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Far Reaching Use
Limitless Potential of
Geospatial Imagery
P
rofessionals across disciplines have
over the past several years begun to
use geospatial imagery more, as it
becomes more readily accessible and cost
effective. Its widespread availability, cou-
pled with modern software packages which
make it easier to uncover information down
to the pixel level, has made imagery an inte-
gral element to a GIS, providing not just a
visual backdrop to a map or visual context
to GIS layers, but pertinent, current informa-
tion about a geographic area of interest.
Traditional Uses of Imagery in
GIS
Today, remotely sensed data such as satellite
and airborne imagery is rapidly becoming a
source of valuable input layers to a GIS. The
increased use of imagery in GIS can be
attributed to many factors: the increase of data
acquisition by new and existing satellite and
airborne sensors; the global coverage offered
by many satellite sensors, which enables GIS
professionals to use imagery to ll gaps in
geospatial layers; the ability for modern sen-
sors to gather critical data that is found out-
side the visible spectra such as RADAR
imagery and elevation data; and, image anal-
ysis software advances which allow users to
uncover the hidden information in an
image.
Using imagery as a source of additional
information beyond what can be seen by the
human eye was once considered a distinct
science, reserved for those with extensive
knowledge of remote sensing and image
analysis methods. In the past, GIS users did
not have access to software that allowed
them to easily extract pertinent data from an
image and effectively integrate results into a
GIS without expending valuable time and
effort, learning advanced image analysis
techniques from various unrelated software
packages.
Recent software advances have removed the
complexity and inconvenience from image
analysis and the subsequent integration with
an existing GIS. Today, software like ENVI
from ITT provides ArcGIS users with wizard-
like workows allowing them to easily pro-
cess and analyze geospatial imagery, pro-
viding information about an image and use
results as an effective input layer and ulti-
mately enhancing the GIS with rich data
about a particular geographic area of inter-
est. The results of image analysis processes
in ENVI are uniquely easy to obtain since the
software is designed to walk the user through
each step of the process using pre-set param-
eters and prompts. Results maintain the sci-
entic accuracy of previous, more complex
processes, but can be derived in much less
time and by professionals with far less train-
ing in the use of image analysis software.
Implementing time and effort saving work-
ows was the rst key measure in allowing
GIS professionals to add important informa-
tion from imagery to a GIS. Now, technolo-
gy found in the most current versions of ENVI
software completes the marriage of the two,
once distinct processes of image analysis
and GIS, providing revolutionary functionali-
ty that makes image analysis tools a seam-
less, inherent step in the GIS workow.
Image Analysis as a Core Input
to GIS
The integration of image analysis with GIS is
a direct result of the development partnership
between ITT Visual Information Solutions and
Esri. The multi-year development effort deliv-
ers users of both products with a valuable time
and effort saving solution: the availability of
advanced ENVI image analysis tools in both
the ArcGIS desktop and server environments.
The innovative approach makes ENVI image
analysis tools available directly from the famil-
iar ArcToolbox, allowing users to perform a
variety of advanced image analysis tasks,
such as nding features of interest, classifying
land cover, or detecting change between two
images over time - without ever leaving the
ArcGIS environment and the users familiar
workow. Additionally, ENVI provides the
10
March 2011
Ar t i c l e
By Peter McIntosh
Defense and security is another discipline using the integration of geospatial imagery and GIS to aid in many types of missions.
capability for ArcGIS users to easily build cus-
tom image analysis tools and models to meet
unique needs.
Not only pertinent to just the desktop user, and
in order to meet the growing need across
industries to increase overall productivity and
return derived data to a central, shared loca-
tion, ENVI for ArcGIS Server, a new ENVI
product, makes it easy to leverage server class
resources, allowing ArcGIS Server users to dis-
tribute ENVIs advanced image analysis tools
or custom tools and models to an entire work-
group or organization. ENVI for ArcGIS
Server allows users to add image analysis
capabilities to their existing tools and models,
combine multiple tools that include image
analysis functionality, and create new custom
image analysis tools for their organization.
Once tools and models are built, they can be
published to the ArcGIS Server allowing users
to access them from desktop, mobile and Web
applications.
Imagery Aids in Disaster
Management
Today, advanced image analysis tools can be
easily and accurately applied within a GIS to
provide timely, critical information to decision
makers in manmade and natural disaster man-
agement situations. The integration of image
analysis and GIS has become a major com-
ponent in post-disaster relief efforts and has
been effectively applied in recent situations
such as the 2010 Haiti earthquake, the erup-
tion of the Eyjafjallajkull volcano in Iceland,
the Four Mile Canyon Fire in Colorado, and
Hurricane Katrina. Fighting wildres is a par-
ticular type of disaster where the application
and benets of using geospatial imagery
together with a GIS can be clearly dened.
