Re

Rediscover life with LBL

FOR BROKER-DEALER OR AGENT USE ONLY LBL8079

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life insurance
Creating new business opportunities

opportunities

reconsidering life

As your customers lives change, so do their insurance needs. Are you ready to help them with their unique challenges? This guide is designed to help prepare you to enter the world of universal life sales. Whether youre assisting business owners with their needs or helping individual customers build strong and comprehensive estate plans, universal life products can offer vast opportunities for you, your customers, and your business. And LBL is here to help you make the most of these opportunities.

For more information about life insurance sales, call us at 877-323-6954.

FOR BROKER-DEALER OR AGENT USE ONLY

Its about providing value to your customers

People want life insurance. Most Americans agree that life insurance is the best way to protect against financial instability caused by the premature death of a primary wage earner. Customers will look to you to help them stay financially secure, so why not offer a tool that can meet their needs? Life insurance may offer unique advantages including: Guaranteed death benefit >>> Customers want to know their loved ones will be taken care of financially when theyre gone. Access to cash value >>> Customers can have the flexibility they need during financial emergencies or unforeseen life changes.1 A way to leave a legacy >>> As an essential part of estate planning, life insurance can help customers build wealth for the next generations. Potential tax benefits >>> Life insurance can provide an income tax-free way to leave a legacy and create retirement wealth. Protection from creditors >>> Life insurance is one of the special assets under most state creditor protection laws.

Its about building relationships

Selling life insurance is a great way to build solid customer relationships that can last well into the future. In fact, customers with life insurance are far more likely to stay with you than those who only have home and auto insurance. Such loyal relationships can grow into new business opportunities for you and provide stability for your business.

Its about growing your business

If youre looking to expand your business, selling life insurance may be the answer. Nearly half of all U.S. households believe they dont have enough life insurance.2 Opening yourself up to this expanding market can lead to positive changes for you and your business. In addition, new changes in the way compensation and agency awards are earned have made the sale of financial products more important than ever.

Uncover the possibilities that life can bring. Rediscover life with LBL.
1 2

See Appendix A. Source: The Facts of Life and Annuities, LIMRA International, 2009.

Life Basics
There are two types of life insurance products available today: term and permanent.

Term life
Term life insurance is the most basicand usually the least expensivetype of life insurance. Term policies offer insurance protection for a specified period of time (such as 10, 15, 20, or 30 years). These policies are typically purchased by individuals who need insurance temporarily or need a large amount of insurance at a low cost. However, term policies do often allow the owner to renew or convert to a permanent policy, generally resulting in a premium increase.

Permanent life
As the name suggests, permanent insurance never expiresas long as required premiums are paid, there will be insurance protection. A portion of the premiums for permanent policies are invested to produce returns, giving the policy a cash value which usually accumulates at a guaranteed minimum rate. Permanent life insurance, then, doubles as an asset that may be considered safer than investing in the open marketgiving it a distinct advantage over term life. Fixed life insurance products, which include whole life and universal life, earn a fixed rate of return. Heres how the different types of fixed life products work: Whole life is the simplest form of permanent fixed life insurance. The premiums remain the same throughout the life of the policy, and a portion of each premium payment adds to the cash value of the policy. The cash value grows on a tax-deferred basis at the guaranteed rate declared by the insurance company. Universal life offers more flexibility than whole life. The customer can choose both the amount of insurance and the premium to be paid, both of which may be adjusted if needs change. The premium payments are credited to a cash-value

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account where the money earns tax-deferred interest at the rate set by the insurance company. The policy expenses and cost of insurance are deducted from this account, but it is important to note that there must always be enough cash value in the policy to cover the cost of insurance and related charges, or the policy will lapse. Fixed indexed universal life offers greater potential for growth if it has guaranteed minimums. This product uses an interest crediting rate thats linked to a market index so the customer may benefit from general market growth. These policies generally have a minimum guaranteed interest rate, and owners benefit from the growth in the index up to the cap rate set by the insurance company.

Choosing the right fit for your customers

Each customer has unique needs. When selecting a product to recommend, consider the following questions: What are the customers goals? o Cover final expenses (term or perm) o Replace income after death (term or perm) o Leave a large legacy to loved ones or a charity (perm) o Accumulate cash value (perm) What is the customers budget? o Looking for an inexpensive insurance option to fit their immediate needs (term) o Willing to pay a little more today to ensure affordable lifetime coverage for their future (perm)

Looking For More?

