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Internship Report On
Su mitted y! Shariful Islam ID: 111092072 BUS !99 Ma"or: AIS # Minor: $inan%e Department of Business Studies &BBA'
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Dr. Mohammad Musa Professor Business Administration United International Uni*ersit+ Su,"e%t: Su mission o( Internship Report o( Prime Bank Limited) Dear SirIt is m+ pleasure to su,mit m+ Internship .eport on Borrowers Perception on Prime Bank Limited as a re/uirement of Internship %ourse- BUS !99. I tried m+ ,est to )ather rele*ant information for %onstru%tin) a %omplete report as outlined. 0he preparations of this report ena,le me to a )reat e1tent to %omplete m+ theoreti%al 2no3led)e 3ith pra%ti%al anal+sis. I 3ould li2e to e1press m+ profound )ratitude for +our 2ind and %ons%ious )uidan%e in preparin) m+ report in the )i*in) time. 0han2 +ou *er+ mu%h for +our heartiest %o operation. 4ours sin%erel+-
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%*+&O,L"-"."'"&# $irst of all I 3ould li2e to e1press m+ )ratitude to omnipotent and almi)ht+ Allah3hose in*isi,le )uidan%e helped me to %omplete this report. Althou)h- time 3as *er+ limited for )ettin) the suffi%ient 2no3led)e a,out all of ,an2in) ser*i%e- ,ut the short e1perien%e that I )athered as an internee- in Prime Ban2 6imited on Sat Mas"id .oad Bran%h an asset for all the time to %ome in m+ life. I ta2e the opportunit+ to e1press m+ deep sense of )ratitude of m+ re*erend super*isor- for his in*alua,le su))estions and )uidan%e durin) the stud+ period that has )reatl+ inspired me in preparin) this report su%%essfull+. I am hi)hl+ than2ful to all of the emplo+ees of Prime Ban2 6imited- Sat Mas"id .oad Bran%h for their support that helped me to prepare this report. All of them are *er+ fran2 and helpful e1%eption. I %ouldn7t thin2 a sin)le moment that I am a student of internee in that ,an2 the+ help me as his emplo+ee. Besides I ha*e spe%ial appre%iation to3ards follo3in) resour%e person for helpin) me: Md. 8mar 9a,ir- :i%e President. Md. Aminur .ahman A2anda- Assistant :i%e President and Mana)er 8peration. Shah Mohammad Mohsin- $irst Assistant :i%e President. Md. Masud Uddin Ahmed- $irst Assistant :i%e President. Md. .ofi/ul Islam- ;1e%uti*e 8ffi%er. Sharmin .ahman- ;1e%uti*e 8ffi%er. Md. ;shtia2 Masud- ;1e%uti*e 8ffi%er. $aria A<ad- ;1e%uti*e 8ffi%er. A.S.M =asan Sohel- ;1e%uti*e 8ffi%er. Md. >aiamul $arid- Senior 8ffi%er. ?ahir Uddin- Senior 8ffi%er. Md. @olam Mostofa- 8ffi%er. Md. Saidu<<aman 9han- Mana)ement 0rainee. Sree ?+otish Ahandra- Mana)ement 0rainee. Sharmin A2ter- 0rainee Assist. $inall+- I 3ant to e1press m+ deep )ratitude to m+ parents and other famil+ mem,ers and also remem,er m+ friends 3hose enormous helps assist me to %omplete m+ report.
