Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
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V|rtua| D8 compared to hys|ca| D8 Load test.
Sw|ng8ench - S0 user test
vlrLual Speed
hyslcal Speed
In Bench load test: The Virtual setup outperformed the
Physical setup in every test.
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V|rtua| D8 compared to hys|ca| D8 Load test.
Sw|ng8ench - 100 user test
vlrLual Speed
hyslcal Speed
In Bench load test: On average the Virtual setup outperformed the
Physical setup.
Oracle VM on Oracle Database 11g Real Application Clusters (RAC) Physical versus Virtual Database by Anthony Russo, Director ICT, Open Universities, Australia
55 Copyright 2013, Oracle and/or its affiliates. All rights reserved.
On Certification!..
56 Copyright 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal Use Only
Designed & Tested Together
Internal Testing
26,700,000 test and production hours per week
22,700 Oracle x86 servers supporting 182,400 Oracle Virtual
Machines
Workloads: software/hardware development, corporate
infrastructure
Test Environments
Oracle x86 Server Hardware
Oracle Storage
Oracle Operating Systems (Oracle Solaris and Oracle Linux)
Oracle VM
Oracle Database
Oracle Middleware
Oracle Applications
Oracle Develops & Uses The Stack Internally
57 Copyright 2013, Oracle and/or its affiliates. All rights reserved.
On Pricing!!
58 Copyright 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal Use Only
Lower Cost: Oracle VM vs. VMware vSphere
250 2-Socket Servers
Oracle VMware vSphere
Virtualization
Oracle VM (2-socket system, Premier Support,
unlimited VMs)
License - $0
Support - $599/server/year
VMware vSphere Enterprise Edition (per socket )
License /server = $2875 x 2 sockets = $5750/server
Support (Production) - $719 x 2 = $1438/server/year
Management Oracle VM Manager and Oracle Enterprise
Manager 12c Cloud Control (Basic)
License - $0
Support - $0
VMware vCenter Server Standard
License - $4995
Support - $1249 /year for Production SnS
Total Cost (First
Year)
License: $0
Oracle VM (annual): $149,750
VMware License (perpetual): $1,437,500 + $4995
VMware Support (annual): $359,500 + 1249
Total Cost
(3 Years)
$449,250
$2,524,742 (5.62X Oracle)
What could you do with the $2,075,492 you save with Oracle VM?
59 Copyright 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal Use Only
Lower Cost: Oracle VM vs. VMware vSphere
100 2-Socket Servers
Oracle VM VMware vSphere
Virtualization
Oracle VM (2-socket system, Premier
Support, unlimited VMs):
License - $0
Support - $599/server/year
VMware vSphere Enterprise Edition (per socket ):
License /server = $2875 x 2 sockets = $5750/server
Support (Production) - $719 x 2 = $1438/server/year
Management Oracle VM Manager and Oracle Enterprise
Manager 12c Cloud Control (Basic):
License - $0
Support - $0
VMware vCenter Server Standard:
License - $4995 for the environment
Support - $1249 /year for Production SnS
Total Cost (First
Year)
License: $0
Oracle VM (annual): $59,900
VMware License (perpetual): $575,000 + $4995
VMware Support (annual): $143,800 + 1249
Total Cost
(3 Years) $179,700
$1,015,142 (5.65X Oracle)
60 Copyright 2013, Oracle and/or its affiliates. All rights reserved.
Overcoming Objections
Traps to Set
61 Copyright 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal Use Only
Overcoming Objections (1 of 2)
Traps Set by Competition Answer
Oracle VM is not a serious Hypervisor. No partner
Ecosystem support
FALSE Oracle VM has a robust technology partner
ecosystem from hardware certifications (Cisco, Dell, Fujitsu,
HP, IBM!) to Storage (EMC, NetApp, Hitachi!) and
industry solution integration such as FlexPod. Certification
with large ISVs such as SAP. In addition, Oracle VM is also
part of the ExaReady program and is certified my a vast
network of Oracle partners who are certified ExaReady.
Oracle VM does not have serious Enterprise
Management capability
On the contrary, VMware management capability stops at the
VM layer, then continues to the cloud. VMware vCenter has
little native knowledge about the underlying hardware. Oracle
VM integration with Oracle Enterprise Manager Ops Center
allows for management visibility from the physical server to
patching of OS images to deployment and management of
applications and cloud services. VMware vCenter is not
capable of performing lifecycle management of key apps and
the Oracle Database. VMware level of management depth
will always be limited by what its partners allow in terms of
interfaces.
