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A N A G eme N T
be best achieved via relation building process, especially in Asia but also in other parts of the world. C o n t r a c t negotiations are fundamentally different between Asian and Western counterparts. The way people think, act and behave is different from continent to continent, from country to country and even from region to region, which at times puts even the best contract negotiators in awkward situations, no matter how skilled. Different countries mean a different way of doing business and it is astonishing how different contracts are negotiated even within the various Asian countries, let alone between East and West. I observed this during one of my assignments early on in the mid1990s when I was hired to manage a hospitality business in Vietnam for an US-based company. Any contracts that were negotiated were based on relationships first, even before we headed to the boardroom to discuss the finer details. This could happen over a game of golf or a meal and drinks. In the Western world it is all about the technicalities of agreements and contracts into the finest details and the getting to know the other party appeared to be almost non-existent, while in Asia it is to this day about trust and about getting to know one another first. Another interesting comparison is the fact that some cultures in the West go into negotiations with the intention to win whereas some Asian cultures tend to find common ground via a win-win brokering [arrangement]. And there are numerous other components important to either side, such as how formal negotiation/meetings are, the sensitivity of timing, the direct or indirect form of communication, all which make such management contract discussions, if not paid attention to, a challenge that could lead to success or failure in the negotiation process. Kurt Walter is group general manager, hospitality division, Apple Tree Asia, a diversified group operating in Vietnam, Laos, Cambodia, Myanmar, Thailand and India. With more than 30 years experience in 12 countries, Walter is currently based in Hanoi, Vietnam, as group general manager, managing 10 properties in Vietnam, Laos, Myanmar and Thailand with 500-plus employees.
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