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#%BL" O$ *O&#"&#S Serial &o) Particulars % stract *1%P#"R! 20 I&#RO-U*#IO& 0) 0 0)3 0)6 0)7 3)0 3)3 3)6 3)6)0 3)7 3): 3)5 3)9 6)0 7)0 7)3 :)0 :)0)0 :)0)3 :)0)6 :)3 :)3)0 :)3)0)0 :)3)0)3 :)3)0)6 :)3)0)7 :)3)0): :)3)0)5 :)3)0)9 Statement of the .esear%h Pro,lem 8,"e%ti*e of the Stud+ Methodolo)+ of the Stud+ S%ope of the Stud+ *1%P#"R! 23 *O'P%&8 PRO$IL" Ba%2)round of the Prime Ban2 6imited Prin%iple A%ti*ities of the Ban2 Mana)ement =ierar%h+ Sat Mas"id .oad Bran%h7s Mana)ement =ierar%h+ >et3or2 of the Ban2 .aito Anal+sis of the Prime Ban2 6imited and their Aompetitor7s AB Ban2 6imited SE80 Anal+sis 6oan Aal%ulator of Prime Ban2 6imited *1%P#"R! 26 $I&-I&.S O$ #1" S#U-8 $indin)s in Different Situations *1%P#"R! 27 SU''%R8 %&-R"*O''"&-%#IO& Summar+ of the Stud+ .e%ommendations *1%P#"R! 2: BIBLIO.R%P18 %&- %PP"&-I= Bi lio/raphy Boo2s and Pu,li%ations Ee,sites Fuestioners %ppendi> .atio Anal+sis Information of Prime Ban2 6imited and AB Ban2 6imited Performan%e at a @lan%e &Prime Ban2 6imited' Statement of Aomprehensi*e In%ome &Prime Ban2 6imited' Statement of Aash $lo3 &Prime Ban2 6imited' Statement of $inan%ial Position &Prime Ban2 6imited' $inan%ial =i)hli)hts &Prime Ban2 6imited' @raphi%al Presentation &Prime Ban2 6imited' $inan%ial Information &AB Ban2 6imited' Pa/e &o) 0 345 B! ! CD D 9437 5 5 1! 1C 1D 17 15 22 2B 2! 3:43; 2C 25 3<460 B0 B0 B1 634:0 66465 BB BB B! BD 694:0 B7 B7 B5 B9 !0 !1 !B !! !C !D C1
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ABSTRACT
0his report is an out%ome of the internship pro)ram under the BBA pro)ram re/uirement in the Prime Ban2 6imited. Durin) m+ internship in the or)ani<ation I ha*e )athered different information 3hi%h 3as ne%essar+ for preparin) this report. 0his report is 3ritten on the Borrowers Perception on Prime Bank Limited. In %hapter 1- I ha*e introdu%ed the topi%- alon) 3ith the o,"e%ti*e of the report- 3hi%h 3as mainl+ understand ho3 to )ain real life e1posure in the ,an2in) se%tor and to )et a %lear idea a,out Borro3er7s Per%eption. I ha*e also mentioned the method follo3ed to )ather the information and the sour%es of data. 0he %ompan+ profile is stated in the %hapter 2. It in%ludes the ,a%2)round of the ,an2- 3ith prin%iple a%ti*ities- mana)ement and ,ran%h7s hierar%h+- ,ran%h net3or2- ratio anal+sis of the Prime Ban2 6imited and their %ompetitor7s AB Ban2 6imited- SE80 anal+sis and 6oan %al%ulator of Prime Ban2 6imited. Ahapter B starts 3ith findin)s in different situations a,out Borro3er7s Per%eption on Prime Ban2 6imited. In this %hapter all the sur*e+ /uestions are )raphi%all+ presented. Ahapter ! dra3s summar+ of this report. I ha*e in%luded m+ o,ser*ation- some loop 3holes and Prime Ban2 and the effe%ts of these. 0hen I ha*e tried to dra3 out some solution to those pro,lems and some re%ommendation. $inall+ %hapter C has the ta,les and )raphs and other information in the appendi1 that mi)ht ,e needed for the ,etter understandin) of the report. A ,orro3er is a person or institution 3ho has ,een appro*ed to re%ei*e a loan and is then o,li)ated to repa+ it and an+ additional fees a%%ordin) to the loan terms. Borro3er7s per%eption is so mu%h important for an+ ,an2 ,e%ause if the+ 2no3 the per%eption le*el of their ,orro3ers then the+ %an do all the loan a,le 3or2s easil+. 0hat7s 3h+ in this report I ha*e tried to e1plain and hi)hli)ht this issue pre%isel+.
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INTRODON
Learnin/ O ?ectives!
0) Statement o( the Research Pro lem 3) O ?ective o( the Study 6) 'ethodolo/y o( the Study 7) Scope o( the study
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retained- %osts to ,e mana)ed and shareholder *alue to ,e %reated- all in an in%reasin)l+ d+nami% and international en*ironment- 3here failure on an+ of these %ounts %an s3iftl+ lead to the attention of predators- ,oth domesti% and international. Important to the su%%ess of a finan%ial ser*i%e or)ani<ation in this %omple1 en*ironment is the 2e+ relationship ,et3een the re*enue )eneratin) %lient ,ase and the %ost of the infrastru%ture re/uired to ser*i%e- satisf+ and deli)ht them. 0he %ost in%ome ratio remains one of the most %losel+ 3at%hed and tar)eted num,ers in an+ modern ,an2. 8n the re*enue side )ro3th in %ustomer num,ers- %ustomer retention- share of 3allet- and %ross sale ratio are all 2e+ metri%s. Ehile on the %ost side the *aria,les are around staff num,ers- ,ran%h num,ers- the ran)e and *ariet+ of %hannels to the %ustomer and the lo%ation of transa%tion pro%essin)- as off shorin) de*elops as a means to ,oth mana)e %ost and- in some %ases- impro*e %ustomer ser*i%e. Ehat then- are some of the most important elements of Borro3er7s Per%eption in the %urrent mar2et and 3hat has ,een )oin) ri)ht and 3ron) for the ,an2sJ 0his report is an important part of e*er+ student %ourse %urri%ulum and the )ainin) of his pra%ti%al trainin). It ensures the pra%ti%al 2no3led)e on a spe%ifi% matter- 3hi%h is assi)ned to the students ,+ their respe%ti*e tea%hers or other3ise 2no3n as super*isor. 0he 0itle of m+ report is Borrowers Perception on Prime Bank Limited 0his report is assi)ned ,+ the =. department of Prime Ban2 6imited and appro*ed ,+ the Super*isor of $inan%e Department- $a%ult+ of USB- and Uni*ersit+ of 6i,eral Arts Ban)ladesh.
