IQRA Where You Get More For

Less….

Business Plan
IQRA SUPER STORE
National Highway, Ranipur

Name Roll
No.

Abdul Fattah 01

Hussain Sahito 21

Javed Ali 27

Mevo Khan 40

Sabir Hussain 57

Khalil-u-Rehman 31

By: Hussain Sahito cell. 0333-7151446, SAL,University Khairpur Sindh Pakistan

 IQRA Where You Get More For
Less….

Introduction

IQRA Super Store

National Highway, Ranipur

Co-Owners: Hussain Sahito, Mevo Khan, Abdul Fattah, Javed

Ali, Sabir Hussain, Khalil-ur-Rahman.
This Business will provide all products to the customers on cash payment as
well as on credit basis. Debit and Credit cards are also acceptable. IQRA
Super Store contains general, cosmetics items, Garments, Shoes, and food
items.
Initial finance will be required 10 millions. We have collect jointly 7.2
millions Rupees, and remaining amount we will borrow from the bank.

By: Hussain Sahito cell. 0333-7151446, SAL,University Khairpur Sindh Pakistan

 IQRA Where You Get More For
Less….

Executive Summary
According to the current market scenario, basic needs and wants of the
general items and food items, fashion, cosmetics and furnishing goods are
growing day by day. Due to that we thought to open a small IQRA Super
Store at National Highway, Ranipur, Where we want to facilitate each and
every customer at the proper list price.
Our Super Store is unique from others because where we are going to open a
Super Store there is no any other Super Store which provides all facility to
customers, like general, cosmetics items, Garments, Shoes, and food items.

Basically this business is out of reach of a single person to open an IQRA

Super Store at, because a huge amount is required for this business, so for
the fulfillment of this business we are seven partners, who mutually decided
to open a Super Store at .
All of us are ready to invest in this business to facilitate the people of .
Actually IQRA Super Store does not contain a single product line but this
Super Store a lot of the unique products, which fulfill the current market
needs.
Because National Highway, Ranipur is financial hub of Ranipur, so there is
required to invest a significant amount, so we have decided to invest Rs. 10
million, and if it will be required to invest more in this business than we will
borrow loan from the bank.

By: Hussain Sahito cell. 0333-7151446, SAL,University Khairpur Sindh Pakistan

 IQRA Where You Get More For
Less….

Company Overview:

At National Highway, Ranipur there are already lots of stores like shoes
shops, general stores, garments shops, medical and grocery shops and so on
shops are there, but at National Highway, Ranipur there is no any big super
store that provides all products at one place like artificial jewelry, shoes,
cosmetics, general, cosmetics and other stationary at same store. That’s why
we have decided to open an IQRA Super Store at Ranipur. This super Store
will be located at National Highway, Ranipur . The building and its out look
will be decorated effective, attractive and contain on ground floor. National
Highway is financial hub of Ranipur, and is ideal for to attract and facilitate
customers at right time and right place.
The internal and external design of Super Store will be very attractive, also a
wide space inside the store for parking purpose the display of products will
be in attractive and easy to pick form, so that our customers will not face any
difficulty to purchase any product.

By: Hussain Sahito cell. 0333-7151446, SAL,University Khairpur Sindh Pakistan

 IQRA Where You Get More For
Less….

Vision and Mission Statement:

Our mission is to capture more market share to gain attractive amount in

next five years by providing quality, durable and modern products at
reasonable price, and we can achieve our mission by satisfying our
customers.

Concern for Survival:

As IQRA Super Store is unique from other stores out there, because we are
providing all products at one place and at reasonable prices, also we will
keep in mind the needs and wants of our customers to fulfill their all needs,
it means we have to satisfy our customers by providing them good quality
products at reasonable price.

Objectives:
Our main objective is to satisfy our customers, by:
• To provide all the products at one place.
• To facilitate customers in terms of product and service.
• To provide good quality products.
• To satisfy our customers.
• To make good relations with our customers.
• To sell products at reasonable price.
• To facilitate the people of Ranipur.
• To capture more market share by satisfying our customers.

By: Hussain Sahito cell. 0333-7151446, SAL,University Khairpur Sindh Pakistan

 IQRA Where You Get More For
Less….

Marketing Plan

1. Market Environment:
It is important to put the new venture in a proper market by concluding an
environment analysis to identify new trends and changes occurring in a
national and international level that may impact on the new venture, so wee
will keep in mind these things.

1. Economist:
The Entrepreneur should consider trends in the GNP, unemployment, by
geographic area, disposable income and so on.

2. Culture:
An evaluation of cultural changes may consider shifts in the population by
demographic feature.

3. Technology:
Advancement in technology is difficult to predict, however the entrepreneur
should consider potential technological developments, determined by
resources provided by the firm and the government.

