PRECISION FARMING PROJECT 4.

Marketing

Project Officer (Precision Farming and e extension) Tamilnadu Agricultural University,Coimbatore ,641003 portal@tnau.ac.in

Registration of Farmers Forum

Bargaining power Negoitiating Power Commercial Activity Total Quality management Market Study Organised visits

Training to farmers of other districts Self Sustainability

Develop linkages

President

Secretary

Treasurer

Registered Associations

01.V.N.R Precision Farmers Association, Royakottai 02.Sarvothaya Precision Farmers Association,Saragapalli 03.Rajaji Precision Farmers Association, Thruchipalli 04.Sathya Sai Precision Farmers Association,Jaggeri 05.Annamalaiyar Precision Farmers Association,Jarugu 06. Bagalur Berigai Precision Farmers Association,Krishnagiri d 07.MahatmaGandhi Precision Farmers Association, Dharmapuri 08.Molayanur Precision Farmers Association,Molayanur 09.Thiruvalluvar Precision Farmers Association,Morappur 10.Adhiyaman Precision Farmers Association, Somanahalli

Farm Record for future as per traceability and food safety standards

Cochin Buyers and farmers Negotiations

Michigan State University on Supply chain management

Farmers at SAFAL Market , Bangalore

Farmers at Coimbatore Vegetable Market

Farmers at COCHIN Market

United India Assurance

Buy back tie ups M/s Global Green Company

Gherkins

M/S Magritta Exports Ltd

M/S Pazhamudir Nilayam Gr M/S Cochin Buyers M/S M/s Dole, (thru Barti) M/S Aditya Birla M/S Safal Market M/s IFC Srilanka Ltd M/s Reliance Fresh Barti Telecom Dole

Vegetables
Vegetables Vegetables Beans & Peas Musk Melon Banana Vegetables Vegetables Banana

LOGO
Green Triangle Promotion of Brand value

Quality inputs

First AGM Meet 28th June 2007

3rd AGM meeting 25th June 09

Distribution of the Dividend to Share holders

Exposure visit to Jalgoan, Maharastra

SWOC analysis thru Brain storming session

Secretaries of Agriculture from 32 States in India listen to Mr C. Boopathi the Precision farmer at New Delhi

Exposure visit to Horti Expo and Azad Market at New Delhi

Practical training at Fruit and Vegetable retail shop at Chennai

Mr.T.Nandakumar, I.A.S Secretary Agriculture GOI at Mega market Workshop , Hosur, 24th June 09

Empowerment of FarmersForum

Corporate Capability

Farmers Corporate

Quantity
Quality Uniformity Time delivery
Quantity Quality Uniformity Time delivery

Proposal :

Establishment of Farmers Own Megha Market On Four lane Road Dharmapuri And Farmers Own Retail Markets At Bangalore and Chennai

Rather than inputs and technology, the secret of success lies in preparing the Social capital, the farmers...

Fulfilled Objectives

Achieved 60 to 100 % yield increase

Prepared the Farmers for Market led horticulture
Empowered the Farmers and Farmers Forum Technically, Economically and Socially .put in place the

Farmers Corporate
(Farmers producer Company (ltd) with virtues of Corporate)

Above All.. the TNAU acknowledges with gratitude :

a. 400 Farmers of the Project who stood by the scientists at all times of management of crop through drought, downpour , hailstorm, endemic pests, viruses , diseases and heat wave and the dedication of the members of the farm family who in turn stood by the farmers
b. The whole hearted support of the District Collectors c. The Confidence of the TN State Government d. The Media and Press

Thanks