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Sources o( -ata!
0he report is ,ased on ,oth primar+ and se%ondar+ data sour%es. Inter*ie3in) the mana)ers and offi%ers of the ,an2- tal2in) to the %ustomers has pro*ided the primary data. $urthermore- different pu,li%ations of the ,an2- annual reports- and the ,an2 3e,site 3ere the secondary sources of data. Primary Sources! 0he primar+ data had ,een %olle%ted from *arious sour%es. 0he different sour%es 3ere: Distri,ute /uestionnaire amon) sele%ted %ustomer to re%ei*e feed,a%2. $a%e to fa%e %on*ersation 3ith the emplo+ees. B+ personal inter*ie3in) and intera%tin) %ustomers at Prime Ban2 6imited. 8,ser*in) *arious or)ani<ational pro%edures. Secondary Sources! $rom prior resear%h report.
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$rom different ,oo2s and periodi%als related to the ,an2in) se%tor. $rom internet. Annual report of Prime Ban2 6td. Pu,lished Boo2let of Prime Ban2 6td. :arious pu,lished do%uments.
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INTRODUCTIO N
Learnin/ O ?ectives!
0) Back/round o( Prime Bank Limited 3) Principle activities o( the Bank 6) 'ana/ement 1ierarchy 7) &etwork o( the Bank :) Ratio %nalysis o( Prime Bank Limited and their *ompetitors %B Bank Limited 5) S,O# %nalysis 9) Loan *alculator o( Prime Bank Limited
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0) ">tendin/ credit! Pro*idin) %redit to the %lients of the ,an2 is one of the ma"or a%ti*ities of the ,an2. 6oans and %redits are a*aila,le under different heads- li2e: %ommer%ial loan- loan s+ndi%ation- retail loan- pro"e%t finan%e et%. 3) Import A ">port usiness! 0he ,an2 is also effi%ient in import and e1port ,usiness. 0he )ro3th rate of import ,usiness is CL and )ro3th in e1port ,usiness is 11L. 0he main items of this ,usiness are: leather- read+made )arments- shrimp- ma%hineries- materials et%. 6) Retail Bankin/: A ,an2 li2e Prime Ban2 6imited that )oes 3ith superior ,rand
e/uit+ and a uni/ue ,rand ta) line Ga ,an2 3ith a differen%eH- puttin) supreme emphasis on retail ,usiness has an untapped potential to )enerate *alue. 0his potential of retail ,an2in) %an ,e tra%ed 3hile thin2in) a,out the 6ines of ,usiness in an inno*ati*e 3a+. An effort ,+ retail ,an2in) to e1plore the untapped ma+ help indu%e those- 3ho 3ait to sa*e mone+ to ,u+ their desired life st+le at a future time- to %ome and a*ail the retail ,an2in) ser*i%es. .etail ,an2in) %an pla+ a *er+ si)nifi%ant role in this respe%t ,+ e1pandin) the prin%iples of opportunit+ %ost- mar)inal or in%remental and time *alue of mone+ a)ainst the utilit+ of the desired house holds. A %onsumer- ,u+in) a retail produ%t throu)h a retail fo%used ,ran%h ma+ ha*e a small ,usiness ,+ himself 3hi%h ma+ )ro3 ,i) o*er time and ,e%ome a )ood %orporate %ustomer or su%h a %onsumer 3ho is happ+ 3ith a ,an27s ser*i%es- ma+ ,e 3or2in) in a %orporate entit+- ma+ influen%e to ta2e finan%ial ser*i%es from the ,an2. 0hus retail ,an2in) %an enter deep into the heart of the %onsumers 3hi%h is the essential in ,uildin) lon) term %ustomer relationship. 