Sei sulla pagina 1di 35

Five Year Business Plan

Matthew Ashley - Joe Bennion - Adrian Cohen - Louis Moore - Lilian Tse - Josh Wickens

There is currently a division between design and construction, through 3D printing we believe that these two aspects can become one.

MODE Architects. Printing your future.

Now.
MODE | PRINTING YOUR FUTURE

Contents

Executive Summary Mission Company Summary Market Analysis Summary Financial Plan Appendices

4 5 7 12 18 30

MODE | PRINTING YOUR FUTURE

Executive Summary
At MODE, we run our business in the staple market area of residential design. We are based in a home unit in Lenton, Nottingham, however will move through to rented accommodation close by after the first year. We intend to integrate the design and manufacture process by bringing large scale 3D printing into our company by year 5 of our business. Our target clients include the individual homeowner and the property developer, whilst also maintaining close links with the local councils to remain up to date and involved, in the best interests of the community. First year sales are expected to reach a minimum of 100,000 using individually established links into the industry. By year five (2025), we anticipate that this will have reached 3 million, having integrated the manufacturing process into our practice. In our first year we have minimal running costs deriving from free premises. Our greatest challenges depend on the development and availability of 3D printing technology. We will begin as a small firm, focusing our efforts on the Nottinghamshire Area initially. We wish to establish a vast, global client base in the long term, and it is crucial that our practice receives exposure through advertising to achieve this. The following business plan will describe, in detail, the processes that will take our company from a start-up to a well-established firm, and how we envisage the structure of the company to evolve during that time.

Profit / Loss Table


300,000.00 250,000.00 200,000.00 150,000.00 100,000.00 50,000.00 (50,000.00) (100,000.00) (150,000.00) (200,000.00) Years 1 2 3 4 5

Profit

MODE | PRINTING YOUR FUTURE

Mission
Our mission is to be a pioneering architectural firm that uses 3D printing something that all six associates firmly believe is the future of the built environment. We intend to progress our modular design through residential projects, until we have gained sufficient capital to rent a 3D printer for the printing of physical buildings and developments. (See figure 2 for the process in action) This is going to happen by 2025, and it is forecast to cost 1million for the lease of one machine.

FIGURE 2 3D PRINTING IN ACTION - http://www.contourcrafting.org/wp-content/uploads/2014/01/CC_Curve_House.jpg We believe the use of the 3D printer will enable us to have greater control over the building process and ultimately increase our hold on expenditure during this time. Increasing budget accuracy, making us a preferable firm to work with, as many other projects commonly overspend. The use of modules as our main system will create a template for the design process; it will decrease the overall design time; and increase the number of projects the team can successfully achieve.

MODE | PRINTING YOUR FUTURE

Making the Company Successful 1. Integrating the design and manufacture process. 2. Employing staff passionate about the future of 3D printed architecture. 3. Marketing our vision of 3D printed buildings to export our business nationally. 4. Reducing waste on site, increasing scope for profit. Advantages from a client perspective 1. Client visions are always able to be realised (using 3D printing tech, allowing free reign). 2. Disruption to daily operations are minimised through rapid building process. 3. Rapid prototyping services available (at any scale).
4.

Greater value of construction/m

MODE | PRINTING YOUR FUTURE

Company Summary
Quality Assurance Analysis
QUALITY ASSURANCE POLICY MODE Architects is an architectural practice chartered by the RIBA and CIAT, and adopts the formal Quality Management System under both accreditation bodies for managing the quality of work. Conforms to ISO 9001:2022 and ISO 14001 accreditation. MODE Architects are committed in providing quality customer care for our clients. Adopting such quality management systems enables MODE Architects to maintain high quality delivery in providing a consistent, competent and professional architectural service to our clients satisfaction. The implemented system also reflects the quality of relationships between colleagues and other professionals within the construction industry, key to the high quality service we provide. In executing a clear professional methodology of quality control, MODE Architects also applies additional policy aims to support the management system, which are as follows: Management Policy Following the ISO 9001:2022 management system framework, management methods are to maintain consistency, fairness and professionalism in continuing performance and client satisfaction. Staff Policy Employees are the companys most valuable assets. The staff policy offers consideration with employees well-being to create an ideal working environment. Environmental Policy MODE Architects aim to minimise the potential impact on the environment by working in compliance with all relevant environmental legislation in operations and designs. Health & Safety Policy The company is committed to providing a quality service in a manner that ensures a safe and healthy workplace for employees.

