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Table of Contents:
The Offering What does Enigin PLC provide? What is the Initial Investment? Proving The Opportunity Allocating Your Territory Exclusive Enigin PLC Partnership Opportunity 100% Satisfaction Guarantee Company Information Your Next Step 3 9 11 12 13 14 15 16
THE OFFERING...
What does Enigin PLC provide?
Based on the level of commitment you wish to make and how serious you are about your new business we can help you by providing virtually everything you will need to get started with your very OWN Accredited Independent Distributorship for Energy Saving Products and Solutions. This document will provide an overview of what could be available to you at the outset. You may choose to operate as a single-person business consultant, either working on your own, with your family, or managing a small team. Or you could set up a Marketing Suite and employ a team of business professionals. In any case, as an Authorized Enigin Distributor you will be given access to everything you need. We have a Core Establishment Package that we believe provides the essential must have elements for starting a business in this sector and they are provided on payment of the initial License fee. This license fee can be paid in full prior to training, or you can defer a large portion and pay this conveniently over twenty quarters. However as an incentive for those who have both the willingness and circumstances and are able to make the COMMITMENT we offer substantial further incentives not least of which is the opportunity to recoup double the initial investment in the rst six months in addition to whatever prot you would otherwise of made. Put simply we are looking for commitment from people who are serious about this business and we show our appreciation accordingly with further support. Here is a summary of what we provide to distributors as part of the Core Establishment Package at the outset:
License
Protected agreement supported by our bespoke CRM License to distribute ALL Enigin products and solutions in your chosen territory Certicate of Accreditation & wall mounted plaque Secure access to ECOS, Enigins online account management and ordering system, where you can obtain the full range of energy saving products at prices up to 85% off retail, in addition to further promotional material and merchandise.
Products/Hardware
A complete Eniscope 60 Automatic Monitoring & Targetingsystem - includes local web server and ve years web monitoring set up remotely by one of our experienced software Engineers on your selected trial site! Universally recognized as the rst step to substantial energy savings, RRP 2,100.00 Sample Energy Saving Product Pack comprising: ACES - Air Conditioning Energy Saver CUES - Chilled Unit Energy Saver IMEC - Intelligent Motor Energy Controller LESS - Light Energy Saving System Up to 30% Savings Up to 35% Savings Up to 50% Savings Up to 85% Savings
Training
Immediate enlisting on our 90-day fast-track programme hosted by our Managing Director Ian Wrigley FRSA, delivering focused personal and business development strategies to accelerate the growth of your new business. Comprehensive Mindshare residential training in the UK or North America including Techinical and Commercial Modules. Please ask your Business Manager if you would like to see the full course agenda in advance. The Company will assist withco-ordinating hotel accommodation and transfers to the training venue, all costs incurred at the hotel will be the responsibilityof each delegate. Your business Manager can provide youwith a link to our recommended hotel (UK), which is next to ourofce (Executive rooms available from 30.00 per personper day (60 for a single room) including a Continental or full English breakfast).
Refreshments and lunch will be provided each day during thetraining program, compliments of Enigin. To reinforce the critical elements within the training, all of the keylearning points of the training program will be made availablein digital format. Complete copy of the highly acclaimed; Winning MoreCustomers sales training course. DVD and Manual exclusivelyadapted for individuals in the Energy Saving Business. This will take you step by step through the whole presentation process. Access to Enigins very own Training Podcast Series hosted by internationally recognised business Guru Warren Greshes; on How To Run A Successful Energy Saving Business. Access to Mindshare Monthly, a live video based training series, where we disseminate critical information based on time proven principles, unique techniques and real life examples from other Energy Saving Business owners with the sole objective of making you more successful Numerous helpful video tutorials available via Enigins Knowledge Base provide training on all the intricacies of the business.