62 Copyright 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal Use Only
Overcoming Objections (2 of 2)
Traps Set by Competition Answer
Oracle VM does not have any public large
deployment to point to as a serious Virtualization
contender
There are thousands of Oracle VM VMs currently in use in
production, driving the Oracle e-delivery portal for all Oracle
Software downloads. This is a 24/7 operation. This is in
addition to other Oracle customers who have had Oracle VM
deployment in production for years, such as Lawrence
Livermore lab, Verizon, Korea Telecom, Versace, Overstock,
etc!.
Oracle VM does not publish benchmarks because it
does not have any
Oracle VM is always benchmark tested in every single
release, starting with release 2.0 and the Tolly report, already
published. In each release, we find that Oracle VM
performance is within 5 percent or better of bare metal. Many
of our customers have experienced much better performance
numbers and we will let our customers publish their findings.
We believe that the customers numbers are the independent
voice of performance that matters.
63 Copyright 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal Use Only
Traps to set for VMware
Traps to set for VMware Weakness
VMware Integrated Lifecycle Management inadequate Little to no knowledge of physical environment. Starts at the
VM, moves to the cloud. No awareness of Apps lifecycle
updates/upgrades. Lacks depth of database and management
capabilities as Oracle Enterprise Manager can only provide
Incomplete solution stack offering VMware does not own the Database. VMware does not own
the apps. VMware does not have an OS. They have to partner
with hardware & ISVs. VCE partnership is in limbo. Cisco and
EMC pushes out latest press release about VCE and no where
is VMware mentioned.
VMware does not have Templates capabilities VMware cannot bundle the right app & OS versions for
deployment. It has to rely on ISVs such as Oracle or Microsoft
other software vendor to make available interfaces that
VMware can then use for creating deployment images. This is
also why VMware boasts a large ISV ecosystem
VMware clone is NOT equivalent of Oracle VM
Template
VMware does not have IP to the app or the OS. The VMware
Clone is the best effort but this cannot be standardized due to
the rigid nature of the cloned images.
64 Copyright 2013, Oracle and/or its affiliates. All rights reserved.
Sales Tools
What & Where
65 Copyright 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal Use Only
Oracle VM Demos - New!
http://www.youtube.com/watch?v=0tGjlztkR5c
Wayne Lewis
Greg King
http://youtu.be/L9igXSIKoEo
Oracle VM 3.2.1 YouTube demo
Oracle VM Command Line
Tutorial
66 Copyright 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal Use Only
Oracle VM Demo
Lifecycle Management from Server Virtualization to Cloud
http://bcove.me/8idtsu6i
67 Copyright 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal Use Only
Oracle VM Hands-On Labs on OTN now available!
Christophe Pauliat
Olivier Canonge
Simon Coter
68 Copyright 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal Use Only
Partner Momentum
Oracle VM Certified by SAP
Oracle VM 3.2 certified for SAP on Linux and Solaris
Oracle VM Sales Enablement for Cisco
Cisco Service Provider Sales team
Cisco Public Sector Sales team
Cisco UCS Sales Team
Onyx Cisco & Oracle Partner
Oracle VM & Oracle Linux on Flexpod announce April 08
at Collaborate 2013, Denver
Oracle VM Sales Enablement for NetApp
NetApp DB Experts sales team
NetApp Partners technical experts (pending)
Joint sales effort in APAC & EMEA with Cisco & NetApp
Joint regional lead gen events with Oracle APAC & NetApp APAC
69 Copyright 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal Use Only
Customer Video Overstock.com
69
Overstock.com Now Live on Oracle Media Network
70 Copyright 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal Use Only
New Assets and Sales Support
White Papers:
Private Cloud Migration What It Takes to Deploy and Manage
a Private Cloud With Oracle VM
Oracle VM 3: Architecture and Technical Overview
Oracle VM Best Practices Integrating Oracle VM into a
Disaster Recovery Solution using SAN
Oracle VM Hands-on Labs
DVD Kit Oracle Linux Oracle VM DVDs
Sales Kit updates (presentation whats new in 3.2.1)
Server Virtualization for Dummies eBook & booklet
71 Copyright 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal Use Only
Oracle VM Hands On Labs
Learn to deploy Oracle VM server Pool
and deploy Oracle RAC Templates.