Find helpful information and resources from the following: LIMRA www.limra.com Life and Health Insurance Foundation for Education (LIFE) www.lifehappens.org

FOR BROKER-DEALER OR AGENT USE ONLY

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on LBL
The ideal partnership to build your business

partnership

going the extra mile for you

When youre looking for a partner to help you expand your business, look no further than LBL. Our top priority is to help you succeed, and well go out of our way to do so. What does this mean for you? It means well provide: Responsive service to let you know youre more than a number. Customer-focused products that free you from poring over numerous spreadsheets. Better customer relationships that create lasting loyalty. Earnings and incentives that enable a richer life. In short, we want to help you build the kind of business you can be proud of.

For more information about how a partnership with LBL can benefit your business, call us at 877-323-6954.

FOR BROKER-DEALER OR AGENT USE ONLY

Simplifying life
Working with LBL is easy. Weve simplified our processes so you can spend less time with paperwork and more time helping your customers. At LBL, were acutely aware of the challenges you may face when trying to process new business through most insurance carriers. Thats why we make such an effort to create a process that is faster and easier than what you might have encountered elsewhere. New Business Workflow 1. LBL receives a new application. 2. The application is indexed and scanned. 3. Data from the application is entered into the Life Underwriting system (which will appear on accessallstate.com). 4. An underwriter is assigned, and routine and additional requirements are ordered. 5. Once underwriting requirements are received, the underwriting decision is made; if approved, the policy is issued as applied for or with amendment. 6. The policy documents are created and amendments (if applicable) are faxed to the producer. 7. The policy is mailed to the producer with notice of delivery requirements included (also available on accessallstate.com). 8. If there are requirements, the policy is put into a sales suspense while the producer delivers the policy and completes the requirements. 9. After outstanding requirements are received, the policy is released for commissions. 10. The producer receives payment.

The following tips can help you avoid delays when working on your new business cases.
Top 5 Illustration Tips 1. All information on the application and illustration should be consistent (e.g., plan, face amount, riders, premium amount, premium mode). Example: If the mode on the application is monthly, it must be monthly on the illustration. 2. The owner of the policy must sign and date the illustration. 3. The illustration sign date must be on or after the illustration creation date. 4. Complete the producer name and business address. 5. Include all pages of the signed illustration with the application.

Top 5 Application Tips 1. The appropriate state application form must be used. 2. The owners tax ID number or social security number must be clearly legible on the application (i.e., nothing crossed out or changed). If it is questionable, a W-9 is required. 3. The application must be signed and dated by the insured, owner, and producer. 4. The title of the owner must be on the signature page of the application if the owner is a corporation or business. 5. Producer numbers must be clearly stated on the producer report page. (The producer must be licensed with LBL before the policy can be issued.) Top 5 Replacement Tips 1. Always use the most current version of the form found on accessallstate.com. 2. Complete all replacement questions on the application and list all existing policy details, when applicable. 3. When listing more than one policy, clearly indicate which policy is being replaced and list all details on the replacement form, when applicable. 4. The owner of the new policy must sign and date the replacement form. 5. The producer must sign and date the replacement form. Top 5 Outstanding Requirement Tips (if necessary) Ensure your commissions are released timely by completing these tasks (when applicable): 1. Amendment of application. 2. Good health statement. 3. Medical exam amendment. 4. Outstanding premium payment. 5. NAIC illustration signed and dated by the owner and producer.

Avoid Potential Delays.

Submit the signed disclosure form in addition to the signed illustration.

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Lending a hand
This is a business thats based on relationships. No matter what you need, were here to help. Our sales associates are always looking beyond the numbers for ways to help you run a more efficient, profitable business. Let us show you the way to strengthen your business by providing assistance with the following: Product benefits and features >>> Learn more about the benefits and features of our diverse product lineup including the differentiators that help set Lincoln Benefit Life apart from the competition. Sales illustrations >>> Partner with one of our sales associates to complete a detailed sales illustration that helps demonstrate the total value of our products. The one-of-a-kind Another Side of Life supplemental illustration will help you build a conversation around financial aspects your customers must consider. Marketing >>> Creating a marketing campaign? Work with us to determine effective marketing materials to help you meet your objectives. Pending status and case management >>> It takes a lot of work to make your business successful. Work with a sales associate to help manage your new business cases. We can help track the status of applications prior to issue, answer questions, and in the event of any unforeseen changes or challenges, we are here to assist you with efficiently getting the policy in the hands of your customer.

