texas. As our name suggests our focus is to provide western and cultural wear apparel and accessories, and position ourselves as the top retail store servicing this particular market. We are the first and only western and cultural wear owned western and cultural apparel store in the Bhagalpur city. Our intentions are to obtain more market share and become a central hub of shopping activity for the locality of Bhagalpur as well as india population as well others who enjoy wearing such dresses. Choudhary fashion wear will be located at suja ganj bhagalpur,. Choudhary fashion wear has centralized itself directly in position to the residential location and social activities of our target market. We believe that this is critical to our initial success and long-term growth.

Objectives:
To create a shopping environment that caters to the apparel needs of rural and urban society. To earn more market share and become the number one western and cultural wear apparel store in market, and achieve name recognition in the local. To receive a sufficient % profit margin within the first year. To promote local production To make available desired product by understanding the flexible need of the customer. To provide door step delivery in the interior area by creating huge retail market channel . To book order of product through the phone for the easy buying the product.

Keys to success:

Sell a broad range of products. Provide for the satisfaction of centprecent of our customers. Be an active for continuous market analysis and research. Encourage customer input. Cool behave with customer

Carry an assortment of sizes to fit for their body. Provide customers an good solution Advertise and promote in areas that our target customer base will learn about our store. Adjust our inventory levels accordingly.

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 Company summary:
Choudhary fashion wear is organized by it self no partnership. We will be located at sujaganj Bhagalpur then after throughout the country, The hours of operation will be Monday - Tuesday 10 a.m. - 6 p.m., Wednesday - Saturday 10 a.m. - 8 p.m., and Sunday 12 p.m. - 6 p.m. There will be extended special hours designated during The Houston Livestock Show & Rodeo season and during the Christmas holiday shopping season. All merchandise will be purchased according to the company's mission and customer focus of outfitting all sizes including women's plus sizes and men's big and tall.

Company Ownership
Mahogany Western Wear is organized by Md Kashif Hussain . For the administrative and managerial duties we have selected skilful employee for the smooth running. There is also silent partner.

Start-up Summary
Choudhary fashion wear incorporation costs are listed below. The company will start with three months inventory on hand for apparel and accessories as this is the main revenue generator. The majority of the company's assets will reside in inventory. The opening days cash on hand balance will be Rs 50000 Successful operation and building a loyal customer base will allow Choudhary fashion wear to be self sufficient and profitable in year two

Products and services:

Choudhary fashion wear will carry nationally recognized western and cultrul wear brands (see list below). Our selection will range from the basics of Wrangler to the trendy western style of Western Ethics. We will be purchasing through sales representatives and manufacturers in a variety of sizes, colors and style to fit our target market base. The greatest percentage of merchandise will be in apparel, followed by accessories, hats, and gifts. Management will on customer feedback, suggestions, and sales reports to introduce or eliminate certain brands, styles and sizes.

Product Description
Choudhary fashion wear will provide a selection of brands that fall within our mission statement. Our goal is to carry a selection of labels from the hardcore western wear to the more sophisticated styles. Some of the labels we will carry are listed below.

Shirt T Shirt

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Trouser Belts Pants Sport Sarees Salwar Top Jins Skirts & Dress Lawman Jeans Rocky Mountains

Competitive Comparison

The 'Mahogany Shopper Card' will entitle customers to a 8% discount after ten purchases. We will offer clothing to fit plus-size women and big and tall men. We will create a sense of culture and bonding with the community by offering products that combine both the African-American and cowboy cultures. Our location is central to our target customer base. We will maintain a detailed record on each customer, logging addresses, their purchases, size, and brand for customer follow-up and in-house promotional purposes.

Financial summary or Start-up summary:

Start-up costs will be financed through a combination of owner investment and shortterm borrowing from other sources. The start-up chart shows the distribution of financing. Other miscellaneous expenses include: Marketing/advertising consultancy fees for assistance in designing our grand-opening ads and brochures. Legal fees for corporate organization filings. Retail merchandising/designing fees for store layout and minor renovations.

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Strart-up
total amount 500000(in rupee)

11% 6%
Expences Assets Investment Borrowngs

37% 46%

Start-up summary of Choudhary fashion wear

2. Business concept
Purpose of business and major objectives:
Provide different variety on the demand of customer. Providing a cloth merchandise of different companies at one wallet. Providing a fast service and implementation of technology in payment system as well as in operations of the business. Providing street vendor..

Choudhary hashion wear is committed to provide/facilitate a high quality products and services with displaying sustainable values.

Business competencies:
Choudhary fashion wear incorporated as a monopoly in the business where market placed. There is an absence of competitors in the same business at that place, whereas few small operators runs. Apart from these there will be the monopoly in wholesale business at that location till the business starts.

Nature of business:
Choudhary fashion wear should have the commodity/product based business.

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Choudhary fashion wear provide all related services which includes the fashion shop. Business is related to wholesale and retail business which is placed in distribution channel.