MODE | PRINTING YOUR FUTURE

The practice complies with regular management reviews and updates against our own organisational methods and procedures, in order to assure relevance and effective improvements in practice requirements, keeping up to date with external influences such as legislation and industry standards. All staff are familiarised with and immediately informed of any changes and updates made to the objectives and organisational methods of the practice. MODE Architects strive to continue delivering high quality assurance and maintains membership to the following professional organisations:

MODE | PRINTING YOUR FUTURE

9
MODE is a company offering architectural services to clients nationally. Initially it comprises a team of six, this will grow to a team of eighteen (inclusive of the initial team) by year five. Company Ownership The company comprises six associate architects, and architectural technologists; 1. Josh Wickens 2. Matthew Ashley 3. Lilian Tse 4. Louis Moore 5. Adrian Cohen 6. Joe Bennion Financial Manager Technology Manager Administration Manager Image Management Marketing Manager IT Manager

It will be based in Lenton, Nottingham. EVENTUAL COMPANY STRUCTURE

MODE | PRINTING YOUR FUTURE

10 Company Start-up
Total company start-up cost will amount to 260,000. 250,000 of this will derive from a small business loan, and will come with 8% interest meaning the payback is 270,000. The remainder will come from a government research grant for the research and pioneering exploration of 3D printing in the built environment.

Start-up funding
300,000.00 250,000.00 Loan

Amount

200,000.00 150,000.00 100,000.00 50,000.00 1 Start-up 1 2 2 Grant

Loan Payments until Payed (including interest)


120,000.00 100,000.00

Loan Payments

80,000.00 60,000.00 40,000.00 20,000.00 1 2 Years 3 4

MODE | PRINTING YOUR FUTURE

11

Services
We offer architectural services for large residential developments, specialising in modular design and extending to regular architectural interventions. Initially the proposals will be 3D printed at a small scale, before progressing to modules being 3D printed at full scale (1:1). Contractors will be used for the process of site preparation, and some interior work only, they will be paid directly by the client, with the other fees payable to MODE. Further to these services, our senior employees also act as educators at Nottingham Trent University, and other firms through our own CPD branch. Service Description The company will run several platforms of CAD, specialising in Autodesk Products such as REVIT, which will allow for the comprehensive use of BIM. Regular training to keep up with industry standards is paramount.

MODE | PRINTING YOUR FUTURE

12

Market Analysis Summary


Our plan for market areas to exploit is as follows over the course of five years. It is important to note that this is a percentage, and not an absolute figure.

YEAR 1
Sector Resident Developer Council CPD 3D print Research %age of Work 75 0 5 0 20

YEAR 2
Sector Resident Developer Council CPD 3D print Research %age of Work 50 10 5 5 30

YEAR 3
Sector Resident Developer Council CPD 3D Printing Construction %age of Work 50 35 10 5 0

YEAR 4
Sector Resident Developer Council CPD 3D Printing Construction %age of Work 30 55 10 5 0

MODE | PRINTING YOUR FUTURE

13

YEAR 5
Sector Resident Developer Council CPD 3D Printing Construction %age of Work 15 65 15 5 60

Year 5 shows the percentage of our work that will be 3D printed as 60%, therefore the remaining 40% will mainly be procured through a traditional contract.

Strategy Summary
We will begin by targeting the local area of Nottinghamshire, but will expand by year 5 to look at a national sector. In a longer term plan (ten years) we are looking at expanding the business globally.

