Emax 2 media coverage

English press coverage ................................................................................................................................................... 2

ABB Releases New Low-Voltage Breaker .......................................................................................................................... 2
ABB Marries Energy Management to Low-Voltage Circuit Breakers ................................................................................. 2
ABB releases low-voltage circuit breaker with integrated energy management ................................................................ 3
New ABB LV circuit breakers do smart energy management ............................................................................................ 3
ABB launches Emax 2 low voltage circuit breaker ............................................................................................................. 4
ABB introduces new low-voltage circuit breaker ................................................................................................................ 4
ABB launches world's first low-voltage breaker with integrated energy management ....................................................... 5
ABB launches world's first low-voltage breaker to be used for energy management and smart grid communications ..... 5

Swiss press coverage ...................................................................................................................................................... 6
ABB lanciert ersten stromsparenden Niederspannungsschalter Emax 2 .......................................................................... 6
Gigantisches Stromspar-Potenzial: ABB lanciert revolutionren Schalter ......................................................................... 7
ABB lanciert revolutionren Stromspar-Schalter ................................................................................................................ 7
ABB lanciert revolutionren Stromspar-Schalter ................................................................................................................ 7
ABB bringt revolutionren Stromsparer .............................................................................................................................. 8
ABB lanciert revolutionren Schalter .................................................................................................................................. 8
ABB mit intellginter Sicherung ............................................................................................................................................ 8

French press coverage .................................................................................................................................................... 8
ABB: lancement mondial d'un commutateur basse frquence faible consommation ..................................................... 8
ABB: commutateur faible consommation ........................................................................................................................ 8
ABB: lancement mondial d'un commutateur basse frquence faible consommation ..................................................... 8

Italian press coverage ...................................................................................................................................................... 9
ABB lancia il nuovo 'interruttore intelligente' ....................................................................................................................... 9
ABB presenta un interruttore di bassa tensione che dialoga con le smart grid .................................................................. 9
ABB launches worlds first low-voltage breaker to be used for energy management and smart grid communication ..... 10
The first smart circuit-breaker that saves energy ............................................................................................................. 11
Low-voltage circuit-breaker with power management functions ....................................................................................... 11

Portugese press coverage ............................................................................................................................................. 12
ABB lana o primeiro disjuntor de baixa tenso do mundo que permite gerenciar energia e a comunicao de redes
inteligentes ........................................................................................................................................................................ 12

Swedish press coverage ................................................................................................................................................ 13
ABB lanserar vrldens frsta lgspnningsbrytare fr energistyrning ............................................................................. 13
ABB:s nya snla strmbrytare .......................................................................................................................................... 14

Chinese press coverage ................................................................................................................................................ 14

German press coverage ................................................................................................................................................. 17

ENGLISH PRESS COVERAGE


ABB RELEASES NEW LOW-VOLTAGE BREAKER
Smart Meters, April 13, 2013
(Online article at http://bit.ly/Yozsp9)

ABB has introduced Emax 2, the first low-voltage circuit breaker with integrated energy management functions that can
potentially save 5.8 million megawatt-hours (MWh) annually when compared to traditional breakersthe equivalent
electric consumption of 1.4 million EU households. The energy savings would also reduce CO2 emissions by four
million tons of CO2, the same as taking more than one million cars off the road every year.

According to ABB, breakers like the Emax 2 are used where protection and control of large amounts of energy are
used in a low-voltage environment like industrial and commercial buildings, data centers, or ships. The breaker
contains a protection trip relay with an integrated power controller that measures and evaluates energy consumption,
then manages the loads to maintain or reduce the peak power usage as determined by the user. This will also help
prevent blackouts since the root cause is often peak demand exceeding supply.
The breaker also has a communication module that facilitates the sharing of consumption and system reliability data
directly with the smart grid.

Tarak Mehta, Head of ABBs Low Voltage products division, explains, Breakers provide one of the largest untapped
opportunities in the electric system to achieve energy savings. Breakers have been used to increase safety and protect
electric circuits, but now for the first time we use them to save energy too. Because breakers are all around us, the
total energy savings potential is massive. Its a great example of how we can use smart technology to reduce energy
wastage. This is good news for the environment and for our customers who can achieve significant cost savings by
switching to our new device.

The development of the new Emax 2 breaker was led by ABBs development center in Bergamo, Italy.



ABB MARRIES ENERGY MANAGEMENT TO LOW-VOLTAGE CIRCUIT BREAKERS
Greentech Media, April 11, 2013, By Katherine Tweed
(Online article at http://bit.ly/ZQx2ic)

On Tuesday, ABB unveiled the worlds first low-voltage circuit breaker with energy management functions built in.

The SACE Emax 2 air circuit breaker can save energy by using loads more efficiently and also flatten load demand to
reduce demand charges. Breakers like the Emax 2 are widely used in low-voltage environments in various industries,
including commercial buildings, manufacturing plants, data centers, ships and windmills.

We wanted to make something that could contribute to increased efficiency in electrical distribution, said Pietro
Esposto, global product manager of low-voltage air circuit breakers for ABB. The idea was, we must design it to
integrate with the smart grid.

The breaker is not that much different from its predecessor, but is equipped with a communications chip that runs on
the IEC 61850 standard and is embedded with ABBs power controller technology that uses software to manage non-
essential downstream loads. The system can work with any building management system or can operate on its own.

Esposto said that savings come in two ways. One is that it can maximize the efficiency of the loads. Instead of running
three HVAC compressors at 50 percent, for instance, it can run two at a more efficient 100 percent. Adjustments like
that can result in cost savings of 3 percent to 4 percent.

The greater savings, however, come from adjusting load to avoid demand charges. Pietro said that in a department
store, the power controller could drop peak load from 580 kilowatts to about 500 kilowatts, which could save thousands
of dollars over the course of a year. He said prices were still being finalized, but that the payback was usually three to
four months in any type of building. The energy savings costs for load shifting is about 15 percent to 17 percent of peak
demand.

Pietro described the product as the smart grids entry point into the low-voltage network. The circuit breakers can talk
to each other if there is a fault. The fault can be isolated and then the other parts of the system can open back up.

