Lane Community College

Small Business Development Center & Employer Training Services LaneSBDC.com

Local Editor Helps Authors Self-Publish with Style

I have had a seismic shift in how I approach things. Because of the SBM program, I dont think of myself as self-employed, but as a business owner who is building a company that will live well into the future. Patricia Marshall See page 3 for story.
Photo by Nick Wiley

Spring Schedule of Classes, Programs and Workshops

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Turn your ideas into cas h!

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New Product Development Program

Learn the secrets to growing a profitable and sustainable business. Get proven strategies to develop and protect new products and markets. Join other entrepreneurs to learn, share and network.

Contact Frank Plaisted, instructor at plaistedf@lanecc.edu to reserve a spot for the fall cohort. For a free advising session with Frank, call 541.463.6200.

Act Now!

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The Lane SBDC can assist you in your planning process with excellent entrepreneurial education for all phases of business development, from star ting and developing a business to growing an existing one. Customized training for your employees is a service we gladly provide. Take a look at what we have to offer or come see us today. Tina Thomas, Lane SBDC Plan ahead, Spring term starts in March.

Welcome!

Local Editor Helps Authors Self-Publish with Style

by Cecile P. Haworth The explosion of self-publishing provided a niche for Patricia Marshall, an experienced writer and editor. Her home-based Eugene business, Luminare Press, helps authors research the best and most affordable options for publishing in order to produce high quality and professionally designed books. Formulating her idea in late 2010, Patricia came to the Lane Small Business Development Center (Lane SBDC) for help. Years ago, Patricia owned a childrens clothing manufacturing company, Bright Spot, and later became a member/owner of a local manufacturing company known for its bicycle trailers, Burley Design Cooperative. More recently, Patricia held senior positions in the magazine publication field. She had been hearing stories about selfpublishing and knew some people who were doing it. Her initial idea was to create a publishing center, which would include a storefront for writers and readers. Patricia explained, After being involved in several businesses, this time, I wanted to approach it in a business-like way from the start. I felt like I needed all the help I could get. I had heard about the Lane SBDC, and knew several successful business owners who had gone through the Small Business Management (SBM) program. Patricia envisioned her new venture as a nonprofit. However, when she first met with Lane SBDC staff in January of 2011, she quickly determined nonprofit wasnt the way to go. Patricias preliminary

Patricia Marshall and Gary Smith, Small Business Management instructor discussing her business.

Table of Contents Small Business Development Center

Business/Entrepreneurial 6-13 Business Management Programs 12-13 Business Workshops at the Library 7 Contractor Certification 7-8 Financial Management 8-9 Key Components of the SBDC 5 Leadership and Management 9-10 Legal Services 6 Marketing and Sales 11 Other Business Management 13 Small Business Management 12-13

SBDC advising meetings helped to see a big picture analysis, of what a publishing business might look like. Early on, Patricia met with Dallas Merchant, a Lane SBDC advisor who helped her develop a business plan. In the same time period, she also took the Grassroots Marketing class and met with Bill Sarnoff, Lane SBDC marketing instructor and advisor. With help from Lane SBDC advisors, Patricia began to focus on overall objectives, strategies and implementation of her business plan. Over the next several months, she worked on the start-up details of her business. Her business concept shifted from a retail outlet to a publishing service that would provide editorial, marketing, electronic book and authors website services. The shift was in-part due to some statistics, which Patricia read in 2010, that stuck with her as she developed her business model. She explains, I read that 750,000 selfpublished books were produced, compared to 250,000 that were published through conventional publishing houses. The number of self-published was staggering, and has been growing every year. Selfpublishing has become a viable (Continued on page 4) 3

Employer Training Services

Employer Training Services Human Relations Leadership and Management Medical and Resuscitation Nonprofit Management Institute 15-18 15-16 16 16-18 16 13 6 14 3-4 19 18

Other

AgriBusiness Management Business Success Seminar Farm, Gardens, Food, and Preservation Local Editor Helps Authors Self-Publish with Style Registration and Refunds Where Can I Park?

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avenue to seeing your book in print; but the exploding numbers make it a highly competitive field. According to Patricia, There is a wide variety of services available with print-on-demand. However, there is a really steep learning curve to using the templates and doing it yourself. People are rushing to publish, but not doing it well. Authors can simply download templates. Because of this, people mistake self-publishing as a do-ityourself (DIY) craft. Those DIY author/publishers cant compete with professionals in the publishing world. Patricia explains, Everyone thinks that they have a handle on publishing, even though they are amateurs in the field, there are professionals who do it better. Avid readers, who are not in the publishing business, are able to pick up a self-published book and know something is wrong they may not know what, but they know something is. In partnering with do-it-yourself publishers, Patricia can help authors create the best possible self-published product. With a degree in journalism from the

University of Oregon, an MFA in Creative Nonfiction from Goucher College in Baltimore, and a certificate in Digital Journalism from Media Bistro in New York, combined with a thorough knowledge of the printing process, Patricia is a highly-qualified collaborator. Because of my background in magazines, I am used to putting out products that look good on newsstands. I have an idea of what books should look like. In the fall of 2011, with her fledgling startup ready to run, Patricia signed up for the Small Business Management (SBM) program. The program offers a customized curriculum, over a three-year period, which helps entrepreneurs identify, prioritize and achieve their business goals. Designed specifically with a goal of increased business success, it provides a unique combination of education, coaching and networking. In looking back at that first year of the SBM program, Patricia recalls that the networking was an unanticipated valuable perk. I can trace many of my clients back to the class. I started the SBM program in September and in December I had my first client, recommended by an SBM classmate. That client went on to publish four books. He introduced me to an author in California, who became my client. She invited me to speak to her writing group in the bay area and that generated more clients. Nine or ten of the books I have published came from that SBM class. Patricia considers her decision to join the SBM program saying, I know I wouldnt be where I am now without the program. Meeting every two weeks for the first nine months was difficult for Patricia.