Leverage for your demo environment
72 Copyright 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal Use Only
Oracle VM Cost Calculator
http://www.oracle.com/us/media/calculator/vm/index.html
Calculate Costs Against VMware
73 Copyright 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal Use Only
Server Virtualization for Dummies
Virtualization for Dummies book online and hard
copy
Banner Ad on Oracle VM home page
74 Copyright 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal Use Only
Oracle VM eBook
November 2013 coming soon!
75 Copyright 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal Use Only
Oracle Virtualization
Home Page
oracle.com/virtualization
Blog
blogs.oracle.com/virtualization
Download
edelivery.oracle.com/oraclevm
Oracle VM demos
http://www.oracle.com/us/products/
demos/index.html
76 Copyright 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal Use Only
Oracle VM Sales Kit
Step 1
Enter URL:
my.oracle.com
Step 2:
Scroll down
to:
Technology
Sales Kits
Step 3:
Click on Technology
Select Virtualization Server
Step 4:
Select what you need
Latest external presentations
Links to important Oracle
sites
Event Kits
Product Marketing Info
Campaigns
Events
Key content
Training
Whitepapers
77 Copyright 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal Use Only
Where is it?
https://marketingkits.oraclecorp.com/GMKP/
SalesProgram/KitDetail/index.htm?
DocName=GMKP_031959
Whats in it?
Event Brief
Emails
Bifold
Postcard
Presentations
Banner & Easel
Customer Seminar ERS page
Keynote
Enabling Private Cloud with Oracle VM
Ensuring Business Availability
Simplify IT with Integrated Management
Rapid Enterprise App. Deployment
Oracle VM Event Kit
78 Copyright 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal Use Only
New Oracle VM Ad
Oracle VM deploys
applications 7 10x faster
than VMware banner on home
page
On Demand Webcast
White paper Banner Ad
Updated slogan on Calculator
& Google search
79 Copyright 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal Use Only
Oracle VM The Sticky Factor
Growing the Oracle Footprint with Oracle VM
80 Copyright 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal Use Only
Oracle VM The Sticky Factor
At the core of the customers infrastructure
Integrated into nearly all layers of the Red Stack
Oracle VM Templates (100+) for Oracle Database,
Middleware and Applications
360
0
single-console management with Oracle
Enterprise Manager to control the customers IT
processes
Provide direct valuable cost and efficiency
solution to key IT business needs
Application Consolidation / Server Consolidation
Private Cloud Deployment
Datacenter Modernization
Green IT
The technology glue for IT business needs
81 Copyright 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal Use Only
Why Buy Oracle VM
2 x More
Scalable
7-10 x
Faster
Zero
License
Cost
Up to 128 vCPUs and 1 terabyte of memory per VM
compared to 64v CPU from VMware
Virtualize Applications such as Oracle RAC and Oracle E-
Business Suites 7-10x faster than VMware
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Low Enterprise Support cost
Oracle Enterprise Manager included no additional cost
Maintain TCO
Oracle
Driven
Oracles daily operations run on Oracle VM and Oracle
systems
2x
82 Copyright 2013, Oracle and/or its affiliates. All rights reserved.
Confidential - Oracle Internal Use Only
Why Sell Oracle VM
Land and Expand with Oracle VM
Oracle VM is the foundation of the computing stack, harder
to swap out
Oracle VM is integrated with Oracle Database, RAC
business applications, easier to entrench.
Focus beyond Linux & on App stack. Red Hat compatibility
exposes risk to swap out
Own the customers
infrastructure
Enterprise Manager fully integrated for VM and apps lifecycle
management. Easy to entrench into customers IT process.
