Harold White February 2014 Honest Tea Entrepreneurship 1.

Honest Tea's competitive advantages are the 100 organic tea that they produce. This

competitive advantage comes !rom them using top o! the line tea leaves. "long #ith this$ the !act that it uses up to 2%& sugar is also an advantage. "nother competitive advantage that ' believe Honest Tea has is their ()*" certi!ication. 2. "ri+ona 'ced Tea )#eet ,ea! )napple ,ipton -old .ea/ 0estea The competitive advantages o! these entity's products could include1 the price o! the product$ the design and si+e o! the product$ the si+e o! the company$ the distribution net#or/$ or even the amount o! time they've been in the mar/et. &. The most important competitive advantage o! Honest Tea to me #ould be that ()*" approval. This approval lets me /no# that this product is healthy and #ould ma/e me !eel better about putting it into my body. 4. ' #ould encourage him to open up his distribution net#or/ and implement mar/eting strategies to develop his brand popularity. ' #ould also encourage him to perhaps lo#er the price and may be even have di!!erent bottle designs to attract consumers. 2. 't means that the company has a positive relationship #ith the society in #hich they thrive. They behave in an ethical manner and ma/e a good$ 3uality impact on the community. 4. Honestly$ ' #ould loo/ !or the company that has one o! the lo#est prices$ but has a good taste. ' do thin/ it is de!initely a great practice to have$ but my mindset at this point in my li!e is to try and /eep as much money in my poc/et as ' can. ' do ho#ever believe those !eatures should be included in the price o! the product because it gives consumers a positive image about your entity. They #ill !eel better about spending money on your company i! they /no# they you are indulging in activities that bene!it the community.