Luminare will help you produce a book that stands out in the crowd. From long and varied experience in the publishing industry, we know to pay attention to often unconsidered elements that make or break a bookan effective and appealing cover, a font thats easy to read and professionally laid out, the appearance of the front and back pagesall the things that go into making a polished book. LuminarePress.com

There was so much information covered in class and she was still working almost full time for her employer, while building her new business. However, she has high praise for Gary Smith, the programs SBM certified instructor/coach, and for his ability to present key concepts, and then build and expand on them. What she didnt have time to do in year one, she was excited about and motivated to do when she heard about it again, in year two. The most helpful thing about the SBM program is a shift in my attitude. I understand now that inevitably, I am going to make mistakes. But instead of letting them overwhelm me, Ive learned not to get so hung up on what Ive done wrong, and instead focus on how to improve as I move forward. Ive learned that I can work in small increments to make things better, rather than worrying about overhauling the whole system. It is comforting to hear Gary talk about his mistakeshes so businesssavvyif even he can mis-step sometimes, I shouldnt beat myself up too much. Just because you have been doing something wrong, doesnt mean you cant change. You just keep working.

Bethany Robinson, business relations coordinator and Patricia Marshall meet to go over interview outline.

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Business and Entrepreneurial Services

Find assistance through personalized, confidential and free business-advising services. Lane Community Colleges Small Business Development Center (Lane SBDC) offers advising that focuses on the essential information needed to pursue any business goal. Experienced business professionals assist entrepreneurs in developing startups and existing businesses. Get help with critical-decision making, marketing, networking and more. Discover helpful information through an extensive business resource library, housed in the Lane SBDC. Also, gain access to the Lane Business Link websitea firststop destination for business in the Lane County area. The site is designed to link your business to the vast array of resources our cities, county and state have to offer. The SBDC also offers classes, workshops and business programs for continuous business and entrepreneurial training. Learn new and practical skills that are vital to future business success; use the information in your business the very next day. Get the chance to network with peers. The Lane SBDC works closely with business service providers and government agencies, to bring you current information and regulations that could affect your business.

Business Management Programs

Our signature small business management programs are designed to help business owners increase profitability and reach goals through improved business managementwhere your business is the textbook. Small Business Management and AgriBusiness Management are our signature business management programs. Other business management programs have been developed to reach specific groups such as: New Product Development (NPD) Program, and Start, Run and Grow Your Business. Check out our signature and specialty business management programs on pages 12-13.

K E Y C O M P O N E N T S O F T H E S B D C

Farm and Garden Partnership

The OSU Extension Farms and Gardens Program and the Lane SBDCs AgriBusiness Management Program partner to assist agricultural businesses achieve family and business goals. Focus is given to improve record keeping, management, organization, horticulture capacity, livestock management and food preservation. This partnership offers a variety of agricultural, horticultural, preservation classes and workshops; for business owners and families throughout Lane County. For all garden and food preservation class or workshop information contact the OSU/Lane Extension Service at 996 Jefferson St., Eugene, call 541.344.5859 or visit extension.oregonstate.edu/lane. Please see page 14 for more information.

Business Advising and Resource Referral

From the idea through conception and growth of a business, find support and resources that will help new and established businesses succeed. Personalized, professional and confidential business advising services are free. Advisors are available to guide entrepreneurs through the process of developing a business, assist with workshop, class and resource referrals. Call 541.463.6200 to set up your advising appointment and to register: go to bizcenter.org, click login/register then select the location, Eugene-Lane Community College, click in the email address box and enter your email address, and then click continue.

Participant Feedback
QuickBooks Training, Worth the time and money. Very informative and I would recommend it to anyone with a small business. M. Vann QuickBooks Attendee

Some great ideas that I never thought of before. Good brainstorming start. A. Blum Big Bear Camp LLC

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Affordable Care Act (Obamacare)

First Steps in Business

Starting a business takes creativity, drive, energy, money and lots of hard work, but can have huge rewards. Find out what components make up a successful business, discuss your ideas with the group and rate your entrepreneurial skills. Should you decide to continue, we recommend the Going Into BusinessNext Steps class to continue with your planning process. 43835 - 6-9 pm, Tu, Apr 1, DCA 312 - Armstrong (3 hrs $46)

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This workshop provides an overview of the Affordable Care Act (ACA) for employers, both large and small. We will discuss compliance and the latest updates to the law, as well as various tax strategies and credits. For the benefit of small business owners and their employees, this session will put more emphasis on small employers and will also include some discussion about how the ACA affects individuals. Preregistration required three business days in advance. 43854 - 6-7:30 pm, Th, May 29, DCA 312 - Carmack (1.5 hrs free)

Going Into BusinessNext Steps (GIB)

So now youve searched your soul, done some research and have decided to take the entrepreneurial plunge. GIB is an in-depth class, for those who would like to establish a business. This class gives you all the tools you need to create a sound foundation. Decide on structure and financial setup, record keeping, taxes, planning, marketing and more. Gain insight and develop skills through invaluable peer group discussions. Guest speakers and former students share their expertise to assist you in building your own business model. Followup advising with your instructor is available, to aid in developing your organization. 43836 - 6-8:30 pm, Tu, Apr 8-Jun 10, DCA 312 Armstrong (22.5 hrs $249)

Business Success Seminar

This one day seminar will cover the following subjects: preparing a business plan, avoiding legal problems in business, record keeping, website design, guerrilla funding and cold calling. Sign up for a single session or the entire day. Space is limited, to register call SCORE at 541.465.6600. 8 am-4:30 pm, W, May 14, Pap Building, 355 Goodpasture Island Rd, Eugene - 6 speakers (8 hrs $54 single seat, $96 two seats, $29.95 single session)

Small Business Administration (SBA) Loan Briefing

Are you looking for financing to start or grow your small business? Attend a free Small Business Administration (SBA) loan briefing, presented by an SBA loan specialist, and learn more about your financing

Careers in Business and Franchise Ownership

This workshop is offered to help potential entrepreneurs decide if business and franchise ownership would be a good career choice. The event is hosted by Blair Nicol, of FranNet, a locally known and trusted franchise expert. He will cover the following subjects: why go into business, what should be avoided, latest trends, where to find financing these days, how to find the business or franchise right for you, how to properly research a business or franchise and what resources are available to potential business owners. Preregistration required. 43859 - 1-2:30 pm, Th, Apr 10, DCA 312 - Nicol (1.5 hrs free)

Legal Consultation Services

Legal service is offered in collaboration with the University of Oregon and the Lane SBDC. Qualified small and emerging businesses can access free legal services through the Small Business Law Clinic, sponsored by the University of Oregon School of Law. Services include entity formation, shareholder agreements, leases, employment contracts, independent contractor agreements and business transactions. Services are provided by third-year law students, under the supervision of a practicing Oregon attorney. Call the Lane SBDC at 541.463.6200 to make an appointment with a business advisor for a referral. Space is limited.