Automation of Integrated Management delivers provable
savings. For example, Oracle VM Templates & Application
updates/upgrades
Standardization of management
Own the customers
IT process
Too costly to swap out infrastructure
Enables selling deep and wide
Own the Customer
83 Copyright 2013, Oracle and/or its affiliates. All rights reserved.
Confidential - Oracle Internal Use Only
Linux and Oracle VM SPIF for License Sales
What is it
100% SPIF credit on any new incremental LVGBU Linux and/or
Oracle VM Services
How much
2.00% for Participant
0.5% first line Manager
Who qualifies
Asia Pacific (APAC), Europe, Middle East, and Africa (EMEA), Japan, Latin America Division
(LAD), North America (NA), Communications Global Business Unit (CGBU) (License), Health
Sciences Global Business Unit (HSGBU), Linux/Virtualization Global Business Unit (LVGBU)
MySQL (License), National Security Group (NSG), Financial Services Global Business Unit
(FSGBU), Primavera Global Business Unit (PGBU), Retail Global Business Unit (RGBU),
Utilities Global Business Unit (UGBU)
For more information:
General questions regarding this policy, Terms and Conditions, Eligibility, Compensation Plan Design:
Global Incentive Compensation Website; Email Response: global-incentive-comp_ww@oracle.com
84 Copyright 2013, Oracle and/or its affiliates. All rights reserved.
Challenge: (1) Rapid sales and infrastructure growth (2) New website features for our customers (3) Keeping costs
down to help keep prices low
Results: 100% system uptime ; 6x scalability over VMware
100% capacity for quarterly failover to Overstock DR site
15% reduction in existing virtualization budget ; Lower overall software licensing costs
10% Increase data center capacity for 2012 growth; 75% saving in capex
Nate Auwerda Director Website Operations, Overstock.com Corporation
If I had to operate without Oracle VM I would be spending up to 87 percent more on just the hardware and the
Oracle Database licenses than what I'm spending with OVM.
Locanon: SalL Lake ClLy, uLah, uSA
Industry: World's #1 onllne reLaller for surplus producL sales & llquldauon. llrsL $1.1
8llllon revenue ln 2011
Awards: 2011 Comez 8esL of Web Wlnner,
8anked #4 ln ALL reLallers for cusLomer servlce (n8l/Amex)
Crac|e products: Cracle vM, Cracle Llnux, Cracle uaLabase, Cracle 8AC
85 Copyright 2013, Oracle and/or its affiliates. All rights reserved.
Confidential - Oracle Internal Use Only
Challenge: (1) Need for flexible infrastructure and automation of all deployment functions (2) Reduce operational
expenses & TCO (3) Need vendor certification for HA using RA with 300+ database instances
Results: Oracle RAC provision time decreased to 2-3 hrs from 2-3 days
Power consumption reduced to 40kW from 190kW
Floor space consumption decreased to 4 racks from 35 racks
Database restore time reduced to 30 minutes from 16+ hours
With Oracle VM Database back up time reduced to 10 minutes from 14+hrs
Steve Bartholomew Distinguished Member of Technical Staff, Verizon
Our goal was to virtualize everything regardless of size. By decoupling the hardware from the OS and applications we were
able to address many of our issues. With Oracle VM, virtual servers can be allocated as soon as the project is approved.
Locanon: new ?ork ClLy, new ?ork, uSA
Industry: verlzon ls a global leader ln dellverlng broadband, vldeo and oLher wlreless and wlrellne
communlcauons servlces wlLh operauons ln 130 counLrles. $111 bllllon revenue ln 2011
8us|ness Iocus: Manages all L8 envlronmenLs (llnanclals, SCM, P8) for all verlzon llnes of
buslness (verlzon CorporaLe, verlzon Wlreless and verlzon 1elecom & 8uslness).
Crac|e products: Cracle vM, Cracle uaLabase, Cracle 8AC, Cracle eopleSo, Cracle LnLerprlse
Manager
86 Copyright 2013, Oracle and/or its affiliates. All rights reserved.
Confidential - Oracle Internal Use Only
Challenge: (1) Need to improve application deployment time, increase performance and save on IT costs
Results: Deployed fully managed stack of enterprise applications in hours
Reduced number of physical servers by 40 percent, rack space by 25 percent and power consumption by 45 percent.
Reduce virtualization-related costs by 50 percent, while doubling the number of cores in production.
Gian Giacomo Ferraris, CEO of Versace
"Our ultimate goal was to improve application deployment time, increase performance and save on IT costs, said Gian
Giacomo Ferraris, CEO of Versace. The support that we have received from Oracle has helped us dramatically reduce
licensing and management costs, while ensuring our architecture can scale to meet the changing dynamics of our growing
business.
