Portfolio Logan Davidson

Contact
Logan Davidson 32054 41st Pl SW Federal Way, WA 253-350-9574 loganp.davidson@gmail.com

Table of Contents
Logos Letterhead Photo Design Map Poster Montage Web Page Business Card Brochure Imaging Flier Event Ad

Logos
Description: Date:
2/23/14 Three logo variations for the same company.

Course/Instructor:
Comm 130 Section 03 Cory Kerr

Program(s)/Tools:
Adobe Illustrator

Objectives:

Create a variety of logos to fit a company or personal image. Use the basic tools of Illustrator.

Process:

I first drew a bunch of sketches of my ideas. I then traced images of a compass and the earth with the pencil tool. On the top logo I selected the bottom anchors and stretched out the p in geographic. Then I made little rectangles to go under the lettering. I moved the anchors to create the triangular shape connected to the rectangle. On the middle logo I typed out Geographic Solutions and made the G and S bigger than the other letters. Then I stretched out the ends of the S to make it look like a river. To make the mountains I took a rectangle for the base and added anchor points and moved the points as I liked it. After I made three pointed stars (triangles) for the peaks of the mountains I added points on them to change their shapes. After that I made copies of the triangles and moved them slightly under the triangles to make a little edge around the peaks of the mountains.

Letterhead
Description: Date:
3/2/14 Matching letterhead and business card designed using a personally created logo.

Course/Instructor:
Comm 130 Section 03 Cory Kerr

Program(s)/Tools:
Adobe Illustrator Adobe InDesign

Objectives:

Create a new logo to fit a company or personal image. Design consistent layouts for a business card and letterhead. Use the basic tools of Illustrator & InDesign. t

Process:

To make the design I used adobe illustrator. In illustrator I typed SLUG then edited the L to make it look like a slug. I used the pen tool for this. I used the complementary colors, orange and blue. To make the fire I made a star and used the white arrow to adjust it to the shape that I wanted. I then added two rectangles and used the eye dropper to match the colors in the slug logo. I then put pertinent information in the top right.

slugcityskim@gmail.com
City Skimboards
5764 50th st. Suite A Federal Way, WA 98023 253-854-3233

Photodesign
Description: Date:
2/8/14 Make a design using a photo and matching color scheme.

Course/Instructor:
Comm 130 Section 03 Cory Kerr

Adobe Photoshop

Program(s)/Tools: Objectives: Demonstrate good photography and image Process:

editing skills. Incorporate color into a poster layout with the original photo.

I placed the 3 boards near a window to get good lighting and took a few pictures to get what I wanted. I then used Photoshop to edit the picture just a little bit to make it look more natural. Without the edit the boards look much less dark, and the green doesnt stand out as much. I specifically used the sharpen tool, the selective color and the levels edit. Once the photo was the way I wanted it I added the shapes and text to make the design. I had never used Photoshop before so it was a good learning experience. I placed text, made shapes, changed the typography, changed the colors, inserted the slug on the bottom and changed the color of the slug.While making the design I decided that using the green from the image would make the design look good. I also incorporated the black and white in the image as well.

Poster Layout
Description: Date:
3/25/14 A poster layout of a Geographic Information Systems study.

Course/Instructor:
Comm 130 Section 03 Cory Kerr

Adobe InDesign

Program(s)/Tools: Objectives: Process:

Make a professional and visually pleasing poster layout using correct design principles.

I exported images from my GIS program and placed them into photoshop to remove the white border that came with them. I then placed them in Indesign. For the layout I decided that I would put the map of most importance in the top left beneath the title. I then decided to put the text in four columns beneath the main map and put the four maps of lesser importance along the right edge. I also changed the fonts to two contrasting font types.

Suitability Analysis for a Sand and Gravel Mine for W.M. Dickson Company

Geologic Map

King County Zoning

History: Explanation:
W.M. Dickson Company is a general contractor who focuses on demolition. W.M. Dickson Co. was founded in 1937. In addition to demolition, W.M. Dickson Co. has been involved in the sand and gravel mining business. They currently have a very active mine on Waller rd. which is roughly 5 miles from downtown Tacoma Washington. In about a decade their pits resources will be depleted and the pit will be reclaimed with inert waste. To stay competitive W.M. Dickson Company may nd it very important to nd a new location to mine.