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options. This workshop is sponsored by the U.S. Small Business Administration (SBA) and the Lane SBDC. Preregistration required three business days in advance. 43877 - 4:45-5:45 pm, Th, Apr 17, DCA 312 Bossom (1.5 hrs free) 43878 - 4:45-5:45 pm, Th, May 15, DCA 312 Bossom (1.5 hrs free)

Writing a Business PlanDemystified

A business plan is the single most important tool you have for successfully starting and operating your business. You need it to obtain financing and to be your business road map. But where do you start? What should it look like? And what are the numbers you should use? This workshop will take the mystery out of writing your business plan by walking you through each section, focusing on critical pieces such as the mission statement, marketing plan and financials. Plus, free expert one-on-one advising is available outside the workshop. Get personalized help or have a professional review your business-plan draft. Whether you are just starting the process, stuck in the middle or just want to be sure you are doing it right, this workshop can help you! Preregistration three business days ahead required. 43879 - 6-7:30 pm, Th, Apr 17, DCA 312 Plaisted (1.5 hrs free) 43880 - 6-7:30 pm, Th, May 15, DCA 312 Plaisted (1.5 hrs free)

Discover dozens of financing alternatives and where to find thousands of money sources. Business owners and individuals with good ideas can always find funding in any economy, if they are willing to look for it and pay the price. Please register at the workshop. 6-7:30 pm, Th, Jun 12 - Plaisted (1.5 hrs free)

How to Start a Restaurant Business

Are you interested in starting your own restaurant business? This workshop will provide a step-by-step guide to opening and sustaining a restaurant. Instructor Roger Wong has a Bachelor of Arts in Hotel and Restaurant Administration and over 40 years of handson experience in managing operationsconsisting of from 1 to 175 restaurants. His expertise encompasses fast food, hotel food and beverage, contract food business, airports and food carts. Please register at the workshop. 6-7:30 pm, Th, May 8 - Wong (1.5 hrs free)

Business Workshops at the Eugene Library

These workshops are sponsored by SCORE, City of Eugene, Eugene Public Library and the Lane SBDC.

A Quick Look at QuickBooks

Every small business needs a record keeping system to track sales, pay bills and develop financial reports showing whether the business is making money or not. Join Jodi Reilly of JLK Accounting & Consulting for an introduction to how QuickBooks can help. Reilly is a certified QuickBooks ProAdvisor with 20 years of accounting and bookkeeping experience. Please register at the workshop. 6-7:30 pm, Th, Apr 10 - Reilly (1.5 hrs free)

Contractors Certification and Industry Training

ContractorsCertification Prep Class, Instructor-Led
Do you want to start a contracting business? You will need to sit for the Oregon Construction Contractors Board exam and pass. In this instructor-led class, prepare to take the examination. Instruction focuses on completing the curriculum required by the state, to qualify to take the Oregon Construction Contractors Board Examination. There will be approximately four hours of additional homework required to complete the class. The instructor is available to answer questions. Business advising is also available to provide you with resources to start your business. Testing for the state exam is proctored by Prometric and takes place on 7

Guerrilla Funding
Many sources are available to fund the startup of a new business and the growth of an existing business. Learn about the four general categories of funding options.

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another date. An additional fee is required to take the exam. 12:30-5 pm, Day 1 and 8 am-4:30 pm, Day 2, DCA 308 - Hines (16 hrs $359) 43940 - Apr 11 & 12 - F/S 43941 - May 9 & 10 - F/S 43942 - Jun 9 & 10 - M/Tu

Oregon CCB Examination Self-Study Guide

Do you want to start a contracting business? You will need to sit for the exam and pass. Prepare on your own, to take the Oregon Construction Contractors Board Examination, with the Oregon Construction Contractors Reference Manual (10th edition). The manual includes chapter questions and multiple practice exams. Testing for the state exam is proctored by Prometric and requires an additional fee. The instructor, Dan Hines, is available to answer questions. Business advising is also available to provide you with resources to start your business. Stop by the Lane SBDC to purchase materials or for information call 541.463.6200.Hines ($225)

CCB Renewal
Contractors must complete state-mandated continuing education to renew their CCB license. Register by contacting Dan or Sue Hines at 1.888.458.0846 or 503.722.2894, moneywiseco.com or dan@moneywiseco.com. 8 am-5 pm, DCA 220 - Hines (8 hrs $TBA) Apr 11 - F May 9 - F Jun 9 - M

Financial Management
New! Choosing Accounting Software
Small business accounting software advertisements are everywhere. How do you know which software is right for your business? Learn what questions to ask and how to review your options. Start your own needs-analysis to assist in choosing a software package. Learn what common pitfalls to avoid and how software can save time and money in preparing government paperwork. Preregistration three business days ahead required. 43891 - 9 am-noon, Th, Apr 3, DCA 316 - Black (3 hrs free)

Lead-Based Paint Training

The new EPA Lead Renovation, Repair and Painting Rule (RRP Rule) is now in effect. This rule requires renovator certification in lead-safe work practices, for anyone disturbing paint in houses built before 1978. $$ Money Wise Contractor Education Co. is offering the required EPA certified renovator course. Lead-Based Paint Training is sponsored by $$ Money Wise Contractor Education Company and the Lane SBDC. Register by contacting Dan or Sue Hines at 1.888.458.0846 or 503.722.2894, moneywiseco.com or dan@moneywiseco.com. 8 am-5 pm - Hines (8 hrs $179) Apr 12, Sa, DCA 310 May 10, Sa, DCA 310 Jun 10, Tu, DCA 310

New! Payroll Processing

Are you hiring employees for the first time? Would you like to change how your payroll is managed? How do you prepare for and make payroll changes? Learn about processing options for paying employees. See what the calculation of payroll looks like and gain an understanding of where your money goes when you pay employees. 43892 - 9 am-noon, Th, Apr 10 & Apr 17, DCA 316 - Black (6 hrs $75)

QuickBooks Software for Business Concepts

Learn how to use QuickBooks software to better manage your business with this lecture and demonstration overview for a busy small-business office. Instructor Jodi Reilly is a certified QuickBooks ProAdvisor with more than 14 years of QuickBooks experience and over 20 years of accounting and bookkeeping experience. The class begins with an introduction to QuickBooks that covers creating a 8