ABB expects that customers could use the circuit breakers not just to save money by shifting load, but also maybe to
make some money off of demand response programs.
This is just the beginning of a wave of communications and controls being built directly into equipment (from motors to
solid-state lighting) so that smaller loads can be automatically tailored to supply.
Breakers provide one of the largest untapped opportunities in the electric system to achieve energy savings. Breakers
have been used to increase safety and protect electric circuits, but now, for the first time, we use them to save energy
too, Tarak Mehta, head of ABBs Low Voltage Products division, said in a statement.

Because breakers are all around us, the total energy savings potential is massive. Its a great example of how we can
use smart technology to reduce energy wastage, he added. The infographic below shows the potential savings if all of
these types of breakers were to be replaced with ABBs new Emax breakers.

ABB is already taking orders for countries using the IEC standard (i.e., Europe, Middle East, China) and expects to
ship this summer. It is awaiting final approval of a UL standard and expects to have a product for North America in
early 2014.


ABB RELEASES LOW-VOLTAGE CIRCUIT BREAKER WITH INTEGRATED ENERGY MANAGEMENT
Smart Grid News, April 10, 2013
(Online article at http://bit.ly/10Nu6Fn)

ABB says its Emax 2 low-voltage circuit breaker is the world's first to include integrated energy management
capabilities, and that it has the potential for providing real energy savings.

Low-voltage breakers are used in environments like commercial and industrial buildings, data centers and ships where
protection and control of large quantities of electricity is needed. ABB's Emax 2 has a protection trip relay and
integrated power controller that measures power use and with that information manages loads to maintain or lower
peak power use as directed by the user. ABB says that capability also will help fend off blackouts since demand
exceeding supply is frequently the primary cause.

In the energy management function, power to non-essential equipment is turned off then back on again when the
correct power levels are reached. The intelligent decision making is accomplished by a built in controller and software
using complex algorithms to determine when the time is right to change power levels but still maintain the overall
continued operation of connected equipment. The breaker also includes a communication module so it can share
critical use and system reliability information with smart grid and other protocols.

"Breakers provide one of the largest untapped opportunities in the electric system to achieve energy savings. Breakers
have been used to increase safety and protect electric circuits, but now for the first time we use them to save energy
too," said Tarak Mehta, head of ABB's Low Voltage products division.

"Because breakers are all around us, the total energy savings potential is massive. It's a great example of how we can
use smart technology to reduce energy wastage. This is good news for the environment and for our customers who
can achieve significant cost savings by switching to our new device."

ABB says the potential for energy savings could reach 5.8 million megawatt-hours annually, or the electricity use
equivalent of 1.4 million U.S. homes per year.


NEW ABB LV CIRCUIT BREAKERS DO SMART ENERGY MANAGEMENT
Smart Grid Today, April 10, 2013

ABB released a new low-voltage circuit breaker with energy management functions that could save firms millions of
MWHs/year and make blackouts less likely, the automation firm told the press yesterday. The circuit breaker has an
"integrated power controller that measures and evaluates energy consumption," the firm said, and is suited for "low-
voltage environments" such as industrial and commercial buildings.

The breaker's power controller also lets firms manage peak power use, helping to avoid blackouts that happen when
peak demand exceeds supply, said ABB. "To manage energy, the electricity supply to non-essential equipment is
switched off and back on again as soon as acceptable power levels are reached," the firm added.

ABB last month unveiled new hardware for circuit breakers of a higher voltage -- between 38 KVs and 800 KVs (SGT,
Mar-27).

"Breakers provide one of the largest untapped opportunities in the electric system to achieve energy savings," Tarak
Mehta, head of ABB's low-voltage products division, said in prepared remarks. "Because breakers are all around us,
the total energy savings potential is massive," he added.

Zurich-based ABB developed the new breaker, known as "Emax 2," at a research center in Bergamo, Italy over the
course of several years, the firm said.


ABB LAUNCHES EMAX 2 LOW VOLTAGE CIRCUIT BREAKER
Critical Power Online, April 9, 2013
(Online article at http://bit.ly/16OmN4q)

ABB has launched Emax 2, what the Swiss company claims to be the first low-voltage circuit breaker with integrated
energy management functions.

Breakers like the Emax 2 are used where protection and control of large amounts of energy are used in a low-voltage
environment like industrial and commercial buildings, data centres or ships.

The breaker contains a protection trip relay with an integrated power controller that measures and evaluates energy
consumption, then manages the loads to maintain or reduce the peak power usage as determined by the user. This will
also help prevent blackouts since the root cause is often peak demand exceeding supply.

To manage energy, the electricity supply to non-essential equipment is switched off and back on again as soon as
acceptable power levels are reached. Intelligent decision making is achieved by a built in controller and software that
uses complex algorithms to decide when it is appropriate to switch the power while maintaining the overall functionality
or productivity of the connected equipment.

The breaker also has a communication module that allows it to share vital consumption and system reliability data
directly with smart grid and other protocols.
Due to energy savings, claims ABB, the Emax 2 breaker will typically pay for itself within a year. The development of
the new Emax 2 breaker took several years and was led byABBs development center in Bergamo, Italy.


ABB INTRODUCES NEW LOW-VOLTAGE CIRCUIT BREAKER
Energy Business Review, April 10, 2013
(Online article at http://bit.ly/10V7eEl)

ABB has introduced a new low-voltage circuit breaker, which the company says can save 5.8 million megawatt-hours
(Mwh).

The company claims that the new breaker, dubbed Emax 2, is the first low-voltage circuit breaker with integrated
energy management functions.

ABB said the new breaker can save energy equivalent to the electric consumption of 1.4 million European households
and is expected to reduce CO2 emissions by 4 million tons.

By using Emax 2, a power reduction of about 15% can be achieved for an individual building installation.

Emax 2 features a protection trip relay with a power controller, which will measure and calculate energy consumption.

The power controller will also manage the loads to maintain or reduce the peak power usage as determined by the
user, in order to prevent blackouts.

Emax 2 features a communication module, which will enable it to share important consumption and system reliability
data directly with smart grid and other protocols.

ABB head of low voltage products division Tarak Mehta said that breakers provide one of the largest untapped
opportunities in the electric system to achieve energy savings.

"Breakers have been used to increase safety and protect electric circuits, but now for the first time we use them to save
energy too," Mehta added.