GIS technology is used by top reghting
agencies around the world to provide con-
crete data to responders who are both
attempting to mitigate further damage and to
measure its results. Successful operations use
ENVI and ArcGIS to create dynamic visual
representations to aid in their efforts, such as
maps showing the locations and status of
active res and incident brieng maps, which
provide reghters with tactical assignments
and objectives. Satellite and airborne imagery
analyzed with ENVI and included as part of
a GIS provides a unique source of valuable
data and helps to ensure accurate, informed
and reliable decision making.
The unpredictable nature and subsequent
destruction caused by wildres is a problem
faced by both those trying to help during a
blaze, and those rebuilding in its aftermath.
Every wildre has its own unique circum-
stances that make mitigating damage difcult.
Fuel loads, topography, wind, humidity and
temperature are just some of the factors that
affect the direction, severity and duration of a
wildre. The integration of advanced image
analysis tools with a GIS can help address
these challenges and allows reghters to
employ the operational power of remote sens-
ing data without requiring image analysis
expertise.
Recent advances in image analysis software
are changing the ways geospatial imagery is
being used for reghting. Sophisticated
image analysis tools like those found in ENVI
that have been integrated into a GIS provide
reghters with critical information about res
increasing situational awareness and
enabling reghting agencies to more effec-
tively utilize valuable resources. This allows
disaster response personnel to make more
informed and relevant decisions, preventing
property loss, reducing injuries and potential-
ly saving lives.
And, ENVI is used by reghters to provide
critical information about an area of interest
potentially not attainable otherwise. ENVI can
quickly zoom in and analyze an area of
interest on a pixel by pixel basis, sharply
increasing the number and accuracy of fea-
tures identied. Other advanced tools within
the software are employed to determine the
locations of assets, lines of control, threatened
property and other structures through smoke
Ar t i c l e
11
Latest News? Visit www.geoinformatics.com
March 2011
Today, geospatial imagery is a valuable source of information about the world around us. Its
widespread availability provides us with timely and accurate data about virtually anything occurring
on the Earths surface, from natural phenomena and disasters to events caused by human activity,
such as military operations. The use of imagery is far reaching, in both private industry and govern-
ment applications - its value now being additionally enhanced as it becomes an effective source of
input to GIS, allowing like never before the ability to verify the validity or quantity of field work,
justify investment expenses and aid in decision making.
Fighting wildfires is a particular type of disaster where the application and benefits of using geospatial imagery together with a
GIS can be clearly defined.
and other visual interferences.
ENVI also works with a variety
of airborne sensors to measure
information found in wave-
lengths beyond the optical
region of the spectrum such as
infrared, thermal and micro -
wave wavelengths. Infrared
measurements are particularly
valuable in re ghting because
they can be used to determine
hot spots and re perimeters.
Knowledge gained from image
analysis and other data con-
tained in a GIS are also used
by reghters and others to tar-
get clean-up operations efforts
after res have been largely
contained. The tools within
ENVI are used to measure and
assess vegetation mass, classify
land cover and determine the
effects of re on the geography.
Image analysis for
Defense and Security
Defense and security is another
discipline using the integration of geospatial
imagery and GIS to aid in many types of mis-
sions. Defense and security personnel face a
variety of challenges from monitoring infras-
tructure and assets to vulnerability analysis,
which can be overcome with the help of infor-
mation extracted from geospatial imagery.
Data extracted from imagery can save time
and manpower and increase the likelihood of
achieving tactical and operational goals.
Imagery and other geospatial data are fre-
quently combined in a GIS with other intelli-
gence for a variety of security and defense
purposes. Military and security personnel use
a GIS to view, understand and visualize a
geographic area, and now, thanks to the inte-
gration of the ENVI and ArcGIS packages,
they can now also perform image analysis
using a streamlined workow delivering
image analysis tools directly within a familiar
working environment, eliminating the need to
switch between multiple software packages.
The integration of advanced image analysis
tools in ENVI within the ArcGIS environment
provides a unique capability that saves criti-
cal time and effort and gives warghters and
mission planners a tactical advantage.
