Stuart Mayo

Des i gn Por t f ol i o
About Me
Contact
I am currently a Communications major
at Brigham Young University, Idaho, with an
emphasis in advertising. I am capable in the
realms of the Adobe Suite, particularly in
Photoshop, InDesign, and Illustrator. I am also very
able in Microsoft Offce.
My portfolio offers a glimpse of my abilities
in both design and copywriting, but I also
recommend a visit to my blog for more samples
of my writing.
Email: stuart.charles.mayo@gmail.com
8354 Skyway, Paradise CA, 95969
Phone: 530-966-8748
facebook.com/stuart.mayo
brandnewmarketer.wordpress.com
Table of
Contents
I. Brochure - Choice Communications
II. Business Cards - Event PIano
III. Stationary - Event Piano
IV. Logo Design - Lucky Survival Elevators
V. Event Ad - Save Icelands Dragons
VI. Photo Montage Ad - Piano Lessons
VII. Flier - Graduate Leadership Conference
VIII. Photo Imaging - Remember to Breathe
IX. HTML/CSS - Lucky Logo Showcase
Brochure - Choice Communications
I frst studied many different brochure designs. Using elements that
I particularly enjoyed, I completely re-did a brochure design I had
been working on for my Comm 130 class with Professor Cory Kerr.
The new design is meant to be much more eye-catching, though
it is simpler than the previous drafts. I wanted to convey more
effectively the message of power and confdence in getting the
clients message out, and in communicating it powerfully to their
audience. The intended audience for the brochure itself consists of
small to medium business owners who want to start an ad campaign.
Design Tools/Skills Used
Photoshop - Clipping the three images within the body text, and
masking the theater image to place the logo onstage.
Illustrator - Designing a unifying, simplifed logo for the company.
InDesign - Frequent use of translucent and opaque shapes,
arranging clipped images for effective text-wrapping,
Design Principles - The triangles on the off-set lead the fow into
the brochure, and effectively break the grid. The logo becomes the
internal focal point due to the triangle-led fow. The logo is a unifying
and branding element throughout, and the message is clear.
April 1st, 2014 - Comm 130, Professor Cory Kerr
Front Back
Inside
Business Cards - Event Piano
This project was designed to give me a way to quickly distribute
my contact information as it relates to playing piano for events.
The intended message is that of creativity and pianistic artistry, and
I conveyed my musical style in the design. My audience is non-
musicians, and event-planners looking for sophistication and high-
quality music. As such, I designed the logo to look like stain-glass.
Coming up with a sketch to plan proximity was challenging with
so few elements to guide the fow, but the way the text fows around
the logo is natural to the eye.
Design Tools/Skills Used
Illustrator - Dividing the original rectangles with the pen tools
brush-strokes, afterward using the pathfnder pallete to divide the
shapes and eliminate the pen paths. The framing elements were
created with the pen tool. The main title was created by altering text
turned into an object.
InDesign - Adding the text with the exception of the main title.
Design Principles - Contrasting the compimentary color scheme
with the black background. Using hierarchy in the title text.
Alignment with the top, middle, and bottom of the logo.
March 2nd, 2014 - Comm 130, Professor Cory Kerr
Event Pi ani st
Stuart Charles Mayo
stuart.charles.mayo@gmail.com
facebook.com/stuart.mayo
530-966-8748
Stationary - Event Piano
I created stationary using Illustrator, for myself as an event
pianist. The project was intended to practice simplicity and unity in
the theme of pieces for a company. Also practiced were good fle
management techniques between Illustrator and InDesign.
The message was intended to convey the artistry of piano, and
also the feel that customers could want in their events. As such, I
chose a vibrant, bright color scheme, and went for a more fuid
shape with the design.
Design Tools/Skills Used
Illustrator - Creating the logo and keyboard was a similar process,
dividing the rectangle shapes using the pen tool and the pathfnder
palette, the colors being added to the divided shapes.
InDesign - Organizing the elements I had created in Illustrator was
far easier in InDesign, and I was able to create some of the basic
pen-tool shapes at the top of the page.
March 2nd, 2014 - Comm 130, Professor Cory Kerr
Logo Design - Lucky Survival Elevators
The object of this project was to learn techniques for making
an effective logo, and to gain an overall understanding of Adobe
Illustrator. The project itself consists of three logos created for a
fctitious company of my choosing. As is usually the case when I
have an imaginary parameter like that, the company invented was
a parody, Lucky Survival Elevators, Inc., a company that designs
elevators meant to help you survive when the cable breaks and they
fall.
Design Tools/Skills Used
Illustrator - I was able to use simple shape tools to make the
background and basic shapes.
I used the text tools to manipulate the color and stroke of the text. I
left a heavy stroke on the text to create a sort of Empire Elevator
feel.
As logos are meant to be simple and easy to recognize, I chose
to keep the shapes very basic. The clover and color green convey a
message of luck, with elevator buttons explaining the rest.
February 21st, 2014 - Comm 130, Professor Cory Kerr
Lucky Survival Elevators Inc.
LUCKY
S u r v i v a l E l e v a t o r s I n c .
L
U
C
K
Y
LUCKY
S u r v i v a l E l e v a t o r s
Lucky Survival Elevators Inc.
LUCKY
S u r v i v a l E l e v a t o r s I n c .
L
U
C
K
Y
LUCKY
S u r v i v a l E l e v a t o r s
Lucky Survival Elevators Inc.
LUCKY
S u r v i v a l E l e v a t o r s I n c .
L
U
C
K
Y
LUCKY
S u r v i v a l E l e v a t o r s
Event Ad - Save Icelands Dragons
I wanted to make it seem solid and no-nonsense on the upper
section, with almost military colors.