7) *redit *ard! :er+ stiff %ompetition pre*ails in %redit %ard mar2et. Man+ pla+ers ha*e entered the mar2et and %ompetition is )ro3in). Prime Ban2 6imited started %redit %ard operation in 1999 ,+ introdu%in) Master Aard and is no3 a prin%ipal mem,er of ,oth 3orld3ide a%%epted plasti% mone+ net3or2 i.e. MasterAard and :ISA thus positioned itself 3ith stron) footin) 3ithin the industr+. It e1tends *arious ser*i%es to the %redit %ard %ustomers7 *i<- issuan%e of supplementar+ %ard- free insuran%e %o*era)e- lon)er interest free period- et% :) S'" $inancin/! Despite )ro3in) fo%us a,out small and medium enterprises in Ban)ladesh and %onse/uent poli%+ efforts in these dire%tions- limited a%%ess to finan%in) still forms the %ru1 of the pro,lem of this se%tor. 0he o*erridin) *ision of PB6 is to offer
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%on)enial lendin) produ%ts and ser*i%es so that SM;s %an aspire to opportunities of )ro3th and 3ealth %reation. 5. $inancin/ women entrepreneurs under S'"! Another nota,le idea in SM; finan%in) is the de*elopment of 3omen entrepreneurs. Ban)ladesh Ban2 has earmar2ed 10 per%ent of SM; related fund for 3omen entrepreneurs. 0he ,an2 has desi)ned a separate produ%t GAn%horH for 3omen entrepreneurs. In the ne3 frame3or2 of SM;- PB6 is )i*in) top priorit+ in de*elopin) and harnessin) 3omen entrepreneurs. 9) Islamic Bankin/: Prime Ban2 started its operations in the +ear 199C as Ia ,an2 3ith a differen%e7- ,lendin) its %on*entional ,an2in) s+stem 3ith that of Islami% Ban2in) operations ,ased on Shari7ah prin%iples. $i*e of the ,ran%hes of the ,an2 pro*ide Islami% Ban2in) operations to ser*e the in%reasin) demand of %ustomers for Islami% Ban2in) produ%ts and ser*i%es. 8,"e%ti*es of laun%hin) Islami% Ban2in) 8perations in Prime Ban2 are as follo3s: 0o %ater to the needs of %ustomers 3ho 3ant to ha*e ser*i%es in Islami% Modes# 0o introdu%e the partnership %on%ept of ,usiness operations# 0o arran)e for ensurin) "usti%e in distri,ution s+stem use of funds# 0o do other a%ts an%illar+ to the esta,lishment of e1ploitation free so%iet+.
;) 'erchant Bankin/! Mer%hant Ban2in) and In*estment Di*ision &MB1D' passed another *er+ su%%essful +ear sin%e it started its "ourne+ four +ears a)o. Durin) 2009- the %ountr+7s %apital mar2et 3itnessed man+ si)nifi%ant e*ents ran)in) from ,rea2in) man+ re%ords to poli%+ %han)es. And as our mar2et matured- 3e 3ere a,le to a%hie*e si)nifi%ant profit )ro3th and also %ontri,ute to the de*elopment of the mar2et. In 2009- as per the ,oard7s ad*i%e- MBID %on%entrated on pro*idin) unparallel portfolio mana)ement ser*i%es to our %ustomers. 0he num,er of %ustomers 3ent ,e+ond 2-000 3ith a portfolio si<e of around 12. 11-000 million and the ,an2 %ontri,uted to an a*era)e of 10 per%ent to 12 per%ent of dail+ Dha2a Sto%2 ;1%han)e &DS;' turno*er. Durin) the +ear throu)h pro*idin) portfolio mana)ement ser*i%es and ,+ reali<in) the )ain from ,an27s o3n in*estment MBID made an operatin) profit of 02. 920.B0 million. Ee also su%%essfull+ laun%hed the operation of MBID Mirpur Bran%h in Au)ust 2009 as Uttara and S+lhet Bran%h 3aits to start operation *er+ soon.
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<) -eposits! 0he deposits ,alan%e of PB6 rea%hed the le*el of 02.10D.9D ,illion durin) 2009 from 02. 55.02 ,illion of pre*ious +ears. 0he )ro3th rate is 21.C1 per%ent. 0his 3as possi,le due to superior %ustomer ser*i%e deli*er+ at the ,ran%h le*el- e1pansion of ,ran%h net3or2 to rural areas 3here forei)n remittan%e flo3 is si)nifi%ant as 3ell as lia,ilit+ %ampai)n ,+ retail lia,ilit+ team for mo,ili<ation of no %ost and lo3 %ost deposits.