As with other disciplines, ENVI is used in
defense and security to accurately extract crit-
ical information from geospatial imagery and
turn it into actionable intelligence. For tactical
intelligence, surveillance and reconnaissance
(ISR) operations, military analysts rely on
ENVI for applications ranging from assessing
the combat environment, to nding hidden tar-
gets and detecting changes in an area of inter-
est taking place over time. ENVI can also be
uniquely customized to solve challenges, mak-
ing it a exible solution for defense and secu-
rity applications.
A common challenge faced in the industry is
detecting and identifying targets. Targets such
as vehicles, disturbed terrain or camouaged
objects that are not always visible can be
detected with ENVI using spectral information.
The target detection tool in ENVI combines
advanced algorithms with a guided workow
to allow analysts to quickly nd targets,
regardless of their image analysis experience.
ISR operations may also use imagery to
extract features of interest from an overall
image scene. The automated feature extrac-
tion tool in ENVI walks users through the pro-
cess of nding similar objects throughout an
image, and then extracting them as a vector
layer for use in a GIS. Utilizing modern,
object-based technology that integrates infor-
mation about spatial, textural and spectral
attributes of features in an image, the ENVI
tool can be used to quickly extract buildings,
vehicles, roads, coastlines, landing strips and
other tactical land marks.
Defense and security personnel can also use
imagery to detect and monitor changes occur-
ring in a geographic area over time. From
vehicle movement to new structure develop-
ment, change detection tools in ENVI are
appropriate for detecting change that is criti-
cal to mission success. ENVI not only maps
the detected changes, but also creates reports
showing the area and per-
centage of changes, provid-
ing a selection of sophisti-
cated tools for dynamically
viewing the same location in
two or more images simulta-
neously.
The ability to easily visualize
topography is crucial for
many defense and security
operations. ENVI offers com-
prehensive topographic
tools for tactical ISR opera-
tions so military analysts can
visualize their data and
understand the terrain
ahead before making deci-
sions about troop move-
ment. With ENVI, analysts
can produce dynamic three-
dimensional models with
imagery or vector data
incorporated. They can then
easily navigate through the
models to visualize terrain
from varying view angles, as
well as create automated y-
through movies.
In addition to military applications, geospa-
tial imagery can also provide relevant infor-
mation which is suitable to other security oper-
ations such as border control, maritime
security and piracy and illegal crop detection.
The European Union has used imagery for
years for these purposes in the Global
Monitoring for Environment and Security
(GMES) program, a progressive initiative to
further the science of Earth observation.
Imagerys Limitless Potential
Uses of geospatial imagery continue to
grow as the technology used with it is
developed to meet specific, valid chal-
lenges for its application in each industry
where it is employed. Its unique capability
to provide information about a geograph-
ic area which is not always visually
observable makes it a crucial tool, not only
in disaster management and defense and
security, but in applications like agricul-
ture, natural resource management,
forestry and urban planning. As software
advances continue to develop in response
to the individual needs in each industry
and workflows are streamlined to save
time and effort, new applications will con-
tinue to arise and call attention to the value
of imagery to the world around us.
By Peter McIntosh,
Industry Solutions Engineer, ITT VIS.
Ar t i c l e
12
March 2011
The innovative approach makes ENVI image analysis tools available directly from the familiar ArcToolbox, allowing users to
perform a variety of advanced image analysis tasks.
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a t s g n i g a m i y l n o d n a t s r e h T
d 3 n y a g o l o n h c e t s n e e L h h T g u o r h T h
n o i t
. m o o l z a c i t p x o 0 d 3
Radar Satellites Cover our Earth in 3D
Its all about Elevation
With the successful launch of the German radar
satellite TanDEM-X on June 21st, 2010, a new
era of global digital elevation information
provision has commenced. Together with
TerraSAR-X, TanDEM-X forms a high-precision
radar interferometer acquiring the data basis
for a global homogeneous Digital Elevation
Model of unprecedented quality, accuracy, and
coverage. This unique dataset will be available
for the entire land surface of the Earth from
2014 onwards.
Accuracy of a new Dimension
The German high-resolution radar satellite
TerraSAR-X was launched in 2007, enabling
the provision of new-quality radar data prod-
ucts for a wide range of sophisticated applica-
tions. This unique radar satellite features a res-
olution of up to 1m, an excellent radiometric
accuracy and a geometric accuracy unrivalled
by any other commercial spaceborne sensor.
TerraSAR-X was joined by its twin TanDEM-X
(TerraSAR-X add-on for Digital Elevation
Measurement) on June 21st, 2010 and togeth-
er they form a unique satellite formation. The
two satellites acquire data absolutely reliably
as they operate independent of cloud cover-
age and lighting conditions. Over the next
three years they will record the data basis for
a global Digital Elevation Model (DEM) of
unprecedented quality, accuracy, and cover-
age.