Sales Strategy
Our sales strategy is twofold: Initially we will use our contacts already established in the industry, but as our reputation of our company grows, and through extensive marketing, our client base will increase. We also intend to maintain relationships with our larger clients through the hosting of events, so as to generate future work. We will have a further online presence through social media such as Twitter and LinkedIn.

MODE | PRINTING YOUR FUTURE

14 Turnover each year (after tax)


3,000,000.00 2,500,000.00 2,000,000.00

Turnover

1,500,000.00 1,000,000.00 500,000.00 1 2 3 Years 4 5

In the table above it is possible to see a far greater turnover in the last year as we move into the construction side of the industry, furthering the scope for profits, and decreasing the scope for mistakes that are caused by a possible breakdown in communications.

Sales Forecast
Year 1 2 3 4 5 Sales 80,000.00 160,000.00 400,000.00 800,000.00 2,400,000.00

USP (Unique Selling Point)


Our USP is the integration of the construction and design processes in architecture, using innovative 3D printing methods.

Marketing Strategy
We see the scope for 3D printing to increase, and as a result the market share of 3D printing held by architecture as an industry should increase. The charts below show a growing use of 3D printing in our industry.

MODE | PRINTING YOUR FUTURE

15
3D PRINTING USE IN MARKET SECTORS 2010
Architectural Other 4% 4% Government/Military 5% Academia 7% Consumer products/electronics 22%

Industrial/Business Machines 13%

Motor Vehicles 19%

Aerospace 10% Medical/Dental 16%

3D PRINTING USE IN MARKET SECTORS 2015


Other 1% Architectural 12% Government/Military 5% Academia 5% Industrial/Business Machines 7% Motor Vehicles 19%

Consumer products/electronics 22%

Aerospace 10%

Medical/Dental 19%

MODE | PRINTING YOUR FUTURE

16
3D PRINTING USE IN MARKET SECTORS 2020
Other 1% Consumer products/electronic s 22% Architectural 15% Government/Milita ry 4% Academia 4% Industrial/Business Machines 6% Aerospace 10%

Motor Vehicles 17%

Medical/Dental 21%

MODE will aim to lead the growing pattern of 3D printing use in the market and provide these innovative architectural services to clients within the residential market. We will aim to cut the work for contractors and encompass the entire design and construction process. Our goal is to expand the practice to increase workload and also increasing collaboration with developers in the future.

Marketing Segmentation
MODEs clients will include residents, developers, councils and practices using C.P.D. The residential sector will be our main focus, in our first years as a practice, due to its availability and our ability as a smaller firm. We will gain contacts with developers and focus on larger projects as our practice expands. Our decision to set up C.P.D. (including sessions at practices and universities) is to create strong networking links and train potential employees)

Services Business Analysis


Many practices are already using 3D printing technology. They range from international firms to local firms, so the market is open to anyone. Our strong focus on this process differentiates us from many practices that might only use this as a small part of the design process. More companies that use this technology are emerging. We are at an ideal stage to set up this practice and become pioneers in this sector. Larger firms will have more capital to enable them to advance quicker with this technology, however, within the local area

MODE | PRINTING YOUR FUTURE

17
residents and developers would prefer to side with more local firms as they will be cheaper and easier to communicate with.

Personnel Plan
Below is a plan of the wage bill, and wage structure. All employees of the same department will have an equal pay rate in the first five years.

Position Associates x6 CAD Technicians x2 ATs x3 Construction Experts x2 Undergraduates x2 Structural Engineer x1 Image Assistant x1 Company Secretary x1

2020 77,040 -

2021 77,040 -

2022 77,040 25,680 12,840

2023 165,034 26,964 56,000 25,680 12,840 13,482

2024 280,320 40,000 65,000 50,000 25,680 20,000 25,000 16,000

Total Wage Bill

77,040

77,040

115,560

300,000

522,000

MODE | PRINTING YOUR FUTURE

18

Financial Plan
Our financial plan is highlighted as follows with our assumptions made about interest rates for loans and our ability to secure the loan initially.