ABB LAUNCHES WORLD'S FIRST LOW-VOLTAGE BREAKER WITH INTEGRATED ENERGY
MANAGEMENT
PennEnergy, April 9, 2013
(Online article at http://bit.ly/10ThZb5)

ABB (NYSE: ABB), a global leader in power and automation, has launched Emax 2, the first low-voltage circuit breaker
with integrated energy management functions. Replacing existing traditional breakers with the Emax 2 breaker has the
potential to achieve annual savings of 5.8 million megawatt-hours (MWh). This is the equivalent electric consumption of
1.4 million EU households per year.

These energy savings would reduce emissions by 4 million tons of CO2, or the emissions of over 1 million cars, per
year. For an individual building installation, a peak power reduction of up to 15 percent can be achieved by using Emax
2 in place of traditional breakers.

Breakers like the Emax 2 are used where protection and control of large amounts of energy are used in a low-voltage
environment like industrial and commercial buildings, data centers or ships.

Replacing an existing breaker with the new Emax 2 is technically simple. Due to energy savings, the Emax 2 breaker
will typically pay for itself within a year.

The breaker contains a protection trip relay with an integrated power controller that measures and evaluates energy
consumption, then manages the loads to maintain or reduce the peak power usage as determined by the user. This will
also help prevent blackouts since the root cause is often peak demand exceeding supply.

To manage energy, the electricity supply to non-essential equipment is switched off and back on again as soon as
acceptable power levels are reached. Intelligent decision making is achieved by a built in controller and software that
uses complex algorithms to decide when it is appropriate to switch the power while maintaining the overall functionality
or productivity of the connected equipment.

The breaker also has a communication module that allows it to share vital consumption and system reliability data
directly with smart grid and other protocols.

Breakers provide one of the largest untapped opportunities in the electric system to achieve energy savings. Breakers
have been used to increase safety and protect electric circuits, but now for the first time we use them to save energy
too, said Tarak Mehta, Head of ABBs Low Voltage products division.

Because breakers are all around us, the total energy savings potential is massive. Its a great example of how we can
use smart technology to reduce energy wastage. This is good news for the environment and for our customers who
can achieve significant cost savings by switching to our new device, added Tarak.

The development of the new Emax 2 breaker took several years and was led by ABBs development center in
Bergamo, Italy.

In 2012, ABB invested about 1.5 billion in research and development and continues to employ 7,000 technologists
worldwide.


ABB LAUNCHES WORLD'S FIRST LOW-VOLTAGE BREAKER TO BE USED FOR ENERGY
MANAGEMENT AND SMART GRID COMMUNICATIONS
AMEinfo.com, April 11, 2013
(Online article at http://bit.ly/Z2G3JA)

ABB, the power and automation technology group, today launched Emax 2, the first low-voltage circuit breaker with
integrated energy management functions.
Replacing existing traditional breakers with the Emax 2 breaker has the potential to achieve annual savings of 5.8
million megawatt-hours (MWh). This is the equivalent electric consumption of 1.4 million EU households per year.

These energy savings would reduce emissions by 4 million tons of CO2, or the emissions of over 1 million cars, per
year. For an individual building installation, a peak power reduction of up to 15 percent can be achieved by using Emax
2 in place of traditional breakers.

Breakers like the Emax 2 are used where protection and control of large amounts of energy are used in a low-voltage
environment like industrial and commercial buildings, data centers or ships.
Replacing an existing breaker with the new Emax 2 is technically simple. Due to energy savings, the Emax 2 breaker
will typically pay for itself within a year.

The breaker contains a protection trip relay with an integrated power controller that measures and evaluates energy
consumption, then manages the loads to maintain or reduce the peak power usage as determined by the user. This will
also help prevent blackouts since the root cause is often peak demand exceeding supply.

To manage energy, the electricity supply to non-essential equipment is switched off and back on again as soon as
acceptable power levels are reached. Intelligent decision making is achieved by a built in controller and software that
uses complex algorithms to decide when it is appropriate to switch the power while maintaining the overall functionality
or productivity of the connected equipment.

The breaker also has a communication module that allows it to share vital consumption and system reliability data
directly with smart grid and other protocols.

"Breakers provide one of the largest untapped opportunities in the electric system to achieve energy savings. Breakers
have been used to increase safety and protect electric circuits, but now for the first time we use them to save energy
too," said Tarak Mehta, Head of ABB's Low Voltage products division.

"Because breakers are all around us, the total energy savings potential is massive. It's a great example of how we can
use smart technology to reduce energy wastage. This is good news for the environment and for our customers who
can achieve significant cost savings by switching to our new device," added Tarak.

The development of the new Emax 2 breaker took several years and was led by ABB's development center in
Bergamo, Italy.

In 2012, ABB invested about 1.5bn in research and development and continues to employ 7,000 technologists
worldwide.

SWISS PRESS COVERAGE

ABB LANCIERT ERSTEN STROMSPARENDEN NIEDERSPANNUNGSSCHALTER EMAX 2
AWP, April 9, 2013

Zrich (awp) -- Der Industriekonzern ABB hat den gemss eigenen Angaben weltweit ersten Niederspannungs-
Leistungsschalter mit integrierten Energiemanagementfunktionen lanciert, den so genannten "Emax 2". Mit diesem
knnten jhrlich bis zu 5,8 Mio Megawattstunden (MWh) Energie eingespart werden, was dem Stromverbrauch von bis
zu 1,4 Mio Haushalten in Europa entspricht, wie ABB am Dienstag mitteilte.

Diese Energieersparnis wrde den Angaben zufolge eine Minderung des CO2-Ausstosses um 4 Mio Tonnen pro Jahr
oder um den Ausstoss von ber 1 Mio Autos ermglichen. In einzelnen Gebuden knnte mit dem Austausch
herkmmlicher Schalter durch den Emax 2 der Spitzenstromverbrauch um bis zu 15% reduziert werden.

Schalter wie der Emax 2 kommen zum Schutz und zur Steuerung grosser Energiemengen in
Niederspannungsumgebungen zum Einsatz, so etwa in Industrie- und Brogebuden, Rechenzentren oder auf
Schiffen. Dank der Einsparungen an Energie amortisiert sich der Emax 2 gemss ABB "typischerweise" innert eines
Jahres.