This DEM will feature a relative vertical accu-
racy of 2m and an absolute accuracy of 10m
within a 12mx12m horizontal raster. The accu-
racy will surpass that of any satellite-based ele-
vation model available today and the quality
level will be closer to that of airborne acquisi-
tion rather than that achieved with a space-
borne sensor. Consequently, the TanDEM-X
Mission will open up a new era of globally-
available high quality DEMs and replace the
Shuttle Radar Topography Mission (SRTM)
DEM with a leap forward in accuracy and
quality of data.
The worldwide homogeneous acquisition guar-
antees a global elevation model with no break-
lines at regional or national borders and no
heterogeneities in data quality caused by dif-
fering measurement procedures or measuring
campaigns staggered in time. Compared to
established procedures, the number of mea-
surement gaps will be reduced considerably.
Customers from industry and public authorities
as well as the scientic community will be pro-
vided with a high-quality homogeneous refer-
ence data source for elevation information.
Both the TerraSAR-X mission and the TanDEM-
X mission are being implemented by a Public-
Private-Partnership between the German
Aerospace Centre (DLR) and Europes leading
space company, Astrium. Within this partner-
ship DLR is responsible for the planning and
execution of the mission, controlling the two
satellites and the generation of the unedited
global DEM as well as the scientic use of the
TanDEM-X data. Astrium built the satellites and
contributed to the cost of their development
and deployment. Infoterra GmbH, a wholly
owned subsidiary of Astrium and part of
Astrium GEO-Information Services Division, is
exclusively responsible for the adaptation of
the elevation model to the needs of commer-
cial users and for its worldwide marketing.
Technical Challenges
One of the most exciting challenges of the mis-
sion is the close formation ight of the two
satellites which is unparalleled. Shortly after
the launch of TanDEM-X the satellites were y-
ing at a distance of 2,000km and in various
staged manoeuvring steps they converged
closer reaching their nal formation in mid
October 2010. Now the two satellites y with
a minimum distance of only 200m from one
another - at a speed of 28,000km per hour.
To avoid collision the satellites circle around
each other in a helix-shape, constantly keep-
ing an equal distance. TanDEM-X moves
around its twin once every 95 minutes (the
14
March 2011
Ar t i c l e
By Gertrud Riegler
Figure 1 TerraSAR-X & TanDEM-X satellite
twins in formation flight (source: EADS
Astrium GmbH)
duration of their orbit around the Earth). At
the North Pole, TerraSAR-X overtakes TanDEM-
X, as the latter, because of its eccentric orbit,
is slightly higher and thus orbits more slowly.
At the South Pole the situation is reversed:
TanDEM-X orbits lower and faster, and over-
takes TerraSAR-X. This helix ight pattern is a
world-rst, never before have two satellites
own in such a close formation.
This unique formation ight allows TerraSAR-X
and TanDEM-X to record images of the identi-
cal terrain from slightly different perspectives.
The two satellites operate in a so-called bi-stat-
ic mode: while one satellite transmits the radar
signal both satellites record the signals
backscattering simultaneously (in a classic
monostatic radar conguration, the same
antenna is used for transmission and recep-
tion of the signal). Applying SAR-Inter -
ferometry (InSAR) techniques, the phase dif-
ference of the two SAR acquisitions is
evaluated and the precise elevation informa-
tion can be extracted.
A vital requirement for this to work is that both
satellites operate completely synchronously.
TanDEM-X needs to know exactly when
TerraSAR-X is transmitting the signal and thus
when to expect the signals backscattering in
order to open and close the reception aper-
ture at the right time. This is achieved by high-
ly specialized antenna arrays on-board the
two satellites, which allows the analysis of
GPS time and the exchange of synchroniza-
tion signals.
A further challenge was the design of an
acquisition schedule that enables TerraSAR-X
and TanDEM-X to acquire data covering the
Earths entire land surface in a minimum time-
frame. Experts at DLR supported, by their
Astrium colleagues, have devised a detailed
mission plan that takes into account the plan-
ning of image acquisitions, management of
satellite resources such as available memory
space, downlink capacity, battery status, and
many other parameters.
The data acquisition schedule was developed
with convenience aspects in mind to make
best possible use of the satellites formation,
while also allowing capacities for the contin-
ued routine operation of TerraSAR-X and
allowing capacities on both satellites for fur-
ther novel (and potential un-scheduled) appli-
cations. Therefore, there are no priority areas
of the world, which will be covered rst, but
the entire global DEM dataset will be avail-
able almost concurrently in 2014.
