HEALTHCARE INDUSTRY Healthcare industry is a wide and intensive form of services which are related to well being of human

beings. Health care is the social sector and it is provided at State level with the help of Central Government. Health care industry covers hospitals, health insurances, medical software, health equipments and pharmacy in it. Right from the time of Ramayana and Mahabharata, health care was there but with time, Health care sector has changed substantially. ith improvement in Medical Science and technology it has gone through considerable change and improved a lot. !he ma"or inputs of health care industries are as listed below# $. $$ $$$. Hospitals Medical insurance Medical software

$%. Health equipments Health care service is the combination of tangible and intangible aspect with the intangible aspect dominating the intangible aspect. $n fact it can be said to be completely intangible, in that, the services &consultancy' offered by the doctor are completely intangible. !he tangible things could include the bed, the d(cor, etc. Different types of health care services available in India

Hospitals )athology Clinics *lood *an+s Meditation Centers ,mergency services li+e -mbulances, etc.

.nline Medical Services !elemedicine /aturopathy 0oga Centers 1itness Centers 2aughter Clubs Health Spas $n the Constitution of $ndia, health is a state sub"ect. Central govt3s intervention to assist the state govt is needed in the areas of control and eradication of ma"or communicable 4 non5 communicable diseases, policy formulation, international health, medical 4 )ara5 medical education along with regulatory measures, drug control and prevention of food adulteration, besides activities concerning the containment of population including safe motherhood, child survival and immuni6ation )rogram. THE SER ICE !AR"ETIN# TRIAN#LE$ growth

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 Co%pany$ Here, the hospital is the company that dreams up an idea of service offering &treatment', which will satisfy the customer3s &patient3s' e8pectations &of getting cured'. C&sto%er$ !he patient who see+s to get cured is the customer for the hospital as he is the one who avails the service and pays for it. 'rovider$ 7octor, the inseparable part of the hospital is the provider, as he is the one who comes in direct contact with the patient. !he reputation of the hospital is directly in the hands of the doctor. - satisfied patient is a very important source of word of mouth promotion for the organi6ation. H(S'ITAL$ !he sequential procedure for the service blueprint for 9/MC Hospital, *elgaum.

'roced&re follo)ed at *N!C Hospital$

)atient goes to the main reception des+ and gets an .)7&outpatient department' card. 7epending on the complaint, patient is referred to the specialty department. )atient meets the receptionist of the specialty department and specialty department .)7 is made )atient is sent to consulting room. &in a non5teaching hospital' patient is sent to the consultant .& in a teaching hospital ' intern or post graduate attend to the patient. Complaints are noted down and patient is sent to the e8amination room. )G and consultant discuss on the complaints mentioned and probable e8aminations to be made is decided )atients total body e8amination is done by specific priority to area of complaint and vital signs are also noted down. )G and doctor ma+e a provisional diagnosis.

Required investigations are prescribed $f patient is not welling to continue then his provisional diagnosis becomes his final diagnosis for the hospital. $f the patient agrees for the treatment then patient is directed to concerned laboratory. -t lab a staff collects the .)7 card from patient s and conducts the test mentioned. !he test results are directly sent to the consultant. 1inal diagnosis is done and treatment is prescribed. )atient is given up a follow date &usually :; days, depending on the issue and as+ed to come on same day to meet the same consultant' )atient come bac+ on the specified date and meets the consultant. Consultant again chec+s the patient and if any other tests then it is noted on the .)7 . $f patient has recovered then also it noted on the .)7.