GIGANTISCHES STROMSPAR-POTENZIAL: ABB LANCIERT REVOLUTIONREN SCHALTER
Aargauer Zeitung, April 9, 2013
(Online article at http://bit.ly/YizAuL)

Mit der intelligenten Sicherung Emax 2 bringt ABB ein Produkt auf den Markt, mit dem der jhrliche Stromverbrauch
von 1,4 Millionen Haushalten eingespart werden kann.

Der Technologiekonzern ABB hat am Dienstag den weltweit ersten stromsparenden Niederspannungsschalter - eine
intelligente Sicherung - auf den Markt gebracht. Wie das Unternehmen mitteilte, lsst sich dank dem Emax 2 jhrlich
der Stromverbrauch von 1,4 Millionen europischen Haushalten einsparen.

Diese Einsparung wrde eine Minderung des CO2-Ausstosses um 4 Millionen Jahrestonnen oder den Ausstoss von
ber 1 Million Autos ermglichen. In einzelnen Gebuden senkt der Einbau des Schalters den Spitzenstromverbrauch
um bis zu 15 Prozent.

Nach einem Jahr amortisiert

Schalter wie der Emax 2 kommen zum Schutz und zur Steuerung grosser Energiemengen etwa in Industrie- und
Brogebuden, Rechenzentren oder Schiffen zum Einsatz. Die Energieersparnis amortisiert den Schalter nach ABB-
Angaben in einem Jahr. Er sei schnell eingebaut und programmiert.

Der Schalter enthlt wie eine herkmmliche Sicherung einen Schutzauslser. Dazu kommt eine integrierte Steuerung.
Diese misst den Stromverbrauch und steuert die Lasten. Sie trgt damit auch zum Vermeiden von Stromausfllen, die
hufig dadurch entstehen, dass der Spitzenbedarf das Angebot bersteigt, bei.

Tiefkhlregale ausschalten

Zum Stromsparen schaltet Emax 2 automatisch die Elektrizittsversorgung von Ausrstung ab, die zum
betreffenden Zeitpunkt nicht dringend gebraucht wird. Das kann etwa in den Tiefkhlregalen von Supermrkten
geschehen.

Hier registriert der Schalter, dass die Tiefkhltemperatur erreicht ist, und schaltet die Stromversorgung ab. Wenn die
Pizza aufzutauen droht, stellt er wieder an. Dasselbe kann auch bei Lftungen zur Anwendung kommen, wie ABB-
Mediensprecher Thomas Schmidt auf Anfrage der Nachrichtenagentur SDA sagte.

Neben der Temperatur knnten viele andere Kriterien als Parameter einprogrammiert werden. Die Techniker von ABB
forschten gemss Schmidt jahrelang an der neuartigen Sicherung und bauten Tausende von Prototypen. Die
Entwicklung leitete das ABB-Entwicklungszentrum in Bergamo (I).

Vor allem fr Grossverbraucher
Die revolutionren Schalter sind in erster Linie fr Grossverbraucher geeignet. Fr den Privathaushalt kommen sie
hingegen eher nicht in Frage.

Neben seinen Schutz- und Steuerungsfunktionen verfgt der Schalter auch ber eine Kommunikationsfunktion. Dank
ihr kann er Daten zum Verbrauch und zur Systemzuverlssigkeit direkt mit Smart-Grid (intelligentes Stromnetz) und
anderen Protokollen austauschen. Zum Marktpotenzial von Emax 2 machte Mediensprecher Schmidt keine
Angaben.


Further reprint:

ABB LANCIERT REVOLUTIONREN STROMSPAR-SCHALTER
Swissinfo.ch, April 9, 2013
(Online article at http://bit.ly/10Lfvdx)


ABB LANCIERT REVOLUTIONREN STROMSPAR-SCHALTER
Blick.ch, April 9, 2013
(Online article at http://bit.ly/16MhySy)


ABB BRINGT REVOLUTIONREN STROMSPARER
20 Minuten online, April 10, 2013
(Online article at http://bit.ly/12DrzD9)


ABB LANCIERT REVOLUTIONREN SCHALTER
Schweizer Maschinen Markt, April 10, 2013, By Matthias Vogel
(Online article at http://bit.ly/14dmK4D)


ABB MIT INTELLGINTER SICHERUNG
Cash.ch, April 9, 2013
(Online article at http://bit.ly/YKCiIH)

Der Technologiekonzern ABB hat den weltweit ersten stromsparenden Niederspannungsschalter - eine intelligente
Sicherung - auf den Markt gebracht. Wie das Unternehmen mitteilte, lsst sich dank dem "Emax 2" jhrlich der
Stromverbrauch von 1,4 Millionen europischen Haushalten einsparen. In einzelnen Gebuden senkt der Einbau des
Schalters den Spitzenstromverbrauch um bis zu 15 Prozent. Der "Emax 2" kommt zum Schutz und zur Steuerung
grosser Energiemengen etwa in Industrie- und Brogebuden, Rechenzentren oder Schiffen zum Einsatz. Die
Energieersparnis amortisiert den Schalter nach ABB-Angaben in einem Jahr. Er sei schnell eingebaut und
programmiert. Der Schalter enthlt wie eine herkmmliche Sicherung einen Schutzauslser. Dazu kommt eine
integrierte Steuerung. Diese misst den Stromverbrauch und steuert die Lasten. Zum Stromsparen schaltet sie 2"
automatisch die Elektrizittsversorgung von Ausrstung ab, die zum betreffenden Zeitpunkt nicht dringend gebraucht
wird.


FRENCH PRESS COVERAGE


ABB: LANCEMENT MONDIAL D'UN COMMUTATEUR BASSE FRQUENCE FAIBLE
CONSOMMATION
Romandie, April 9, 2013
(Online article at http://bit.ly/ZgCzzF)

Zurich (awp) - ABB annonce mardi le lancement mondial de son commutateur basse frquence faible
consommation et fonctions intgres de gestion nergtique, Emax 2. Ces appareils permettront
d'conomiser chaque anne jusqu' 5,8 millions de mgawatt-heures d'nergie, soit la consommation de
1,4 million de mnages europens, selon le communiqu d'ABB, qui ne donne aucune prcision sur les
retombes financires de l'opration.