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company file, setting up access and security, managing a chart of accounts, navigating, recording transactions, customizing the icon bar and backing up and restoring data files. The class will then provide an overview of basic functions including: paying expenses, creating invoices and receipts, recording deposits, reconciling bank accounts, preparing financial reports and more. Advanced functions will also be covered including: issuing credits and refunds, processing vendor deposits, barters, owner transactions, purchase orders, and customizing forms and reports. Time will be given to payroll functions, general liability reports and taxes. Finally, job costing functions will be covered, including: tracking billable expenses, estimates, progress invoices and other job-related reports. The class uses QuickBooks Premier, but is applicable to other versions. Bring a USB flash drive for data storage. 43848 - 9 am-noon, M, Mar 31-May 5, DCA 220 Reilly (18 hrs $285) about your financing options. This workshop is sponsored by the U.S. Small Business Administration and the Lane SBDC. Preregistration required three business days in advance. 43877 - 4:45-5:45 pm, Th, Apr 17, DCA 312 Bossom (1.5 hrs free) 43878 - 4:45-5:45 pm, Th, May 15, DCA 312 Bossom (1.5 hrs free)

Reality Accounting for Small Business

The reality is small businesses need to know something about accounting. Improve your bottom line by better understanding your business finances. Avoid the shoebox or paper sack filing systems. Learn how to make tax return preparation more efficient and save money by helping your tax preparer complete your tax return. Provide timely information to your accountant, the government and financial institutions. 43893 - 9 am-noon, Th, Apr 24-May 8, DCA 316 Black (9 hrs $119)

Leadership and Management

See Learning to Lead Series on page 16. Advanced Communications and Leadership Program
Become a skilled spokesperson by joining our Advanced Communications and Leadership (ACL) Program designed to help develop leadership and communication skills. This program is based on the proven Toastmaster business communications curriculum with the addition of a leadership track, coaching and mentoring. Program allows entry at any time. Jim Lindly, Lane SBDC director, states, This is the best professional development opportunity to further your skill set. Contact Jim Lindly, at 541.463.6206 or lindlyj@lanecc.edu to participate and for costs. Held at locations listed below, except when LCC is closed. Noon-1 pm, M, DCA 316 - Lindly Noon-1 pm, W, LCC 19 Rm 241 - Lindly 6-8:30 am, F, DCA 108 (Yawn Patrol) - Harris 6:30-8:30 am, Tu, DCA 108 (Cascade Toastmasters) - Funkhouser

QuickBooks Software Business Payroll

This workshop covers the basics of processing payroll using QuickBooks software. We will go over wages, deductions and how they affect payroll taxes and how to properly file payroll tax returns. By the end of this workshop, you will be able to properly process payroll and file all necessary returns. You will be able to correctly process a multitude of deductions and distinguish pretax versus net payroll deductions. Bring your own USB flash drive for data storage. 43849 - 9 am-noon, M, May 12-Jun 2, DCA 220 Reilly (9 hrs $175)

Small Business Administration Loan Briefing

Are you looking for financing to start or grow your small business? Attend a free SBA loan briefing presented by an SBA loan specialist and learn more

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New! Business Negotiations Series

Difficult conversations and conflict are part of everyday life, both personal and work. This series teaches strategies for negotiation and conflict resolution. It provides tools and teaches skills for avoiding conflict, shaping outcomes and negotiating agreements. Register to attend the entire series or just an individual module; each module includes two sessions. 43922 - 3-5 pm, W, Apr 2-Jun 4, DCA 312 Gordon (Series 20 hrs $375, modules 4 hrs $130)

Business Negotiations, Module 3 Conflict Styles

What type of conflict style do you have? What should you know about the style of others? How could this information impact your professional effectiveness? This module provides a tool for assessing personal conflict styles. It challenges participants to shape their styles to fit situations. Understanding how you and others behave during conflict is critical to personal and professional success. 43925 - Apr 30 & May 7

Business Negotiations, Module 1 Basic Negotiation

Negotiation is a fundamental skill. Any time we need the support or cooperation of another, we must use our negotiation skills. Much of what we do by instinct is wrong. It gets poor results professionally and personally. This module teaches the fundamentals of negotiation and provides a proven tool to help prepare for all negotiations. 43923 - Apr 1 & Apr 9

Business Negotiations, Module 4 Understanding, Preventing and Resolving Conflict

The skill of effectively managing conflict separates great professionals from merely adequate. A variety of individual and organizational traits shape the outcome of conflicts. The results can be costly or an opportunity to thrive. This module will provide useful worksheets to help you understand, prevent and resolve costly conflict. 43926 - May 14 & May 21

Business Negotiations, Module 2 Advanced Negotiation

The advanced negotiation module builds on concepts from the basic negotiation module. Learn to find and use power in negotiation, including multiple-party negotiations. Explore issues of reputation, trust and justice, while developing skills for managing difficult and other negotiations. 43924 - Apr 16 & Apr 23

Business Negotiations, Module 5 Difficult Conversations

Some of our most stressful moments involve highly important conversations. These can be difficult conversations because they involve something that we find challenging to talk about. We face a constant dilemma between avoiding and confronting others. In this module you will learn: how to understand what happened, the role of feelings, and what a conversation may mean to yourself and others. Handling difficult conversations well is not an easy skill. We all need tools to meet this challenge. 43927 - May 28 & Jun 4

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Marketing and Sales

Guerrilla Marketing
Budding entrepreneurs searching for effective and lowcost or no-cost marketing ideas will find this workshop a powerful thought starter toward reaching your business real potential. Learn how to create highimpact and low-cost marketing strategies, attract new customers and spread the word on why prospects can rely on your product or service. Preregistration three business days ahead required. 6-7:30 pm - Plaisted (1.5 hrs free) 43873 - Th, Apr 24, DCA 312 43874 - Th, May 22, DCA 312 and Bing send traffic to your business for FREE, as long as you respect the rules and follow 10 basic steps to SEO. Explore how to make your website more SEO friendly with key elements and techniques including: use of key words, building links, article marketing, using Web 2.0, tags and metatags, page ranks, online directories, and more. This workshop will give you the confidence to get started in search engine optimization. 43931 - 6-8 pm, Th, Apr 17, DCA 308 - Wiley (2 hrs $30)

