Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Matthew Ashley - Joe Bennion - Adrian Cohen - Louis Moore - Lilian Tse - Josh Wickens
There is currently a division between design and construction, through 3D printing we believe that these two aspects can become one.
Now.
MODE | PRINTING YOUR FUTURE
Contents
Executive Summary Mission Company Summary Market Analysis Summary Financial Plan Appendices
4 5 7 12 18 30
Executive Summary
At MODE, we run our business in the staple market area of residential design. We are based in a home unit in Lenton, Nottingham, however will move through to rented accommodation close by after the first year. We intend to integrate the design and manufacture process by bringing large scale 3D printing into our company by year 5 of our business. Our target clients include the individual homeowner and the property developer, whilst also maintaining close links with the local councils to remain up to date and involved, in the best interests of the community. First year sales are expected to reach a minimum of 100,000 using individually established links into the industry. By year five (2025), we anticipate that this will have reached 3 million, having integrated the manufacturing process into our practice. In our first year we have minimal running costs deriving from free premises. Our greatest challenges depend on the development and availability of 3D printing technology. We will begin as a small firm, focusing our efforts on the Nottinghamshire Area initially. We wish to establish a vast, global client base in the long term, and it is crucial that our practice receives exposure through advertising to achieve this. The following business plan will describe, in detail, the processes that will take our company from a start-up to a well-established firm, and how we envisage the structure of the company to evolve during that time.
Profit
Mission
Our mission is to be a pioneering architectural firm that uses 3D printing something that all six associates firmly believe is the future of the built environment. We intend to progress our modular design through residential projects, until we have gained sufficient capital to rent a 3D printer for the printing of physical buildings and developments. (See figure 2 for the process in action) This is going to happen by 2025, and it is forecast to cost 1million for the lease of one machine.
FIGURE 2 3D PRINTING IN ACTION - http://www.contourcrafting.org/wp-content/uploads/2014/01/CC_Curve_House.jpg We believe the use of the 3D printer will enable us to have greater control over the building process and ultimately increase our hold on expenditure during this time. Increasing budget accuracy, making us a preferable firm to work with, as many other projects commonly overspend. The use of modules as our main system will create a template for the design process; it will decrease the overall design time; and increase the number of projects the team can successfully achieve.
Making the Company Successful 1. Integrating the design and manufacture process. 2. Employing staff passionate about the future of 3D printed architecture. 3. Marketing our vision of 3D printed buildings to export our business nationally. 4. Reducing waste on site, increasing scope for profit. Advantages from a client perspective 1. Client visions are always able to be realised (using 3D printing tech, allowing free reign). 2. Disruption to daily operations are minimised through rapid building process. 3. Rapid prototyping services available (at any scale).
4.
Company Summary
Quality Assurance Analysis
QUALITY ASSURANCE POLICY MODE Architects is an architectural practice chartered by the RIBA and CIAT, and adopts the formal Quality Management System under both accreditation bodies for managing the quality of work. Conforms to ISO 9001:2022 and ISO 14001 accreditation. MODE Architects are committed in providing quality customer care for our clients. Adopting such quality management systems enables MODE Architects to maintain high quality delivery in providing a consistent, competent and professional architectural service to our clients satisfaction. The implemented system also reflects the quality of relationships between colleagues and other professionals within the construction industry, key to the high quality service we provide. In executing a clear professional methodology of quality control, MODE Architects also applies additional policy aims to support the management system, which are as follows: Management Policy Following the ISO 9001:2022 management system framework, management methods are to maintain consistency, fairness and professionalism in continuing performance and client satisfaction. Staff Policy Employees are the companys most valuable assets. The staff policy offers consideration with employees well-being to create an ideal working environment. Environmental Policy MODE Architects aim to minimise the potential impact on the environment by working in compliance with all relevant environmental legislation in operations and designs. Health & Safety Policy The company is committed to providing a quality service in a manner that ensures a safe and healthy workplace for employees.
The practice complies with regular management reviews and updates against our own organisational methods and procedures, in order to assure relevance and effective improvements in practice requirements, keeping up to date with external influences such as legislation and industry standards. All staff are familiarised with and immediately informed of any changes and updates made to the objectives and organisational methods of the practice. MODE Architects strive to continue delivering high quality assurance and maintains membership to the following professional organisations:
9
MODE is a company offering architectural services to clients nationally. Initially it comprises a team of six, this will grow to a team of eighteen (inclusive of the initial team) by year five. Company Ownership The company comprises six associate architects, and architectural technologists; 1. Josh Wickens 2. Matthew Ashley 3. Lilian Tse 4. Louis Moore 5. Adrian Cohen 6. Joe Bennion Financial Manager Technology Manager Administration Manager Image Management Marketing Manager IT Manager
10 Company Start-up
Total company start-up cost will amount to 260,000. 250,000 of this will derive from a small business loan, and will come with 8% interest meaning the payback is 270,000. The remainder will come from a government research grant for the research and pioneering exploration of 3D printing in the built environment.