Further reprint:

ABB: COMMUTATEUR FAIBLE CONSOMMATION
L'Agefi, April 10, 2013


ABB: LANCEMENT MONDIAL D'UN COMMUTATEUR BASSE FRQUENCE FAIBLE
CONSOMMATION
Bilan, April 9, 2013
(Online article at http://bit.ly/ZDWMFG)




ITALIAN PRESS COVERAGE


ABB LANCIA IL NUOVO 'INTERRUTTORE INTELLIGENTE'
Canale Energia, April 10, 2013
(Original article at http://bit.ly/15ezfvQ)

(TRANSLATION)

Potential savings of 5.8 million MWh thanks to the circuit-breaker
ABB launched Emax 2, the first low-voltage circuit-breaker with integrated power management functions. Replacing
existing traditional breakers with the Emax 2 breaker has the potential to achieve annual savings of 5.8 million
megawatt-hours (MWh). This is the equivalent electric consumption of 1.4 million EU household. These energy
savings would reduce emissions by 4 million tons of CO2, or the emissions of over 1 million cars, per year.

Breakers like the Emax 2 are used where protection and control of large amounts of energy are used in a low-voltage
environment like industrial and commercial buildings, data centers or ships. For an individual building installation, a
peak power reduction of up to 15 percent can be achieved by using Emax 2 in place of traditional breakers.

Replacing an existing breaker with the new Emax 2 is technically simple. Due to energy savings, the Emax 2 breaker
will typically pay for itself within a year. The breaker contains a protection trip relay with an integrated Power Controller
that measures and evaluates energy consumption, then manages the loads to maintain or reduce the peak power
usage as determined by the user. This will also help prevent blackouts since the root cause is often peak demand
exceeding supply.

To manage energy, the electricity supply to non-essential equipment is switched off and back on again as soon as
acceptable power levels are reached. Intelligent decision making is achieved by a built in controller and software that
uses complex algorithms to decide when it is appropriate to switch the power while maintaining the overall functionality
or productivity of the connected equipment.

The breaker also has a communication module that allows it to share vital consumption and system reliability data
directly with Smart Grid and other protocols.

I'm proud of this technological innovation created and produced in Italy, now to be exported worldwide: yet another
confirmation of the Italian ability to develop progress affirmed Barbara Frei, Country Manager for ABB Italy.
The development of the new Emax 2 breaker took several years and was led by ABBs development center in
Bergamo, Italy.


ABB PRESENTA UN INTERRUTTORE DI BASSA TENSIONE CHE DIALOGA CON LE SMART GRID
Energia24, April 12, 2013
(Online article at http://bit.ly/YuL8Xp)

Il dispositivo Emax 2, pensato per utenze energivore, in grado di assicurare un elevato risparmio energetico rispetto
alle soluzioni tradizionali

Abb ha lanciato sul mercato Emax 2, un interruttore di bassa tensione per la gestione dell'energia e la comunicazione
nelle reti elettriche intelligenti. Secondo la multinazionale, la sostituzione degli interruttori aperti tradizionali attualmente
installati nella Ue a 27 con questo congegno garantirebbe un risparmio potenziale di 5,8 milioni di MWh, l'equivalente
del consumo elettrico annuo di 1,4 milioni di famiglie europee. Questa maggiore efficienza ridurrebbe l'emissione di
CO2 di quattro milioni di tonnellate, pari a quelle generate da pi di un milione di automobili in un anno. L'utilizzo di
Emax 2 in sostituzione di un interruttore tradizionale, sostiene ancora Abb, consente una diminuzione fino al 15% della
potenza contrattuale, assicurando il ripagamento dell'investimento nel giro di un anno. Interruttori come Emax 2
trovano impiego in sistemi di bassa tensione dove richiesta la protezione e il controllo di valori elevati di energia,
come impianti industriali e commerciali, data center o navi.

L'interruttore dotato della funzione Power Controller, che in grado di misurare e controllare il consumo di energia,
gestire i carichi per mantenere o ridurre i picchi al di sotto del limite impostato dall'utente. La fornitura di elettricit a
utenze non prioritarie viene temporaneamente disconnessa quando necessario rispettare i limiti di consumo e viene
riconnessa al momento opportuno. L'implementazione di queste decisioni avviene grazie a un software, che utilizza un
algoritmo capace di garantire la funzionalit e la produttivit del sistema elettrico. L'interruttore , inoltre, dotato di un
modulo di comunicazione che permette di condividere i consumi e i parametri di funzionamento dell'impianto
direttamente con reti intelligenti (smart grid) o altri protocolli.

Sono orgogliosa di questa innovazione tecnologica che stata ideata e realizzata in Italia e che da oggi verr
esportata in tutto il mondo: l'ennesima conferma della capacit tutta italiana di sviluppare progresso - ha dichiarato
Barbara Frei - presidente e amministratore delegato di Abb Italia -. Il contributo di Abb Italia all'evoluzione della
tecnologia un nostro impegno preciso e costante: ogni anno investiamo il 2% del nostro fatturato in attivit di ricerca
e sviluppo e, negli ultimi cinque anni, abbiamo depositato - solo in Italia - una media di 27 brevetti ogni anno, segno di
una concreta e fruttuosa focalizzazione all'innovazione. Un impegno che ci vede dialogare e costruire valore anche con
il mondo accademico italiano.


ABB LAUNCHES WORLDS FIRST LOW-VOLTAGE BREAKER TO BE USED FOR ENERGY
MANAGEMENT AND SMART GRID COMMUNICATION
Noodls.com, April 9, 2013

(TRANSLATION)

ABB launches worlds first low-voltage breaker to be used for energy management and smart grid communications.
Innovation can save energy equivalent to the electric consumption of 1.4 million European households and help to
prevent blackouts.

Sesto San Giovanni (Milan), April 9, 2013 ABB, the leading power and automation technology group, today launched
Emax 2, the first low-voltage circuit-breaker with integrated energy management functions. Replacing existing
traditional breakers with the Emax 2 breaker has the potential to achieve annual savings of 5.8 million megawatt-hours
(MWh). This is the equivalent electric consumption of 1.4 million EU household.

Please see here for an infographic on smart energy savings through the Emax 2.

These energy savings would reduce emissions by 4 million tons of CO
2
, or the emissions of over 1 million cars, per
year. For an individual building installation, a peak power reduction of up to 15 percent can be achieved by using Emax
2 in place of traditional breakers.