New! Growing Your Business Online with Free Tools

Learn the basics of how people find your business online, with methods like search engine optimization (SEO), web analytics and more. Run your business more efficiently with online tools, including applications for improving collaboration and communication. This two-hour workshop will take you through the free tools Google provides small businesses to get their business online and their website optimized. Topics include: Google Business Tools & Essentials, Google Local, using Google+ to build online communities, and using Google Apps to increase your office productivity and save money. 43932 - 6-8 pm, Th, May 15, DCA 308 - Wiley (2 hrs $30)

Social Media Marketing

Are you new to social media marketing? Get an overview of the major social media platforms Facebook, Google+, Pinterest, Twitter and YouTube. Learn about the advantages that social media tools can bring to small businesses, particularly in the context of low-cost marketing and in generating revenue. This workshop will explore how to integrate social media marketing into broader marketing campaigns. It will provide strategies and tools for effectively executing social media, give an overview of business social-media etiquette, and outline steps for creating an effective company presence in the social-media sphere. 43933 - 6-8 pm, Th, Jun 12, DCA 308 - Wiley (2 hrs $30)

Market ResearchSecrets of the Pros

Market research is possibly the most critical piece of your business planning process. What the professional market researchers dont tell you is that its possibly the most fun. Are you surprised? Dont be! If you ever enjoyed puzzles or the idea of being a private eye, you are going to love market research. Plusunlike your old school examsmarket research is an open book. Come learn about tools, methods, strategies and resources you can use and finish your research in a flash. 43876 - 6-8 pm, Th, Jun 5, DCA 312 - Plaisted (2 hrs $53)

New! Bring More Traffic to Your Website

Increase your ranking, drive traffic, create leads, and generate sales on your website with search engine optimization (SEO). Search engines are an important component of marketing. Learn how Google, Yahoo, 11

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B U S I N E S S M A N A G E M E N T P R O G R A M S
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Small Business Management Program

The Small Business Management (SBM) Program, with its unique combination of education, coaching and networking makes businesses more successful. Over a three-year period, a customized curriculum helps individuals identify, prioritize and achieve their business goals. The support and tools provided, result in the business owner working smarter not harder. The program designed for business people, not academicsoffers learning through classroom sessions, peer interaction and seasoned-entrepreneur coaching. The coaches are professional consultants, who have delivered proven results for hundreds of businesses in the area. The monthly, one-on-one coaching reinforces the understanding and use of key concepts. Owners can apply skills in their businesses and see immediate results. (Members of the program are getting the equivalent of a personal business coachat half the cost.) Acceptance in the program is based on department consent. Contact Gary Smith, SBM certified instructor/coach at 541.463.6208 or smithge@lanecc.edu to register.

and implementing systems within the business. With solid systems and processes in place, owners can choose to work, but dont have to. Class topics include: systems introduction; strategic planning; employee development; process documentation; advertising and public relations; financial analysis; customer relationship management; small business technical trends; leadership and ethics; Touch-Point design workshop; and class customized topics.

SBM Year ThreeAdvanced Concepts

The SBM year three cohort meets for a series of 10 classes, over a nine-month period. Year three is designed for business owners who have completed years one and two of the SBM program. Business owners work on mastering earlier concepts, while using new material to fine-tune operations. Class topics include: workplace profiles and facilitation skills; sales management; board of directors; sustainability; job costing; budgeting processes; risk management; exit strategies; and a large number of customized topics that are based on class member interest. Upon completion of year three, qualified business owners will receive a certificate of recognition.

SBM Alumni Program

This continuing education and support program is open only to graduates of the three-year SBM program. Alumni members can drop into any current

SBM Year One Foundations

The SBM year one cohort meets twice a month, for nine months during the year. Personalized one-on-one coaching, throughout the year, is also included. SBM Foundations consists of the following three modules: Module 1Marketing, Module 2 Financial and Module 3Operations.

SBM Participants Are Saying

The [Small Business Management] program is a life line in the worst of time and a fantastic opportunity to learn through mentorship in the best of times. Sandra Harder Paintworks Design/Clay Space. Thanks so much! Very helpful insights and tools, just what I needed to move ahead with current business changes in the world of web. Julia OReilly

SBM Year TwoSystems

The SBM year two cohort meets for a series of 10 classes, over a nine-month period. Focus on growing your business through understanding, creating,

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SBM cohort, get additional one-on-one business coaching, plus attend the several Alumni Only Business Roundtables. This is the best way for SBM graduates to keep their skills fresh, their contacts growing, and their business on the right path.

Other Business Management Programs

AgriBusiness Management (ABM) Program
The AgriBusiness Management Program offers education for owners, family members and key personnel of agricultural businesses. It provides assistance for any size operation, from startup to wellestablished and is designed to meet the specific needs of each operation. Evening classroom instruction is combined with peer networking, one-on-one advising and on-site visits. Material covers: starting and planning new operations, budget development, record keeping, financial management, sales, marketing (including online), tax, wage and legal issues, as well as estate and succession planning. To reserve a spot in the fall 2014 cohort or to schedule a free advising/information session with Maggie Matoba, instructor/advisor, call Lane SBDC at 541.463.6200.

business plan software. One-on-one personal business advising, in person or over the Internet, will assist you through each step. Start, Run and Grow can be started at anytime, anywhere there is Internet access. All the modules are self-paced, so you are in control of your learning. Start, Run and Grow is a nine month program offered in conjunction with Palo Alto Software and the Oregon Broadband Delivery Project. Department consent is required. Contact the Lane SBDC at 541.463.6200 for an intake appointment with Larry Reed, instructor/ advisor. Mar 31-Jun 14 - Reed (online free)

New Product Development (NPD) Program

Turn your ideas into cash. Start, grow or rescue your business in any economy! New products (goods and services) and market development are the secret to growing a profitable and sustainable business. Join other entrepreneurs and learn proven strategies to develop and protect new products and markets. This Small Business Management program offers nine classes, over nine months. It also includes nine hours of personalized oneon-one coaching, by the instructor. Join other future and existing business owners to learn, share and network. For more information contact Frank Plaisted, instructor/ advisor, at plaistedf@lanecc.edu. To reserve a spot in the fall 2014 cohort or to schedule a free advising/ information session with Frank, call Lane SBDC at 541.463.6200.

