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TABLE OF CONTENTS
BUSINESS PROFILE.........................................................................3
1.0 PROJECT BRIEF.................................................................................................................6
1.1 FINANCIAL SUMMARY...................................................................................................6
Margin Formulas/Calculations: The gross profit P is the difference between the cost to
make a product C and the selling price or revenue R (P = R C); the mark up
percentage M is the profit P divided by the cost C to make the product. (M = P / C = (R
- C) / C) and; the gross margin percentage G is the profit P divided by the selling price
or revenue R (G = P / R = (R - C) / R)...........................................................................7
BUSINESS PROFILE
a) Name of Business: Real Dutch Water
b) Main business:
c) Management:
Advisor/Chief Executive:
NS65DB226
Director:
Director
BenardMutioNzavi
Director:
9344202
d) Financial Standing:
Work Capital:
460,000 ksh.
15,000,000 ksh.
Total Capital:
15,460,000 ksh.
896,161 ksh
Net Profit:
186,864 ksh
e) Contact:
Name:
Phone:
realdutchwater@yahoo.com
Mtwapa, Mombasa
Registration no.:
BN/2014/273180
h) Resumes of Directors
4. Third Director
Purity Wangeci Hirigo
Purity is a college graduate (Tourism) and has been active in establishing SMEs. As such she
has worked in the food, graphics and cosmetics sectors. She has firm understanding of the
Kenyan business landscape and shall be pivotal to the success of the project.
i) Experience
The project is informed by a prior project undertaken under the auspices of the advisor
(Reginald (Rex) van der Munnik). Under this project, water has been obtained from Dutch
Water Limited in Mombasa and marketed in Kajiado and Nairobi. The project has had been
successful and this has led to the conceptualization of establishing a water processing plant in
Nairobi to cater for the huge local demand.
Githinji, P. Thriving bottled water business attracts thirsty vendors. The Standard. April 6, 2010. Accessed on
the Standard Online website (http://www.standardmedia.co.ke) on June 10, 2010.
2
Customers will be given warranty for all the water they purchase. This shall entail refund for all water
previously purchased from the company and free medical treatment for any sickness associated with drinking
the water.
Margin Formulas/Calculations: The gross profit P is the difference between the cost to make a product
C and the selling price or revenue R (P = R C); the mark up percentage M is the profit P divided by
the cost C to make the product. (M = P / C = (R - C) / C) and; the gross margin percentage G is the
profit P divided by the selling price or revenue R (G = P / R = (R - C) / R).
90,000 liters
30,000 liters
10%
10%
Kenyas Bottled Water Industry, University of Nairobi, Department of Chemistry. Accessed on 26 from
February 2014 http://www.euromonitor.com/bottled-water-in-kenya/report
Euro Monitor (2013) Bottled Water in Kenya: Country Report. Available on 26 February 2014 from
http://www.euromonitor.com/bottled-water-in-kenya/report;
60%
95%
Ksh. 7
Ksh. 4,410,000
CBD. A bore hole shall be drilled in this piece of land to provide water for the project.
3.3 PRODUCTION PROCESS
The first step for setting up a water purification plant is the analysis of source of water. After
the chemical analysis, the specifications of the purification plant are set. In the purification
plant, source water is stored in the feed water tank, passes through the pre-filter for
preliminary water filtration.
Water then is soften further and filtered further in a fine filter. After this, the water passes
through Reverse Osmosis (RO) membranes. Reverse Osmosis Reverse osmosis removes
many types of molecules and ions from water. After that, the water passes through a Nitrate
removal unit. It is then filtered further in the post filter and stored in a clean water reservoir.
The next stage includes further filtration in a fine filter and ultra violet (UV) disinfection and
delivery. Ultra Violet treatment is done to avoid any contamination frombacteria and other
micro organisms. Water then is delivered through a bulk line delivery or through the bottling
plant.The complete process flow is shown in Figure 2.