Breakers like the Emax 2 are used where protection and control of large amounts of energy are used in a low-voltage
environment like industrial and commercial buildings, data centers or ships.

Replacing an existing breaker with the new Emax 2 is technically simple. Due to energy savings, the Emax 2 breaker
will typically pay for itself within a year.

The breaker contains a protection trip relay with an integrated power controller that measures and evaluates energy
consumption, then manages the loads to maintain or reduce the peak power usage as determined by the user. This will
also help prevent blackouts since the root cause is often peak demand exceeding supply.

To manage energy, the electricity supply to non-essential equipment is switched off and back on again as soon as
acceptable power levels are reached. Intelligent decision making is achieved by a built in controller and software that
uses complex algorithms to decide when it is appropriate to switch the power while maintaining the overall functionality
or productivity of the connected equipment.

The breaker also has a communication module that allows it to share vital consumption and system reliability data
directly with smart grid and other protocols.

I'm proud of this technological innovation created and produced in Italy, now to be exported worldwide: yet another
confirmation of the Italian ability to develop progress affirmed Barbara Frei, Country Manager for ABB Italy. ABB's
contribution towards the march of technology is our precise and long-term target: 2% of our turnover is invested each
year in Research and Development and over the past 5 years we've registered an average of 27 patents in Italy alone,
attesting to our substantive and fruitful attention to innovation. It is a commitment that also leads us to interact and
create value with Italy's academic world.
The development of the new Emax 2 breaker took several years and was led by ABBs development center in
Bergamo, Italy.

In 2012, ABB invested about 1.5 billion in research and development and continues to employ 7,000 technologists
worldwide.

ABB (www.abb.com) is a leader in power automation technologies that enable utility and industry customers to improve
their performance while lowering environmental impact. The ABB Group of companies operates in around 100
countries and employs about 145,000 people.

THE FIRST SMART CIRCUIT-BREAKER THAT SAVES ENERGY
Rinnovabili.it, April 9, 2013

(TRANSLATION)

A peak power reduction of up to 15 percent can be achieved by using Emax 2 in place of traditional breakers. It would
eliminate the emissions of 4 million tons of CO2, equal to the emissions of over 1 million cars per year.

(Rinnovabili.it) - Emax 2 has been launched. It is the first low-voltage circuit breaker with integrated energy
management functions and has the potential to achieve annual savings of 5.8 million megawatt-hours (MWh) if every
existing circuit breaker with manageable loads were to be replaced by Emax 2. This is the equivalent electric
consumption of 1.4 million EU households or the elimination of 4 million tons of CO2.

The new circuit-breaker is produced by ABB, leader in power automation technologies, and contains a protection trip
relay with an integrated Power Controller. It is able to measure and evaluate energy consumption, and then manages
the loads to maintain or reduce the peak power usage as determined by the user.

A peak power reduction of up to 15 percent can be achieved by using Emax 2 in place of traditional breakers in a
typical building installation.

To manage energy, the electricity supply to non-essential equipment is switched off and back on again as soon as
acceptable power levels are reached. Intelligent decision making is achieved by a built in controller and software that
uses complex algorithms to decide when it is appropriate to switch the power while maintaining the overall functionality
or productivity of the connected equipment.

The breaker also has a communication module that allows it to share vital consumption and system reliability data
directly with Smart Grid and other protocols.

LOW-VOLTAGE CIRCUIT-BREAKER WITH POWER MANAGEMENT FUNCTIONS
Rugiada Point.it, April 9, 2013
(TRANSLATION)

ABB launched Emax 2, the first low-voltage circuit-breaker with integrated power management functions. Replacing
existing traditional breakers with the Emax 2 breaker has the potential to achieve annual savings of 5.8 million
megawatt-hours (MWh). This is the equivalent electric consumption of 1.4 million EU households. These energy
savings would reduce emissions by 4 million tons of CO2, or the emissions of over 1 million cars, per year.

For an individual building installation, a peak power reduction of up to 15 percent can be achieved by using Emax 2 in
place of traditional breakers.

Breakers like the Emax 2 are used where protection and control of large amounts of energy are used in a low-voltage
environment like industrial and commercial buildings, data centers or ships.

Replacing an existing breaker with the new Emax 2 is technically simple. Due to energy savings on electricity bill, the
Emax 2 breaker will typically pay for itself within a year.

The breaker contains a protection trip relay with an integrated Power Controller that measures and evaluates energy
consumption, then manages the loads to maintain or reduce the peak power usage as determined by the user. This will
also help prevent blackouts since the root cause is often peak demand exceeding supply.

To manage energy, the electricity supply to non-essential equipment is switched off and back on again as soon as
acceptable power levels are reached. Intelligent decision making is achieved by a built in controller and software that
uses complex algorithms to decide when it is appropriate to switch the power while maintaining the overall functionality
or productivity of the connected equipment.

The breaker also has a communication module that allows it to share vital consumption and system reliability data
directly with smart grid and other protocols.

I'm proud of this technological innovation created and produced in Italy, now to be exported worldwide: yet another
confirmation of the Italian ability to develop progress. ABB's contribution towards the march of technology is our
precise and long-term target: 2% of our turnover is invested each year in Research and Development and over the
past 5 years, we've registered an average of 27 patents in Italy alone, attesting to our substantive and fruitful attention
to innovation. It is a commitment that also leads us to interact and create value with Italy's academic world" affirmed
Barbara Frei, Country Manager for ABB Italy.


PORTUGESE PRESS COVERAGE


ABB LANA O PRIMEIRO DISJUNTOR DE BAIXA TENSO DO MUNDO QUE PERMITE GERENCIAR
ENERGIA E A COMUNICAO DE REDES INTELIGENTES
Segs.com, April 11, 2013
(Online article at http://bit.ly/Zqy60o)

Este produto inovador pode economizar energia equivalente ao consumo de 1,4 milho de lares europeus e ajudar a
evitar blackouts

A ABB, grupo lder em tecnologias de energia e automao, apresenta ao mercado o Emax 2, primeiro disjuntor de
baixa tenso com funes de gerenciamento de energia integrada. A substituio dos disjuntores tradicionais
existentes pelo disjuntor Emax 2 tem potencial para atingir uma economia anual de 5,8 milhes de megawatts-hora
(MWh). Isto o equivalente ao consumo de eletricidade de 1,4 milho de lares europeus por ano.