Phil and Karen Arnold, owners of Mobile Dustless Media Blasting Phil credits the SBDC with his recent success, explaining that the SBDC helped him to write an excellent business plan and secure a low-interest-rate loan. One of the highlights of his interaction with the SBDC was working with Larry Reed, Lane SBDC instructor/advisor on securing financing. Phils advice for others who are considering starting their business is, Dont start one without a good business plan. Having a clear vision is critical.

Start, Run and Grow Your Business

Start, Run and Grow Your Business is an interactive online program designed for any businesswhether startup or established. The program helps businesses move forward, while looking at business plans, marketing plans and financial data. It covers all aspects of a successful business, using Palo Alto Software, by Tim Berry and Sabrina Parsons. You will develop a professional business plan with the help of LivePlan,

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A G R I B U S I N E S S F O O D A N D G A R D E N
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This is a partnership with the OSU/Lane Extension Farms and Gardens Program and the Lane SBDC AgriBusiness Management Program.

plants can develop a variety of problems including harm from insects, weeds, diseases and viruses. 43834 - Apr 9

Master Food Preserver

For information or a mail-in registration form, call 541.344.4885 or 541.344.5859. Register in person at the new Extension Office, now located at 996 Jefferson Street, Eugene or online at extension.oregonstate. edu/lane/foodpreservation.

From the Ground Up FarmingGrowing Vegetables

Great for those considering a commercial veggie business, this class provides an in-depth look at selecting, planting, fertilizing and harvesting vegetables. 43838 - May 14

Master Food Preserver Volunteer Training Program

Master Food Preserver volunteers are an invaluable resource to the community. If you are interested in preserving food, you will learn more than you can imagine. Upon completion of the course, volunteers commit to 70 hours of volunteer time sharing this knowledge with your community. Preregistration is required. 9:15 am-3:30 pm, M, Apr 14-Jun 9, Community of Christ Church, 1485 Gilham Rd., Eugene (70 hrs $150)

From the Ground Up Farming Marketing and Processing Your Farm Products
Develop a better understanding of wholesale and direct marketing options for the crops and livestock you produce. 43843 - Jun 11

Garden
The Master Gardener office is in the OSU/Lane Extension building, recently relocated to 996 Jefferson St., Eugene. Call the OSU/Lane Extension Service at 541.344.5859 or see extension.oregonstate.edu/lane/ gardens for more information and to register.

Programs
See AgriBusiness Management Program on page 13. From the Ground Up Farming Classes
The classes are being offered through a cooperative effort between the Lane SBDC AgriBusiness Management Program and Oregon State University Extension Service. Contact the Lane SBDC at 541.463.6200 for more information or to register. 6-9 pm, W, Apr 9-Jun 11, LCC 17 Rm 309 - Gray (3 hrs $25 each class)

Pruning Rhododendrons
Learn to successfully prune your rhododendrons. 9-11:30 am, W, Apr 30, Florence Events Center, 715 Quince St., Florence (2.5 hrs suggested donation $15 per person)

Sustainable Landscape Training

Learn practical information to create an urban or rural sustainable landscape. The workshop will cover practices that improve soil biology, reduce erosion and improve quality of groundwater. In addition, it will help you to identify beneficial insects, provide strategies for controlling pests and offer suggestions for saving money by using fewer pesticides and fertilizers. 9-5 pm, W/Th, Apr 23 & 24, 996 Jefferson St., Eugene (16 hrs $25)

From the Ground Up FarmingDiagnosing Plant Problems

Recognize and evaluate issues for trees, berries, vegetables and ornamentals as

Weeds with Pat Patterson

Learn how to identify and deal with weeds. 6:30-9 pm, Th, Apr 30, Unitarian Universalist Church, 1685 W. 13th Ave., Eugene (2.5 hrs $25)

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Spring 2014

E M P L O Y E R T R A I N I N G S E R V I C E S

Employee training and professional development are the most important investments your business will make. Employer Training Services (ETS) assists businesses, organizations and employers with customized employee training. With Employer Training Services facilitating your training needs, youll have access to the most current technology training available to ensure that your workplace is responsive, effective and efficient. Contact ETS for help with: Basic and Advanced Job Skills and Certifications Project, Process and Time Management IT/Computer Training and Certification Customer Service and Leadership Safety, Compliance and Regulatory Training And much more! Our training facilitation provides: flexible hours, customized training to meet the companys cultural needs, and a focus on employer-driven outcomes and deliverables. You dream itwe deliver! Lanes Employer Training Services is cost effective, innovative, led by expert instructors and uses quality curriculum with immediate results. Scheduling is flexible and held at your place or ours. Targeted training can increase performance and a well-trained workforce can increase your business success. Classes and workshops are offered in conjunction with the Lane SBDC and other college departments. For more information or an appointment with an ETS team member call the Lane SBDC at 541.463.6200.

business from needless and costly litigation, and advance your career. This course is designed for entry-level HR Professionals, small business owners and managers responsible for the HR functions in their companies, as well as people looking into HR as a career-change possibility. Completing this course will arm you with practical skills you can immediately apply to your own situation. You will receive 12 units (hours) of HRCI CEUs and a certificate of completion from SHRM. Contact Dennis Carr at 541.463.5585 or carrd@lanecc. edu for program information. Call the Lane SBDC at 541.463.6200 to register. Registrations received after March 14th, 2014 will be assessed a $50 late fee. 43842 - 4-7 pm, Th, Apr 3-May 1, DCA 303 - Carr (15 hrs $495)

SHRM PHR and SPHR Test Preparation Course

The course covers the general body-of-knowledge tested by the Human Resource Certification Institute. It is designed for business owners, managers and human resource professionals who are preparing for the PHR or SPHR exam and want to gain a comprehensive review of the entire body of Human Resource knowledge, using the 2014 SHRM Learning System. This course of study will in no way guarantee or assure success on the HRCI exam. Class size is limited and offers 36 hours of study, plus one Saturday, 6-hour sample test session with the instructor. Contact Dennis Carr, 541.463.5585 or carrd@ lanecc.edu for program information. Call the Lane SBDC at 541.463.6200 to register. Registrations received after March 14th, 2014 will be assessed a $50 late fee. Class is limited to the first 23 students. 4-7 pm, Tu, Apr 1-Jun 17, DCA 220 - Carr (36 hrs minimum) 43887 - $1304 Standard Registration - Materials provided. 15

Human Resources
Classes are offered in partnership with Society of Human Resource Management (SHRM), Lane SBDC and Employer Training Services.

