IADT 2014

Student Entrepreneur
Official Mag of the IADT Enterprise Society
Creative Dragons Competition
Competitor Profiles Behind the Scenes

Pizzas and Beanbags

Whats all That About?

LinkedIn Visit
Everyone Should Work in a Place Like This

Member of the Year

Wendy Murphy Speaks!

benefit from this society. Being enterprising is just about being proactive, adventurous and driven. We are here to help you get the most out of your time at Iadt. Through our workshops and events, you will have a chance to develop skills, meet similarly enterprising students, and be the best you can be!

Welcome to the second Student

Entrepreneur Magazine, the official

Mag of the IADT Enterprise Society. So, I hope you enjoy the mag, and, if you feel inspired by what you see We are three years old this year, and what a year its been. Weve here, have any suggestions to grown our membership to 240 from make, or would like to join the Society dont 32, run Enterprise week 2013, 6 competitions, a Christmas market, ciety to have a stand at the open days AND we were voted IADT SOCIETY OF THE YEAR!!!. We are EXTREMELY proud of this achievement and, of the things we have managed to do in our second year, so in these pages we take a look back at these events and profile some of the people involved. Remember, you don't have to be interested in starting a business to
Iadt Enterprise Society 2012/13 Founder/Director/Treasurer: Paul Downes Chairperson: Adrian Frese Events Co-ordinator: Wendy Murphy Commercial Co-ordinator: Kevin Walsh

hesitate to get in touch

a Pop-Up shop, become the first So- Paul Downes.

First Things First

Before we take a look back let take a quick look forward and meet the new 2013 -2014 Enterprise Society committee.

Emmet Kehoe, Chair.

Kevin Walsh, Finance

Clem Keane, Events

Alice Margetson, External engagement

Cillian Flynn , Communications

Sam Prole, Business engagement

And me..Paul Downes.

Member of the Year Wendy Murphy let us know what the Enterprise Society has meant to her
turn your enterprising dream Into reality. After spending a year taking in all the society had to offer, winning the IADT Student's Union "Society of the Year" Award earlier this year was just the icing on the cake. I firmly believe it was the society members' strong passion and purpose to build innovative career paths that helped us scoop the award. Whether you have a "million dollar business idea" or feel you may want to be part of a start-up one day, I would highly recommend being part of the Enterprise Society to any student if they are looking to strengthen their innovative aspirations, build a strong business network, and, of course, make some great friends Wendy Murphy.

my final year of the BA in Business Studies & Arts Management, I joined the Enterprise Society to seek innovative inspiration for my future career after I began realising the "big bad working world" was fast approaching!

In

Every couple of weeks the society would hold events such as networking sessions, workshops, competitions, and innovation talks. For me, the networking sessions were great for meeting other students and encouraging skill sharing amongst members. The workshops were helpful for strengthening personal expertise (I particularly gained better confidence in public speaking after attending one of the sales workshops). The annual "Dragon's Den" competition is a well rounded learning curve for young businesses where you can even chat with successful entrepreneurs and find personal mentors who will help you to

Pizzas and Beanbags Skill Swop

At the very heart of what the Enterprise Society is for, is the knowledge that , in every discipline and every course in IADT, there is a wealth of Entrepreneurial talent . It is also true that a lot of this talent remains untapped for various reasons (maybe a creative person has a really good idea, but doesnt know how to pitch this ). Well, the chances are that there is an equally entrepreneurial student who is really good at selling but not so good on the ideas front. To us, its fairly obvious that these two students would make a pretty good team if they were to get together, but that is not something that generally happens. This is where Pizzas and Beanbags comes in. the idea is that we create a comfortable space for these encounters to happen. Not only that, but we help the process along by getting those attending to fill in a skill swop form on entry, thats posted up for everyone else to see. It may seem unlikely that somebody will just happen to post the exact skill the another person is looking for, but, it turns out that IT ACTUALLY WORKS!!!. The first time we ran this, at the end of the evening, we had two sets of students come together with the exact skillsets required to help drive two business ideas forward. PD.