Here to Help.
Contact your dedicated Sales Consultant today: Matt Nehe 800-525-2799, ext. 85634 matt.nehe@allstate.com

Offering strength
Lincoln Benefit Life has been providing families with insurance protection and annuity products since 1938. In 1984, we became a wholly owned subsidiary of Allstate Life Insurance Company. Because of this, Lincoln Benefit Life reinsures substantially all net retained business with Allstate. But our strength and dedication doesnt end there. At LBL we take pride in not only our high industry ratings but also our high standards of ethical conduct in the advertising, sales, and service of individual life insurance and annuity products.

Read All About It.

Discover more about how the strength of LBL and Allstate can help your sales. Find Strength: Strategies for Unstable Times
(LBL7683)

Solutions that work. Strength that counts.

(LBL7703)

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the story
Innovative life products that suit your needs

innovation

reexamining UL product lines

When it comes to selling life insurance, you want to have a comprehensive portfolio of innovative, competitive products. Take another look at LBL universal life youll find product features and benefits that you may not find anywhere else. And our flexible riders help you customize our products to meet your customers needs.

For more information about LBLs innovative products and services, call us at 877-323-6954.

FOR BROKER-DEALER OR AGENT USE ONLY

LBLs Unique Riders.

Liquidity Guarantee Rider (available on Legacy Secure UL) Qualifying customers receive a significant refund of their premium dollarsup to 100 percent in some caseswhen they surrender the policy at any time after the surrender charge period.1,2 Estate Liquidity Rider (available on Legacy Secure SL) During windows following the 10th and 15th anniversaries, customers can receive applicable partial or full return of premiums or have surrender charges completely waived.1,3

One of the best reasons to choose an LBL life product is our competitive underwriting. Our underwriters work hard to make the process simple for you while providing the best rates possible for your customers. And our customer-focused underwriting programs and niches are designed to give you an edge when it comes to harder-to-insure customers. Super Sherlock Underwriting Program >>> Super Sherlock gives customers more options when they need them the most. The program helps nonstandard and rated customers get competitive life insurance quotes by allowing underwriters to apply select underwriting credits for a variety of medical impairments. Age Last Birthday >>> At LBL, the insurance age is based on the customers actual age, which can make a big difference in the amount of premiums paid. The advantage of Age Last Birthday The following hypothetical example can help explain how customers might save with LBLs Age Last Birthday. An insured born in August 1950 purchases insurance in May 2010. Using LBLs Age Last Birthday calculation, the insured would be considered 59; another company using Age Nearest Birthday would consider the insured 60. Lets see how much this could save the insured over time. Annual Lifetime Guarantee Premium Male, Age 59 Male, Age 60 Savings $19,558.04 $20,591.02 $1,032.98 annually After 20 Years of Premium Payments $391,160.80 $411,820.40 $20,659.60 over 20 years

For illustration purposes only. Legacy Secure UL customer classified as a standard nonsmoker, looking for a lifetime guarantee and requesting a $1 million death benefit.

Take a look at our life products. We think youll like what you see.

Legacy Series
When customers are looking for a guaranteed death benefit and flexibility, the Legacy Series may meet their needs.

Legacy Secure UL
Offers flexible, guaranteed coverage with competitive rates and solid cash value performance. Selling points include: Flexible protection >>> Coverage guarantee period, up to the insureds lifetime, is determined by the amount of planned premium. An unlimited catch-up provision allows customers to increase their premium at any time to achieve longer guarantees. Affordable protection with solid cash value accumulation >>> Competitive premiums are offered across all underwriting classes, ages, and premium scenarios. Premium refund feature >>> Available at no cost on qualifying policies, the Liquidity Guarantee Rider offers the potential to receive a partial or full return of premiums paid if the policy is surrendered anytime after the surrender charge period.1,2

Legacy Choice UL

SM

Gives customers guaranteed protection designed for large first-year premiums. Selling points include: No first-year premium load >>> Customers with large first-year premiums can build cash value faster in the early policy years. Flexible protection >>> Coverage guarantee period, up to the insureds lifetime, is determined by the planned premium amount. An unlimited catch-up provision allows customers to increase their premium at any time to achieve longer guarantees. Affordable protection >>> Competitive premiums are offered across all underwriting classes, ages, and premium scenarios.

