Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
REGIONAL OFFICE PUNJAB 8th Floor ,LDA Plaza Egerton Road , Lahore Tel: (042) 111-111-456, Fax: (042) 6304926-7 helpdesk@smeda.org.pk
REGIONAL OFFICE SINDH 5TH Floor, Bahria Complex II, M.T. Khan Road, Karachi. Tel: (021) 111-111-456 Fax: (021) 5610572 helpdesk-khi@smeda.org.pk
REGIONAL OFFICE NWFP Ground Floor State Life Building The Mall, Peshawar. Tel: (091) 9213046-47 Fax: (091) 286908 helpdesk-pew@smeda.org.pk
REGIONAL OFFICE BALOCHISTAN Bungalow No. 15-A Chaman Housing Scheme Airport Road, Quetta. Tel: (081) 831623, 831702 Fax: (081) 831922 helpdesk-qta@smeda.org.pk
June, 2006
Pre-Feasibility Study
DISCLAIMER
The purpose and scope of this information memorandum is to introduce the subject matter and provide a general idea and information on the said area. All the material included in this document is based on data/information gathered from various sources and is based on certain assumptions. Although, due care and diligence has been taken to compile this document, the contained information may vary due to any change in any of the concerned factors, and the actual results may differ substantially from the presented information. SMEDA does not assume any liability for any financial or other loss resulting from this memorandum in consequence of undertaking this activity. Therefore, the content of this memorandum should not be relied upon for making any decision, investment or otherwise. The prospective user of this memorandum is encouraged to carry out his/her own due diligence and gather any information he/she considers necessary for making an informed decision. The content of the information memorandum does not bind SMEDA in any legal or other form.
DOCUMENT CONTROL
Document No. Revision Prepared by Approved by Revision Date Issued by PREF-04 2 SMEDA-Punjab GM Punjab June 2006 Library Officer
1
PREF-0/Junel 2006/REV 2
Pre-Feasibility Study
1
1. 1
INTRODUCTION
Commercial Embroidery
Commercial embroidery is a new business introduced in Pakistan a few years ago. There is a lot of potential in this business because of less number of factories in the market and an increasing demand of embroidery in local as well as international market. Industrial embroidery machines (multi head machines) of different makes & origins (Japanese, Chinese and Korean) are used for embroidery. 1. 2 Opportunity Rationale
The trend of usage of embroidery on garments of all sorts is on a rise since last few years. Initially, the embroidery work was used to be done on export garments as per foreign customer's requirements. However, with the passage of time the trend has changed and local market of ladies suits has also emerged as a main customer of embroidery work. Also, the cotton fabric of ladies suits, which is exported to middle east market, is embroided before being exported. Apart from these, the embroidery work is also done on bed sheets, table cloths, and sofa covers, badges etc. Almost 70% of the potential embroidery business exists with the local market while the remaining 30% is done for foreign market. So there is a potential for new people to come into the business of commercial embroidery. 1. 3 Project Brief
The proposed project is designed as a small-scale commercial embroidery unit. This unit will be capable of providing its services to local garments and fabric manufacturers as well as to those garment manufacturers who are dealing in export and require embroidery work on their garments. This sort of project is quite flexible in a way that there is no processing of raw materials required and each machine is independent in its working. The project can be started even with a single machine. However keeping in view the potential and industry norms, the project will be more feasible and economical with two embroidery machines. 1. 4 Proposed Capacity
Receipt of Fabric
1
This is an average production rate of a machine having 20 heads.20% Time wastage allowance is included
2
PREF-0/Junel 2006/REV 2
Pre-Feasibility Study
3 MARKETING
3.1 Target Customers World imports of embroidered fancy fabric is growing at almost 10% a year, and it has reached a figure of more than US$ 537 million by the end of fiscal year 2004.USA is the largest importer of embroidered fabric with annual imports of US$ 129 Million in the year 2004. While, France, United Kingdom and Italy follow the lead.
3
PREF-0/Junel 2006/REV 2
Pre-Feasibility Study
3. 2
Leading Importing Countries Major Importing Countries in Year 20042 Value (US $ million) 129 92 66 61 53 41 41 21 17
Table 5-1:
Country USA France United Kingdom Italy Hong Kong Germany Spain Mexico Japan
Figures Includes Embroidery without visible ground (code 581010), Cotton (Code 581091, Man made Fibers (Code 581092) & other Textile material (Code 581099).