;1pansion of ,ran%hes at rural areas has pro*ided the lo3er in%ome )roup an a%%ess to modern ,an2in) s+stem and prompt re%eipt of remittan%es. PB6 is offerin) 15 t+pes of deposits produ%ts for the %ustomers. 0hese in%lude: *ontri utory Savin/s Schemes B*SSC! Under this s%heme Minimum si<e of the monthl+ installment is 02.C00.00 and multiples of 02.1000.00. Ma1imum installment si<e shall ,e 2C000.00 for fi*e +ear period. 6ump sum amount shall ,e paid after maturit+ or monthl+ pension shall ,e paid for the ne1t C +ears a%%ordin) to si<e of deposit. Lackhopati -eposit Scheme! Under this s%heme si<e of the monthl+ installments are 02.2C0.00- 02.C00.08- 02125C.00- 02.2!00.08 depositor 3ill re%ei*e 02.1-00-000.00 after a num,er of period dependin) on installment si<e .=i)her the installment si<e lo3er 3ill ,e the maturit+ period. Prime 'illionaire Scheme! 0his s%heme is similar as 6a%2hopati deposit s%heme onl+ the installment amounts is lar)er and at maturit+ depositor 3ill )et 02.10 la%. "ducation Savin/s Scheme B"SSC! Under this s%heme parents %an sa*e for their %hildren7s edu%ation ,+ pa+in) a %ertain amount of monthl+ installment and 6ump sum amount shall ,e paid after maturit+.
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'onthly Bene(it -eposit Scheme B'B-SC! Under this s%heme %ustomer %an deposit a fi1ed amount of mone+ for fi*e +ears .0he amount has to ,e 100-000 or multiple of 100-000 he D she 3ill re%ei*e 900 per month as interest on e*er+ la% durin) those fi*e +ears. -ou le Bene(it -eposit Scheme B-BSC! Under this s%heme a %ustomer %an 2eep a fi1ed amount of mone+ for si1 +ear end of the maturit+ period the amount 3ill ,e%ome dou,le .0he amount has to ,e multiple of 2C000. $i>ed -eposit Receipt Scheme B$-RC: Under this s%heme %ustomer %an de*ote a fi1ed amount of mone+ for one month- three months- si1 months or t3el*e months for interest rate of 7.CL- 11L or 11.CL. *urrent %ccount! Aurrent A%%ount is a non interest ,earin) %he%2a,le deposit &Demand Deposit' 3hi%h allo3s the o3ner of the ,an2 a%%ounts to 3rite %he%2s to third parties. Savin/s account! Sa*in)s A%%ount is an interest ,earin) %he%2a,le deposit &>e)otia,le order of 3ithdra3al' 3hi%h allo3s the o3ner of the ,an2 a%%ounts to 3rite %he%2s to third parties.
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02) *ustomer *are! PB67s firm %ommitment to e1%ellent %ustomer ser*i%e deli*er+ has resulted to remar2a,le pro)ress in all areas of operation durin) 2009. PB6 adopted *arious pa+ment and transa%tion produ%ts and ser*i%es for smooth pa+ments and transa%tions for the %ustomers. 0hese in%lude ,oth traditional and modern produ%ts. 0he ,an2 is no3 full+ online. 0raditional produ%ts are used sin%e in%eptions and still dominate the lion share of the pa+ment and transa%tion of the %ountr+ as the >ABs are still la))in) ,ehind modern te%hnolo)+ appli%ation. As su%h the traditional produ%ts remained main produ%t for semi ur,an and rural areas 3here PB6 operates. Eith the li,erali<ation of ,an2in) and finan%ial industr+ and in%reasin) %ustomer 2no3led)e and sophisti%ation %ompetiti*e pri%in) of produ%ts is no lon)er suffi%ient in %apturin) lar)e mar2et share. >e3 produ%t de*elopment2no3 +our %ustomer pro)ram and redesi)n the e1istin) produ%ts 3ere the strate)ies adopted ,+ the ,an2 to ser*e the %ustomers differentl+ from the %ompetitors. 0he %ontinuous impro*ement in deli*er+ of produ%ts and ser*i%es- redu%tion of turnaround time for loan pro%essin)- on line deposits and remittan%e pa+ment has made the 2e+ differentiation for 3innin) the %ustomer satisfa%tion. 0he ,an2 introdu%ed A0M fa%ilities for the %ustomers in 2005. 0here are also arran)ements 3ith another ,an2 for sharin) their A0M ,ooths 3hi%h in%reased the %o*era)e of the Ban2 o*er D00 A0Ms lo%ated at different areas of the %ountr+. 0he ,an2 has introdu%ed internet ,an2in) in 2009 and has planned to add De,it %ard- SMS Ban2in) and 9ios2 to its produ%ts and ser*i%es ,as2ets. 00) Research A -evelopment (or customer Satis(action : In this %ompetiti*e ,usiness en*ironment- .esear%h M De*elopment &.MD' a%ti*ities are thou)ht to enri%h the ,an2 3ith ne3 and impro*ed produ%ts- pro%ess and ,usiness a*enues. In that pursuit- PB67s .MD a%ti*ities are fo%usin) on three %ore areas: mar2etin)- operation and ,usiness poli%ies. .MD has %ondu%ted num,er of mar2et sur*e+s and studies on ,usiness related issues 3hi%h ha*e helped the mana)ement to ta2e de%isions more appropriatel+ and pro*ide ser*i%es to %ustomers more effi%ientl+. Some of the initiati*es 3hi%h ha*e assisted the Mana)ement are hi)hli)hted ,elo3: ;mplo+ee Attitude Stud+ Business $easi,ilit+ Stud+ on Settin) up Bran%h- SM; Ser*i%e Aenter- A0M. Bran%h M SM; Ser*i%e Aenter ;1pansion Pro)ram 2010