Data Acquisition and Processing
In order to achieve the outstanding quality and
accuracy of the global DEM, TerraSAR-X and
TanDEM-X will record data covering the
Earths complete land surface in two extensive
acquisition campaigns, each requiring
approximately one year for completion. The
rst coverage will deliver an intermediate
DEM, which will be further rened to its nal
specications following the acquisition of the
second complete coverage. In a subsequent
extended acquisition campaign, additional
data takes will be tasked for complex terrain
conditions and for the correction of possible
voids.
The data acquired is stored on-board
TerraSAR-X and TanDEM-X until they come
within the range of a ground station. To
achieve the optimal utilization of the two satel-
lites a global network of three principal
ground stations (Inuvik in Canada, OHiggins
in Antarctica and Kiruna in Sweden) is oper-
ated for this mission. From the ground stations
the raw data is transferred to DLR facilities,
where an automated processing chain trans-
forms them into SAR images and generates
the unedited DEM data sets.
Astrium GEO-Information Services based in
Friedrichshafen, Germany, will rene the data
delivered by the satellite system in additional
processing steps according to customer
requirements (e.g. water surfaces are edited
ensuring a consistent water height and the cor-
rect sloping of river beds). Quite frequently,
users require a Digital Terrain Model (DTM),
which - in contrast to the TanDEM-X elevation
model - represents the bare Earths surface
excluding objects such as buildings, vegeta-
tion etc. This DTM is prepared by Astriums
geo-information experts in a further manual
editing step. In case of additional customer
requirements, individual solutions are
designed for the respective application.
Delivery in any established format, as well as
thorough ISO 9001-certied quality assur-
ance, is warranted for all provided products
and services.
Digital Elevation Data for
Versatile Applications
Precise elevation data is the initial foundation
of any accurate geospatial product, particular-
ly when the integration of multi-source imagery
and data is performed based upon it.
In the future operators of civil and military Earth
observation satellites can be condent: No
matter where their acquisition area is located
on the planet, thanks to TanDEM-X a standard-
ized elevation model will be available for the
orthorectication process. Cartographic
authorities around the world will be able to
improve or update their standard cartographic
Ar t i c l e
15
Latest News? Visit www.geoinformatics.com
March 2011
Figure 2 TanDEM-X Digital Elevation Model of
the Volcano Tunupa and edges of the salt lake
Salar de Uyuni in Bolivia (source: DLR)
Figure 3: TanDEM-X Digital Elevation Model of Mount Merapi in Indonesia used to support rescue efforts following the volcanos eruption in
October 2010 (source: DLR)
maps thanks to this more
accurate and up-to-date
data source. In addition to
the update of the height
information, the radar data
used for generating the
DEM can also serve as
input data for change
detection analyses (devel-
opment of urban areas,
infrastructures, etc.) and
therefore, support the
updating of existing map
material.
The global availability of
the dataset without seam
lines and heterogeneities
along national or regional
borders will also support
international cooperation
and cross-border mission
planning. Particularly when
the rapid provision of accu-
rate information is of the
utmost importance (for
instance in the case of emergency situations
like natural or environmental disasters), the
availability of a standardized, highly accurate
DEM will be a major advantage as it will
enable the provision of reliable information to
rescue teams on the ground.
Already, during the missions commissioning
phase, TanDEM-X was used for crisis manage-
ment in response to the eruption of the
Indonesian volcano Mount Merapi in
November 2010. Using TanDEM-X data DLR
experts were able to predict the movement of
lava ow and thus facilitated the decision mak-
ing process of the rescue teams regarding the
evacuation of people living in the affected
areas.
Furthermore, a multitude of applications rely
on dependable and accurate data, such as the-
matic mapping, change detection analysis, sur-
face movement monitoring as well as a more
targeted preparation of defence and security
related missions.
Additional innovative application areas for the
satellite constellation and the TanDEM-X eleva-
tion model are under investigation by the DLR
and scientists around the world through the
PPP-responsibility assigned to the DLR to coor-
dinate scientic research projects. Innovative
concepts for the optimization of established
measurement techniques or the development
of new methodologies are already under
preparation and show promising potential.