3.3 Market Demand and Supply Demand for Pakistani-made embroidery is gaining momentum outside the country. The industry is receiving orders from Saudi Arabia, United Arab Emirates, United Kingdom, United States, Belgium and Oman. Pakistan has a great potential to compete abroad, particularly in the Middle East markets. With a little effort it can gain a reasonable share. Table 5-2 Year
2003 2004
Pakistans import for embroidered products has remained nominal over the years. On of the major reason is its excellence in hand embroidery. People have preferred hand embroidered products over the machine embroidered products. And now with the passage of time, as the trend is changing, Pakistan is also developing its home industry for machine embroidery. So it is expected that the imports will remain nominal as home industry is expected to grow at a faster rate due to cheap and easy availability of raw material and man power.
2 3
PC TAS -2004 Source: Trade Analysis System, 2004, Figures Includes Embroidery without visible ground (code 581010), Cotton (Code 581091, Man made Fibers (Code 581092) & other Textile material (Code 581099).
4
PREF-0/Junel 2006/REV 2
Pre-Feasibility Study
4 RAW Material
Embroidery is the process of sewing a design onto a garment. With recent advancements in technology embroidery machines have become computerized and software has been developed to assist in the day to day operation of embroidery machines. This means that designs and set up costs can be low and the machines can run quicker with any number of colors being applied in a single operation. Designs are converted in to digital format known as digitizing and once this has been done can be used over and over again. These designs are individually stored on to computer disks, which are place in to the embroidery machine every time a design is required. This reduces the set-up times required and also means that you no longer require large volumes to make it cost effective. Main raw material required is thread and sequence which is readily available. Following is the details of raw material required for embroidery fabric:
5
5. 1
According to the estimates given by industry and the machine sellers, there are about 1000 embroidery machines working in the Pakistan. 5. 2 Embroidery Hubs
Most of the embroidery factories are located in Karachi, Lahore, Faisalabad and Sialkot. A few factories are also located in Hyderabad, Multan, and Rawalpindi. 5. 3 Embroidery Products
The embroidery work is done on the following products: Fabrics Women Suits Bed Sheets Table & Sofa Cloths Badges & Monograms Export Products (Clothes, T-shirts, Caps etc.) 5. 4 Markets for Embroidered Products
5
PREF-0/Junel 2006/REV 2
Pre-Feasibility Study
5.4.1
Local Market
According to estimates given by people in business, about 70 % of the embroided products are used in local (Pakistani) market. The products include women suits, table & sofa covers, bed sheets, badges, logos, T-shirts, caps, etc. 5.4.2 Export/Foreign Market
About 30% of the embroidered products are exported to different countries. These products include T-shirts, caps, badges, logos, women suits, etc. 5. 5 Target Customers
Following are the target customers for a commercial embroidery unit: Small & medium scale garments manufacturers who dont have their own embroidery units and are dependent on commercial embroidery units for their garments. Commercial exporters of embroidered garments who outsource their embroidery requirements to commercial embroidery units.
6
6. 1
MACHINERY DETAILS
Machines Required
A commercial embroidery unit can be started by using any number of machines but a combination of two machines (20 heads each) will be more economical and viable to start the project. 6. 2 Machines Available in Market
Embroidery machines of different makes and origins are available in the market. The prices of machines depend on make, origin and the number of heads & colors of machine. The machines available in the market are Tajima Barudan SWF Eagle Wheel Diamond (Japanese) (Japanese) (Korean) (Chinese) (Chinese)
The Japanese & Korean machines are more expensive, while Chinese machines are comparatively cheaper. However, the quality of work is almost the same butThe viability of this project has been developed on the basis of Japanese machinery (Barudan).