Essa economia de energia poder reduzir as emisses de CO2 em 4 milhes de toneladas, ou a emisso anual feita
por aproximadamente 1 milho de carros. Para uma instalao individual, como por exemplo um edifcio, pode-se
atingir uma reduo de potncia de pico de at 15%, usando o Emax 2 no lugar dos disjuntores tradicionais.
Disjuntores como o Emax 2 so usados na proteo e no controle de grandes quantidades de energia em um
ambiente de baixa tenso como edifcios industriais e comerciais, data centers ou navios.

Tecnicamente, simples substituir um disjuntor existente pelo novo Emax 2. Devido economia de energia, o
disjuntor Emax 2 normalmente se pagar em um ano.

"Os disjuntores oferecem uma das maiores oportunidades inexploradas no sistema eltrico para economia de energia.
Eles tm sido utilizados para aumentar a segurana da rede e proteger os circuitos eltricos, mas agora podemos
us-los para economizar energia tambm, mais uma inovao" disse Tarak Mehta, Responsvel pela diviso de
produtos de Baixa Tenso da ABB.

"Porque os disjuntores tem um potencial de economia de energia enorme. um excelente exemplo de como podemos
usar tecnologia inteligente para reduzir o desperdcio da energia. Esta uma boa notcia para o meio ambiente e para
os nossos clientes que podem reduzir custos de forma significativa, mudando para o nosso novo dispositivo,"
acrescentou Tarak.

O disjuntor contm um rel de proteo com um controlador de energia integrado que mede e avalia o consumo e, em
seguida, gerencia as cargas para manter ou reduzir o uso no pico de energia conforme determinado pelo usurio. Isso
tambm ir ajudar na preveno de blackouts a partir da origem dos frequentes picos de demanda que ocorrem
durante o fornecimento.
Para gerenciar a energia, a eletricidade fornecida para equipamentos no essenciais desligada e novamente ligada
assim que alcana nveis aceitveis de potncia. A tomada de deciso inteligente realizada por um controlador
embutido e um software, que utilizam algoritmos complexos para decidir quando apropriado alternar a energia,
mantendo a funcionalidade geral ou a produtividade dos equipamentos conectados.

O disjuntor tambm tem um mdulo de comunicao que lhe permite compartilhar o consumo vital e os dados de
confiabilidade do sistema diretamente com a rede inteligente e com outros protocolos.

Muitos anos de pesquisa e desenvolvimento resultaram no produto mais importante lanado em 2013
O desenvolvimento do novo disjuntor Emax 2 levou vrios anos e foi conduzido pelo centro de desenvolvimento da
ABB em Brgamo, Itlia.

Em 2012, a ABB investiu cerca de 1,5 bilho em pesquisa e desenvolvimento e continua empregando 7.000
tcnicos em todo o mundo.


SWEDISH PRESS COVERAGE

ABB LANSERAR VRLDENS FRSTA LGSPNNINGSBRYTARE FR ENERGISTYRNING
Fastighet & Bostadsrtt, April 9, 2013, By Bjrn Asplind
(Online article at http://bit.ly/152mZ1A)

ABB lanserar idag Emax 2, vrldens frsta lgspnningsbrytare med integrerade funktioner fr energistyrning. Emax 2
erbjuder potentiella elbesparingar p 5,8 miljoner megawattimmar (MWh) per r, motsvarande elfrbrukningen i 1,4
miljoner europeiska hushll.

Dessa besparingar skulle minska de rliga koldioxidutslppen med 4 miljoner ton, vilket motsvarar utslppen frn 1
miljoner personbilar. En enskild fastighet kan minska sin elfrbrukning med 15 procent vid perioder av hg frbrukning
genom att anvnda Emax 2 istllet fr traditionella brytare.
Emax 2 r avsedd fr applikationer som krver sker tillfrsel och styrning av stora mngder lgspnd el, till exempel i
industri- och kontorsbyggnader, datacenter och ombord p fartyg.

Med dessa stora energibesparingar kommer Emax 2 att normalt kunna betala sig inom ett r. Att erstta en befintlig
brytare med den nya Emax 2 r enkelt och krver endast ngra minuters programmering.

Brytaren innehller ett relskydd med en integrerad kontrollenhet som mter och registrerar energianvndningen och
styr att s lite el som mjligt tas ut vid tidpunkter av hg belastning. Detta bidrar till, frutom besparingar, att ocks
frhindra strmavbrott eftersom dessa ofta orsakas av hgre uttag n vad tillgngen medger.

Energistyrfunktionen innebr att elen stngs av till utrustning som fr stunden inte har avgrande betydelse och
drefter sls p igen nr behovet har sjunkit till en godtagbar niv. Denna smarta elstyrning r mjlig tack vare en
inbyggd kontrollenhet och programvara som med hjlp av avancerade algoritmer bestmmer vilken el som kan brytas
vid varje tidpunkt utan att ventyra utrustningens funktion eller produktivitet.

Brytaren har ocks en kommunikationsfunktion som gr att den kan dela viktiga data om elfrbrukning och
systemtillfrlitlighet direkt med smarta elntsprotokoll och andra protokoll.

Brytare str fr en av de strsta mjligheterna till energibesparingar i elsystemet. Fram till nu har brytare haft till
uppgift att frbttra skerheten och skydda elektriska kretsar, men nu kan vi fr frsta gngen anvnda dem fr att
ocks spara energi, sger Tarak Mehta, chef fr ABB:s division Low Voltage products.

Eftersom brytare finns runt oss verallt r besparingspotentialen mycket stor. Emax 2 r ett bra exempel p hur smart
teknik kan anvndas fr att undvika ondig energianvndning. Detta r goda nyheter fr miljn svl som fr vra
kunder som kan uppn betydande kostnadsbesparingar genom att byta till vr nya produkt, sger Tarak.
Utvecklingen av Emax 2 har pgtt under flera r under ledning av ABB:s utvecklingscenter i Bergamo, Italien.