Technological profile of Choudhary fashion wear:

Online booking system. Online catalogues. Computerised billing system. CCTV surveillance. Fully air-conditioned.

3. Product or services
Nature and function of products & services: All type of electrical
home appliances, electrical support modules, home decor lighting collections etc. Branded and semi-branded and locally manufactured supporting electrical accessories shall be provided at Alif Electricals. On-demand services also facilitate by Alif Electricals. SR.NO. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Products Incandescent Halogen light bulbs LED light bulbs (all types) Lamp holders Adapters and miscellaneous Capacitors Fans (ceiling, table, wall) Geysers and heaters XPRO switch gear Cables & wires REO switches Lamps (wall, ceiling, door, gate) Door bells Functional wall light (ULTIMA) Clear Milky Prismatic Metronomes lamps Fluorescent lamps (TORNADO) in all watt HID lamps LED lamps & tubes (dimmable & non-dimmable) Switches & sockets

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20 21 22 23 24 25 26 27 28 29 30

MCB (in all range) Junction boxes Motor starters Plates (all types) Fan regulators & dimmers Support modules Hospitality range Ventilating fans Air circulators Flush metal/plastic GI boxes All supporting home appliances

SR.NO. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19

COMPANIES Anchor Phillips Roma Havells Crompton greaves Bajaj Khaitan Usha Crabtree Osram Ramco Panasonic Polycap Surya EL sine Myko Ajantah Kalingar Delton

SR.NO. 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38

COMPANIES Keiyip Vinayak Tengen Indo Asian Krant Salzer Glosta S.B electrical Elac Kenstar Legrand Neo Racold geyser CREE Acriche Gears SEECOL Amtex Liang Jiu

Proprietary interests:
Registered license for showroom from district DIC unit, as per the state wholesale law. Products proprietary interests are as per the different companys registered trade mark or brand which is protected by company law.

4. Market research & Analysis

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Customer profile & consumer behaviour:

We expect sales to increase steadily as consumers find that they can purchase a variety of quality items at bargain prices. We intend to tap into the wholesale market with pricing that will encourage quantity buying, and our pricing will attract consumers on fixed budgets.

Our target market is the middle & high income portion of the Mumbra and Shil Phata community. This includes builders, contractors, interior decorators, electricians and small electrical shop owners many of whom are price conscious and looking to find a value for their money and seeking a good quality at lower range/margin.

Market analysis pie

COMMON CONSUMERS, 8%

[CATEGORY NAME], [VALUE] ELECTRICIANS, 22%

RETAILERS, 20%

BUILDERS, 17%

Market analysis for Alif Electricals

Market scenario & trends:

The market analysis pie chart shows potential customers and the Alif Electricals target markets. The Alif Electricals wholesale Store intends to provide affordable shopping alternatives to contractors, builders, and electricians and also a small retailers they tend to be on strict/small budgets. Mumbra & Shil Phata makes up the largest market segment. We expect this market to grow at the rate of 10% per year. This market constitutes the general public who are looking for affordable merchandise at bargain prices.

Market segmentation:
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We focus on the price conscious consumer who is looking for certainty as well as quality. Both the Mumbra and the Shil Phata will be marketed to as they are isolated customers which do most of their purchasing in the Thane & Mumbai area. If Alif Electricals can attract and keep these consumers the word will continue to spread about what our store has to offer.

Competitor profile:
Consumers demand quality customer service, fair pricing, and a convenient location. Competition is very low with customer service and location key components. The selection of merchandise a store provides is also very important.

Competitive Edge:
Our location is a very important competitive edge. Alif Electricals located between the Mumbra and Shil Phata and near to the Virani petrol pump which has a high appeal to many different kinds of customers. There is a good mix of high and low end shops with several quality restaurants nearby. With easy access from both sides of areas not only for Mumbras residents, but for customers commuting from Shil Phata and the outlying areas. Another competitive edge we will have over our competition is the large variety of electronic merchandise we will carry. With the sources we are working with it will be possible to carry many name brand items at a discount price. Add a staff committed to providing great customer service and the Alif Electricals wholesale Store will be an attractive stop for the customers.

Competitors profile: there is three competitors of Alif Electricals named as,

Light House, Raju Electricals and Star Light. They are the big retailers not the whole sellers but they have an established business and they acquire market also. The details of the competitors are given below;

Profile Estimatedturnover (2014) Location Business type Business age Ownership

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Light House 20,00,000 Tanwar Nagar Retail shop 10 year Individual

Raju Electricals 15,00,000 Tanwar Nagar Retail shop 11 year Partnership

Star Lights 12,00,000 Munbra Rly Line Retail shop 7 year Individual

Expected earnings Source of finance

8,00,000 Self + borrowings

6,00,000 Self + borrowings

4,80,000 Self

Distribution channels: Alif Electricals going to acquire/purchase products

and appliances from different sources like directly from companies, different dealers and regional distributers. The distribution channel is given below;

COMPANY Pr od uc t ac qu isi ti ALIF ELECTRICALS on

AGENT OR DEALERS

REGIONAL DISTRIBUTOR

Product distribution

Small Retailers

Small Shops

General Customers

Distribution channel of Alif Electricals

5. Market plan
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 Marketing strategy:
The Alif Electricals wholesale Store will benchmark our objectives for sales promotion and mass selling. We are focusing our marketing effort on the community of customers that want a store which has an interesting variety of electrical merchandise at bargain prices. We will implement a strategy that treats these customers as a community. This means our marketing resources will be centredonboth sales promotions (events, displays) and personal sales (customer service, friendly atmosphere). We will stay within our marketing budget. Marketing promotions will be consistent with the Mission Statement.

