Ihab Yahia

Seconded to ETHYDCO. Establishing marketing strategy - supply chain management - CRM ihabyahia_sidpec@hotmail.com

Summary
Professional experience : SIDPEC Downstream marketing research - SIDPEC`s share projects feasibility studies and Market aspects Bidding and tenders for new projects - Domestic and foreign market research - Preparation of the ITB for ETHYDCO`s Polyethylene manufacturing technology license provider (Spherilene technology from LyondellBasell - Innovene G and S from Ineos - UNIPOL PE Process from Univation technologies) - value engineering. Goals: Egyptian`s petrochemicals downstream`s market leverage - Marketing Alliances and strategic business cooperation - industry specialized media - networking - seize opportunities - marketing mix improvement by the implementation of sustainable development concepts. Specialties: Conferences and seminars speaker - Business development - Marketing strategies - marketing intelligence - E-marketing - social marketing - marketing research - seize opportunities- networking - Egyptian market leverage - e-learning - online support and customer service- Plastics market - HDPE - PP - PS - PVC PET - PC - Butadiene Rubber - Nanotechnology - sustainable development. Professional activities: * Instructor (trainer): tailored Technical support and Marketing skills for the Petrochemicals industry employee in MENA Region. * Speaker in many regional and International events as follow: - Ethane to Ethylene derivatives markets summit - Crowne Plaza - Houston Texas USA - 28.29 October 2013 organised by American Business conferences. - 2 separate session in MEDW 2013 Petchem arabia week - Soffitel Abu Dhabi - May 2013 - organised by Clarion Event. - Arabplast 2011 summit - Fairmont Dubai - January 2011 - organised by CMT`s event. * Nominated as SPE Society of Plastic Engineer Country champion for Egypt. * MEP (online magazine specialized in Plastics) editorial advisory board.

Experience
Marketing Director at Ethydco January 2014 - Present (3 months) Seconded to (ETHYDCO.- Egyptian ETHylene and Derivatives CO.) in order to establish its Marketing organisation, direct and manage marketing affairs and activities, create strategy for penetrate ETHYDCO.`s

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products from LLDPE , HDPE, Butadiene and other derivatives to the Global market. Marketing Research Department Head at SIDPEC April 2011 - Present (3 years) (SIDPEC) Sidi kerir petrochemical Co SIDPEC Produces polyethylene, ethylene and Butene-1 Licensed from bp innovene fluidized bed technology (Ineos) ABB lummus (Institut francais du petrole IFP) respectively Responsibilities: * Pricing strategy reporting to SIDPEC`s committee for pricing and marketing. * Implementation of sustainable development concept on SIDPEC's products in order to improve marketing mix. * Initiation of Responsible Care (RC) concepts and a Member in Egyptian RC supreme council. * Following and assuring compliance with customer needs, new markets fundamentals and regulations. * SIDPEC products compliance with EU regulations REACH: in corporation with UNIDO (ENCPC Egyptian National Clean Production Center). * Study local and export marketing aspects for existing and expecting projects i.e. (Ethylene derivatives butadiene downstream PE portofolio for Ethydco and other projects) * Preparation and Attendance of local and abroad Events : conferences and exhibitions like: NPE2012, Arabplast2011 summit, Cninaplast, PlastEurasia (Istanbul), Intergas , Plastex.& Egyplast, DUBAI PLAST and Sudan plast . * Speaker in many regional and International events as follow: - Ethane to Ethylene derivatives markets summit - Crowne Plaza - Houston Texas USA - 28.29 October 2013 organised by American Business conferences. - 2 separate session in MEDW 2013 Petchem arabia week - Soffitel Abu Dhabi - May 2013 - organised by Clarion Event. - Arabplast 2011 summit - Fairmont Dubai - January 2011 - organised by CMT`s event. * Nominated as SPE Society of Plastic Engineer Country champion for Egypt. * MEP (online magazine specialized in Plastics) editorial advisory board. 4 recommendations available upon request Marketing specialised technical studies at SIDPEC 2005 - 2011 (6 years) Market research and price forecasting for exisiting and planned projects and products for local and abroad markets. Product compliance - Market leverage. Process Engineer at SIDPEC October 2000 - January 2005 (4 years 4 months) Keep process safe conditions applying the rule of Safety first. Study process troubleshooting and process control, analysis of batch, log reports and lab results to keep products as standards within guarantee figures and economic operation, study units performance using Honeywell TDCS3000 with PI plant information system OSI soft.