Scientists at DLR are, for instance, working on
the development of the so-called Ground
Moving Target Identication (GMTI), which is
a technique to monitor the mode, the velocity
and the movement direction of objects (e.g.
cars) on the ground. With TanDEM-X, a GMTI
even on rough terrain (i.e. off the roads) would
be possible - a solution that could prove par-
ticularly valuable for border security (e.g. ille-
gal immigration, smuggling) or for the moni-
toring of forests (illegal logging).
Commercialisation of a Unique
Concept
As with TerraSAR-X, Infoterra GmbH, the
German part of Astrium GEO-Information
Services Division, is responsible for the com-
mercial marketing of TanDEM-X data to cus-
tomers worldwide. For this the company will
be able to rely on the experiences gained from
the commercialization of the TerraSAR-X data
and services portfolio, which has been suc-
cessfully positioned in the international market
and represents a continuously growing busi-
ness. Customers from private industry and
public authorities are eagerly awaiting this
unique dataset, from which they will signi-
cantly benet in their daily work. Innovative
product and distribution models will be avail-
able to customers and tailored to their respec-
tive needs.
Today, Astriums geo-information experts are
already offering a diverse portfolio of digital
elevation modeling services. The TerraSAR-X
ELEVATION Product Suite offers digital eleva-
tion data for areas as small as 500km, and
up to full regional or even national coverage,
featuring 10m grid spacing and an absolute
height accuracy of up to 5m. These products
are based on TerraSAR-X StripMap Stereo
Pairs acquired in both
ascending and descend-
ing orbit directions,
which are then pro-
cessed applying ra dar -
grammetry techni ques.
The unique reliability of
the weather-independent
radar sensor makes this
a particularly ideal com-
plement to other estab-
lished elevation data sets
offered by Astrium GEO-
Information Services such
as Reference3D, based
on SPOT HRS optical
data.
Milestones of a
Success Story
The excellent coopera-
tion and integration
between all involved
partners within industry
and the scientic community has resulted in
the exceptionally smooth preparation and
realization of the TanDEM-X mission.
Following the picture-perfect lift-off on June
21st, 2010 from Baikonur Cosmodrome in
Kazakhstan, the rst images were recorded
by TanDEM-X in record time: only three days
after the launch. A mere month later (and a
full week ahead of schedule) scientists at the
DLR processed the rst examples of DEMs cre-
ated from data collected by the TerraSAR-X /
TanDEM-X satellite formation, even though the
satellites were not yet ying in their close for-
mation. On October 19th, 2010, the worlds
rst DEM data using a free-ying bi-static SAR
satellite formation was recorded, and con-
rmed all expectations with regard to accura-
cy and quality of the data.
Finally, the extensive commissioning phase of
TanDEM-X was concluded fully on schedule
on December 12th, 2010 and the complex
data acquisition and processing phase com-
menced. Now the only thing that remains to
be done is wait and see: the two satellites
and the ground segment are setup and ne-
tuned and will be hard at work over the com-
ing years until the global TanDEM-X DEM
becomes available from 2014 onwards.
Dr. Gertrud Riegler, Product Manager DEM,
Astrium GEO-Information Services - Infoterra GmbH.
For more information visit www.infoterra.de/tandem-x-satellite and
view TanDEM-X DEM examples on www.infoterra.de/image-gallery.
Ar t i c l e
16
March 2011
Figure 4: TerraSAR-X ELEVATION DSM for a tropical forest landscape in Sabah, Malaysia (source: Infoterra GmbH)
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o M
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c c l a e v e r l e t e m i t n o ce wn t o r d
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n G i - t l i u h b t d wi l e h d n a t h c a p m , co
e h h t t g wi n i k r o y w a r d
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d l e i r F e p p a M e l i b o h M
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y d b e r e w o . P y c a r u c
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China +86 10 5802 5174
USA, NA +1 408 572 1103
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2010 Ashtech LLC. All rights reserved. The Ashtech logo and MobileMapper are trademarks of Ashtech, LLC.
All other products and brand names are trademarks of their respective holders.
2010 Ashtech LLC. All rights reserved. The Ashtech logo and MobileMapper are trademarks of Ashtech, LLC.
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A Central Global Trade Fair
Organizing the INTERGEO
For many people, INTERGEO is the major geospatial event of the year in Western Europe, and one that is
not to be missed. The event, which takes place in a different city in Germany every year in autumn,
captures every aspect of the value creation chain and the geospatial industry. It is an event for
showcasing new products, as well as monitoring the market. Olaf Freier, Managing Director of HINTE
GmbH and INTERGEO organiser, explains the events development from its early days up to the present,
and how the organizers keep close contact with the various exhibitors, to see whether new
opportunities exist for INTERGEO. In addition, a new format and closer collaboration with specialist
networks and partners show that the event continues to evolve.