Product & service:

Products which is going to sell by Alif Electricals will be the same but pricing should be lower than the competitors. Verity of products should be provided in single span of store. Services which is going to provide by Alif Electricals is newly introduced such as; credit facility, home delivery, call-on maintenance, electrical assistance, online ordering, online catalogue, etc.

Prices:
Most of the products of Alif Electricals are tagged or priced by the companies and they sell their products to the dealer/wholesalers at a discount rate, on which wholesalers make profit towards the business. Normally, companies sell the products at the discount rate of 60% to 50% on MRP but the competitors sells products at a higher margin, and they give only 25 to 35% discount on MRP. Whereas the Alif Electricals sell their products at the rate of 35% to 45% discount on MRP. Services will also provide at the reasonable prices.

Promotional strategy: Alif Electricals plans to invest lesser amount on

promotional strategies, because of low competition in the same business, but they have some low budget plans to promote our business in ashorter time are as follows; Through print media like, local newspaper and local magazines. Card catalogue distribution at the selective places. Through banners and hoardings on roadside, and on railway stations and on bus stops.

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Distribution of pamphlets to the general public. Short advertisement in a local theatre for a shorter period. Personal meetings.

6. Business operations
Facilities location, size, layout & capacity:
Computerised billing. Availability of 2 guide personals in the store. Fully air conditioned. Availability of front parking. Godown area 1000 sq. ft. Showroom area 1200 sq. ft. Fully wooden and glassed shelf and racks. Equipped with CCTV cameras. Front side half opened. Technologically equipped counter. Address: Shimla Park shop No. 8 & 9, near Ambar hotel, Kausa, Mumbra, Thane 400612, MH. Shop located on Mumbai-Pune roadside.

Human resource requirements:

Alif Electricals recruit 3 labour/helpers, they mainly concern on those works which is mainly in the stores like, cleaning, assembling, maintenance, welcoming etc. There should be two counter persons and they are the owners, and they also play a role in the managerial actions like, purchase, billing, payment, receiving orders, etc. There should be one electrician hire by Alif Electricals.

Legal protection & Insurance: There is certain steps to register the

wholesale businesses are as follows; I. Register your business at IRS (the internal revenue service). II. Apply for wholesale license at your district. III. Obtain wholesale license.
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IV.

V. VI.

Apply for an FTIN (federal tax identification number) at IRS. It is free of charge. It take four to five weeks. Than Alif Electricals able to practice a business. Obtain sales-tax license. (when you get registered then you can apply for sales-tax license from salestax office). 1. Alif Electricals also plan to get an insurance for the protection of business. The details are as follows: 2. Tata AIGs Insurance (it is especially for small businesses and for shops/showrooms). 3. Insurance policy adoption is now in consideration due to some ethical issues. 4. Tata AIGs Insurance policy covers following issues: Fire. Malicious damage. Riot. Earthquake. Burglary. Damage to property etc.

7. Entrepreneurial team
Founders profile:Alif Electricals would be establish by two persons, named as
Mr Mohd Tarique and Mr SK. Khalid, Detailed information of the founders are as given below;

Mr Mohd Tarique
DOB GENDER : 24-04-1985

: Male

QUAQLIFICATION : X passed and Haafiz-e-Quran fromGujrat. OCCUPATION designer. EXPERENCE

:High profile industrial electrician and interior :2 year experience in Microsoft and HSBC in

Hyderabad, worked as a labour supervisor in AEC.

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Mr SK. Khalid
DOB GENDER :06-01-1989

:Male

QUAQLIFICATION :MBA (finance),PGDM in hospitality and tourism management and Diploma in Arabic Language from MANUU and BA (hons) in Economics from AMU. OCCUPATION analyst. EXPERENCE : 6 monthexperience in wranglers outlet in R City mall Ghatkopar, Mumbai.

: Working in SRAS Engineers Pvt Ltd as a financial

Key personnel, investors and management role:

Basically the founders are also the key personnel, investors, and they would also play the managerial activities in Alif Electricals, named as;

i. Mr Mohd Tarique ii. Mr SK. Khalid

8. Financial documentation

Particulars Fixed assets Running expenses Expected investment in products Expected net earnings Total investment
Expected finance for year 2014 16 | P a g e

(Amount in rupees) Per annum 5,00,000 2,00,000 15,00,000 6,00,000 25,00,000

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