6
PREF-0/Junel 2006/REV 2
Pre-Feasibility Study
6. 3
Technical Details
The technical details of Japanese machine are following: Table: 3-1 Technical Details of Machinery 5,616,0004 20 1.5 3 Phase
Estimated Price per Machine (Rs) No. of Heads Load (KW) Electricity Phase (Source: Machinery Suppliers/Industry) 6. 4 Production
The production details of embroidery machine as follows: Table: 3-2 Estimated Production details 8,000 stitches in 10 Minutes 48,000 960,000
Average Stitches per Head Average Stitches per head per hour Total stitches per Hour (20 Heads) (Source: Machinery Suppliers) 6. 5 Other Equipment
Other equipment required as following: Table: 3-4 Other Equipment Item Computer Printer Air conditioner Designing Software Electrical Appliances Total Required 1 1 2 1 Cost 30,000 20,000 50,000 10,000 10,000 Rs. 120,000
7
PREF-0/Junel 2006/REV 2
Pre-Feasibility Study
7
7. 1
. RAW MATERIAL
Raw Material Requirement
Required raw materials and their approximate costs as follows: Table 71 Raw Material Sequence Per Reel Embroidery Thread Per cone Tile (Metallic thread per cone) Cording Per KG (Source: Industry) Rs. 80 Rs. 39 Rs. 435 Rs. 80
Utilities Requirement
8
PREF-0/Junel 2006/REV 2
Pre-Feasibility Study
9
9. 1
Human Resources
Human Resource Requirement
For a unit of 2 embroidery machines the human resource requirement is given in the Table 6-1 Table 91 Human Resource Requirement Positions Chief Executive Designer/Tracer Office Asstt./Comp Operator Admin Officer Supervisor Machine Operator6 Helper Clippers Sweeper Guard Total 9. 2 Working Time
5
Required 1 1 1 1 2 1 2 1 1 11
Monthly Salary 20,000 6,000 10,000 6,500 6,500 4,500 4,000 4,000 2,500 4,500
Annual Salary 240,000 72,000 120,000 78,000 78,000 108,000 96,000 192,000 30,000 54,000 1,068,000
Rs.
Working time estimates are given in the following table: Table 92 Working Time Description Per Day Working Per Month Working Per Annum Working Time 22 Hours (in 2 shifts) 25 Days (Excluding Holidays) (550 Hours) 300 Days (6600 Hours)
5 6
Owner of the Embroidery Unit. One operator per shift along with one helper.
9
PREF-0/Junel 2006/REV 2
Pre-Feasibility Study
10
PREF-0/Junel 2006/REV 2
Pre-Feasibility Study
6,123,087 0
Include admin expenses, interest accrued and salaries (2 months salary of the CEO and one month salary of supervisor and guard). 8 Oil & needles required for one week. 9 Raw material required for one month.
11
PREF-0/Junel 2006/REV 2
Pre-Feasibility Study
11.2 Revenue Estimates The expected revenue estimates are given in Table 8-3. Table 113 Per Day per Machine Production( Max) Per Annum Working Days No. of Machines Average Price for 1000 Stitches Total Annual Revenue (Max) 42,240,000 Stitches 300 Days 2 Rs. 1 Rs. 12,672,000
12
PREF-0/Junel 2006/REV 2
Pre-Feasibility Study
14 Financial Analysis
14.1 Projected Income Statement
Statement Summaries
Income Statement
Year 1 Revenue Cost of goods sold Gross Profit General administration & selling expenses Administration expense Rental expense Utilities expense Communications expense (phone, fax, etc.) Repairs & renewals Office vehicles running expense Office expenses (stationary, etc.) Promotional expense Insurance expense Professional fees (legal, audit, etc.) Depreciation expense Amortization expense Miscellaneous expense Subtotal Operating Income Other income Gain / (loss) on sale of assets Earnings Before Interest & Taxes Interest expense Earnings Before Tax Taxable earnings for the year Tax NET PROFIT/(LOSS) AFTER TAX Balance brought forward Total profit available for appropriation Dividend Balance carried forward 8,236,800 3,705,293 4,531,507 Year 2 9,313,920 4,325,176 4,988,744 Year 3 10,478,160 5,025,285 5,452,875 Year 4 11,735,539 5,815,360 5,920,179 Year 5 13,092,461 6,706,293 6,386,168 Year 6 14,555,736 7,710,262 6,845,474 Year 7 16,132,607 8,840,881 7,291,726 Year 8 16,939,238 9,607,694 7,331,544 Rs. in Year 9 17,786,200 10,445,209 7,340,991 actuals Year 10 18,675,510 11,360,185 7,315,324