In this case, because I had to fnd an image to use and the event
itself was fctitious, it was much more a process of fnding inspiration
for both event and advertisement.
I wanted to make it seem solid and no-nonsense on the upper
section, with almost military colors, and then have the event details
grab the readers attention below.
Design Tools/Skills Used
Designing in Microsoft Word was a challenge for this assignment.
Thankfully, the Mac version of Word has numerous design features
similar in nature to InDesign, and with some slight manipulation, I was
able to create and arrange design elements in a relatively easy way.
I was able to create a dragon design using a combination of
basic shapes in the body copy section. The fow of the piece was
shaped using the shape of the hiker image combined with the
diagonal title bar, which leads the eye to the text below.
February 14th, 2014 - Comm 130, Professor Cory Kerr

Backpacking
For
Icelands
Dragons
Save an endanger ed speci es. Save the wor l d.
Dragons are a big piece of the cultural heritage of our
community of Reykjavik. Without them, we could never
replenish the community flame ether, and the ice would
soon overtake us.
Help us save these national treasures. Join the Reykjavik
Dragon Preservation Association on a backpacking journey
through Kverkfjoll mountain range.
For only $50, join a 3-day hike with all
food and travel expenses paid. All proceeds
go to the Reykjavik Dragon Preservation
Reserve. Bring your own backpacking
equipment and flame-retardant gear.
Princesses welcome.
Save the dragons. Save the worl d.
Date: Aug. 7, 6:00am Place: Silver Snow Lodge
Photo Montage - Piano Lessons
The message with this piece is the communication of an idea
that piano requires the use of both the right and the left brain. The
right shows the lush, creative, fowing aspect of creating music, while
the right shows the mathematical, calculating, and rigid formality of
musical theory.
I was experimenting with clipping masks and the brush tool in
Photoshop to create this advertisment.
Design Tools/Skills Used
Photoshop - The images all had to be color corrected, using
color selection to bring out the desired color scheme, a tetradic
blend of red, green, purple, and yellow.
An oil-painting flter was used to create the special effects on the
images.
Masks were used to combine the images, using the brush tool to
create a soft, feathered blend.
February 15th, 2014 - Comm 130, Professor Cory Kerr
Flier - Graduate Leadership Conference
The idea here was to create a B&W professional looking fier to
communicate the message of this leadaership conference to young
graduating professionals.
This program was created exclusively in InDesign. The shapes and
general design was simple, but clear. Proximity, repetition, white
space, and contrast in value were all used to aid in communicating
the message effectively.
Design Tools/Skills Used
InDesign - The alignment and precision used were products of
the alignment features within InDesign.
This was my frst experience with InDesign, and as such I learned
valuable skills in text hierarchy and organization. I also learned of
how to organize a page and use linked images.
In this project I learned the value of sketching out ideas
beforehand on paper. I was able to use this technique throughout
all the projects found in this portfolio. It has since developed into the
most valuable starting point I have for any projects I work on.
January 23rd, 2014 - Comm 130, Professor Cory Kerr
G r a d u a t e
L e a d e r s h i p C o n f e r e n c e
Do you want to have the competi ti ve edge i n busi ness?
Come l ear n how at Vouant s annual
Gr aduat e Leader s hi p Conf er ence.
Vouant Communi cati ons i s devoted to
hel pi ng tomorrows l eaders gai n essenti al
l eadershi p ski l l s i n the workpl ace.
Duri ng thi s dynami c three day semi nar,
attendees wi l l vi si t wi th top executi ves
of Vouant Communi cati ons to di scuss
breakthrough l eadershi p techni ques,
whi l e cul ti vati ng attri butes of l eadershi p
that wi l l market to any empl oyer.
Oc1oniv i1s1
8:m-,vm
Licoi Covi1io Ci1iv
Conf er ence i s avai l abl e t o gr aduat i ng
seni or s, but space i s l i mi t ed.
Regi st r at i on and mor e i nf or mat i on
avai l abl e at :
ht t p: / / www. vouant comm. com/ l eader s
Photo Imaging - Remember to Breathe
I was able to develop some photography skills in this project.
I went out and looked for photo opportunities, eventually fnding
some of them in fellow students involved in activities around campus.
The girls featured in the photo were practicing stretches for
modern dance.
I was looking for a relaxing message, to remember to breathe.
I created a color scheme to refect this and contrast enough to
feature the message prominently.
Design Tools/Skills Used
I decided to break the grid somewhat with the orange
highlighting of the text.
Photoshop - I was able to color correct the image, and adjust
the lighting for maximum clarity. The light source used in the
photography was a large nearby bay window, as the photo was
taken in a campus skywalk bridge.
I used the special effects available in Photoshop to blue the
edges of the word Breathe, copying the layer frst to keep the solidity
of the text, but also creating an airy feel to the word.
February 8th, 2014 - Comm 130, Professor Cory Kerr
HTML/CSS - Lucky Logo Showcase
This project was meant to showcase a specifc logo design from
earlier projects by creating a webpage describing the creative
process behind the logos design.
The intended message was one of solidarity. The body area is
intended to look solid and stable, and the metal texture makes it
look even more like an elevator, while providing that solid look.
Design Tools/Skills Used
Basic HTML structuring. A variety of simple HTML5 tags for text and
image arrangement, and several more advanced tags to facilitate
the use of the the repeating background on both the body and html
background.
CSS structuring. I used this to make consistent changes to the
aesthetics of the page.
March 15th, 2014 - Comm 130, Professor Cory Kerr