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Plan shift, daily and monthly activities and polyethylene plant (PE) process performance concerning chemicals consumption calculations and monitoring deviations. Prepare procedures for chemical handling and treatment considering safe operation and safety recommendation.

Projects
Marketing Mix improvement February 2013 to Present Members:Ihab Yahia

Organizations
Society Of plastics Engineer - SPE Egypt Champion - Middle East Section Volunteer (S105) April 2012 to Present Alexandria Engineers Syndicate PR. committee member for Alexandria Engineers Syndicate February 2012 to Present Plan for exploiting social networks For Egyptian Engineers

Publications
SIDPEC market Mix improvement SIDPEC April 18, 2012 Authors: Ihab Yahia Maximize the return on sales of enterprises by principles of sustainable development implementation The proposed project addresses SIDPEC`s product sustainable development realizing (Economic and environment-friendly while maintaining the social responsibility). Also, it will achieve valuable social and economic principles which will meet project stakeholders acceptance by deployment to accessing their benefits described below: 1- Increase loyalty and market share (and/or) existence. 2- Providing optimum customer (technical) services. 3- Identify and realize value creation opportunities. 4- Acquire first-hand knowledge on new trends in products (HDPE). 5- Report the development of new technologies, products or innovations and its impact on future product trends and technologies. 6- Enhance marketing activities and create market value.

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Courses
Marketing Research Department Head SIDPEC Planning of Digital Marketing Responsible care social responsibility

Skills & Expertise

Problem Solving Event Management Market Research Marketing Research Six Sigma Product Development Competitive Analysis Market Analysis Marketing Strategy New Business Development Product Marketing Business Strategy Market Planning Marketing Management International Business Online Marketing Marketing Communications Pricing Strategy Forecasting Teamwork B2B Research Process Engineering Social Media Marketing Cost Reduction Pricing Engineering Strategy Petrochemical Process Optimization Chemical Engineering Process Simulation DCS ISO Process Control Project Planning
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Coatings Factory Additives Polymers Resin Extrusion Water Treatment Market Development Polyurethane Pigments Thermoplastics

Volunteer Experience
Egypt Champion at Society of Plastics Engineer (SPE) April 2012 - Present (2 years) Serve plastic industry and Polymer education in Egypt.

Languages
English Arabe francais (Native or bilingual proficiency)

Education
Alexandria University B.Sc., Chemical engineering, 1993 - 1999 Activities and Societies: Student Alliance Gratuit des ecoles de language en faculte d ingenieur (GELFI) Alexandria University B.Sc., Chemical engineering, 1993 - 1999 Activities and Societies: GELFI - Gratuit des Ecoles de Langue Francaise en Faculte d`Ingenieurs. College Saint Marc 1987 - 1992

Interests
International Events, Speaker, Lecturer, Team building, New Technology,Business Management,Sports, Reading,Family

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Ihab Yahia
Seconded to ETHYDCO. Establishing marketing strategy - supply chain management - CRM ihabyahia_sidpec@hotmail.com

4 people have recommended Ihab

"I had the pleasure to meet Ihab and work with him on the occasion of his 2013 visit to the United States. He is very knowledgeable in the field of market research, economics and technical manufacturing design/engineering for polyolefins production. I enjoyed my association with him very much, and I look forward to have the chance to work with him again in the future." Don S. Wardius, Ph.D., Head, Renewable and Alternative Feedstocks Development, Bayer MaterialScience, was with another company when working with Ihab at SIDPEC "Ihab is an open minded personality, have a strategic objectives in the polyethylene markets and simply he is entrepreneur" ossama atta, POLYETHYLENE QC&RESEARCH LAB, Sidi Kerir Petrochemicals Co. (Sidpec), worked directly with Ihab at SIDPEC "Engineer Ihab is very active, up to date and he do the best and use all skills he got it and always develop himself, I wish for him a life he deserve." Mohamed Yahia, System Administrator, AlSalama Hospital - Andalusia group, was with another company when working with Ihab at SIDPEC "Ihab is a trusted person, I have worked with him in SIDPEC and he has a good reputation." eslam sheta, Head of Budget and costs departement, sidpec, was with another company when working with Ihab at SIDPEC

Contact Ihab on LinkedIn

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