Start-up funding
300,000.00 250,000.00 Loan
Amount
Loan Payments
11
Services
We offer architectural services for large residential developments, specialising in modular design and extending to regular architectural interventions. Initially the proposals will be 3D printed at a small scale, before progressing to modules being 3D printed at full scale (1:1). Contractors will be used for the process of site preparation, and some interior work only, they will be paid directly by the client, with the other fees payable to MODE. Further to these services, our senior employees also act as educators at Nottingham Trent University, and other firms through our own CPD branch. Service Description The company will run several platforms of CAD, specialising in Autodesk Products such as REVIT, which will allow for the comprehensive use of BIM. Regular training to keep up with industry standards is paramount.
12
YEAR 1
Sector Resident Developer Council CPD 3D print Research %age of Work 75 0 5 0 20
YEAR 2
Sector Resident Developer Council CPD 3D print Research %age of Work 50 10 5 5 30
YEAR 3
Sector Resident Developer Council CPD 3D Printing Construction %age of Work 50 35 10 5 0
YEAR 4
Sector Resident Developer Council CPD 3D Printing Construction %age of Work 30 55 10 5 0
13
YEAR 5
Sector Resident Developer Council CPD 3D Printing Construction %age of Work 15 65 15 5 60
Year 5 shows the percentage of our work that will be 3D printed as 60%, therefore the remaining 40% will mainly be procured through a traditional contract.
Strategy Summary
We will begin by targeting the local area of Nottinghamshire, but will expand by year 5 to look at a national sector. In a longer term plan (ten years) we are looking at expanding the business globally.
Sales Strategy
Our sales strategy is twofold: Initially we will use our contacts already established in the industry, but as our reputation of our company grows, and through extensive marketing, our client base will increase. We also intend to maintain relationships with our larger clients through the hosting of events, so as to generate future work. We will have a further online presence through social media such as Twitter and LinkedIn.
Turnover
In the table above it is possible to see a far greater turnover in the last year as we move into the construction side of the industry, furthering the scope for profits, and decreasing the scope for mistakes that are caused by a possible breakdown in communications.
Sales Forecast
Year 1 2 3 4 5 Sales 80,000.00 160,000.00 400,000.00 800,000.00 2,400,000.00
Marketing Strategy
We see the scope for 3D printing to increase, and as a result the market share of 3D printing held by architecture as an industry should increase. The charts below show a growing use of 3D printing in our industry.
15
3D PRINTING USE IN MARKET SECTORS 2010
Architectural Other 4% 4% Government/Military 5% Academia 7% Consumer products/electronics 22%
Aerospace 10%
Medical/Dental 19%
16
3D PRINTING USE IN MARKET SECTORS 2020
Other 1% Consumer products/electronic s 22% Architectural 15% Government/Milita ry 4% Academia 4% Industrial/Business Machines 6% Aerospace 10%
Medical/Dental 21%
MODE will aim to lead the growing pattern of 3D printing use in the market and provide these innovative architectural services to clients within the residential market. We will aim to cut the work for contractors and encompass the entire design and construction process. Our goal is to expand the practice to increase workload and also increasing collaboration with developers in the future.
Marketing Segmentation
MODEs clients will include residents, developers, councils and practices using C.P.D. The residential sector will be our main focus, in our first years as a practice, due to its availability and our ability as a smaller firm. We will gain contacts with developers and focus on larger projects as our practice expands. Our decision to set up C.P.D. (including sessions at practices and universities) is to create strong networking links and train potential employees)
17
residents and developers would prefer to side with more local firms as they will be cheaper and easier to communicate with.
Personnel Plan
Below is a plan of the wage bill, and wage structure. All employees of the same department will have an equal pay rate in the first five years.
Position Associates x6 CAD Technicians x2 ATs x3 Construction Experts x2 Undergraduates x2 Structural Engineer x1 Image Assistant x1 Company Secretary x1
2020 77,040 -
2021 77,040 -
77,040
77,040
115,560
300,000
522,000
18
Financial Plan
Our financial plan is highlighted as follows with our assumptions made about interest rates for loans and our ability to secure the loan initially.
Breakeven Analysis
We aim to breakeven by the third year.