To nd the

Conclusion:

After

Sources:
City boundaries, WA state shape le: WA state Department of Ecology Ecy.wa.gov/services/gis/data WA state Surface Geology, active mines point data, King county hydrography: WA state Department of Natural Resources http:// fortress.wa.gov/dnr/app1/dataweb/dmmatrix.html 2 DEMs of the Puget Sound area: USGS The national map http:// viewer.nationalmap.gov/viewer/ King County polygon, King County Zoning, Puget Sound shape le, WA state county boundaries: King County http://www5.kingcounty. gov/gisdataportal/Default.aspx Major highways line le: Washington state department of transportation http://www.wsdot.wa.gov/mapsdata/geodatacatalog/default.htm

best location I have taken into account four main factors. Mr. Richard Dickson, the current president of the company, says that Geology and Zoning are the two biggest factors. The Geology is very important because if your aggregate is poor the land you purchase will not be worth it. As this was taken into consideration I decided to only include quaternary geologic units in the study. Zoning is just as important because in order to mine you need to meet county and state regulations, including having the correct permits. Without proper zoning and permits a mine wont last long under government regulation. For the zoning I included six zones: Mineral, Forest, Industrial, RA-10, RA-5 and RA-2.5. These were ranked from best to worst. The last two things that I took into factor was distance to Seattle and distance from Dickson Companys current mine on Waller rd. The distance to Seattle is an important factor. By taking this into consideration W.M. Dickson can nd the location that makes taking aggregate into Seattle and surrounding cities. In addition to the distance to Seattle I took into account the distance from Waller rd. By taking this into account W.M Dickson Company will be able to enter the sand and gravel market in the Seattle area.

doing the analysis I came to the conclusion that there are potentially good locations for W.M. Dickson Company to do sand and gravel mining in King County. I went into the analysis thinking that there might not be too many good locations. My thinking was that because of high population density good zoning would be hard to come by. I also thought that the geology would not be too good as you got closer to the Cascade Mountains. It is true that the geology worsens, but I believe that there are plenty of opportunities for sand and gravel mining in King County. This study is not conclusive. There are other factors that can be taken into consideration. One thing is the specic quality of the sand and gravel in specic locations. Future studies could include gathering data of the quality of the aggregate around King County. Another would be to retrieve data of large plots of land for sale in King County. In addition to this, a study of the zoning in relation to geology and distances within incorporated king county would be very helpful. In conclusion, there are suitable locations between the

Distance from Waller Rd.

Analysis and poster by Logan Davidson for W.M. Dickson Company

Distance from Seattle

Montage
Description: Date:
2/12/14 An insperational montage made by the blending of two or more images, and the use of typography.

Course/Instructor:
Comm 130 Section 03 Cory Kerr

Program(s)/Tools:
Adobe Photoshop

Objectives:

Learn to manage Photoshop layers. Learn to blend images together smoothly, using masks. Use filters. Apply appropriate typography.

Process:

First I retrieved the pictures from photographers Matt McDonald and Bryce Cassleman. Second I came up with a basic design layout. I put the images into photoshop and edited them with the levels, vibrance and color selection tools. After editing the pictures I moved them around and used the mask and brush tool to blend the images together as I wanted them to be. I then added the text following the rules of typography. After receiving critique I used the stamp tool to edit a person out of an image and add a blur effect to the top right image. On the top right image I selected everything but the skimboarder to blur out the background to make him be in focus.

Web Page
Description: Date:
3/16/14 A web page designed to showcase a personally created logo.

Course/Instructor:
Comm 130 Section 03 Cory Kerr

Program(s)/Tools:
Notepad++ Adobe Photoshop

Objectives:

Size and optimize an original logo as a .png for a web page. Write content to describe the process of creating your logo and how it appeals to a target audience. Design a web page using HTML to display a logo and content. Acquire a working knowledge of HTML and basic understanding of CSS. Identify hex colors for web design. Compress multiple files in a zipped folder to attach as one file.

Process:

For the webpage I used Notepad++ to edit the html and CSS. In the CSS I had to change the float and padding a lot until everything looked right. While editing the html and CSS I used a web browser to inspect the code. Also, while working with the CSS I took color samples with photoshop to find out what the hexadecimal numbers are for the colors on the logo so that I could match the logo with the design. For the typography I chose 3 san-serif font options and put them in the CSS for the title font. For the body font I chose 3 serif font options and put them in the CSS.

Business Card
Description: Date:
3/2/14 Matching letterhead and business card designed using a personally created logo.