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Produ%t De*elopment Stud+: IA,ash7 a =ouse Buildin) 03) 6oan produ%t for %onstru%tion of Semi Pu%%a =ouse Pro"e%t on Premium Ban2in) .e*ie3 of Austomer Ser*i%e Aampai)n 2010 @uideline for Promotin) Prime Ban2 Aredit Aard .eport on Aommodit+ Mar2ets on ;i)ht Aommodities &Monthl+' Pu,li%ation of IIn $o%us7 A Monthl+ >e3sletter of .MD Di*ision &Monthl+' Aon%ept >ote on ;nsurin) Ser*i%e Fualit+ Aon%ept >ote on ;nsurin) Ser*i%e Fualit+ M+ster+ Shoppin) Sur*e+ on Aall Aentre. O((shore Bankin/! PB6 is %aterin) the ,an2in) re/uirement of non resident
%ustomers throu)h 2 8ffshore Ban2in) Units &8BU' lo%ated in Dha2a ;1port Pro%essin) None and Ahitta)on) ;1port Pro%essin) None. 8ffshore ,an2in) a%ts as a uni/ue solution for Ban2s a%ross the )lo,e to %arr+ out international ,an2in) ,usiness in*ol*in) >on .esident forei)n %urren%+ denominated assets and lia,ilities ta2in) the ad*anta)es of lo3 or none1istent ta1esK le*ies and hi)her return on in*estment. Prime Ban2 has one more 8BU at Adam"ee ;PN 3hi%h is +et to start its 8ffshore Ban2in) operation. In 2009- 8ff shore ,an2in) has made a %umulati*e profit of USD 0.CD million as a)ainst %umulati*e profit of USD 0.1! million in 2005.
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2., Ratio Anal sis of Prime Ban& 'imited and their com%etitor)s AB Ban&:
*ost o( $und! Aost of fund refers to ho3 mu%h %ost is in%urred to ,orro3 fund i.e. %apital. A%%ordin) to the ratios ,ased on different +ears- it is e*ident that ,orro3in) mone+ is %ostlier to AB Ban2- as opposed to Prime Ban2. 0hus I ha*e found the remar2a,le %ompetiti*e ad*anta)e of Prime Ban2 6imited o*er its %ompetitor %onsiderin) the %ost of funds.
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Return on Investment BROIC! .8I refers to the amount of )ain from in*estment. 0he 2010 fi)ures sho3 that AB ,an2 is 3ell ahead in terms of .8I %ompared to Prime Ban2. 0he .8I of Prime Ban2 on 2010 3as 1B.02L 3hereas .8I of AB Ban2 3as B2.72Lthis sho3s AB Ban2 is maintainin) a ,etter position than Prime Ban2 in terms of .8I. But it is to ,e noted that a hu)e portion of profit )ained ,+ AB Ban2 throu)h Mer%hant Ban2in)- 3hi%h is ,ased on *olatile %apital mar2et.
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Return on %sset BRO%C! .8A depi%ts the effi%ien%+ of a %ompan+ in mana)in) fi1ed assets. 0he AB Ban2 has a hi)her .8A as opposed to Prime Ban2# therefore it pro*es that AB Ban2 mana)es its assets 3ith distin%ti*e effi%ien%+ %ompared to Prime Ban2.
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&et Pro(it 'ar/in! 0he net profit mar)in of Prime ,an2 is hi)her than that of AB Ban2 3hi%h means- Prime Ban2 is effi%ient in mana)in) %ost a)ainst AB ,an2- 3hen it %omes to %omparison. 0he o*erall profit position of Prime Ban2 6imited is so far ,etter than that of AB Ban2.
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*apital %de@uacy Ratio! Ban2 maintains a minimum Aapital Ade/ua%+ .atio &AA.' of at least 9 per%ent of .is2 Eei)hted Assets &.EA' 3ith %ore %apital &0ier 1' not less than C per%ent of .EA. Aapital re/uirements are assessed for %redit- mar2et and operational ris2s. 0he Ban27s %apital ade/ua%+ ratio is periodi%all+ assessed and re*ie3ed ,+ the A6A8 and reported to =ead 8ffi%e. Prime Ban2 has %onsolidated %apital ade/ua%+ ratio of 11.D9L3hile AB Ban2 has AA. 9.91L 3hi%h is lo3er than that of Prime Ban2 6imited. 0husPrime Ban2 is maintainin) ,etter %apital stru%ture than that of AB Ban2.
