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INTRODUCTION OUR VISIT TO IMTIAZ SUPER MARKET LOCATION CUSTOMER COMPLAINTS OVERCROWDING RESPONSIBILITY OF REPLACING DAMAGED STOCK KEY SUPPLIERS - GRN (GOODS RETURN NOTES) -ITN (INTER TRANSFER NOTES) -TRANSPORTATION CONCLUSION 2 3 5 5 7 7 7 8 8 8 8
Imtiaz offers low prices as incentives to encourage sales. Putting them in comparison to the newly opened Hyderi Super market nearby Imtiaz which is selling products at a higher price and hence losing their customers to Imtiaz.
Salespersons in Imtiaz Supermarkets are given lists of products that they may use in order to assist a customer.
Location
The location of Imtiaz super market Nazimabad branch exists in an area where there are mixed type of customers both financially and morally. Every day the staff of Imtiaz is faced with customers trying to sales exchange or sales return the goods. Most of these customers are arrogant and persistent hence making the job of sales people and inventory managers at Imtiaz very difficult. Mostly its a 50/50 fault of both management and the customers. There are floor in charges on each floor of the super market for monitoring the customers and filtering out any distortions. Still a lot of thefts and shop lifting takes places and people try to shop lift goods worth Rs. 5000-6000 and even more at times. There are also certain mafias of pickpockets functioning which resist any sort of judgments or punishments. Mr. Imran told us a recent incident where a group of pickpocket women were caught and even the police could not serve definite justice to them as the management of Imtiaz started getting threats from the mafia that backed them. Majority of the people shop lifting are women.
Customer complaints
Complaints are considered if they are in majority mostly 2 or 3 complaints lead to reporting the company to check their stocks or replace them. Deliveries of stocks are done on daily basis as there are a lot of products and their dealings need to be done daily. Companies deliver products to warehouses and from warehouses it is further distributed to the branches of Imtiaz across the entire city. Imtiaz store has a warehouse within their store, which makes it easy for them to deliver goods whenever their customers want. Normally customers demand goods in bulk. As compared to other department stores like Agha's, Imtiaz Store has a large warehouse.
1 Experienced sales persons stand behind the counter of a pharmaceutical section in Imtiaz.
Third party retailers often buy in bulk from Imitiaz and benefit from the discounts hence the management prefers not selling much to retailers in bulk as they exploit the discounts. Mostly it is preferred to sell to family customers through discounts.
Overcrowding
Overcrowding results in a horde of useless customers occupying the space of premises without a purpose and hence leads to the turn away of loyal customers who do not like to shop in such a crowded environment. Imtiaz caters to the need of a versatile customer base ranging from family to corporate workers such as banking and different industries. Often Imtiaz reach out beyond its normal territory to cater the need of profitable customers. Sales theft through warehouses do not normally occur
Key suppliers
It is linked with large number of suppliers not only in Pakistan but also covers few foreign countries. Its suppliers within Pakistan are: Unilever Procter & Gamble National Foods Ashrafi Flourmills
Their employees perform all the calculations and prepare all the receipts manually and then they use a computer system for calculations and storing records.
-Transportation
Due to increased use of distribution centers by Imtiaz Store, the management of outbound transportation from distribution center to store becomes complex. That's why Imtiaz Store does weekly planning to overcome the complexity of transport system. In addition to weekly planning, they have a sophisticated routing and scheduling computer system. This system considers customer service levels, road conditions and transportation operating constraints to develop the most efficient routes possible. As Imtiaz also imports goods, they receive direct shipments from Dubai. They have contracts with reliable transportation companies. The goods are also transported in Imtiaz Store through trucks, depending upon the amount of goods.
Conclusion
Imtiaz Store is no doubt a leading retail outlet in the food industry. It is one of the best supermarkets in Karachi. They have everything well planned and always scheduled before hand. They today stand on this position because of their quality and hard work.