Breakeven Analysis
We aim to breakeven by the third year.

Spending Breakdown Annually


Breakdown of Year 1 Cost Wages Technology: 3D Printer CAD Licence Microsoft Office Licence PC's Plotter SUB TOTAL Consumables: Paper Ink 3D Printer Material SUB TOTAL Registration Fees: RIBA Registration ARB Registration CIAT Registration SUB TOTAL Office Furniture: Chairs Table Cost Each (where applicable) 12,840 Quantity 6 Total 77,040

45,000 2,500 100 5,000

2 2 6 2 1

90,000 5,000 600 10,000 500 183,140

30/ 50m roll 40/plot 20/printer 30/roll @ 3mm

500 500 10,000 11,000

222 702.50 190

4 4 2

888 2,810 380 4,078

50 150

6 6

300 900

MODE | PRINTING YOUR FUTURE

19
Lamps File Storage SUB TOTAL Bills: Water Electricity Internet SUB TOTAL Cleaning Cost Insurance: Personal Indemnity Insurance National Insurance SUB TOTAL Marketing Budget: Presentation Stands Corporate Gifts Business Cards Leaflets Advertisements iPad SEO (search engine opt.) SUB TOTAL Travel Costs CPD (continued personal development) Additional: Kettle Crockery Christmas Party 50 230 6 10 300 2,300 3,800

800 2,500 100 3,400 0

Cover up to 1mil 400

3,150 2,400 5,550

1,000 1,000 200 200 900 300 5,000 8,600 4,000 2,640

RIBA club ticket@ 440inc. VAT

10 100 2,000 2,110

MODE | PRINTING YOUR FUTURE

20
Loan Payment Total Spend for Year 1 Total Turnover for Year 1 Tax 20% of Turnover after tax 16,000 -244,318 100,000 80,000 -164,318

20% Total +/-

Breakdown of Year 2 Cost Wages Technology: CAD Licence Microsoft Office Licence PC's SUB TOTAL Consumables: Paper Ink 3D Printer Material SUB TOTAL Registration Fees: RIBA Registration ARB Registration CIAT Registration SUB TOTAL Bills: Water Electricity Internet SUB TOTAL

Cost Each (where applicable) 12,840

Quantity 6

Total 77,040

2,500 100 5,000

2 6 2

5,000 600 10,000 92,640

30/ 50m roll 40/plot 20/printer 30/roll @ 3mm

1,000 1,000 18,000 20,000

222 702.50 190

888 2,810 380 4,078

800 3,500 100 4,400

MODE | PRINTING YOUR FUTURE

21
Cleaning Cost Insurance: Personal Indemnity Insurance National Insurance SUB TOTAL Marketing Budget: Presentation Stands Corporate Gifts Business Cards Leaflets Advertisements iPad SEO (search engine opt.) SUB TOTAL Travel Costs Reinvestment Budget: Licences PC Corporate Gifts & Events SUB TOTAL CPD (continued personal development) Additions: Kettle Crockery Christmas Party SUB TOTAL Loan Payment 20% of Turnover 0

Cover up to 1mil 400

3,150 2,400 5,550

1,000 1,000 200 200 900 300 5,000 8,600 6,000

5,000 5,000 3,000 13,000 2,640

RIBA club ticket@ 440inc. VAT

10 100 2,000 2,110 40,000

MODE | PRINTING YOUR FUTURE

22
Total Spend for Year Total Turnover for Year 2 Tax After tax -199,018 200,000 -40,000 160,000 Total +/-39,018

20%

Breakdown of Year 3 Cost Wages Technology: CAD Licence Microsoft Office Licence PC's SUB TOTAL Consumables: Paper Ink 3D Printer Material SUB TOTAL Registration Fees: RIBA Registration ARB Registration CIAT Registration SUB TOTAL New Server Rent

