DECLARATION

I undersigned Akshay Jariwala assure you that this project report entitled to A STUDY ON MARKETING MIX OF AMUL MILK IN SURAT CITY is the result of my own efforts and has not been previously submitted to any other university or institution or any other person. I will not use this report in future to use as submission to any other university or institution or any publisher without written permission of my guide. I also promise not to allow any other person to copy from this report in any form. If I am found/caught as defaulter of above declaration, I know my present or future submission may become invalid and/or may not be permitted to appear in final exam.

Akshay Jariwala Roll No: 3050 T.Y.B.B.A (Marketing-1)

Acknowledgement
The satisfaction that accomplishes the successful completion of any work would be incomplete unless I mention the name of the person who made it possible, whose constant guidance and encouragement served as a beckon of light and crowned my efforts with success. I consider it a privilege to express through the page of this report, a few words of gratitude and respect to those who guided and inspired me in the completion of this thesis. I am deeply indebted to Mr. Baxis Patel for this timely suggestion and valuable guidance during the course of project work which has constantly encouraged me and showed the right path from day first till the completion of my thesis.

In the last but not the least my grateful appreciation is also extended to all faculty members, friends and relatives who have supported me.

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Bibliography
(a) Websites:
http://en.wikipedia.org/wiki/Smartphone http://en.wikipedia.org/wiki/Smartphone#Early_years http://en.wikipedia.org/wiki/Microsoft_Windows http://en.wikipedia.org/wiki/Microsoft_Windows#Early_versions http://link.springer.com/chapter/10.1007%2F10057693_12 http://msdn.microsoft.com/en-us/library/bb332056.aspx http://answers.yahoo.com/question/index?qid=20080712022042AARzWim

(b) Journal name:

The Icfai Journal of Marketing Management, Vol. VII, No. 1, 2008 December 2009

(c) Books name:

Philip Kotler Kevin Lane keller, Abraham koshy, mithileshwar jha, Marketing Management, 13th edition, pearson education. 2. CR Kotharis 2nd edition of new age international publisher of research methodology.

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Annexure

Respected Sir/Madam I Sagar Narang, Student of Navnirman Institute of Management, Surat. I am conducting survey for my winter project and my topic is A STUDY ON CUSTOMER ATTITUDE TOWARDS WINDOWS BASED CELL PHONES IN SURAT CITY. I assure that information given by you will be strictly used for academic purpose only. I request you to help me in gathering required information by filling up following questionnaire. I will be greatly thankful to you for your kind co-operation. Instruction: use tick mark for your favorable answer. Q-1 Are you a windows based cell phone user? Yes No Q-2 If yes then give ranks to their following feature because of which you purchase windows based cell phone? (Give rank 1 for best and 6 for least) Price Battery life Camera Applications Service Sound

Q-3 Since how much time you are using windows based cell phone? Less than month Less than 6 month Since 1 year More than a year

Q-4 What do you think about the price of windows based cell phone as compared to that of other smart phones? Very low Low Reasonable High Very high

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INSTRUCTION: For the statement no. 5-13 write the option number in the box ( given with the statement. OPTIONS: 1- Strongly disagree 2- Disagree 3- Neither agrees nor disagree 4- Agree 5- Strongly agree

Q-5 Windows based phones give better service? Q-6 Windows based phones have better battery life? Q-7 Windows based cell phones can be considered smarter? Q-8 Windows based phones is better in terms of price of the phone and satisfaction to the user? Q-9 Windows based phones has better Applications? Q-10 Windows based cell phone is user friendly? Q-11 Windows based phones give best gaming experience? Q-12 Easily access to windows help center when you need help? Q-13 Cell phone Company that uses windows as operating system gives better after sales service when you have any problem in operating system?

Q-14 Rank the following features you liked in your windows phone. (Give rank 1 for best and 4 for least) Sound Camera quality Application Battery life

Q-15 Rank the following operating system in smart phones. (Give rank 1 for best and 4 for least) Windows Apple iOS Blackberry Android

Q-16 Will you prefer using windows based cell phone in future as well? Yes No Q-17 Will you refer to any other customer to purchase windows based cell phones? Yes No Q-18 State your experience on windows based cell phones in two words. __________________________________________

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PERSONAL DETAILS Name: ________________________________________________________________ Address: _______________________________________________________________ Contact no.: _____________________________________________________________ Email address: __________________________________________________________ Gender Age : : Male Below 18 yrs 25 30 yrs 41 50 yrs Occupation : Self-employed Student Female 18 24 yrs 31 40 yrs above 50 yrs Employee

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