FOR BROKER-DEALER OR AGENT USE ONLY

Legacy Secure SL
Provides survivorship life coverage perfect for customers seeking to secure personal, business, and estate planning goals with a guaranteed death benefit. Selling points include: Flexible protection >>> Coverage guarantee period, up to the insureds lifetime, is determined by the amount of planned premium. An unlimited catch-up provision allows customers to increase their premium at any time to achieve longer guarantees. Affordable protection with solid cash value accumulation >>> Competitive premiums are offered across all underwriting classes, ages, and premium scenarios. Liquidity >>> Included with all qualifying policies at no additional cost, the Estate Liquidity Rider offers a generous opportunity to receive a partial or full return of premium at specified time periods.1,3 Competitive underwriting >>> Real-world cases are accepted by allowing one uninsurable insured.

Ultra Series
The popular Ultra Series products work for customers who want the security of a death benefit plus cash value accumulation potential.

Ultra Plus
Provides solid death benefit protection and strong long-term cash value accumulation. Selling points include: Affordability >>> Competitive premiums and face amounts as low as $50,000 ($25,000 for issue ages 50 and above) are offered. Performance >>> Customers can get competitive current rates that help their premium dollars accumulate. Guarantees >>> A 10-year safety net guarantee is available at most ages. Flexibility >>> Cost of insurance bailout privilege allows customers to surrender their policy without charges if the cost of insurance charges are increased during the first 19 years.1

Ultra Index
Offers the death benefit customers are looking for plus a higher potential for cash accumulation. Selling points include: Solid death benefit protection with growth potential >>> The interest rate is linked to positive changes in the S&P 500 Composite Stock Price Index.4,5 Straightforward design >>> Uses a one-year, annual reset with point-to-point interest crediting strategy with generous cap rates (subject to change) and a guaranteed 100 percent participation rate. Guarantees >>> A 0 percent floor on the indexed account and a 2 percent floor on the fixed account is offered, with an overall lifetime interest floor of 2 percent annualized at death or surrender. Strong fixed account option >>> It performs similarly to a traditional fixed UL policy. Competitive load structure >>> This results in strong policy performance regardless of how the market performs. Flexibility >>> Cost of insurance bailout privilege allows customers to surrender their policy without charges if the cost of insurance charges are increased during the first 19 years.1

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Term Life
You may have customers who cannot afford or do not want to purchase universal life coverage. For these customers, we offer a flexible and affordable alternative.

TrueTerm

SM

Offers customers a low-cost option with fully guaranteed level premium for 10, 15, 20, or 30 years and face amounts as low as $50,000.6 Selling points include: Fully guaranteed premium rates >>> Premiums are guaranteed to be level for coverage term and are renewable annually after the level premium period. Conversion privileges >>> The contract is convertible through 10 years, or the anniversary following age 60, if earlier, to a flexible premium adjustable life plan offered by LBL that has a higher required premium (as of the date of conversion).

For additional information on our life offerings, go to accessallstate.com/life.

More Complete Information.

Learn more about our life products at accessallstate.com and the following publication: Product Directory
(LBL7887)

1 2 3 4 5 6

See Appendix A. See Appendix B. See Appendix C. See Appendix D. One cannot invest directly in an index. Minimum face amount in the state of Washington is $100,000.

FOR BROKER-DEALER OR AGENT USE ONLY

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your efforts
Helpful tools to support your business

support

offering time-saving and innovative tools

Efficiency is the key to running a successful practiceit allows you more time for customers, more time for prospecting, and more time to enjoy life. At Lincoln Benefit Life, were committed to helping you be more efficient with innovative tools that support your efforts and help your business thrive.

For more information about LBLs helpful tools, call us at 877-323-6954.

