SAN DIEGO BUSINESS JOURNAL

Volume 35, Number 11 THE COMMUNITY OF B U S I N E S S TM March 17-23, 2014 $2.00

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T ech

The Wave of Change Reaches Anthonys

Plans Upgrades, New Venue
By LOU HIRSH

DINING: Landmark Eatery

Bill Davidson of Qualcomm sees proximity tracking as a way to help retailers who already operate on thin margins.

Page 3

The Port of San Diego is reviewing plans by the operators of Anthonys Fish Grotto that call for $4 million in renovations, including a modern makeover of its fishermans wharfthemed exterior and interior. With a history dating back to 1946, the iconic restaurant at 1360 N. Harbor Drive is joining the steady wave of changes transforming downtown San Diegos waterfront. It is also updating its menu and plans to add
Anthonys page 33

Law
Ted Eldredge, right, president of Alliance Diversified Holdings LLC, new owner of the distinctive Pyramid Building in Miramar, envisions an upward trending submarket there. Jonathan Boland is vice president of Voit Real Estate Services, Alliance Diversifieds leasing company.
Melissa Jacobs

New Leadership to Set The Pace at Competitor

As Owner Charts New Course
By MIKE ALLEN

Justine Phillips of Sheppard, Mullin, Richter & Hampton LLP takes a personal interest in assisting the Leukemia & Lymphoma Society.

Pyramid Power
Can Shape Up an Office Market in Miramar
By LOU HIRSH

SPORT: Golf Exec Named CEO

PROPERTY: Co. Bets It

Page 13

The Lists:
Residential Real Estate Agencies Page 22 Residential Property Managment Companies Page 24

The latest office acquisition of Alliance Diversified Holdings LLC is not hard to find on a stretch of Miramar Road long dominated by furniture stores and strip retail centers. People joke to me that they dont even have to Google it, said Ted Eldredge, president of the San Diego-based private equity firm. They just head down Miramar and look for the one building

on that street that looks like a pyramid. The 22-year-old pyramid building stood out when it first opened, and it remains an anomaly of sorts in the Miramar commercial real estate submarket, known much more for its industrial warehouses and furniture showrooms than for its office buildings during the past several decades. Miramar has just 1 million square feet of office inventory, compared with about 14 million square feet of industrial space, local brokers note. While the central San Diego neighborhood has ebbed and flowed over the years with shoppers seeking home-furnishing bargains
Miramar page 31

Competitor Group Inc., the San Diego firm that manages the Rock n Roll Marathon Series and publishes four endurance sports magazines, hired David Abeles, who was the general manager at TaylorMade-Adidas Golf Co., as its new chief executive. Joining Abeles on Competitor Groups new David Abeles management team are Barrett Garrison as chief financial officer and
Competitor page 39

Veteran Exec Smooths Life Techs Transition

BIOTECH: Stevenson Is
By MEGHANA KESHAVAN

At 50, SeaWorld Sees New Challenges

Celebration Share Spotlight
By LOU HIRSH

TOURISM: Controversies,

President of New Division

SeaWorld San Diego is looking to make a splash as it celebrates its 50th anniversary this month as one of the regions most popular visitor attractions, while also contending with unwanted controversy related to its parent companys handling of its star killer whale performers. The latest challenge involves a California
SeaWorld page 32

SeaWorld San Diego officials are opposing proposed California legislation that would ban the use of orcas in performance shows.

Photos courtesy of SeaWorld San Diego

Shepherding thousands of employees through a high-profile merger is highly daunting, but Mark Stevenson considers himself equal to the task. The veteran biotech executive has, after all, done it before. Stevenson was president and chief operating officer of the Carlsbad-based company formerly called Life Technologies Corp., which was bought last month for $13.6 billion in a high profile acquisition by Massachusetts biotech giant Thermo Fisher Scientific Inc. After the sale, Stevenson has assumed a new
Life Tech page 14