Early Development and INTERGEO Today
The rst INTERGEO was staged in 1995 in Dortmund, Germany, as a
response to the growing demand for exhibiting opportunities at the
annual conference of the DVW e.V., the German Society for
Geodesy, Geoinformation and Land Management.
Olaf Freier: As the events organiser, our company has been respon-
sible for all trade fair matters from the very beginning. Three main
factors have driven the development of INTERGEO. Firstly, right from
the start in 1995, the key requirements of exhibiting companies have
been met thanks to the ideal infrastructure of the exhibition centres.
Secondly, changing the location of the fair each year ensures excel-
lent market coverage and penetration. And thirdly, the most impor-
tant factor for the development of INTERGEO has been the inclusion of
geoinformation as part of the concept.
In terms of content, the focal points at INTERGEO geodesy, geoinfor-
mation and land management now cover the entire value creation
chain from geodata capture to visualisation.
State of the Industry
The statistics from INTERGEO provide a clear picture of its develop-
ment. The demand curves for companies and visitors show that inter-
est, in INTERGEO as a product, has grown continuously since 1995.
Compared to 1995, the number of exhibitors has almost tripled,
occupied exhibiting space has doubled and the number of visitors
has risen by 50%. INTERGEO has also raised its prole internationally
over recent years.
Freier: Today, a little over 30% of exhibitors and some 25% of visi-
tors come from outside Germany. Taken together, the gures clearly
show that the INTERGEO industries have grown very rapidly. I believe
that this positive development will also continue. New technologies
and systems, whether in terms of data capture or visualisation, will
increasingly become available to a broader target group and start
to dene new market potential. Geoinformation will continue to be
a major driving force behind this development.
New Opportunities
But geoinformation itself is also changing, and so is the geoinforma-
tion business. Look for instance at the growing presence of cloud
computing. Crowd-sourcing, volunteered geographic information
and urban sensing are also gaining momentum and importance.
Participants in the geospatial data production process are becom-
ing both producers and users. Freier thinks that the development of
information technology is going to bring entirely new opportunities.
Freier: One emergent example of this is cloud computing. Although
certain issues related to this concept, such as data security in partic-
ular, are far from being resolved. It will nonetheless ultimately have
a huge inuence on business in the industries. Improved data lines
28
March 2011
I n t e r v i e w
By Joc Triglav
INTERGEO impression
for larger, high-performance data transfers will generate opportuni-
ties for new products and applications.
Freier: Naturally, we will showcase these new trends and innova-
tions both at and with INTERGEO, and incorporate them into its prod-
uct cycle including both the fair and the conference.
Exhibitors Views on the Event
Every year, INTERGEO exhibitors evaluate the event from their busi-
ness point of view. This dialogue with exhibitors always produces
very constructive ideas, which has been and will continue to be a
major driver in its continuing development, according to Freier.
Freier: INTERGEO is either important or very important for some 87%
of the exhibiting companies, making it the most signicant event in
the year for them. The reason for this is that the fair attracts precise-
ly the sort of visitors that our exhibitors want to meet, with exhibiting
companies achieving their targets by almost 90%. Their objectives
range from showcasing new products or developments to winning
new customers and monitoring the market. We strive to maintain this
high standard in visitor attraction by staying in constant communica-
tion with companies.
Co-operation
The DVW (German Society for Geodesy, Geoinformation and Land
Management) is the promoter and owner of INTERGEO. As the biggest
association for geodesy, geoinformation and land management in
Germany, the DVW is active in a large number of institutional and
political bodies on both national and international levels. Its presi-
dent is Professor Karl-Friedrich Thne, who also works at the
Thuringian Ministry of Agriculture, Forestry, the Environment and
Nature Protection. Freier explains the level of co-operation for orga-
nizing the event: HINTE GmbH has been a partner of the DVW
since 1995 and besides being responsible for the overall organisa-
tion of the INTERGEO trade fair, we also have a supporting role in the
conceptual development of INTERGEO. We are also in charge of con-
ference registration for INTERGEO.
Innovation and Format Change
Last year in Cologne, two new INTERGEO initiatives were launched
successfully - daily keynote speeches and the INTERGEO Academy.
Freier explains the rst impressions on these two innovations and
the organizations plans for their further advancement and integra-
tion into the overall INTERGEO concept.
