Press release March 2014 Product Launch Analytics Innovation of the Week: Get closer to nature with a do!it!

yourself" skincare crea#

$ver wonder a%out what is actually in skincare crea#& 'hat #ystery is solved %y the new (ito#i#s )it Para *acer +re#a (acial ,)it to Pre-are (acial +rea#. that contains an array of -lant!%ased in/redients to hel- you -re-are your very own ho#e!#ade" facial crea#0 1ew in 2-ain3 this skin care -roduct is the 4ata#onitor +onsu#er Product Launch Analytics innovation of the week0 Many skin care products have long ingredient lists and contain substances with chemicalsounding names. Fitomims Kit Para Hacer Crema Facial (Kit to Prepare Facial Cream is di!!erent because it contains an assortment o! Mediterranean plant ingredients that are to be used to create your very own "##$ natural !acial cream. %his kit includes a bottle to hold the !inished cream& a syringe& wild rose dry !ruit& ha'elnut oil& arnica in!used oil& dry poppy& emulsi!ier and preservative as well as an instruction guide. %he kit is used to create a non-greasy cream that has a pale pink color and boasts regenerative and anti-aging propeties. (uitable !or acne-prone skin& the cream can be prepared in )# minutes and the kit produces *#ml o! !ace cream. +e!ill replacement kits are also o!!ered !or sale. %om ,ierhile& -nnovation -nsights .irector !or .atamonitor Consumer says that /the do-ityoursel! (.-0 trend is well established in many !ood and beverage categories& but is 1uite novel !or skin care.2 He adds that /the act o! making your own skin care cream !rom a kit may help !oster the 3-kea 4!!ect5 where consumers place a higher value on something they created themselves& than something bought o!! the shel!.2

$142 1otes for editors For more in!ormation about Fitomims Kit Para Hacer Crema Facial (Kit to Prepare Facial Cream & contact6 Manu!acturer6 Fitomims Manu!acturer5s 7ddress6 Horta de (ant 8oan& )9*:;& %arragona& (pain Manu!acturer5s <ebsite6 www.!itomims.com Package %ype and Price6 Paperboard bo= made with recyclable materials > "9.?# 4@+ Product Aaunch 7nalytics !rom .atamonitor Consumer (datamonitorconsumer.com is the most comprehensive and detailed source o! in!ormation !or newly launched consumer packaged goods !rom around the world. .atamonitor Consumer is part o! -n!orma plc. %om ,ierhile& -nnovation -nsights .irector !or .atamonitor Consumer& is available !or comment. %o arrange an interview with %om ,ierhile& please contact Kirstin (tocker in .atamonitor Consumer5s press o!!ice at B)) (# ")C9 CD*;;) or e-mail Kirstin at kirstin.stockerEin!orma.com. For more in!ormation on Product Aaunch 7nalytics& please contact Client (ervices at customerservicesEdatamonitor.com or B)) D# ?**" :D#". A567' 4A'AM61I'68 Part o! -n!orma plc.& the .atamonitor Froup (www.datamonitor.com is a world-leading provider o! premium global business in!ormation& delivering independent data& analysis and opinion across the 7utomotive& Consumer Markets& 4nergy G @tilities& Financial (ervices& Pharmaceutical G Healthcare& and +etail industries. Combining our industry knowledge and e=perience& we assist more than ;&### o! the world5s leading companies in making better strategic and operational decisions.