Cost Each (where applicable) 12,840

Quantity

Total 115,560

2,500 100 5,000

2 6 2

5,000 600 10,000 131,160

30/ 50m roll 40/plot 20/printer 30/roll @ 3mm

1,000 1,000 18,000 20,000

222 702.50 190

888 2,810 380 4,078 5,000 26,000

500ppw

Bills:

MODE | PRINTING YOUR FUTURE

23
Water Electricity Internet SUB TOTAL Cleaning Cost Insurance: Personal Indemnity Insurance National Insurance SUB TOTAL Marketing Budget: Presentation Stands Corporate Gifts Business Cards Leaflets Advertisements iPad SEO (search engine opt.) SUB TOTAL Travel Costs Reinvestment Budget: Licences 1 PC Corporate Gifts & Events SUB TOTAL CPD (continued personal development) RIBA club ticket@ 440inc. VAT Additions: Kettle Crockery 800 7,000 100 7,900 0

Cover up to 1mil 400

3,150 2,400 5,550

1,000 5,000 200 200 5,000 300 5,000 16,700 6,000

5,000 5,000 3,000 13,000 2,640

10 100

MODE | PRINTING YOUR FUTURE

24
Christmas Party SUB TOTAL Loan Payment 20% of Turnover 4,000 4,110 100,000

Total Spend for Year 3 Total Turnover for Year 3 Tax After tax

-342,138 500,000 -100,000 400,000 Total +/57,862

20%

Breakdown of Year 4 Cost Wages Technology: CAD Licence Microsoft Office Licence PC's SUB TOTAL Consumables: Paper Ink 3D Printer Material SUB TOTAL Registration Fees: RIBA Registration ARB Registration CIAT Registration SUB TOTAL

Cost Each (where applicable) 25,000

Quantity 6

Total 300,000

2,500 100 5,000

2 6 2

5,000 600 10,000 315,600

30/ 50m roll 40/plot 20/printer 30/roll @ 3mm

1,000 1,000 10,000 20,000

222 702.50 190

888 2,810 380 4,078

MODE | PRINTING YOUR FUTURE

25
Rent Bills: Water Electricity Internet SUB TOTAL Cleaning Cost Insurance: Personal Indemnity Insurance National Insurance SUB TOTAL Marketing Budget: Presentation Stands Corporate Gifts Business Cards Leaflets Advertisements iPad SEO (search engine opt.) SUB TOTAL Travel Costs Reinvestment Budget: Licences PC Corporate Gifts & Events SUB TOTAL CPD (continued personal development) RIBA club ticket@ 440inc. VAT 800 41,600

800 7,000 100 7,900 0

Cover up to 1mil 400

3,150 2,400 5,550

1,000 5,000 200 200 5,000 300 5,000 16,700 6,000

5,000 5,000 3,000 13,000 2,640

MODE | PRINTING YOUR FUTURE

26
Additions: Kettle Crockery Christmas Party SUB TOTAL Loan Payment Total Spend for Year 4 Total Turnover for Year 4 Tax After tax 20% of Turnover

10 100 4,000 4,110 114,000 -551,178 1,000,000 -200,000 800,000 Total +/248,822 LOAN PAYED

20%

Breakdown of Year 5 Cost Wages Technology: CAD Licence Microsoft Office Licence PC's 3D Printer Lease SUB TOTAL Consumables: Paper Ink 3D Printer Material SUB TOTAL

Cost Each (where applicable) 29,000

Quantity

Total 522,000

2,500 100 5,000

2 5,000 6 600 2 10,000 1 1,000,000 1,537,600

30/ 50m roll 40/plot 20/printer 30/roll @ 3mm

1,500 1,500 37,000 400,000

MODE | PRINTING YOUR FUTURE

27
Registration Fees: RIBA Registration ARB Registration CIAT Registration SUB TOTAL Rent Bills: Water Electricity Internet SUB TOTAL Cleaning Cost Insurance: Personal Indemnity Insurance National Insurance SUB TOTAL Marketing Budget: Presentation Stands Corporate Gifts Business Cards Leaflets Advertisements iPad SEO (search engine opt.) SUB TOTAL Travel Costs Reinvestment Budget: Licences

