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CONTENTS
Introduction of product mix Introduction of Haldirams Product mix of the respective company Objectives Research methodology Literature review Proposed chapterisation Bibliography

TOPIC

A product is the item offered for sale. A product can be a service or an item. It can be physical or in virtual or cyber form. Definition A product is the item offered for sale. A product can be a service or an item. It can be physical or in virtual or cyber form. Every product is made at a cost and each is sold at a price. The price that can be charged depends on the market, the quality, the marketing and the segment that is targeted. Each product has a useful life after which it needs replacement, and a life cycle after which it has to be re-invented. In FMCG parlance, a brand can be revamped, relaunched or extended to make it more relevant to the segment and times, often keeping the product almost the same. Description A product needs to be relevant: the users must have an immediate use for it. A product needs to be functionally able to do what it is supposed to, and do it with a good quality. A product needs to be communicated: users and potential users must know why they need to use it, what benefits they can derive from it, and what it does difference it does to their lives. Advertising and 'brand building' best do this. A product needs a name: a name that people remember and relate to. A product with a name becomes a brand. It helps it stand out from the clutter of products and names. A product should be adaptable: with trends, time and change in segments, the product should lend itself to adaptation to make it more relevant and maintain its revenue stream.

Product mix, also known as product assortment, refers to the total number of product lines that a company offers to its customers. For example, a small company may sell multiple lines of products. Sometimes, these product lines are fairly similar, such as dish washing liquid and bar soap, which are used for cleaning and use similar technologies. Other times, the product lines are vastly different, such as diapers and razors. The three dimensions to a company's product mix include width, length, depth.

Width The width of a company's product mix pertains to the number of product lines that a company sells. Small and upstart businesses will usually not have a wide product mix. Later on, a company's technology may allow the company to diversify into other industries and build the width of the product mix. Length Product mix length pertains to the number of total products or items in a company's product mix, according to Philip Kotler's textbook "Marketing Management: Analysis, Planning, Implementation and Control." For example, ABC company may have two product lines, and five brands within each product line. Thus, ABC's product mix length would be 10. Companies that have multiple product lines will sometimes keep track of their average length per product line. In the above case, the average length of an ABC Company's product line is five. Depth Depth of a product mix pertains to the total number of variations for each product. Variations can include size, flavor and any other distinguishing characteristic. For example, if a company sells three sizes and two flavors of toothpaste, that particular brand of toothpaste has a depth of five. Just like length, companies sometimes report the average depth of their product lines; or the depth of a specific product line.

Past In the year 1937 Haldirams began as a small shop in Bikaner, the already famed city for its Indian savouries. Later in the year 1982 Haldirams set up a store in New Delhi, the capital of the country. Now Haldirams products had become a symbol of taste, hygiene & innovation across the world. Having made a mark in the national territory Haldirams spread its wings by diversifying operations in the outer world by setting up its first international market in USA. Present For over sixty years now, they have been unifying the palate of India. It has always been their effort to pamper the taste buds of their valuable customers by providing superior quality food & snacks. Today Haldirams is a 5 million dollar enterprise much talk about brand amongst NRIs living in USA, UK & Middle East.

From traditional Indian sweets & savouries to the more international chips and cookies, nuts and sherbets, their products are fast capturing the imaginations of people making it possible for us to aim at expand our markets in the Middle East, East Europe and parts of North Africa. Future They plan to leverage their equity in the domestic and international market to become a food company with not just branded products under its belt but also restaurants, retail chains and a wide product range that includes milk based foods and noodles. They first started exporting in the year 2001, and have subsequently increased their production capacity. A considerable investment has also been made in advanced processing and packaging units which enables them to marry tradition with technology.

Mission They strive to be the global leaders and providers of world class authentic and premium Indian food & snacks. Vision Haldirams envisions becoming a leading food corporation with diverse range of food and snacks products. Along with being the premier food company we also look forward to be the best in terms of consumer value & customer service.

The various product lines offered by Haldirams are: Sweets Namkeens Ready To Eat Confectionery Wafers Beverages Nuts Condiments Gift Packs

PRODUCTS
Sweets
Be it a marriage or a small celebration at home, the function is incomplete without treating the sweet tooth. Indian desserts are predominantly made from milk and milk products or from fruits and vegetables.