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Weaknesses: Pa+ stru%ture ha*e a ,i) dis%rimination 3ithin offi%ers and e1e%uti*es. 0he emplo+ees are ,urdened 3ith e1tra 3or2loads and 3or2s late hours. Pa+ order pro%essin) is not satisfa%tor+. In%omin) Mail pro%essin) is slo3. Opportunities: Aan re%ruit e1perien%ed- effi%ient and 2no3led)ea,le 3or2 for%e as it offers )ood 3or2in) en*ironment. 0he Ban2 3ill pro*ide A0M %ards to all of its %lients to a*ail 2! hour modern ,an2in) fa%ilit+. More %ommer%ial ,ran%hes. 0he Ban2 has alread+ introdu%ed on line modern fa%ilities to its %ustomer. Threats: Up%omin) pri*ate lo%al ,an2s. Aomparati*el+ hi)h salar+ mar)in. Ahallen)e of ne3 entries. Immer)e of the multinational ,an2s and their rapid e1pansion.
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29 ( P a ) e
INTRODUCTIO INTRODUCTIO N N
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6)0)0 Loan Packa/es o( Prime Bank Limited! In this anal+sis se*eral people stron)l+
a)rees that the+ 2no3 the loan produ%ts of Prime Ban2 6imited. Most of the people a)ree 3ith this produ%t. So it %an ,e said that the loan produ%t of Prime Ban2 6imited is satisfa%tor+. People ha*e trust on loan produ%ts of Prime Ban2 6imited.
6)0)3 Repayment o( Loan y Prime Bank Limited Borrowers! =ere tenure to pa+
the loan and the installment amount is rele*ant. Most of the ,orro3er a)rees 3ith the tenure so people ha*e trust on this issue. At the same time most of the ,orro3er pa+in) their loan installments re)ularl+. Ban2 ta2es re)ular a%tion in %ase of loan. Borro3er thin2s that loan maturit+ period is perfe%t. 0he+ stron)l+ a)ree 3ith this.
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6)0)6 #erms and *onditions o( Loan Packa/es! After sur*e+in) amon) the
,orro3ers- 3e %an sa+ that their %ollateral re/uirements are reasona,le. In some %ases their position is neutral. Borro3ers opine neutrall+ a,out the loan %o*enants of Prime Ban2 6imited.
6)0)7 *omparison with *ompetitors! After sur*e+in) amon) the ,orro3ers- it %an ,e
said that the loan pa%2a)es of Prime Ban2 6imited are ,etter than an+ other ,an2. Most of the ,orro3ers a)ree 3ith this opinion. Besides this- most of the ,orro3ers a)ree that loans from non ,an2s are more attra%ti*e. Borro3ers also a)ree that a*era)e mar)in of loan is reasona,le. At the same time Ban27s mar)in on ris2ier loans is reasona,le.
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6)0): Borrowers Satis(action level! After sur*e+in)- 3e %an sa+ that ,orro3ers )et
/ui%2 response from Prime Ban2 6imited. Most of the ,orro3ers a)ree that their ,eha*ior is friendl+. Most of the ,orro3ers are happ+ 3ith the ser*i%es of Prime Ban2 6imited. At the same time most of the ,orro3er7s sho3 satisfa%tion o*er the loan ser*i%es forms Prime Ban2 6imited.
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INTRODUCTIO N
Learnin/ O ?ectives!
0) Summary o( the study 3) Recommendations
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$.2 Recommendations:
I had the pra%ti%al e1posure in Prime Ban2 6td. Sat Mas"id .oad- Dhanmondi Bran%h for "ust three months- 3ith m+ little e1perien%e in the ,an2 in %omparison 3ith *ast and %omple1 ,an2in) s+stem- it is *er+ diffi%ult for me to re%ommend. I ha*e o,ser*ed some short%omin)s re)ardin) operational and other aspe%ts of their ,an2in). 8n the ,asis of m+ %lose o,ser*ation I 3ould li2e to propose the follo3in) re%ommendations Impro*e offi%e atmosphere to )i*e %ustomer friendl+ feelin). Pro*ide intimate attention to +our %ustomers7 needs. Austomers7 %on*enien%e 3ill ,e of 0op priorit+. $ast Ser*i%e Poli%+ should ,e introdu%ed. So that e*er+,od+ )et faster ser*i%e.