Locanon: Mllan, lLaly
Industry: Consumer Coods. Plgh end fashlon apparel and home furnlshlngs
8evenue: t340 ln 2011, 422 employees, CperaLes 82 bouuques globally
8us|ness Iocus w|th Crac|e VM: Manages all l1 envlronmenL and operauons from
headquarLers.
Crac|e products: Cracle vM, Cracle uaLabase, Cracle 8AC, Cracle L-8uslness SulLe,
Cracle LnLerprlse Manager, Cracle Pyperlon soluuons, Cracle 8uslness lnLelllgence
and 8l ubllsher
87 Copyright 2013, Oracle and/or its affiliates. All rights reserved.
Confidential - Oracle Internal Use Only
Challenge: Need Fast & Reliable data access for large spatial analysis; Need same performance in Virtual Servers as
in Physical Servers
Results: 700 VMs; Quicker and more reliable data access; Higher availability and quicker recovery from downtime.
Improved utilization. All with existing SPARC and x86 servers
Tim Frazier Associate project manager of NIF at LLNL in Livermore, California
Virtualization has reduced risk. It has also normalized a heterogeneous computing infrastructure and given us a
better disaster recovery story. This translates directly to greater availability of our infrastructure.
Locanon: Llvermore, Callfornla
Industry: CovernmenL research
Lmp|oyees: 6,800
Crac|e products: Cracle vM, Cracle WebLoglc Server, Cracle
Llnux, Cracle uaLabase
88 Copyright 2013, Oracle and/or its affiliates. All rights reserved.
Confidential - Oracle Internal Use Only
Carlos Garcia Fernandez Computer Scientist, CERN
"We chose Oracle WebLogic Server 11g and Oracle VM because they enable us to make better use of our physical and virtual
resources, covering all the needs of our applications with better efficiency, less risk and an improved quality of service. Oracle
WebLogic Server easily integrates with the other Oracle products we have at CERN and provides a consistent and stable platform
for deploying numerous applications in a large scale environment.
Locanon: SwlLzerland
Cperanon: CperaLes Lhe Large Padron Colllder (LPC)
Lmp|oyees: 3,143 employees, 10,000 vlslung sclenusLs
Crac|e products: Cracle vM, Cracle WebLoglc SulLe, Cracle Webloglc
Server 11g Cracle Llnux, Cracle uaLabase
Challenge: 24/7 access to data for universities & scientists in 130+ computer centers in 34 countries; maintain high
performance in multi-application server application instances running on the same server
Results: Using Oracle VM to reach 5% performance improvement goal; Rapid deployment of production databases and
application servers using Oracle VM fast search and memory ballooning
89 Copyright 2013, Oracle and/or its affiliates. All rights reserved.
Confidential - Oracle Internal Use Only
@ORCL_Virtualization Facebook.com/
OracleVirtualization
Blogs.oracle.com/
virtualization
Oracle VM Group
YouTube.com/
OracleVirtualization
Download: edelivery.oracle.com/oraclevm
Visit us: oracle.com/virtualization
Training: education.oracle.com/virtualization
Stay Connected with Oracle Virtualization
Join our communities, visit websites for more information
90 Copyright 2013, Oracle and/or its affiliates. All rights reserved.
Confidential - Oracle Internal Use Only
Q&A
91 Copyright 2013, Oracle and/or its affiliates. All rights reserved.
92 Copyright 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal Use Only
Deploy
Provision
Test
Change
& Patch
Configure
Monitor
Lifecycle
Management
Easy Integration: Oracle Enterprise Manager
Oracle
Enterprise
Manager 12c
Application Driven Full Stack Management
Oracle VM
Servers
Full management functionality
Everything you can do from Oracle VM
Manager
Integrated life-cycle management
Easy integration
New- or existing Oracle VM Manager
instance
Just point Enterprise Manager instance to
Oracle VM Manager instance
No migration or re-discovery required
No new EM agent deployments required
Easy to use, flexible access
Access from EM GUI or Manager GUI or both
Use one GUI if the other is off-line
EM GUI for application admins, Oracle VM
Manager GUI for virtualization admins
93 Copyright 2013, Oracle and/or its affiliates. All rights reserved. Confidential - Oracle Internal Use Only
Oracle Enterprise Manager
Why Red Stack is unique
End-to-End Virtualization and Integrated Lifecycle Management
Oracle owns the entire stack.
Oracle can ship the entire stack.
No Competitor can come close
to depth and breath of integration