Support
Licenses for all members of your organisation providing protected access to our powerful, web-based Customer Relationship Management Tool Nucleus, which is capable of delivering; Full Contact Database Management with Mail Merge Smart Search facility Calendaring Task Assignment Customer Pipeline Tracking & Management Statistics Auto Responders & Email Scheduling Management Dashboard Energy Portal for remote set-up & monitoring of end-user consumption trends
Presenter Tool - available both in online and high resolution desktop formats this comprehensive Presenter Tool has been developed to use in client facing presentations. It includes professionally produced audiovisual presentations, animations, demonstrations and screen-casts on the Eniscope solution. KB 24/7 Probably the most comprehensive resource of its kind in the world the Knowledge Base will provide you with answers to all your questions, on any aspects of the business 24/7/365. The convenient on-line search facility will enable you to easily nd everything you need.
On-going personal training, development and support is further augmented via our ask any question facility on the Knowledge Base. The eleven strong KB team are assigned questions as soon as they hit the system according to their specic area of expertise. This gives all Enigin distributors access to the Directors, Senior Management Team, and both the R&D and Technical department on demand. Selection of branded merchandise including USB sticks, pens, keychains, coasters etc. The Pulse is a regular Newsletter, which is produced with the primary objective of sharing the latest Case Studies, New product developments, and tried and tested marketing strategies from other successful distributors from around the world. We employ a team of researchers and professional writers who deliver two unique Enigin specic articles via our bespoke Energy Saving News Feed directly to you, and any of your staff registered on Nucleus twice every day to keep you abreast of the latest news in the energy saving business. Full set of Enigin bound manuals for incorporating sales orders, technical & installation information, energy saving product data, application specic case studies, training & support and energy audits, all of which can be downloaded from the KB.
100k Sales/orders in 12 months 21,600 credit 200k Sales/orders in 24 months 21,600 credit *NB: Does not include special offer purchases. We also provide the following marketing incentive to celebrate your early successes: On completion of your rst ve installations of Eniscope (subject to verication), we will send you 21,600 RRP worth of Eniscope product. This can be used with up to seven separate clients and will be ideal for developing high quality case studies and testimonials which will be vital for rapidly growing your new business. An additional commercial/technical training space for your partner. We genuinely appreciate people who are committed to making their new business a success. There are clearly abundant benets from making the full initial payment as a demonstration of that. However we do also respectfully acknowledge that in some circumstances the deferred option may be the only achievable way forward.
Personalised Branding Service We offer a Branding Consultation & Design service with a suite of marketing materials incorporating your own new company Name/Logo and chosen style sheet. Enigins Graphic Designer will work with you to produce your very own unique high quality promotional materials, which you will be able to carry away with you in digital format, ready to utilise within your new business, as soon as you return home. Inclusive of: Letterheads, Business Cards, Compliment Slips, and Product Brochures. All this delivered on a CD:ROM containing print ready graphics so that you will be able to reproduce materials from a printer local to you, at the most cost effective price. Alternatively we can have them printed for you - hassle free. Branded Merchandise Hampers Exhibitions can be both a good source of new business and enable you to establish an early presence in the marketplace. We can help you by designing and producing high quality exhibition material for use in developing your business in your local territory. Our standard exhibition hamper comprises of the following: 3 x Exhibition Banners 25 x Polo Shirts 25 x Baseball Caps 25 x Calendars Energy Manager Qualication Technical Courses are provided both in the UK and overseas, designed for Electricians, Engineers and Energy Managers. These provide much deeper and more comprehensive information on the technical aspect of our full product range and their various applications. Courses are hosted by a certied Energy Engineer and qualifying attendees receive a techinical accreditation. Demonstration Case Portable demo case; this can be used to demonstrate the dramatic affects that applied intelligent control can achieve - in this case a single phase iMEC motor controller. We also provide a video tutorial to help you use this effectively in client presentations.
