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Aaron A.

186 Riverside Drive, New York NY 10024 646-295-5915 ~ ~ @aarongottlieb

Professional Experience Deep Focus - NY/NJ Super Bowl Host Committee (New York, NY) Project Employee, Social Media Communications Nov. 2013-March 2014 Coordinated social media content and platforms for the NY/NJ Super Bowl Host Committee as a team member of digital marketing agency Deep Focus Assisted in running the Super Bowl XLVIII Social Media Communications Center, a digital concierge service through which the Host Committee published original content, disseminated important information and engaged with locals and visitors Apr. 2013-Nov. 2013
Experience Overview Social media/content marketing Content strategy and development, community management, analytics and measurement, live tweeting PR and media relations Press releases, pitching, stat-keeping Journalism Investigative reporting, news, game previews & recaps, feature stories

National Basketball Association (New York, NY) Project Employee, Basketball Communications WNBA

Member of WNBA PR and media relations team for the 2013 season o Wrote and edited press releases o Pitched and coordinated stories and interviews for coverage in local and Miscellaneous national media outlets Basic HTML and CSS, AP style o Monitored news clips o Compiled and updated media lists o Tracked, updated and proofread statistics o Brainstormed content and wrote copy and code for weekly newsletter distributed to media

IF Management (New York, NY) PR and Communications Strategist

May 2012-Apr. 2013

Created and managed PR, social media and marketing programs to extend brand awareness and generate business leads for broadcasting talent representation company and its clients Spearheaded content marketing program that significantly outperformed ROI of traditional advertising methods Aug. 2011-May 2012

Binghamton Senators (Binghamton, NY) Intern, Media Relations and Public Relations

Assisted the Director of Media Relations, performing a variety of media and PR-related game and administrative activities: o Wrote and edited feature stories, game recaps and press releases o Coordinated content for social media platforms; live-tweeted events and games o Liaison to local media o Assisted in running team events o Tracked, updated and proofread statistics Education

Northwestern University Content Strategy for Professionals: Engaging Audiences for Your Organization Ragan Communications Content Marketing Boot Camp

Jan. 2014-Feb. 2014 Feb. 2013

Binghamton University Class of 2012 B.A., media studies graduated magna cum laude Senior thesis discussed Twitters place in American professional sports and its footprint on the industry Other Relevant Experience Live chat guest host Pipe Dream (Binghamton University Vestal, NY): Assistant Sports Editor/Sports Writer Tom & Martys (Binghamton, NY): Social Media Coordinator 2012-13 Season Oct. 2010-May 2012 Spring 2012