Human Relations Essentials

Knowledge of the basics of human resources (HR) can improve valuable on-the-job effectiveness, protect your

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43889 - $1142 Current SHRM members and qualified 501(c)(3) nonprofit or charitable organizations, and currently enrolled students, proof of enrollment is required. - Materials provided. 43890 - $394 Repeating participants from the previous class that already have the 2013 SHRM Learning System materials.

43904 - Apr 17, Module 2Clarifying Performance Expectations 43905 - Apr 24, Module 3Giving Recognition 43906 - May 1, Module 4Providing Constructive Feedback 43907 - May 8, Module 5Correcting Performance Problems 43908 - May 15, Module 6Developing Others

Leadership and Management

Learning to Lead Series by AchieveGlobalTM
This nationally recognized leadership series provides practical leadership skills for managers, employees and business owners. In a six-module series, managers and potential managers learn practical skills for optimizing employee engagement and focusing on situations that leaders face on a day-to-day basis. Participants will learn and practice the skills that increase productivity, strengthen relationships and build leadership success. The module workbooks, used in class, are included in the cost and allow for review, follow up and onthe-job practice. The leadership series is taught by a certified AchieveGlobalTM trainer. An AchieveGlobalTM certificate is given for successful completion. Learning to Lead Series is offered jointly with AchieveGlobalTM, the Lane SBDC and Employer Training Services. Space is limited. Register for individual modules or the series. See module descriptions at lanesbdc.com/home/lbd/ smartlist_38/leadership.html and scroll down page. To register call 541.463.6200. 8:30 am-12:30 pm, Th, DCA 312 - Scurto (Each Module 4 hrs $159, series 24 hrs $629) 43885 - Apr 10-May 15, Series 43903 - Apr 10, Module 1The Principles and Qualities of Genuine Leadership

Nonprofit Management Institute

The Nonprofit Management Institute provides a full range of professional-development assistance for nonprofits in Lane County. The institutes services are designed to help managers, directors and key staff and volunteers develop and improve their governance and management skills to ensure the successful and sustainable operation of their organization. For more information, contact Tim Armstrong, Nonprofit Management Institute director, at 541.463.6212 or armstrongt@lanecc.edu

Professional Learning & Development Series

If you are looking for tips, tools and techniques to ignite your skills and engage learners, this is the series for you! Content of this workshop is relevant to trainers, HR professionals, managers and anyone who facilitates training or would like to learn more about training. The two modules of the series are designed to take you through the core elements of organizational learning. Each presenter will share their professional expertise, acquired from years of working in the field of training and development. This series is presented by the American Society for Training and Development (ASTD)-Cascadia Chapter. 43946 - 10 am-noon F, Apr 11-May 9, DCA 312 TBA (Series 4 hrs $89, modules 2 hrs $47) 43846 - Apr 11, Module 1Active Learning Tools 43847 - May 9, Module 2Training That Sticks

Medical and Resuscitation

Advanced Cardiac Life Support (ACLS)
A certification class for health care providers, nursing professionals and paramedics; ACLS is designed to provide American Heart Association (AHA) standards, cardiac knowledge and psychomotor skills associated with the delivery of professional care of the cardiac patient. ACLS addresses the core knowledge necessary to evaluate and manage an adult victim of a cardiovascular emergency or cardiac arrest. Program 16

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includes: patient assessment, airway management, electrical and drug therapy. Basic ECG interpretation is helpful and Basic Life Support for HCP card is included at no extra charge. Class structure is lecture and hands-on skill stations, with written examination and satisfactory performance at the evaluation stations mandatory, according to AHA performance criteria. Advance homework and ACLS Provider Manual required! Note: PeaceHealth Employeesall required pre-study materials (books and algorithm cards) must be checked out at the Professional Library at RiverBend. All others: contact Lane SBDC to purchase materials. If books are mailed, there is an additional shipping charge. Current copy of AHA ACLS card must be submitted with registration for the renewal classes. Registration deadline is three business days in advance of each class. A $50 late fee will be assessed for late registration and late cancellation. For information and registration, contact Melody Stuart at stuartm@lanecc.edu or call 541.463.6220 or the Lane SBDC at 541.463.6200. If you are a PeaceHealth ONA employee, contact Angela Miller 541.222.2074 or amiller2@peacehealth.org. All other PeaceHealth employees contact your supervisor. Due to American Heart Associations regulations and pricing, the material costs are subject to change. 8 am-5 pm, Mar 31-Jun 14 - EMT Associates

ACLS Core Class - Two-day Session

(16 hrs $160, plus books)

cancellation. For information and registration, contact Melody Stuart at stuartm@lanecc.edu or 541.463.6220 or the Lane SBDC at 541.463.6200. If you are a PeaceHealth ONA employee, contact Angela Miller 541.222.2074 or amiller2@peacehealth.org. All other PeaceHealth employees contact your supervisor. Due to American Heart Associations regulations and pricing, the material costs are subject to change. 8 am-5 pm, Mar 31-Jun 14 - EMT Associates

ACLS Refresher Class - First-day Renewal

(8 hrs $120, plus books)

PALS Core Class - Two-day Session

(16 hrs $175, plus books)

PALS Refresher Class - First-day Renewal

(8 hrs $125, plus books)

Pediatric Advanced Life Support (PALS)

A certification class for health care providers, nursing professionals and paramedics; the PALS class was developed for training of health care providers who may be required to resuscitate children and focuses on assessment of pre-arrest states and prevention of cardiopulmonary arrest in children. Class structure is lecture and hands-on skill stations, with written examination and satisfactory performance at the evaluation stations mandatory, according to AHA performance criteria. Advance homework and PALS Provider Manual required! Note: PeaceHealth Employeesall required pre-study materials (books and algorithm cards) must be checked out at the Professional Library at RiverBend. All others: contact the Lane SBDC to purchase materials. If books are mailed, there is an additional shipping charge. Current copy of AHA PALS card must be submitted with registration for the renewal class. Registration deadline is three business days in advance of each class. A $50 late fee will be assessed for late registration and late

Trauma Nurse Core Course (TNCC)