222 702.50 190

4 4 2

888 2,810 380 4,078 62,400

1,200

800 7,000 100 7,900 0

Cover up to 1mil 400

3,150 43,200 46,350

1,000 5,000 200 200 5,000 300 5,000 16,700 6,000

5,000

MODE | PRINTING YOUR FUTURE

28
10PC Corporate Gifts & Events TOTAL CPD (continued personal development) RIBA club ticket@ 440inc. VAT Additions: Crockery Christmas Party Total Spend for Year 5 Total Turnover for Year 5 Tax After tax 50,000 3,000 58,000 2,640

600 8,000 -2,150,268 3,000,000 -600,000 2,400,000 Total +/249,732

20%

MODE | PRINTING YOUR FUTURE

29 Quarterly Summary Annually


Summary
YEAR 1 Q1 Q2 Q3 Q4 IN 0 0 30000 70000 OUT -101066 -71537.5 -26537.5 -29177.5 TOTAL -101066 -71537.5 3462.5 40822.5

Summary

YEAR 2 Q1 Q2 Q3 Q4

IN 50000 30000 60000 60000

OUT -49515.5 -29287.5 -34287.5 -44927.5

TOTAL 484.5 712.5 25712.5 15072.5

Summary

YEAR 3 Q1 Q2 Q3 Q4

IN 80000 120000 130000 170000

OUT -79295.5 -49067.5 -49067.5 -64707.5

TOTAL 704.5 70932.5 80932.5 105292.5

Summary

YEAR 4 Q1 Q2 Q3 Q4

IN 180000 220000 250000 350000

OUT -124303 -99075 -99075 -114715

TOTAL 55697 120925 150925 235285

Summary

YEAR 5 Q1 Q2 Q3 Q4

IN 400000 800000 800000 1000000

OUT -321928 -255900 -255900 -316540

TOTAL 78072 544100 544100 683460

MODE | PRINTING YOUR FUTURE

30

Appendices
Staff Wage Structure

MODE | PRINTING YOUR FUTURE

31

SWOT Summary from Group


Strengths
We are a fresh new business with innovative technology and ideas, many may favour this approach including potential new governments and social trends. This innovative and efficient process will appeal to more customers to overall gain more work and better paid work in the future. The fact we cover the entire design and construction process appeals to customers as they would prefer a joint package. Skills we may lack are covered by the improvement of technology. (Labour laws will have to be altered for this however) We can offer CPD courses to gain profit and link with other businesses within this CPD network. This technological area is being better funded by the government so there is more funding available for research. This massively efficient and quick process is very attractive to customers wanting quicker design and build options. We are able to create any architectural style with this process; therefore, we can appeal to those requesting vernacular styles of their area/country. We can market ourselves to many countries and cultures as we are able to follow these styles, so we can be consistent in national and international branding and marketing. We will be supporting the BIM process in order to integrate fully between clients and other engineers/ surveyors. This process will respond well to the predicted and implemented usage of BIM in the future. We can provide quick physical representations of what some of the components and building may look like, and how it will act. We can support the growing need for employment with new technologies introduced and therefore the greater need to employ people to support these technologies and fill these new job opportunities. By having Architects and Architectural Technologists as Partners we can ensure to follow both the RIBA and CIAT regulations. 3D printing provides many pros above cons that practices will usually have, we can take full advantage of this when advertising ourselves within the market.

MODE | PRINTING YOUR FUTURE

32
In this ever expanding world of technology, where people are craving more, we find ourselves in a perfect position to market this company as new and innovative. (3D printing is set to become this new trend) With an overall younger bracket within our practice, we are able to keep up with the fast paced business network that will forever increase as technology advances. Our location enables us to have a more central base within the country, close enough to London and many other growing cities. We will not be paying as much for rent as we would in the City Centre or within larger cities and this enables us to put more money into other sectors of our business. We can ensure efficiency in our practice by using BIM as our Quality Assurance. By employing people with a background in social media marketing, we can ensure a strong social media presence. This will include LinkedIn, Twitter, a website, Dezeen and Arch Daily Articles etc. We are not limited as a company to just Nottingham and the East Midlands due to the nature of the technology we use and our design and construction process.