FOR BROKER-DEALER OR AGENT USE ONLY

accessallstate.com
Find what you need quickly and easily at accessallstate.com. Weve developed this easy-tonavigate site with you in mind, providing a host of advanced tools designed to help you get the job done. Heres what you can find at accessallstate.com: Complete product information Online ordering for marketing materials Downloadable new business and service forms Up-to-the-minute interest rates Inforce policy information and pending policy status Downloadable illustration software

Need Help?
To learn more about site features and tools, click the Help link located in the main navigation bar of most pages. Youll find helpful hints, quick tips, and other support materials that will help you get the most out of the site. You can also call us at 877-323-6954.

How to Register
Just three simple steps will give you 24/7 access to the tools and information you need: 1. Go to accessallstate.com and click Register Now to accept the Terms of Use. 2. Enter your social security number and producer number. 3. Enter the required information and click Verify.

Grant Access.
Allow your assistant(s) access to your account through the following steps: 1. Login to your accessallstate.com account and click Manage Assistant Access. 2. Complete and submit the registration form, selecting the desired transaction authority for your assistant. 3. Print the Assistant Access Code page and provide the code to your assistant to use when registering on the site.

Eclipse Illustration Software

Before purchasing a life insurance policy, most customers will want to know all the details. Eclipse illustration software can help you easily walk through all the information they need to make a decision. Dont just tell your customers about the benefits of life insuranceshow them. Download your free copy of the Eclipse illustration software today at accessallstate.com.

How to use the software

1. Open the Eclipse illustration software. 2. Select Begin a new illustration. 3. Select the following: a. Issuing company for the product. b. State where the application will be taken. c. Product to be illustrated. 4. Click OK when complete. 5. Using the tabs at the bottom of the screen to navigate between the input screens, enter the following information: a. Primary insured b. Death benefit c. Premium d. Riders e. Additional insured(s) f. Distributions g. Interest rates h. Producer information (required for NAIC compliance) 6. After reviewing the information, click the Print button to review your illustration. Insmark software is also available for the more advanced producer.

Helpful Tip:
To keep your placement ratio high, be sure to run your hypothetical illustrations in the correct underwriting class.

FOR BROKER-DEALER OR AGENT USE ONLY

Another Side of Life

LBL offers a powerful tool that can help you better illustrate the benefits and costs of universal life to all your customers. Another Side of Life is a story-style supplement to your illustrations thats personalized with customer information and life expectancy. It breaks the total value of life insurance down into four easy-to-consume sections. Death benefit >>> You can use this section to reinforce the value of the death benefit and its role of providing a level of financial security for your customers beneficiaries. Tax advantages >>> This section demonstrates how the income tax-free death benefit compares to pre-tax investments. It illustrates how a taxable investment should have a rate of return higher than a life policy to receive the same after-income-tax returns at the insureds death. Overall flexibility >>> When reviewing this section, you can discuss the various exit strategies available for those whose plans change or who outlive their need for life insurance. Cost of funding >>> Use this section to display how the cash value of a policy can potentially reduce the annual cost of funding. And, for customers interested in the Legacy Secure UL with the Liquidity Guarantee Rider, the illustration can draw attention to the premium dollars that your customer could potentially get back under the rider. It uses the return of premium as an alternative to the cash value to reduce the cost of funding on the illustration.

Use Another Side of Life during the initial consultation or later in the sales process if the customer is still unsure.

How to Run the Illustration

Click on the Another Side of Life checkbox on the report options tab in the Eclipse illustration software.

Dont Forget!
All Another Side of Life illustrations must be accompanied by the standard NAIC-approved illustration.

FOR BROKER-DEALER OR AGENT USE ONLY

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with your customers

Great ideas for growing relationships

growth

building and growing customer relationships

Lets face it . . . relating well with your customers is the key to your success. This is a business that is founded on people and the inevitable changes of life. And being prepared to help your customers as they progress through life can mean all the difference. From making that first sale to building the trust and rapport that is vital to a solid, long-term relationship, LBL is here to help you forge a solid foundation for a lifetime of opportunities with your customers.

For more information about how to build your customer relations, call us at 877-323-6954.