This is a certification class for nursing professionals. ENAs TNCC provides ED and ICU RNs with core knowledge and skills to care for the trauma patient. This class includes airway management, initial assessment helmet removal, multiple trauma interventions, spinal immobilization and splinting. TNCC provider verification is valid for four years. Current RN License required for certification. (14.42 CEUs/Core) Advance homework and Sixth Edition TNCC Provider Manual required! You must be prepared to test over the sixth edition. Since there is no leeway (as with ACLS), you either pass or not. There is no coaching. Note: PeaceHealth Employeesall required pre-study materials (books and algorithm cards) must be checked out at the Professional Library at RiverBend. All others: contact the Lane SBDC to purchase materials. If books are mailed, there is an additional shipping charge. Registration deadline is three business days in advance of each class. A $50 late fee will be assessed for late 17

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registration and late cancellation. For information and registration, contact Melody Stuart at stuartm@lanecc. edu or 541.463.6220 or the Lane SBDC at 541.463.6200. If you are a PeaceHealth ONA Employee, contact Angela Miller 541.222.2074 or amiller2@peacehealth. org. All other PeaceHealth employees contact your supervisor. Due to American Heart Associations regulations and pricing, the material costs are subject to change. 8 am-5 pm, Mar 31-Jun 14 - EMT Associates (14.42 hrs $280, plus books)

Where Can I Park in Eugene?

Need Training for Your Employees

City of Eugene Downtown Parking:

Two-hour, free on-street parking between 7th Avenue to 11th Avenue from Lincoln Street to Willamette Street (Monday through Saturday from 7 am to 6 pm) is available. First-hour, free parking during the week and all day free parking on the weekends in the Overpark and Parcade parking garages, except during signed events.

iPhone/iPad:

ePark, iPhone app lets you track your location in real time and see available on- and off-street parking managed by the City of Eugene.

Call 541.463.6200 and Ask to Speak with an Employer Training Services Team Member (left to right): Neal Benson Vicky Gelatt Megan OConnor Heather White
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Parkmobile, iPhone app lets you pay for parking in many downtown locations using your cell phone.

Android Phones and Tablets:

Parkmobile Android app allows you to pay for parking in many downtown locations using your cell phone.

LTD Bus:

Another alternative is to contribute to Eugenes sustainability initiative by riding an LTD bus into Eugene. We are close to the Downtown Eugene Station. Refer to LTD.org for route information.

Bicycle:

Or, you can ride your bicycle to the Lane Downtown Campus. There are 74 exterior bike parking spots.

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Spring 2014

Registration and Other Information

Business Hours
8:30 am - 5 pm, Monday-Friday

It is your responsibility to keep Lane informed of any address change or other changes in your information.

Other Payment Methods

Payments may also be made by check, either through the mail to Lane Community College, PO Box 7100, Springfield, OR 97475-0025 or to the LCC SBDC, 101 W. 10th, Suite 304, Eugene OR 97401. Please be sure to place your L number on your check. Cash payments are accepted only at Enrollment Services on Main Campus at 4000 East 30th Ave., Bldg 1, Eugene.

Lane Community College Locations

DCA = Downtown Campus, 101 W. 10th, Eugene OR 97401 LCC = 4000 E. 30th Ave, Eugene OR 97405 (Number following LCC is the building number where the class is held.)

College Fees
Upon registration, each student will be assessed a $10 per term general LCC fee.

Registration and Refunds

Contact the Lane SBDC directly at 541.463.6200. Complete the registration form at lanesbdc.com or print form and mail to: LCC Small Business Development Center, 101 W. 10th, Suite 304, Eugene OR 97401 or fax form to 541.463.6203. Unless otherwise noted, you can go to Lane Community Colleges website at https//mylane.lanecc. edu and use the myLane web page. Enter your L number and pin to register and pay for most classes. Your first pass phrase will be emailed to you. You will need to change the pin for security reasons. Reminder: Lane adds a $10 per term LCC general fee.

Refund Policy
It is your responsibility to withdraw from any class that you do not plan to attend. Classes scheduled for 10 weeks or more must be dropped no later than the end of the first week of class. Any class or workshop scheduled for less than 10 weeks must be dropped a minimum of three business days prior to the first session. There is no guarantee of refund or credit to your account. Your written request will be considered and you will be notified once a decision is made. Refunds are generally given when there is sufficient documentation of medical or extenuating circumstances constituting emergency.

About Your Bill As soon as you have registered for a class, your bill is

Disability Resources Statement

If you need support or assistance because of a disability, you may be eligible for academic accommodations through Disability Resources. Reasonable accommodations for persons with disabilities will be made. For more information, contact Disability Resources at 541.463.5150 (voice) or 711 (relay), or stop by Building 1, Room 218 on the LCC campus; or disabilityresources@lanecc.edu at least one week in advance.

available from the myLane webpage. You will need to enter your student L number and pin to access your account. You may view and pay your bill at https// mylane.lanecc.edu, choose the myMoney menu tab, then view your Student Account Suite. Payment methods accepted online include VISA/MasterCard credit or debit cards, and checking account or savings account withdrawal. If you need your L number you can contact LCC Enrollment Services at 541.463.3100 or the SBDC at 541.463.6200.

Disclaimers
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration (SBA). Financed in part with lottery funds awarded by the Oregon Business Development Department (Business Oregon). Lane SBDCs workshops, classes, and advising/coaching services are partially funded by this support. Primary funding for the SBDC is provided by Lane Community College. The SBA, [State of Oregon, and Lane Community College] cannot endorse any products, opinions, or services of any external parties or activities. Lane Community College is an Equal Opportunity/Affirmative Action Institution. 2013-present Lane Community College Small Business Development Center. All rights reserved.

Payment is due by the 15th of the month following registration. Any past due balance is assessed a monthly 2 percent finance charge. Charges that accrue past 120 days will move to a collections status and a hold is placed on registration and records for any account with an amount due past the opening of the next terms registration. Paper statements are no longer mailed to most students. Questions regarding your account may be directed to Enrollment Services at 541.463.3100.

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Small Business Development Center and Employer Training Services Lane Community College Downtown Campus 101 West 10th Avenue Ste 304 Eugene OR 97401 RETURN SERVICES REQUESTED

Nonprofit Organization US POSTAGE PAID Eugene, Oregon Permit No. 94

Spring 2014 Schedule of Offerings Strategies for Business Owners and Employers

Business Solutions for Growing or Starting a Business

Contact the

Training Solutions for Employers

Small Business Development Center

at 541.463.6200 Visit us at LaneSBDC.com

Employer Training Services (ETS)

Call

at 541.463.6200 to discuss your training needs with an ETS team member

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Training and Answers Here!