MODE | PRINTING YOUR FUTURE

33 Weaknesses
Since we are involved in the entire construction process, we (the architects/partners) are held liable for the majority of errors, so this must be taken into account in our costings. Insurance covers this but if the company is sued this is likely to increase. Certain technologies taking over skills from employers, therefore some jobs may become more obsolete and therefore shift must occur. As we are designing and making ready to print components, there is a danger people can take these and use them for their own personal and commercial gain. Unless changes are made in University and education courses, we would have to train new employers on the 3D printing process and software. It may make it more difficult to employ to make sure we have the best employers to use this process. This more efficient process may lead to us taking on too many projects and our design quality becoming reduced. We must be careful not to take on too much if we gain a lot of interest in the market. We can produce buildings for a much lower price. With this focus on 3d printing, do we risk losing a design style from the practice? Being a new technology, we are relying on little proof of the good implications from this 3D printing technology and how the company may develop. We may find it difficult to initially make sure that we follow practice codes as we are using this new technology. Track record?

MODE | PRINTING YOUR FUTURE

34 Opportunities
We are bringing about a new market where the firm is covering design and construction. Bringing in all new and emerging technologies to support our innovative image. Therefore we will propose to tie in augmented reality for example, to allow for better communication to customers and to compete with other companies. More funding provided by the government on research and development allows us to expand and better our technology. Creating any architectural style and move into any of these areas. We can focus on one style as a practice or many of them. We can create our own new building details and components that may suit construction better and become more efficient. Pioneering, economical and sustainable process. The European Union provides a strong opportunity to begin our eventual global work in dealing with other countries. Whilst the economic climate is right, companies and business can take risks in research, production, design etc and so they must take advantage of this by trying to implement this new process whilst they can. As a 3-D printing company, we can prove we are following the new technology trends and that we are the best company to go with. We can promote CPD courses as we are already training employers, this can increase our profit and provide diversification within our company. 3D printing combats the ever growing awareness of our global decreasing resources. We must market ourselves as a company that is combating this. This is what the market wants to see.

MODE | PRINTING YOUR FUTURE

35 Threats
Access to and the creation of new technologies from other companies can make our technologies more outdated. The more 3D printing becomes used in practices, the more competition we face and the less we can market ourselves as having a new and innovative technology which others do not have. Clients will want the best and most efficient technologies; we must keep up with all of them. We must stay up to date with new building materials. We must keep up to date and respond to changing paradigms. Government policies may affect our companys ethos and design and construction process with altered environmental laws and laws on building infrastructure and urban planning. Foreign trade policies may affect our plan to turn global in the future We must be aware that setting up practices in other countries relies on the consistent economic and social climate of those countries. This has potential to affect a business or other businesses we deal with. If the economic climate comes under threat, customers will be less willing to try new technologies and risk of them going wrong over the more tried and tested procedures. Knowing and predicting trends within the population are vital to a companys marketing strategy, we must be sure that the trends will go in our favour. If the age structure of the population is to change, where do we focus our marketing? And what age range of employers should we have? Will traditional and older employers become more obsolete or do we alter their positions in the company to get the best knowledge and experience from them but not giving them as much influence on our modern designs? As a company we must think about the: New ways of producing goods and services New ways of distributing goods and services New ways of communicating with target market Therefore, we must keep up with these ever quickening strategies and fast paced network. Organisations need to be aware of the latest relevant technologies for their business and to surf the wave of change. (3D printing will follow this awareness of latest technology, maybe also Augmented Reality?) The increase in pace means we should NOT make promises we cannot keep. We must ensure to keep to our promises by Insurance changes when we eventually take over construction.

MODE | PRINTING YOUR FUTURE

Potrebbero piacerti anche