Frozen Sweets:

Besan Ladoo

Chocolate Burfee

Coconut Burfee

Dodha Burfee

Ready to Eat Sweets:

Cham Cham

Gulab Jamun

Raj Bhog

Rasgulla

Everyday Sweets:

Assorted Chikky

Karachi Halwa

Soan Cake

Soan Papdi

Namkeens
It's when the spices, salt and entire gamut of ingredients combine together, the Indian Namkeens comes into existence. In the recent times the Indian snacks platter has expanded more than just Samosas and Chaats. The various products offered by Haldirams under this category are a close encounter with the spices of India.

Aloo Bhujia

Navrattan

Long Sev

Shahi_Mixture

Mint Lachha

Gujarti Mixture

Khatta Meetha

Banana Chips

Wafers
India moves at the speed of a million opinions a minute. And everywhere accompanying this great vivacity is a range of food that defies categories. They exist simply as chips, nuts, crispies and munchies. No one is averse to a packet of chips, not Indians in any case with their tradition of munching. Today even small shops stock and sell major brands very successfully. We have more than kept up with the times. 5 Varieties of Potato chips and newly introduced Boletos the netted spicy potato chips are giving our peers tough competition in India already.

Chips Classic Salted

Taka Tak

Chips Mast Masala

SnacLite Lightly Salted Twirls

Chips Pudina Treat

SnacLite Lightly Spiced Fries

Beverages
All through summer and autumn, Indian love having a refreshing glass of sherbet. Sherbets are magical extracts from India exotica: green mango, the fragrant khus, rose petals or just that everyday lemonade nimbu pani.

Lemon Crush

SMango Panna

Rose Syrup

Badam Kesaria

Nuts
The peanuts, cashews and almonds are especially popular with adult population in India. They are favorite accompaniment to drinks and turn up regularly on signature platters at all the popular watering holes.

Nut Cracker

Peanut Salted

Gift packs
At Haldirams for years we have combined our most popular products in attractive gift packs. These are convenient, ready to gift, durable packs, a perfect choice to gift in person or send by mail for all festive occasions and whenever you feel like celebrating. Every year these packs are designed afresh so that you do not have to warp it before gifting.

Baked Bites

Meetha Chatpata

Chatpati Batien

Sweet n Spicy

Chocolate n cookies

Tasty Gupshup

Double Maza

Triple Treat

OBJECTIVES

To understand the product width of Haldirams. To understand the product length of Haldirams. To assist the effectiveness of assortment. To understand the customer opinion towards the product mix. To assist the customer expectations from product mix of Haldirams.

RESEARCH METHODOLOGY
The procedure of conducting the study requires a lot of attention to be paid, for it has a direct bearing on securing reliable and meaningful information. It is because of this reason that the research methodology adopted for a study needs to be elaborated upon. At the same time research methodology helps the researcher to give his reasons for adopting a certain course of action while ruling out the other. With this idea in mind, the methodology has been separately mentioned in this study.

1. RESEARCH DESIGN Exploratory

2. SAMPLE SIZE 100 respondent

3. SAMPLING DESIGN Random Sampling Judgmental Sampling

4. DATA SOURCE Primary Source Secondary Source

5. RESEARCH METHODS Survey

6. DATA COLLECION TOOLS Questionnaire

7. STATISTICAL TOOLS Statistical analysis using Mean & Pie Chart

LITERATURE REVIEW
Product mix is a combination of products manufactured by the same business house to reinforce their presence in the market, increase market share and increase their profitability along with the satisfaction of consumer needs. Product mix is the total sum of all products and variants offered by an organisation.

The set of all product lines and items that a particular seller offer for sale to buyers.

The composite group of product that a company makes, available to markets. Dimensions of Product Mix: 1. Width refers to no. of product lines the company carries. For e.g Haldirams manufactures sweets, namkeens, wafers. 2. Length refers to total no. of items the company carries within its product lines. For e.g Haldirams includes sweets which are gulab jamun, rasgulla, soan papdi. Namkeens includes aloo bhujia, navrattan, shahi mixture. 3. Depth refers to no. of versions offered of each product in the product line. For e.g snaclite of Haldirams has varieties like salted twirls and spiced fries. Namkeens are offered in various size of packs and costs.

PROPOSED CHAPTERISATION
Chapter 1 Introduction i. ii. Introduction of Product Mix Introduction of Haldirams Chapter 2 Product Mix of Haldirams i. ii. iii. Width Length Depth

Chapter 3 Objectives Chapter 4 Research Methodology Chapter 5 Literature Review Chapter 6 Bibliography

BIBLIOGRAPHY
www.google.com www.wikipedia.com www.slideshare.net www.haldiram.in