SMEDA
432,000 280,800 515,455 30,000 21,600 82,368 225,860 41,184 1,147,400 16,780 2,793,447 1,738,060 1,738,060 865,166 872,894 872,894 82,368 790,526
474,060 308,880 567,001 33,000 23,703 93,139 203,274 46,570 1,147,400 16,780 2,913,807 2,074,937 2,074,937 754,231 1,320,706 1,320,706 93,139 1,227,567 395,263 1,622,830 811,415 811,415
520,215 339,768 623,701 36,300 26,011 104,782 180,688 52,391 1,147,400 16,780 3,048,035 2,404,840 2,404,840 603,034 1,801,806 1,801,806 104,782 1,697,024 811,415 2,508,439 1,254,220 1,254,220
570,864 373,745 686,071 39,930 28,543 117,355 158,102 58,678 1,147,400 16,780 3,197,468 2,722,711 2,722,711 418,652 2,304,060 2,304,060 117,355 2,186,704 1,254,220 3,440,924 1,720,462 1,720,462
626,444 411,119 754,678 43,923 31,322 130,925 135,516 65,462 1,147,400 16,780 3,363,570 3,022,598 3,022,598 239,362 2,783,237 2,783,237 130,925 2,652,312 1,720,462 4,372,774 2,186,387 2,186,387
687,436 452,231 830,146 48,315 34,372 145,557 112,930 72,779 1,147,400 16,780 3,547,946 3,297,528 57,355 3,354,883 17,422 3,337,460 3,337,460 145,557 3,191,903 2,186,387 5,378,290 2,689,145 2,689,145
754,366 497,454 913,161 53,147 37,718 161,326 90,344 80,663 1,147,400 16,780 3,752,359 3,539,368 179,564 3,718,931 3,718,931 3,718,931 161,326 3,557,605 2,689,145 6,246,750 3,123,375 3,123,375
827,812 547,200 1,004,477 58,462 41,391 169,392 67,758 84,696 1,147,400 16,780 3,965,367 3,366,177 299,568 3,665,745 3,665,745 3,665,745 169,392 3,496,353 3,123,375 6,619,728 3,309,864 3,309,864
908,409 601,920 1,104,924 64,308 45,420 177,862 45,172 88,931 1,147,400 16,780 4,201,126 3,139,865 403,765 3,543,631 3,543,631 3,543,631 177,862 3,365,769 3,309,864 6,675,633 3,337,816 3,337,816
996,853 662,112 1,215,417 70,738 49,843 186,755 22,586 93,378 1,147,400 16,780 4,461,861 2,853,464 550,998 3,404,462 3,404,462 3,404,462 186,755 3,217,707 3,337,816 6,555,523 3,277,761 3,277,761
13
PREF-04May, 2006/REV2
Pre-Feasibility Study
SMEDA
790,526 1,147,400 16,780 (617,760) (185,265) (41) (18,263) (28,080) 22,586 87,452 1,215,336
1,227,567 1,147,400 16,780 (698,544) (30,994) (47) (20,982) (30,888) 22,586 89,695 1,722,573
1,697,024 1,147,400 16,780 (168,102) (35,005) (53) (24,067) (33,977) 22,586 25,275 2,647,860
2,186,704 1,147,400 16,780 (181,621) (39,504) (61) (27,564) (37,374) 22,586 27,888 3,115,233
2,652,312 1,147,400 16,780 (196,073) (44,547) (70) (31,525) (41,112) 22,586 30,761 3,556,512
3,191,903 1,147,400 16,780 (211,515) (50,198) (80) (36,009) (45,223) 22,586 33,921 4,069,565
3,557,605 1,147,400 16,780 (228,011) (56,531) (58) (26,231) (49,745) 22,586 36,653 4,420,448
3,496,353 1,147,400 16,780 (178,763) (38,341) (64) (28,919) (54,720) 22,586 30,562 4,412,873
3,365,769 1,147,400 16,780 (124,019) (41,876) (71) (31,884) (60,192) 22,586 24,268 4,318,761
3,217,707 1,147,400 16,780 (130,220) (45,749) 762 342,943 662,112 22,586 7,143 5,241,463
Financing activities Change in long term debt 6,123,087 Change in short term debt Change in export re-finance facility Add: land lease expense Land lease payment Lease principal repayment Issuance of shares 6,123,087 Purchase of (treasury) shares Cash provided by / (used for) financing activities 12,246,173 Investing activities Capital expenditure (11,641,797) Acquisitions Cash (used for) / provided by investing activities (11,641,797) NET CASH Cash balance brought forward Cash available for appropriation Dividend Cash carried forward -
(233,320) (233,320)
14
PREF-04May, 2006/REV2
Pre-Feasibility Study
SMEDA
0 0 9,794,466
294,991 294,991
331,644 331,644
362,206 362,206
386,475 386,475
393,617 393,617
6,123,087 6,123,087
5,196,764 5,196,764
4,140,757 4,140,757
2,936,909 2,936,909
1,564,521 1,564,521
15
PREF-04May, 2006/REV2
Pre-Feasibility Study
16
PREF-04/May, 2006/REV 2
Pre-Feasibility Study
17
PREF-04/May, 2006/REV 2