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0he ,an2 should tr+ to arran)e more trainin) pro)rams for their offi%ials. Fualit+ trainin) 3ill help the offi%ial to enri%h them 3ith more re%ent 2no3led)e of ,an2in) and impro*e their s2ill. 8*er ,urden of 3or2 and ill defined assi)nment una,le the emplo+ee to dis%har)e their duties in %ool manner. It is also %reates a ha<ardous situation in the 3or2 pro%ess. So all the emplo+ees should ,e assi)ned 3ith proper and spe%ifi% assi)nment. 0ime %onsumed in ser*i%in) %ustomers is minimi<ed. De*elop %ommuni%ation s2ills. =elp ne3 entrepreneurs to formulate ,usiness plans.
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Learnin/ O ?ectives!
0) Bi lio/raphy 3) %ppendi>
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,.1 Biblio#ra%h :
,.1.1 Boo&s and %ublications:
1. Ahmed >asiruddin. &1959' - Ban2in) and $inan%e Aompendium: 1st edition . Standard printin) and pa%2a)es: Dha2a. 2. Star Business >e3s . &2005'. Prime Ban2 6aun%hes 0rainin) pro)ram. B. Prospe%tus of prime ,an2 ltd. !. Ban)ladesh Institute of Ban2 Mana)ement- %ppraisal o( *ustomers Services o( Scheduled Banks o( Ban/ladesh) C. Ban2in) theor+ and pra%ti%e ,+ She2har.
,.1.2 .ebsites:
1. 333.prime,an2.%om.,d 2. 333.a,,an2.%om.,d B. 333.3i2ipedia.%om
B5 ( P a ) e
,.1.! 2uestioners:
B9 ( P a ) e
2 B times
! D times
7 5 times
C. =o3 do +ou 2no3 a,out this ,an2J 0: .elati*es >e3spaper 8thers Internet .adio
8ou will now e /iven a series o( statements re/ardin/ your evaluation o( *ustomer Satis(action) Please indicate the e>tent to which you a/ree or disa/ree with the statement usin/ a 7 point scale where 9 indicates your stron/ a/reementE 5 A : indicates normally a/reementE 7 A 6 indicates neutralE 3 indicates normally disa/reement A 0 indicates your stron/ disa/reement) 8ou may select any num er etween 0 A 9 to indicate the e>tent o( your a/reement) 8ou may also choose -+ F-ont +nowG or &D% F&ot applica leG) #here is no ri/ht or wron/ answer)
Question 6
Sl >o 1. 2. B. !. C. D. 7. 5. 9. 10. 11. 12. 1B. 1!. 1C. 1D. Statement 4ou 2no3 a,out the 6oan Produ%ts of PB6 4ou ha*e a*ailed of an+ 6oan from PB6 It &6oan' too2 to pro%edure lon) time Ahar)esKPro%essin) fee is reasona,le 4our tenure to pa+ the loan and the installment amount is 3ell 4ou are pa+in) the loan installment re)ularl+ If an+one %annot pa+ installment re)ularl+ then a%tions ha*e ,een ta2en ,+ the ,an2 Aollateral re/uirements are reasona,le 6oan %o*enants PB6 loan pa%2a)es are ,etter than from other ,an2s PB6 loans are more attra%ti*e from non ,an2s 6oan Maturit+ is perfe%t >ature of 6oan is ade/uatel+ mentioned in the produ%t list of PB6 PB6 has %ompetiti*e ad*anta)e o*er its %ompetitors 4ou are satisfied 3ith their ser*i%e of ea%h des2 PB6 has al3a+s notified an+ %han)e of terms and %onditions or e*en interest rates Stron)l+ a)ree 7 D 7 7 7 7 7 7 7 7 7 7 7 7 7 7 7 D D D D D D D D D D D D D D D C C C C C C C C C C C C C C C C ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! B B B B B B B B B B B B B B B B Stron)l+ Disa)ree 2 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 D9 >KA
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If there is an+ o,"e%tion- +ou )et /ui%2 response from the PB6 Beha*ior of the emplo+ees are friendl+ 4ou are satisfied 3ith the loan from PB6
7 7 7
D D D
C C C
! ! !
B B B
2 2 2
1 1 1
2! BC $emale >o
BD C0
C0S
Ehi%h residential area do +ou li*e in QQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ QQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ QQQQQQQQQQQQ Ehat7s +our opinion to impro*e the ser*i%es of Prime Ban2J If an+ R QQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ QQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQQ QQQQQQQQQQQQQQQQQQ
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,.2 A%%endi3:
,.2.1 Ratio anal sis information of Prime Ban& 'imited and AB Ban&:
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%B Bank Limited
,.2.1./ 0inancial 5nformation 62717 and 27789:
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CD ( P a ) e
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