Course/Instructor:
Comm 130 Section 03 Cory Kerr

Program(s)/Tools:
Adobe InDesign Adobe Illustrator

Objectives:

Create a new logo to fit a company or personal image. Design consistent layouts for a business card and letterhead. Use the basic tools of Illustrator & InDesign.

Process:

To make the design I used adobe illustrator. In illustrator I typed SLUG then edited the L to make it look like a slug. I used the pen tool for this. I used complementary colors. To make the fire I manipulated a star and used the white arrow to adjust it to the shape that I wanted. I then typed out my name and other information and put it in the bottom right corner.

City Skimboards

Logan Davidson
slugcityskim@gmail.com 5764 50th st. Suite A Federal Way, WA 98023 253-854-3233

City Skimboards

Brochure
Description: Date:
3/16/14 A two sided (duplex) folding brochure.

Course/Instructor:
Comm 130 Section 03 Cory Kerr

Program(s)/Tools:
Adobe Indesign Adobe Illustrator Adobe Photoshop

Objectives:

Set up and align a two-sided, folded document. Create an original company logo and use it in a brochure. Incorporate quality images. (Incorporate at least four quality images (Not including the logo). One should be clipped in Photoshop and text-wrapped in InDesign so the text follows the cutout shape of the image.) Write at least 250 words of original copy with at least three paragraphs. Trim for a full bleed and print in duplex (two-sided) color.

Process:

I used adobe indesign for the layout. For the layout I aligned the paragraphs and pictures. On each page I used the pictures to guide the viewers eyes around the brochure. I used photoshop to edit the pictures. I used the quick selection tool and made a mask on four of the pictures. I used Adobe illustrator to make the logo. On the logo I used an image of wood to incorporate in the logo to make the logo look more like a skimboard rail.

Front

Inside

Back

Imaging
Description: Date:
2/6/14 A personally taken photograph that has been edited/ formatted using Photoshop.

Course/Instructor:
Comm 130 Section 03 Cory Kerr

Program(s)/Tools:
Canon T2i Rebel Adobe Photoshop

Objectives:

Learn basic photography skills. Use a digital camera to take a quality image, then download it. Size and crop the image. Adjust image brightness, contrast, hue and saturation levels. Use a selection tool to isolate a portion of the image. Desaturate the selected portion of the image. Use a filter or colorize a portion of the image.

Process:

I took this picture using a Cannon T2i Rebel camera. I used the bar from the swing set as the foreground and focused in on the playground in the background. I then took my image into Photoshop and cropped it to a 66 inch square. I edited the photo with the folowing adjustments: levels, vibrance/ saturation, selective color, and the sharpen tool.

Flier
Description: Date:
1/12/14 Black & White promotional flier to promote a graduate leadership conference.

Course/Instructor:
Comm 130 Section 03 Cory Kerr

Program(s)/Tools:
Adobe InDesign

Objectives:

Apply the design principles and use appropriate typography. Incorporate basic InDesign skills to improve basic flier layout. Create a project folder with image, logo and InDesign document to keep links intact.

Process:

First I sketched a few rough design ideas. Second I used Adobe InDesign to create a draft. The final product consists of repeating rectangles at the top and bottom, a title with emphasis put on Leadership Conference, an image to the right of that, the text with emphasis on the question, date time and place and the logo and website in the bottom left. With all of these elements I aligned them to at least two other elements.

Event Ad
Description: Date:
2/2/14 A color full-bleed event ad to promote a fundraiser using only Microsoft Word and a scanner.

Course/Instructor:
Comm 130 Section 03 Cory Kerr

Program(s)/Tools:

Microsoft Word Epson Scanner PDF2JPG.net (PDF converter)

Objectives:

Find, scan and import a high-quality image. Create a full-bleed design Use text boxes for layout in Word. Insert and edit images in Word.

Process:

To make the flier I used Microsoft word. I took an image out of a magazine and scanned it. I then put the image into my design. In my design I changed fonts, added shapes to create a curvy design. I chose an analogous color scheme from the colors on the photo. After I aligning the elements I exported the word document as a pdf and printed it.

Dash Point Pro-Am

Amateur $20 Pro $25 Cash prizes, product tosses. Raffle, free food All proceeds go toward keeping the state parks open

Saturday June 28th

Registration at 10:00am Heats start at 12:00am Dash Point State Park

For more info- Facebook.com/dbskimboards