FOR BROKER-DEALER OR AGENT USE ONLY

Prospecting to Build New Business

Creating new sales opportunities through regular prospecting is a vital part of building your business. By following these simple steps, you can make prospecting a successful part of your business: 1. Make it part of your routine >>> Every day, set aside an hour to work on your prospects. Keeping a consistent routine will help you get the most out of your work. 2. Set goals >>> Set attainable goals and then challenge yourself to reach them. For example, try to obtain 10 meetings with prospective customers each week. 3. Make contact >>> Reaching out via a phone call is a more personal approach, but you can also choose to contact your warm leads through a letter or postcard. LBL has developed many great tools to help you in these efforts; find them at accessallstate.com/lifeessentials. When making contact, be sure to include who made the referral. 4. Dont give up >>> Understand that hearing no is part of the process. Not everyone needs or can afford the products you are selling. Just remember that every no is an opportunity to move on to the next possible yes.

Finding Quality Prospects

One of the biggest obstacles to prospecting is finding quality sales leads. Cold-calling can be extremely time-consuming and will produce few real sales opportunities. Instead, its best to follow warm leads through someone you know. Cultivate and obtain warm leads from the following sources: People you know personally >>> This group can include your friends and family, neighbors, and former classmates. Other professionals >>> Developing business relationships with other professionals can lead to great opportunities for developing prospects. Current customers >>> Dont forget your book of business when it comes to prospecting. After all, who better to provide referrals than satisfied customers?

Before You Call.

Be sure to check the National Do Not Call Registry before contacting your prospects. Subscribe to the online database at telemarketing.donotcall.gov.

Conducting Policy Reviews

Policy reviews are an incredibly important tool to developing relationships with your customers and building your business. When you conduct policy reviews with your existing customers, you will: Establish yourself as a trusted professional who is knowledgeable and helpful. Provide customers with opportunities for enhancing their coverage. Move customers closer to their financial goals. Give customers a solid, reliable plan for leaving a legacy.

When To Review
A lot can happen in a yeara new job, the birth of a child, marriage, divorce, or any number of life-altering events that can affect your customers coverage. To ensure your customers are well-covered throughout all of lifes changes, you should ideally conduct a policy review every one to two years. Quick tip: Look for term policies that are less than 10 years old.

Let Us Help.
Our Life Insurance Review online tool can guide you through the process and provide all the materials you need to make your reviews successful. Visit accessallstate.com/ lifeessentials today.

How to Conduct a Review

Policy reviews can be simple if you remember these five steps: 1. Get in touch >>> Whether by phone or by mail, be sure to make that initial contact.

2. Have a conversation >>> Learn about the changes in your customers life on a personal level. 3. Evaluate and analyze >>> Determine whether your customers coverage is adequate. 4. Discuss your findings >>> Provide an objective overview of your customers situation. 5. Present meaningful solutions >>> Share your recommendations with your customer.

FOR BROKER-DEALER OR AGENT USE ONLY

Working Your Book of Business

Your book of business is an excellent resource when it comes to conducting policy reviews. You can use the Book of Business Download Tool at accessallstate.com to request customized reports of pending or inforce policy information for potential sales and marketing initiatives. In addition, you can use it to sort or filter the data to: Generate custom mailing lists Personalize form letters The following steps will help you get the most out of your book of business. Accessing the Book of Business Download Tool 1. Login to accessallstate.com and select Accounts Summary from the Servicing Accounts menu. 2. Select Go to Book of Business Download Tool to generate a file. Submitting a New Book of Business File Request 1. Select the desired policy status and product type from the drop-down menu. 2. Choose the desired date option. a. Select Yes and specify an effective date to include policies issued as of a certain date. b. Select No to include an entire book of business in the file. 3. Choose the desired file type. If you wish to use the Book of Business file with an application other than Excel, select Text File with tab delimiters. 4. Click Submit. Your request will be processed overnight and will be available for download the next day. Viewing and Saving Book of Business Files 1. Return to the Book of Business Download Tool page and scroll to the Recently Requested Book of Business Files table. The download link will appear in the Status column when a file is available for download. 2. Locate the desired file, then right-click Download and select Save Target As to save the file to your computer. 3. A standard save dialog box will appear. Navigate to your desktop (or other location) and click Save.

Converting Customers Policies

With life comes constant change. LBL wants to be sure your customers have the coverage they need, no matter what happens. Many LBL policies and term riders contain conversion privileges that allow customers to convert to a new LBL permanent policy. So when customers needs outgrow their current policy, LBL is here to help ensure your customers are covered while making the process simpler for you.