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COMPANY INFORMATION
Enigin was incorporated as a PLC in November 2006. However most of the management team have worked together within the Energy Saving Business for a considerable time, during this period they have gained signicant practical experience in all aspects of this industry. Enigin PLC is a completely independent organisation and not connected legally or nancially to any other company operating in the eld of energy management. In the United Kingdom a PLC is governed by very strict legal requirements and specic accounting policies, which makes the affairs of the company more transparent and the directors and shareholders more accountable. Most people who have dealings with a PLC appreciate having the reassurance of knowing that all of the Companys affairs have to be fully audited independently to guarantee compliance with both Companies House legislation and the Law.
Registered Ofce: Enigin Plc Southview House St Austell Enterprise Park PL25 4EJ United Kingdom Company Registration number: 05984863 Solicitors: Murrell Ashworth LLP 14 High Cross Truro Cornwall, TR1 2AJ United Kingdom Accountants: Chapman Pugh 4 Tregarne Terrace St Austell Cornwall, PL25 4BE United Kingdom
Directors and Shareholders: Managing: I.A.B. Wrigley Financial: E.W. Delaney Marketing: T.A.B. Wrigley Sales: B. Willcocks Commercial: T. McMahon Related Companies whereindividual shareholders have a controlling interest: Meridian South West Limited 100% Hindel Limited 100% Enigin Bank Details: Bank: Nat West Bank plc Account Name: Enigin plc Sort Code: 01 09 51 Account No: 60050950 Swift: NWBKGB2L IBAN: GB76NWBK01095160050950
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Initial Strategy:
Once your Initial Strategy has been received, our administration desk will open a le for you and submit this to one of our Business Managers. These qualied senior managers will seek to develop a close working relationship with you. They have a thorough understanding of the needs of both Enigin and our new applicants and will work with you step-by-step. They will continue to work with you even beyond your appointment until you are fully integrated into, and completely condent within the organisation. They have a vested interest in your continued success with your new business. Initially, your Business Manager will assess the information you provide and as a result may need to conduct some research on your behalf, including the potential in your region. They will also ensure there is no conict of interest with an existing distributor, that there is ample opportunity within the markets you are seeking to develop and help you determine if your future expectations are reasonable. Once they have a comprehensive picture they will contact you personally, preferably by telephone to explore the possibility of establishing an agreement and determine, given all the circumstances, what is the best course to take in order to progress the relationship further. It may be appropriate for you to attend one of our forthcoming Open Days. You can meet us at our sales ofce in the Chrysler Building, Manhattan, N.Y., or at our head ofce in the UK we like to maintain an open door policy. At this stage neither you nor Enigin are under any obligation to proceed further if either party decides to terminate the discussions.
Heads of Agreement:
However, your Business Manager will be keen to establish a Heads of Agreement with you as a basis on which we are both willing to proceed to application. A Heads of Agreement will, in essence, be a concise list of a few outstanding questions, issues, and important matters that, subject to resolving, there is a mutual acceptance that you will submit an application within an agreed time frame. At this point you will be introduced to one or more of the Company Directors who will take a personal interest in your case. They will enter into more serious negotiation, expend Company resources and use due diligence with the objective of assessing your suitability. Once a Heads of Agreement has been rmed up we will be unable to continue adding additional points or extending agreed deadlines because we wish to avoid protracted negotiations that ultimately lead to nothing. In our experience decisiveness and integrity - the ability to make effective decisions and stick with them - often translates to success in business. Assuming we have completely satised all our respective concerns, we can arrange a decisive meeting. This may involve a one-to-one meeting or, given logistical difculties, a denitive telephone conference call. Once we have an agreement, you will then be asked to submit an application for consideration by the Board of Directors.
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The information in this document is provided for illustrative purposes only and must not be relied upon when assessing the potential within a territory or Country where the examples may not always apply. The business development opportunity offered by Enigin PLC through the mindSHARE program is designed exclusively for entrepreneurs. All interested parties are advised to use due diligence and seek independent legal and nancial advice to help access the potential, and their suitability as business owner/operators, before making an application to Enigin plc. Copyright Enigin plc 2009.