2 2 6 2 1
4 4 2
50 150
6 6
300 900
19
Lamps File Storage SUB TOTAL Bills: Water Electricity Internet SUB TOTAL Cleaning Cost Insurance: Personal Indemnity Insurance National Insurance SUB TOTAL Marketing Budget: Presentation Stands Corporate Gifts Business Cards Leaflets Advertisements iPad SEO (search engine opt.) SUB TOTAL Travel Costs CPD (continued personal development) Additional: Kettle Crockery Christmas Party 50 230 6 10 300 2,300 3,800
1,000 1,000 200 200 900 300 5,000 8,600 4,000 2,640
20
Loan Payment Total Spend for Year 1 Total Turnover for Year 1 Tax 20% of Turnover after tax 16,000 -244,318 100,000 80,000 -164,318
Breakdown of Year 2 Cost Wages Technology: CAD Licence Microsoft Office Licence PC's SUB TOTAL Consumables: Paper Ink 3D Printer Material SUB TOTAL Registration Fees: RIBA Registration ARB Registration CIAT Registration SUB TOTAL Bills: Water Electricity Internet SUB TOTAL
Quantity 6
Total 77,040
2 6 2
21
Cleaning Cost Insurance: Personal Indemnity Insurance National Insurance SUB TOTAL Marketing Budget: Presentation Stands Corporate Gifts Business Cards Leaflets Advertisements iPad SEO (search engine opt.) SUB TOTAL Travel Costs Reinvestment Budget: Licences PC Corporate Gifts & Events SUB TOTAL CPD (continued personal development) Additions: Kettle Crockery Christmas Party SUB TOTAL Loan Payment 20% of Turnover 0
22
Total Spend for Year Total Turnover for Year 2 Tax After tax -199,018 200,000 -40,000 160,000 Total +/-39,018
20%
Breakdown of Year 3 Cost Wages Technology: CAD Licence Microsoft Office Licence PC's SUB TOTAL Consumables: Paper Ink 3D Printer Material SUB TOTAL Registration Fees: RIBA Registration ARB Registration CIAT Registration SUB TOTAL New Server Rent
Quantity
Total 115,560
2 6 2
500ppw
Bills:
23
Water Electricity Internet SUB TOTAL Cleaning Cost Insurance: Personal Indemnity Insurance National Insurance SUB TOTAL Marketing Budget: Presentation Stands Corporate Gifts Business Cards Leaflets Advertisements iPad SEO (search engine opt.) SUB TOTAL Travel Costs Reinvestment Budget: Licences 1 PC Corporate Gifts & Events SUB TOTAL CPD (continued personal development) RIBA club ticket@ 440inc. VAT Additions: Kettle Crockery 800 7,000 100 7,900 0
10 100
24
Christmas Party SUB TOTAL Loan Payment 20% of Turnover 4,000 4,110 100,000
Total Spend for Year 3 Total Turnover for Year 3 Tax After tax
20%
Breakdown of Year 4 Cost Wages Technology: CAD Licence Microsoft Office Licence PC's SUB TOTAL Consumables: Paper Ink 3D Printer Material SUB TOTAL Registration Fees: RIBA Registration ARB Registration CIAT Registration SUB TOTAL
Quantity 6
Total 300,000
2 6 2
25
Rent Bills: Water Electricity Internet SUB TOTAL Cleaning Cost Insurance: Personal Indemnity Insurance National Insurance SUB TOTAL Marketing Budget: Presentation Stands Corporate Gifts Business Cards Leaflets Advertisements iPad SEO (search engine opt.) SUB TOTAL Travel Costs Reinvestment Budget: Licences PC Corporate Gifts & Events SUB TOTAL CPD (continued personal development) RIBA club ticket@ 440inc. VAT 800 41,600
26
Additions: Kettle Crockery Christmas Party SUB TOTAL Loan Payment Total Spend for Year 4 Total Turnover for Year 4 Tax After tax 20% of Turnover
10 100 4,000 4,110 114,000 -551,178 1,000,000 -200,000 800,000 Total +/248,822 LOAN PAYED
20%
Breakdown of Year 5 Cost Wages Technology: CAD Licence Microsoft Office Licence PC's 3D Printer Lease SUB TOTAL Consumables: Paper Ink 3D Printer Material SUB TOTAL
Quantity
Total 522,000
27
Registration Fees: RIBA Registration ARB Registration CIAT Registration SUB TOTAL Rent Bills: Water Electricity Internet SUB TOTAL Cleaning Cost Insurance: Personal Indemnity Insurance National Insurance SUB TOTAL Marketing Budget: Presentation Stands Corporate Gifts Business Cards Leaflets Advertisements iPad SEO (search engine opt.) SUB TOTAL Travel Costs Reinvestment Budget: Licences
4 4 2
1,200
5,000
28
10PC Corporate Gifts & Events TOTAL CPD (continued personal development) RIBA club ticket@ 440inc. VAT Additions: Crockery Christmas Party Total Spend for Year 5 Total Turnover for Year 5 Tax After tax 50,000 3,000 58,000 2,640
20%
Summary
YEAR 2 Q1 Q2 Q3 Q4
Summary
YEAR 3 Q1 Q2 Q3 Q4
Summary
YEAR 4 Q1 Q2 Q3 Q4
Summary
YEAR 5 Q1 Q2 Q3 Q4
30
Appendices
Staff Wage Structure
31
32
In this ever expanding world of technology, where people are craving more, we find ourselves in a perfect position to market this company as new and innovative. (3D printing is set to become this new trend) With an overall younger bracket within our practice, we are able to keep up with the fast paced business network that will forever increase as technology advances. Our location enables us to have a more central base within the country, close enough to London and many other growing cities. We will not be paying as much for rent as we would in the City Centre or within larger cities and this enables us to put more money into other sectors of our business. We can ensure efficiency in our practice by using BIM as our Quality Assurance. By employing people with a background in social media marketing, we can ensure a strong social media presence. This will include LinkedIn, Twitter, a website, Dezeen and Arch Daily Articles etc. We are not limited as a company to just Nottingham and the East Midlands due to the nature of the technology we use and our design and construction process.