What Can Be Converted

The following are examples of acceptable conversions: An entire term policy may be converted to a permanent policy. Two or more term policies may be converted to one permanent policy. A term policy may be converted to a permanent policy with a Primary Term Rider. A term policy may be converted into an existing permanent policy. A partial conversion of a term policy to a permanent policy is permitted, provided the minimum required face amount on the term policy is maintained. An insured with an existing term policy and a spouse with an existing term policy may convert simultaneously to a permanent policy with an Additional Insured Rider (AIR) without underwriting, providing there is no increase in coverage. The term policy that is converted to the AIR will be subject to replacement regulations. A term rider on a permanent policy, including Childrens Level Term Rider (CLTR) and Child Protection Rider (CPR), can be converted to a permanent policy. CLTR and CPR conversions are allowed only on the rider anniversary nearest the earlier of the childs 22nd birthday for Allstate, 25th birthday for LBL, or the primary insureds 65th birthday, and can be converted for up to five times the amount of insurance without evidence of insurability. Intercompany conversions are allowed. (ALNY intercompany conversions are not allowed.)

Straight Term Conversions

A straight term conversion transfers a term policy or rider to a permanent policy for a coverage amount equal to or less than the existing term coverage amount. The new permanent policy must have the same rating class as the existing term policy.

FOR BROKER-DEALER OR AGENT USE ONLY

Underwriting Underwriting is not required on a straight term conversion. The new policy will be issued at the same rate class and table/flat extra rating, if applicable, as the original term policy. Contract Change Tips A fully completed term conversion application is required, including the producer report. Be sure the owner of the original term policy signs the term conversion application. Submit one modal premium for the permanent policy. However, if the policy is being paid by electronic funds transfer and a specific draft is required, two months of premiums should be submitted. The term policy should be paid current. Any excess premium will be credited toward the new permanent policy when the conversion is completed unless the customer requests a premium refund.

Term Conversion Plus

A term conversion plus transfers a term policy to a permanent plan for a coverage amount that is greater than the existing term coverage amount, with the addition of riders or benefits or at a better rating class than the existing term policy. Underwriting Underwriting is required for this type of conversion. In most cases, underwriting requirements are based on age/face amount guidelines for the amount of the increase plus all non-tested/non-examined coverage issued within the past three years. Contract Change Tips A fully completed term conversion application is required, including the producer report. The application must be signed by the insured, owner of the new policy (if applicable), and the owner of the original term policy. The Application for Life Insurance Part 2, with all questions answered, is required for all changes including a request to add the nonsmoker discount. All insureds applying for changes, as well as policyowners, must sign. Include a signed HIPAA authorization for all insureds applying for changes in the coverage. Submit one modal premium for the permanent policy. However, if the policy is being paid by electronic funds transfer and a specific draft is required, two months of premiums should be submitted. The term policy should be paid current. Any excess premium will be credited toward the new permanent policy when the conversion is completed unless the customer requests a premium refund.

Allstate/LBL Intercompany Term Conversions

All Allstate term policies, except Mortgage Security Protection (MSP), Joint Mortgage Security Protection (JMSP), ALNY, and policies where the conversion has expired, are eligible for conversion to an LBL permanent policy. Acceptable intercompany term conversions include: Entire term policy to a new permanent policy Two or more term policies to one new permanent policy A rider on a term policy to a new permanent policy A term policy to a new permanent policy with a Primary Insured Term Rider (PITR) A term policy into an existing permanent policy as an increase in the permanent coverage Underwriting When converting an Allstate or Lincoln Benefit Life term policy to an available universal life or variable universal life policy of equal or lesser benefits (as stipulated) and at the same rate class, underwriting is not required. Underwriting is required for new policies that apply for an increased face amount, a new benefit, improved rate class, or lower rating. Contract Change Tips Intercompany term conversions are not available in New York. The new application and term conversion paperwork should be submitted to LBL. Payroll deduction is not available on the LBL policy. Direct monthly premiums are not allowed. The Good Hands discount does not apply to LBL policies. The Allstate producer must be currently licensed with LBL to convert to an LBL permanent policy. The producer must also be variable licensed and appointed to sell variable policies. The term conversion credit will be applied as additional money on the new policy. The target premium will still be required and not reduced by the credit amount. Replacement forms will be required for the intercompany conversions as required by the state where the application was signed. The appropriate term conversion application is required. The medical questions or Part 2 of the common application must be completed if any increases in coverage, addition of benefits, or changes in rate class/rating are requested. If a collateral assignment exists on the term policy, the assignment will be transferred to the new policy if there is a full conversion. If there is a partial conversion, a release of assignment on the old policy and a new assignment form for the new policy are required. If applicable, an NAIC illustration signed by the owner of the new policy is required.

