Name : Rahmat Hidayat NIM : 1910003 BUSINESS

Business is an organization that sells goods or services to consumers, for a profit. Historically the business word came from English language, from the word which means "busy" in the context of individual, community, or society. In a sense, busy to do activities and profitable work. The target of business is to make customer satisfaction. For getting the target about customer satisfaction, we had to know the main element in business which every element is an important thing. There are production, distribution and marketing.

The first element in business is production process. There are two definition about production process. 1. The process is defined as a means, methods and techniques of how real resources (labor, machinery, materials and funds) that is modified to obtain a result. Production is an activity to create or add to the usability of goods or services (Assauri, 1995). 2. The process is also defined as a means, methods or techniques of how production is carried out. Production is an activity to create or add the usefulness (utility) of goods and services. According Ahyari (2002) production process is a means, method or technique to add the usefulness of goods and services by using existing production factors. Seeing the two definitions above, it can be concluded that the production process is an activity to create or add the usability of a product or service using existing factors such as labor, machinery, raw materials and funds to make it more useful for human needs. There are two kinds of production, good and services. The good production is what we can see, we can touch, and we can feel the product. Then we can feel satisfied if the product has a good quality. The examples of a product is a clothes, we can wear that and feel the quality. The other kind of production is a service. A

service is about something that we cannot see, cannot touch, but we can feel the usefulness. For example about services when we went to the hospital, we can see in hospital, when the doctors service the patient in a good service. The patient feels satisfied about their services and theres no complaint. Actually, the production is not only having a kind, but also have activities; there are planning, controlling, and management information system. Planning is the activities to make a plan for what we should do in production. Planning is going to make production could run well. The example of planning activities is scheduling. The other activities in production is controlling, controlling is the activities to seek how the production process run well as like as we have been made. The controlling activities begun when raw material want to process and become an output. And the last activity of production is management information system. In management information, we had to know about the demand, so that we can produce based on the demand that we have got.

The second element in business is distribution. Distribution is the process of delivering goods or services from producers to consumers and users, when and where the goods or services required. The process is essentially creating a distribution utility (utility) the time, place, and the transfer of property rights. Distribution activities can delivery by plane, ship, car, or motorcycle. And for the last important things in business is marketing. There are several definitions of marketing are: 1. Philip Kotler (Marketing) Marketing is human activity directed to meet the needs and wants through exchange processes. 2. According to Philip Kotler and Armstrong is marketing as a social and managerial process where individuals and groups obtain what they need and want through creating and exchanging products and value reciprocity with others. Besides that, we had to know about marketing mix. Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objectives in the market. There are four factors of marketing mix:

1. Product Is everything that is offered to the public for viewing, held, purchased or consumed. Product may consist of product variety, quality, design, and features. 2. Price The amount of money consumers pay to buy the product or replace it belongs products. Price includes discounts, allowances, payment periods, credit terms, etc. 3. Place Place, which is the companys activities to make the products produces or sold affordable and available to the target market. The place includes channels, coverage, assortment, etc. 4. Promotion The activities to communicate and introduce the product to the target market. The variables that includes of promotion are sales promotion, advertising, and public relation. Besides of those factors of marketing mix, there are two kinds of marketing methods that is modern and traditional methods. So, those three things are the most important things to know by a businessman or business-woman to achieve a customer satisfaction.