ABB:S NYA SNLA STRMBRYTARE
Elektronik Tidningen, April 9, 2013, By Lars-Anders Karlberg
(Online article at http://bit.ly/YsWwHG)

ABB lanserar i dag en helt ny lgspnningsbrytare som automatiskt stnger av elen till utrustning som inte har
avgrande betydelse fr stunden och sedan slr p igen automatiskt nr den behvs.
En enskild fastighet kan minska sin elfrbrukning med 15 procent vid perioder av hg energifrbrukning genom att
anvnda Emax 2 i stllet fr traditionella brytare, skriver ABB i ett pressmeddelande p tisdagen.
Emax2 r avsedd fr applikationer som krver sker tillfrsel och styrning av stora mngder lgspnd el, till exempel i
industri- och kontorsbyggnader, datacentraler och ombord p fartyg.
Brytaren innehller ett relskydd med en integrerad kontrollenhet som mter och registrerar energianvndningen och
styr s att s lite el som mjligt tas ut vid tidpunkter av hg belastning.
Enligt ABB bidrar detta ocks till att frhindra strmavbrott, eftersom strmavbrott orsakas av hgre uttag n vad
eltillgngen medger.
Brytaren har en inbyggd kontrollenhet och programvara som med hjlp av algoritmer bestmmer vilken el som kan
brytas vid varje tidpunkt.
Brytaren har ocks en kommunikationsfunktion som gr att den kan dela viktiga data om elfrbrukning och
systemtillfrlitlighet direkt med smarta elntsprotokoll och andra protokoll.


CHINESE PRESS COVERAGE

News Agency

No

Source

Date

Page

City

Headline

Author

Tone

1.
www.chinanews.com.
cn

2013.04.10 Web Beijing
ABB launches world's first low-
voltage breaker to be used for
energy management and smart grid
communications
ABB

N/A +
2.
www.xinhuanet.com

2013.04.10 Web Beijing
ABB launches world's first low-
voltage breaker to be used for
energy management and smart grid
communications
ABB

N/A +

Website News

No

Source

Date

Page

City

Headline

Author

Tone

3.
www.sohu.com

2013.04.10 Web Beijing
ABB launches world's first low-
voltage breaker to be used for
energy management and smart grid
communications
ABB

N/A +
4.
www.163.com

2013.04.10 Web
Guangzh
ou
ABB launches world's first low-
voltage breaker to be used for
energy management and smart grid
communications
ABB

N/A +
5.
www.ifeng.com

2013.04.10 Web Beijing
ABB launches world's first low-
voltage breaker to be used for
energy management and smart grid
N/A +
communications
ABB

6.
www.022net.com

2013.04.10 Web Tianjin
ABB launches world's first low-
voltage breaker to be used for
energy management and smart grid
communications
ABB

N/A +
7.
www.chinadaily.com.c
n

2013.04.10 Web Beijing
ABB launches world's first low-
voltage breaker to be used for
energy management and smart grid
communications
ABB

N/A +
8.
www.21cn.com
21CN
2013.04.10 Web
Guangzh
ou
ABB launches world's first low-
voltage breaker to be used for
energy management and smart grid
communications
ABB

N/A +
9.
www.mirautomation.c
om

2013.04.10 Web Beijing
ABB launches world's first low-
voltage breaker to be used for
energy management and smart grid
communications
ABB

N/A +
10.
www.byf.com

2013.04.10 Web Wenzhou
ABB launches world's first low-
voltage breaker to be used for
energy management and smart grid
communications
ABB

N/A +
11.
www.cechina.cn

2013.04.10 Web Beijing
ABB launches world's first low-
voltage breaker to be used for
energy management and smart grid
communications
ABB

N/A +
12.
www.kongzhi.net

2013.04.10 Web Beijing
ABB launches world's first low-
voltage breaker to be used for
energy management and smart grid
communications
ABB

N/A +
13.
mma.vogel.com.cn
MM
2013.04.10 Web Beijing
ABB launches world's first low-
voltage breaker to be used for
energy management and smart grid
communications
ABB

N/A +
14.
www.ca800.com

2013.04.11 Web
Guangzh
ou
ABB launches world's first low-
voltage breaker to be used for
energy management and smart grid
communications
ABB

N/A +
15. www.gkong.com 2013.04.10 Web Shenzhe ABB launches world's first low- N/A +
n voltage breaker to be used for
energy management and smart grid
communications
ABB

16.
www.cnelc.com

2013.04.10 Web Shanghai
ABB launches world's first low-
voltage breaker to be used for
energy management and smart grid
communications
ABB

N/A +
17.
www.gongye360.com
360
2013.04.10 Web Beijing
ABB launches world's first low-
voltage breaker to be used for
energy management and smart grid
communications
ABB

N/A +
18.
power.in-en.com

2013.04.10 Web Beijing
ABB launches world's first low-
voltage breaker to be used for
energy management and smart grid
communications
ABB

N/A +
19.
www.bjx.com.cn

2013.04.10 Web Beijing
ABB launches world's first low-
voltage breaker to be used for
energy management and smart grid
communications
ABB

N/A +
20.
www.chinapower.com
.cn

2013.04.10 Web Beijing
ABB launches world's first low-
voltage breaker to be used for
energy management and smart grid
communications
ABB

N/A +
21.
www.escn.com

2013.04.10 Web Beijing
ABB launches world's first low-
voltage breaker to be used for
energy management and smart grid
communications
ABB

N/A +
22.
www.in-
en.com/newenergy

2013.04.11 Web Beijing
ABB launches world's first low-
voltage breaker to be used for
energy management and smart grid
communications
ABB

N/A +
23.
www.01ea.com

2013.04.10 Web Beijing

ABB launches world's first low-
voltage breaker to be used for
energy management and smart grid
communications
ABB

N/A +
24.
www.chinaelc.cn

2013.04.10 Web Shanghai

ABB launches world's first low-
voltage breaker to be used for
energy management and smart grid
communications
ABB
N/A +

25.
www.aii.com.cn

2013.04.10 Web Chengdu

ABB launches world's first low-
voltage breaker to be used for
energy management and smart grid
communications
ABB

N/A +
26.
www.cesmedia.cn

2013.04.11 Web Beijing

ABB launches world's first low-
voltage breaker to be used for
energy management and smart grid
communications
ABB

N/A +


GERMAN PRESS COVERAGE

etz 1-2/20132013-02-27

K&E 3/20132013-04-02