Figure 2: The processing plant
10
Amount (Ksh)
3,025,000
40,000
700,000
80,000
3,845,000
875,000
300,000
80,000
1,255,000
Monthly income
Water (30,000 liters @ Ksh 7 per liter)
Donation (2500 Euro)
Total
4,410,000
287,500
4,697,500
85,303,089
11
12
Year 2
Year 3
Year 4
15,460,000
5,000,000
20,460,000
39,142,997
54,529,694
69,916,392
39,142,997
54,529,694
69,916,392
756,250
10,000
700,000
174,750
756,250
10,000
700,000
174,750
756,250
10,000
700,000
174,750
756,250
10,000
700,000
174,750
500,000
424,000
115,000
500,000
424,000
115,000
500,000
424,000
115,000
500,000
424,000
115,000
38,000
34,500
34,500
115,000
69,000
36,504
0
0
0
0
0
36,504
0
0
0
0
0
36,504
0
0
0
0
0
36,504
3,600,000
10,500,000
960,000
3,600,000
10,500,000
960,000
3,600,000
10,500,000
960,000
3,600,000
10,500,000
960,000
1,250,000
1,250,000
5,000,000
1,250,000
5,000,000
1,250,000
5,000,000
400,000
200,000
400,000
200,000
20,517,504
400,000
200,000
400,000
200,000
25,226,504
400,000
200,000
400,000
200,000
25,226,504
400,000
200,000
400,000
200,000
25,226,504
52,920,000
287,500
53,207,500
52,920,000
287,500
53,207,500
52,920,000
287,500
53,207,500
52,920,000
287,500
53,207,500
32,689,996
27,980,996
27,980,996
27,980,996
6,000,000
26,689,996
6,000,000
21,980,996
6,000,000
21,980,996
6,000,000
21,980,996
8,006,999
18,682,997
6,594,299
15,386,697
6,594,299
15,386,697
6,594,299
15,386,697
39,142,997
54,529,694
69,916,392
85,303,089
13
AUTHORITY
BRAND
TOWN
STATUS
1 Penrose Enterprises
2 Aberdares Water Ltd
3 Alpine Coolers Ltd
4 World Trade Ltd
5 Gambino Bottling Ltd
6 Aqua Mineral& Beverages Ltd
7 Tri Clover Industries (K) Ltd
8 Aqua Kula Ltd
9 Aquamist Ltd
10 Edu Premier Co. ltd
11 Saab Enterpries Ltd
12 Komax Investment Ltd
13 AsiliaEnterpises
14 AvianoE.A
15 Blue Wave Company Ltd
16 Rayaan Traders Ltd
17 Canan Gardens Ltd
18 Chemlana Springs
19 Cheranganyi Spring Water
20 Red Rocks Enterprises
21 Qplast Industries Ltd
22 Crystal Cool Pure Springs Water
23 Sammeer Agriculture & Livestock (K) Limited
24 Nairobi Bottlers Ltd
25 DanmarEnter.Ltd
26 Dutch Water Ltd
Nairobi
Nairobi
Nairobi
Mombasa
Nairobi
Nairobi
Nairobi
Voi
Nairobi
Nairobi
Mwingi
Mombasa
Mombasa
Nairobi
Mombasa
Mombasa
Embu
Nairobi
Moi's Bridge
Meru
Nairobi
Nairobi
Nairobi
Nairobi
Limuru
Mombasa
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Chogoria
Bibirion, Limuru
Kisumu
Malindi
Nairobi
Nairobi
Malindi
Nairobi
Nairobi
Mai Mahiu
Nyeri
Mombasa
Nairobi
Mombasa
Mombasa
Nairobi
Kitale
Nakuru
Nairobi
Kericho
Mombasa
Uplands/Thika
Molo
Karatina
Mombasa
Embu
Nakuru
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
Licensed
14
e-mail: realdutchwater@yahoo.com
Following up order
100 x 24 = 2, 400 ksh
Month income = 7.200 ksh (After 2 month)
8, 200 ksh (After 3 month)
"
"
36, 000 ksh 7, 200 ksh = 28, 800 ksh. (After 1 year) (Without selling)
By 540 jerry can = month income 21.000 ksh
SELLERS AGREEMENT
15
e-mail:
Sellers Agreement
On ../../. we agree to that .......................will do sales for Real Dutch Water.
Real Dutch Water give the seller a commission of 200 ksh after every paid new order of 10
jerry can or 5 dispenser bottles. Real Dutch Water give by every paid following up order of
10 jerry can or 5 dispenser bottles, 100 ksh.
By Fraud will Real Dutch Water not be responsible for any consequence and Real Dutch Water
will not pay any commission.
Date:
Place:
Seller
Witness
16
e-mail: realdutchwater@yahoo.com
72,000 ksh
17
INVESTORS AGREEMENT
e-mail: realdutchwater@yahoo.com
Investors Agreement
On ././2014 i agree to invest 72,000 ksh. in Real Dutch Water
The Investor, .............................. will be a sleeping investor for a time of six month. The
investor have send the investment of 72,000 ksh. to M-pesa 07 28 630 571.
Real Dutch Water (Reginald van der Munnik), have resaved the investment on ././2014
by M-pesa 07 28 630 571. RexDWL will use the investment for expanding the market of
healthy drinking water.
Real Dutch Water will pay the investor every month 21,200 ksh. for a time of six month, with
a total of 127,200 ksh after six month.
Date:
Place:
Investor
Witness
18