Legal Concerns:

There are many legal issues in starting a new venture; The entrepreneur
should be prepared for any future legislation that may affect the product or
service, channel of distribution, price or promotion strategy.

1. Four Ps:
The four Ps contains four important factors.
1. Product:
The products of the store are durable and according to the needs and wants
of the customers, the price is comparable with competitors. In IQRA Super
store we will available all varieties of the products to satisfy or value to the
customers, after reaching to the peak we will introduce new products.

By: Hussain Sahito cell. 0333-7151446, SAL,University Khairpur Sindh Pakistan

 IQRA Where You Get More For
Less….

2. Place:
The placement is centrally located, the customers will easily get the
products, the place is the main factor of success for any business to beat the
competitors and motivate the customers according to their needs and wants.

3. Price:
The price of the items are reasonable and touch the mind of customers, in the
pricing strategy we set 10% profit margin in the first year, if the competition
will increase than we will set the low price strategy and we will give some
other incentives to our customers.

4. Promotion:
Promotional activities consist of the direct and indirect, in the promotional
activities we will inform our customers regarding the super store, products,
and the company name, in the promotional activities we will give different
type of incentives to the customers to increase loyalty and increase the sale
of the business.
For the super store advertisement we wills elect the print as well as
electronic media, we will advertise on radio, local magazines, news papers,
cable, FM and other channel of advertisement.

By: Hussain Sahito cell. 0333-7151446, SAL,University Khairpur Sindh Pakistan

 IQRA Where You Get More For
Less….

Environment Of The Super Store

The Environment of the Super store is based on the basic two factors:
1. Physical factor:
In the physical factor we analyze the store design, front shape, land
structure, construction process and physical architectures.

2. Psychological Factor:
The Psychological factor denote the image of the store, basically the image
building is a tough job but we will try our best to satisfy our customers by
giving them good quality products & services, incentives, packages, we will
solve their problems regarding products, internal display of store, soft music
with low volume to comfort the customers. These all things we will perform
to create a good image of the super store in the mind of the customers.
The store image is created from the physical and psychological factors,
quality products, and good behavior of the employees to wards customers,
display of products and furniture which is used in the internal portion of the
store.
Sigh Appeal

In the sigh appeal we will show off different varieties of product to

customers colorful shopper and the customer with his own sight select the
product, In the sigh appeal the eyes of customer move here and there to
perceive the product in better manner.
In the sigh appeal there are three factors:

2. Size Perception:
The size is the main component of the store design, in the broader size the
customer feel safety, security and there are fewer chances of goods to be
defective because the goods can be easily damaged.

3. Shape Perception:
The shape creates good impression on the customers, the vertical shape
creates comfort and strength to the customer, horizontal shape creates
stability and easy access ness to the customers, curve shape creates
instability and diagonal shape creates ups and down movement of the eyes
or perception.

By: Hussain Sahito cell. 0333-7151446, SAL,University Khairpur Sindh Pakistan

 IQRA Where You Get More For
Less….

3. Color perception:
In the color perception the customer choose the colorful products packing,
colors can attract the behavior of customers to wards product, to buy the
product, due to the color perception the people buy more products, the
customers don’t have the need for that product but he purchase due to its
colors attraction.

By: Hussain Sahito cell. 0333-7151446, SAL,University Khairpur Sindh Pakistan

 IQRA Where You Get More For
Less….

Products/Services Plan:
Actually our super store will provide all products like general items, shoes,
stationary, garments and cosmetics to attract the mind of customers; we have
categorized the products below:

1. General Items:
Shampoo, Cream, Powder, Shaving cream, Perfume, Beauty Soap, Tooth
brush &Paste, Bathing Towel, Gel, Tissue Papers and also the cosmetics we
will provide in our Super Store.

2. Garments Items:
In our Super Store we will provide both kind of garments, Ladies garments
and Gents garments. In ladies garments Baba suits, Baby suits, Sharara,
Bootique etc, In Gents Garments Paints, shirts, Ties, Knit wears, full suits(3
piece), Socks and so on will be available at IQRA super Store.
Also the uniforms of schools and collages will be available at our Super
Store.

3. Shoes and sandals Items:

Baby Shoes, Gents shoes, as well as the ladies sandals and school shoes will
be available at IQRA Super Store, Also we will change designs time by time
according to new customers needs and wants.

4. Artificial Jewelry Items:

Neck Laces, Rings, Bracelets, Bangles, earrings, and other jewelry items
will be available in latest designs.

5. Stationary Items:
Note Books, copies, Pens, Razors, Show pieces, Pencils, Stapler, Eraser and
other stationary will be available at IQRA Super Store.

By: Hussain Sahito cell. 0333-7151446, SAL,University Khairpur Sindh Pakistan

 IQRA Where You Get More For
Less….