Freier: The keynotes and the Academy are intended as a means of
conveying an overarching understanding of highly complex special-
ist subject matter from INTERGEO to different industry sectors and vice
versa. Focused seminar offerings, aimed at specic target groups,
offer highly specialised target groups an opportunity to make con-
tacts and disseminate information within the Academy. Cologne was
the rst step in this direction. And progress will continue at the next
venues Nrnberg and Hanover.
Collaboration with EnviroInfo 2010
The 2010 edition of INTERGEO also marked the rst-time collabora-
tion with the European conference EnviroInfo 2010. The event suc-
cessfully bonded two sectors, creating new ties and promoting new
interdisciplinary networks. Freier sees new opportunities for the
geoinformation business at future events.
Freier: The DVW is extremely well networked with all-embracing
bodies and is very proactive. In working towards the strategic aim
of addressing specialist sectors, and therefore new target groups,
the DVW and the organisers of EnviroInfo 2010 agreed on a joint
conference day due to the overlapping and complementary topics.
After the success of this initial step, it is safe to assume there will be
more such events as part of INTERGEO in the future.
Currently, the organization is working with specialist networks and
partners to develop additional topic areas that will produce similar
synergies with regard to geoinformation. Freier states that he has
some surprises in store.
INTERGEO East
In the last few years, Freier was also involved in organising the INTER-
GEO East events, the trade fair and conference for land management,
geoinformation, building industry and environment. The two events
are rather different from each other, explains Freier.
Freier: The big difference between INTERGEO East and INTERGEO is
that we are using a narrower, more differentiated approach to
address a cross-regional market that is in the process of taking shape.
Unlike INTERGEO in Germany, which functions as a central meeting
point for the industry, INTERGEO East is designed to bring products
29
Latest News? Visit www.geoinformatics.com
March 2011
Event
New technologies and
systems, whether in terms of
data capture or visualisation, will
increasingly become available to a
broader target group and start to
define new market potential.
Geoinformation will continue to
be a major driving force behind
this development. Olaf Freier
I n t e r v i e w
2011 Bentley Systems, Incorporated. Bentley, the B Bentley logo, MicroStation and ProjectWise are either registered or unregistered trademarks or service marks of Bentley Systems,
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Latest News? Visit www.geoinformatics.com
March 2011
and know-how to the region and thereby support current develop-
ments in the relevant markets. Istanbul is a very central location and
the ideal base from which to address south-east Europe, the Middle
East and the Russian market. In future, INTERGEO East will also play a
global role in the overall INTERGEO strategy in terms of market com-
petence and year-round communication.
Broadening the Geographical Scope of the Event
Since the event is doing quite well over time, it may not be such a
strange idea to set up similar initiatives around the globe, such as in
Asia. However, this cannot be separated from the market demand and
the international companies that serve this demand, states Freier: We
are currently operating with a clear mandate from exhibitors to place a
central leading global trade fair at one location and focus communica-
tion once a year. This is what we are working towards year after year,
keeping in close contact with companies so that we can continuously
monitor this position. Naturally, we also work with the DVW to keep
an eye on developments in Asia and other continents.
At present, INTERGEO in Germany has a leading role owing to its geo-
graphical location and the fact it is easy to reach. Furthermore,
Germany is right in the centre of an extremely interesting European
market that is also seen as a test market for products and solutions.
Freier: We need to keep an eye on how fundamental parameters
develop. We are keeping in close contact with the market.
INTERGEO 2011
This year, INTERGEO will be held in Nrnberg, September 27-29.
Freier is optimistic about the market and its impact on the event: For
example, data capture, which suffered some uctuation as a result
of the general economic crisis, has recovered. Given the geographi-
cal location of Nrnberg, the eastern European region will play a
more signicant role this year. And, of course, we mustnt forget that
we will be in one of Germanys strongest economical regions. From
3D developments to satellite applications, INTERGEO 2011 will show-
case the trends and developments that emerged during 2010. There
will be more increasingly complex systems and solutions, the range
of offerings will be broader and thus new sectors will be open for
development.
During INTERGEO, companies and visitors alike will be able to enjoy
not just wider-ranging content, but also additional networking oppor-
tunities within the sector. A special mix of print, online and mobile
communications will nurture and promote the existing dialogue
between market participants. Freier: When the movers and shakers
of the industry come together in dialogue, being there is everything.
It would be a great shame to miss out on all that.
Olaf Freier, Managing Director of HINTE GmbH
and INTERGEO organiser.
Joc Triglav, GeoInformatics Editor.
Last year in Cologne, two new INTERGEO features were launched successfully - daily keynote speeches and
the INTERGEO Academy.
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