Competitive Product Positioning Map Instructions:

1. Determine buying critera for each of your key market segments and enter them into the table below. 2. On the Competitor Scoring tab, rate each of your top 5-10 competitors on their ability to meet each buying criteria. 3. Review the Positioning Map to analyze competitive differentiation and determine where you are positioned in the market. 4. Provide a brief description of your top 5 competitors in the tabs below.

Market Segment Key Buying Criteria Enter Buying Criteria Here >> Example Buying Critieria:
Quality Ease of Doing Business Service & Warranty Price Functionality Credibility Trust Fit with Key Requirements Contract Terms Payment Options Delivery Customer Support Proximity Ease of Use Proven Product Required Skills Resources Fast Implementation Total Cost of Ownership Criteria 1 Criteria 2 Criteria 3 Criteria 4 Criteria 5 Criteria 6 Criteria 7 Criteria 8 Criteria 9

Competitor Scoring
In the drop-down box, rank each competitor on a scale of 1-10 for their ability to deliver on each buying criteria.

Market Segment Key Buying Criteria Competitors

Our Company Competitor 1 Competitor 2 Competitor 3 Competitor 4 Criteria 1 Criteria 2 Criteria 3 Criteria 4 Criteria 5 Criteria 6 Criteria 7 Criteria 8 Criteria 9

1 3 7 5 8

3 2 5 7 4

9 7 5 6 8

3 5 6 8 9

4 7 9 6 4

7 9 6 6 6

6 5 6 2 5

3 10 6 9 6

6 6 3 6 5

10

0 Criteria 1 Criteria 2 Criteria 3 Criteria 4

Our Company Competitor 1 Competitor 2 Competitor 3 Competitor 4

Criteria 5

Criteria 6

Criteria 7

Criteria 8

Criteria 9

Our Company Competitor 1 Competitor 2 Competitor 3 Competitor 4

Criteria 9

Enter Competitor 1 Logo

Website Company Overview Enter Competitor 1 Website URL

Competitive Analysis

Target Market Products/Services

Key Offerings

Estimated Pricing Competitive Advantage Visibility & Brand Threats

Opportunities

Enter Competitor 2 Logo

Website Company Overview Enter Competitor 2 Website URL

Competitive Analysis

Target Market Products/Services

Key Offerings

Estimated Pricing Competitive Advantage Visibility & Brand Threats

Opportunities

Enter Competitor 3 Logo

Website Company Overview Enter Competitor 3 Website URL

Competitive Analysis

Target Market Products/Services

Key Offerings

Estimated Pricing Competitive Advantage Visibility & Brand Threats

Opportunities

Enter Competitor 4 Logo

Website Company Overview Enter Competitor 4 Website URL

Competitive Analysis

Target Market Products/Services

Key Offerings

Estimated Pricing Competitive Advantage Visibility & Brand Threats

Opportunities

Enter Competitor 5 Logo

Website Company Overview Enter Competitor 5 Website URL

Competitive Analysis

Target Market Products/Services

Key Offerings

Estimated Pricing Competitive Advantage Visibility & Brand Threats

Opportunities