Keys to Success:

Success of the super Store relies on the factors given below:

1. To heir the staff having good communication skills, techniques and
polite behavior to wards customers.
2. The main motive of a super store is to provide all facilities which are
necessary.
3. To maintain product loyalty and brand promise.

By: Hussain Sahito cell. 0333-7151446, SAL,University Khairpur Sindh Pakistan

 IQRA Where You Get More For
Less….

Management and Staffing:

The Team is committed able and there will be a manager from team, the
manager will be committed to motivate whole the staff in achieving the goal
of store operations, there will be a centralized organizational structure,
because all activities will be handled by staff under the supervision of the
selected manager. Staff will be appointed according to job specification and
job description.

 Organizational structure

Manager

Assistant Manager

Cashier Cashier

2 Helpers 3 Helpers

Sweeper Sweeper

By: Hussain Sahito cell. 0333-7151446, SAL,University Khairpur Sindh Pakistan

 IQRA Where You Get More For
Less….

 Management team

 One Manager
 One Assistant Manager
 Two Cashiers
 Five Helpers
 Two Sweepers

 Personal plan

Personnel Plan 1st Month 2nd Month 3rd month

Manager 12,000 12,500 13,000
Assistant Manager 9,000 10,000 10,500
2 Cashiers 12,000 12,000 13,000
Five helpers 15,000 15,300 16,000
2 Sweeper 4000 4500 5000

By: Hussain Sahito cell. 0333-7151446, SAL,University Khairpur Sindh Pakistan

 IQRA Where You Get More For
Less….

Operation Plan:
As we know that our business is merchandise and in merchandise business
the buying and selling process is involved, we purchase the goods directly
from the valuable companies, which have a good image regarding quality
products in the market, than we will sale these products to customers at low
profit margin. The whole process of buying and selling will be controlled by
the manager. In the operation plan the manager get work from the employees
who are directly related with the work which is performed by them
according to their job specification.

Equipments:

1. There will be need of Points of Sale (POS) machine to facilitate the debit
and credit card holders.

2. We will also arrange In vice Machine which take amount and prints the
bill on paper.

Inventory Requirement:
As we know that the population of is 500,000, So over all sale of mixed
items are required 20,000. The inventory requirement is fulfilled on the daily
& weekly basis.
Also a ware house will be required, where we store the extra items, and also
the faulty items to return the company.

By: Hussain Sahito cell. 0333-7151446, SAL,University Khairpur Sindh Pakistan

 IQRA Where You Get More For
Less….

Financial Plan:
The total investment is estimated about 10 millions, of which 72% will be
paid by partners and remaining amount we will borrow from the bank. The
land will be purchased on cash payment at the cost of 700,000, and other
500,000 on the construction of building. Also 1,50,000 for the furniture and
decoration purpose, remaining amount will be used to purchase A to Z items
of the store, Also we will spend some amount on the promotional activities
like: Advertising( key chains, shopper with store name and logo), wall
chalking, Advertisement on FM and cable.

Cost and expenses Statement

Explanation No: Of Items Amount

Land 1 7,00,000
Building 1 5,00,000
Equipments 3 1,25,000
Decoration Exp. 1,50,000
Salary Exp. 1,63,800
Other Exp. 86,200
Total Exp. 17,25,000
Note:- Remaining amount will be spent on the merchandising.

Start up summary
This is a merchandising Business, and we have decided to invest
10 millions of which we 6 partners are investing mutually 7.2
millions and 2.8 millions we will borrow from bank.

Partner Invested Amount

Mevo khan 1.2 millions
Hussain Sahito 1.2 millions
Abdul Fattah 1.2 millions

By: Hussain Sahito cell. 0333-7151446, SAL,University Khairpur Sindh Pakistan

 IQRA Where You Get More For
Less….
Javed ali 1.2 millions
Khalil-u-Rahman 1.2 millions
Sabir hussain 1.2 millions

Income Statement: Projected Income Statement for three months.

Sales 5, 00,000
Cost of Goods Sold 3, 50,000
Depreciation Exp 20,000

Gross Profit OR EBIT 1, 30,000

Less Interest 30% 16,900
Other exp. 10,000

Net Income 10, 3,100

Balance Sheet (After 3 Months)

Assets = Liabilities + Owner’s Equity

Assets Amount Liab: O,E

Land 7, 00,000 2.8 millions 7.2 millions
Building 5, 00,000
Equipments 1, 25,000
Initial Exp. 4, 00,000
Merchandising 82,75,000

Balance 10 millions 10 Millions

Retained earning Statement

By: Hussain Sahito cell. 0333-7151446, SAL,University Khairpur Sindh Pakistan

 IQRA Where You Get More For
Less….
Income 1, 03,100 (After 3 months)
Re Investment 1, 03,100

By: Hussain Sahito cell. 0333-7151446, SAL,University Khairpur Sindh Pakistan