33 Weaknesses
Since we are involved in the entire construction process, we (the architects/partners) are held liable for the majority of errors, so this must be taken into account in our costings. Insurance covers this but if the company is sued this is likely to increase. Certain technologies taking over skills from employers, therefore some jobs may become more obsolete and therefore shift must occur. As we are designing and making ready to print components, there is a danger people can take these and use them for their own personal and commercial gain. Unless changes are made in University and education courses, we would have to train new employers on the 3D printing process and software. It may make it more difficult to employ to make sure we have the best employers to use this process. This more efficient process may lead to us taking on too many projects and our design quality becoming reduced. We must be careful not to take on too much if we gain a lot of interest in the market. We can produce buildings for a much lower price. With this focus on 3d printing, do we risk losing a design style from the practice? Being a new technology, we are relying on little proof of the good implications from this 3D printing technology and how the company may develop. We may find it difficult to initially make sure that we follow practice codes as we are using this new technology. Track record?
34 Opportunities
We are bringing about a new market where the firm is covering design and construction. Bringing in all new and emerging technologies to support our innovative image. Therefore we will propose to tie in augmented reality for example, to allow for better communication to customers and to compete with other companies. More funding provided by the government on research and development allows us to expand and better our technology. Creating any architectural style and move into any of these areas. We can focus on one style as a practice or many of them. We can create our own new building details and components that may suit construction better and become more efficient. Pioneering, economical and sustainable process. The European Union provides a strong opportunity to begin our eventual global work in dealing with other countries. Whilst the economic climate is right, companies and business can take risks in research, production, design etc and so they must take advantage of this by trying to implement this new process whilst they can. As a 3-D printing company, we can prove we are following the new technology trends and that we are the best company to go with. We can promote CPD courses as we are already training employers, this can increase our profit and provide diversification within our company. 3D printing combats the ever growing awareness of our global decreasing resources. We must market ourselves as a company that is combating this. This is what the market wants to see.
35 Threats
Access to and the creation of new technologies from other companies can make our technologies more outdated. The more 3D printing becomes used in practices, the more competition we face and the less we can market ourselves as having a new and innovative technology which others do not have. Clients will want the best and most efficient technologies; we must keep up with all of them. We must stay up to date with new building materials. We must keep up to date and respond to changing paradigms. Government policies may affect our companys ethos and design and construction process with altered environmental laws and laws on building infrastructure and urban planning. Foreign trade policies may affect our plan to turn global in the future We must be aware that setting up practices in other countries relies on the consistent economic and social climate of those countries. This has potential to affect a business or other businesses we deal with. If the economic climate comes under threat, customers will be less willing to try new technologies and risk of them going wrong over the more tried and tested procedures. Knowing and predicting trends within the population are vital to a companys marketing strategy, we must be sure that the trends will go in our favour. If the age structure of the population is to change, where do we focus our marketing? And what age range of employers should we have? Will traditional and older employers become more obsolete or do we alter their positions in the company to get the best knowledge and experience from them but not giving them as much influence on our modern designs? As a company we must think about the: New ways of producing goods and services New ways of distributing goods and services New ways of communicating with target market Therefore, we must keep up with these ever quickening strategies and fast paced network. Organisations need to be aware of the latest relevant technologies for their business and to surf the wave of change. (3D printing will follow this awareness of latest technology, maybe also Augmented Reality?) The increase in pace means we should NOT make promises we cannot keep. We must ensure to keep to our promises by Insurance changes when we eventually take over construction.