FOR BROKER-DEALER OR AGENT USE ONLY

 One modal premium is required for the new policy. If there is bad check information (NSF, etc.) on the old policy, new bank draft information will be required. Policies issued prior to June 1994 with the Healthy American rate class will convert to any LBL policy at the standard nonsmoker rate class. All policies issued June 1994 and after with the Healthy American rate class will continue to convert to any LBL policy at the preferred or preferred nonsmoker rate class.

For More Help:

Contact us at 877-323-6954.

APPendIX A Partial withdrawals and surrenders from life policies are generally taxed as ordinary income to the extent the withdrawal exceeds the policyowners investment in the contract, which is also called the basis. In some situations, partial withdrawals during the first 15 policy years may result in taxable income prior to recovery of the investment in the contract. Loans are generally not taxable if taken from a life insurance policy that is not a modified endowment contract. However, when cash values are used to repay a loan, the transaction is treated like a withdrawal and taxed accordingly. If a policy is a modified endowment contract, loans are treated as taxable distributions to the extent of the policy gain. Loans, withdrawals, and surrenders are treated first as distributions of the policy gain subject to ordinary income taxation and may be subject to an additional 10 percent federal tax penalty if made prior to age 59. Loans, if not repaid, and withdrawals reduce the contracts death benefit and cash value.

APPendIX B Legacy Secure ULs Liquidity Guarantee Rider is subject to state availability and the terms and conditions of the rider. Not available at all issue ages and for all classes. Percentage of premium available varies by issue age, class, and face amount. The amount is capped at 50 percent of the policy face amount and is reduced by withdrawals, policy debt, and charges incurred for other riders on the policy.

APPendIX C The Estate Liquidity Rider is attached at no cost to all Legacy Secure SLSM policies in which the youngest insured is age 75 or younger and neither insured is classified as uninsurable. Please see the rider for terms, conditions, and restrictions.

APPendIX D Standard & Poors, S&P 500, Standard & Poors 500, and 500 are trademarks of The McGraw-Hill Companies, Inc., and have been licensed for use by Lincoln Benefit Life Company. This product is not sponsored, endorsed, sold, or promoted by Standard & Poors, and Standard & Poors makes no representation regarding the advisability of purchasing this product.

FOR BROKER-DEALER OR AGENT USE ONLY

2940 South 84th Street Lincoln, NE 68506-4142 accessallstate.com 877-323-6954

Please note that Lincoln Benefit Life Company or its agents and representatives cannot give legal or tax advice. The brief discussion of taxes in this brochure may not be complete or current. The laws and regulations are complex and subject to change. For complete details, consult an attorney or tax advisor. The death benefit of life insurance policies that are transferred for value may be subject to ordinary income taxes. Estate taxes may apply. Consult your tax advisor for additional information. Legacy Secure UL (UL0610), Legacy Choice UL (UL0620), and Ultra Plus (UL0700) are flexible premium adjustable life insurance policies. Legacy Secure SL (UL0760) is a survivorship life policy. Ultra Index (UL0730) is a flexible premium indexed universal life insurance policy. TrueTerm (LP0600) is a term insurance policy. All products are issued by Lincoln Benefit Life Company, Lincoln, NE, a wholly owned subsidiary of Allstate Life Insurance Company, Northbrook, IL. Not FDIC, NCUA/NCUSIF insured Not insured by any federal government agency Not a deposit No bank or credit union guarantee May go down in value

Guarantees are based on the claims-paying ability of Lincoln Benefit Life Company. FOR BROKER-DEALER OR AGENT USE ONLY This material may not be quoted, reproduced, or shown to members of the public, nor used in electronic or written form as sales literature for public use.

Effective date: 8/10 2010 Allstate Insurance Company LBL8079