Having skills in web design, onto design the product and marketing and research and also being part of the enterprise society, I noticed that there was a place to volunteer to help another student with some market research. I volunteered and met up with the student and told him about my experience in market research. This has led to me developing the whole marketing end of the business from the website to the social media to the logo. The same student needed help to design the project. I was able to get in contact with a friend who has since gone help us in the graphics of the business. These possibilities would have not been possible without the connections I made through the enterprise society Tristram Dyer

The Creative Dragons Competition provided the exciting climax to Enterprise Week 2013. With a prize fund totalling 3,000, provided by the IADT Teaching and Learning Committee and external partner MKO partners, and three high profile Judges; Bobby Kerr, Frank Keane and Wally Hill, this competition drew huge interest from entrepreneurial students from every department and discipline in IADT. From the initial entry, through the selection process the six finalists emerged, representing the strongest ideas and cross campus involvement.

Competitor Profiles

Sean Gallagher's Scope Media

provides an innovative solution for events companies and nightclubs who wish to have high

quality video promotional material, but may not have the budget available. Scope Media delivers

high production values to one off videos designed for online marketing through channels such as YouTube. www.scopemedia.ie

Competitor Profiles

Liz Hickey Presented her Social

Enterprise Step-Up Ireland. Through this initiative Liz hopes to set about inspiring people to discover their potential and create their future , despite economic forecasts and other life challenges, with an emphasis on entrepreneurship

Contact: stepupireland@gmail.com

Competitor Profiles

Adrian Frese, Nicolo Cassidy

and Alexandra Howard presented their online gaming business idea This team, in the process of designing their game, presented a business model based upon the relatively new phenomenon of micro transactions conducted within free to download mobile games.

Competitor Profiles

Denise Kennedy, author of

I Wish I Were delivered an idea based upon creating a line of giftware using the unique visual style of the illustrations in her book. These included toys, mugs, phone covers etc.

Contact: Facebook.com/AuthorDeniseKennedy

Competitor Profiles

Leigh Heritages love of outdoor

activities and knowledge of the tourism industry helped him to spot an opportunity to profitably service a niche within this market. This consisted of offering to families from abroad, packages of accommodation and outdoor adventure holidays.

Competitor Profiles

Kevin Walshs Limerick Student Discount Card idea, combined his experience of organising student nights, negotiating with nightclub owners and use of a similar service while studying in Glasgow. In his own words Had the idea of mojo Card and pitched it to iadts Dragons den got good feedback and approached businesses in Limerick to sign up, Changed name to signature card with support from signature group Targeted businesses that students would use like restaurants, clothes shops, Barbers, etc. Got them to put a unique deal on the card. In return they would be advertising their business on our Card e.g. 10% off a certain service/product, Free entry into a night club, Cheaper Taxis. Signed up 20+ businesses and sold the card throughout three colleges in Limerick; University of Limerick, Limerick Institute of Technology, Limerick College of further education. Sold the cards on campus with a sales team as well as using Facebook as a marketing tool
Contact: facebook.com/pages/LimerickStudent-Discount-Card

Creative Dragons

Competition

And the Winner Is...

Sean Gallagher with Scope Media
After much deliberation , our quality of the pitches they had judges chose Scope Media heard, to award three of the
as the overall winner. While the competition was stiff, it was a combination of; the assuredness of Seans presentation, the fact that the business had paying customers and the potential for growth in the area of online video production that helped the judges to make their decision. Although this was designed as a winner take all competition, the judges decided, in light of the other competitors with a runners up prize. In Addition to this, the judges let all of the competitors know that the would be happy to give them any help and advice they were able to in the future PD

Reading

this mag, you may be forgiven for thinking that the Creative Dragons was the only competition we run. We actually run many though! One of the most innovative is the DynaStart video pitching competition. Whats DynaStart ? I hear you ask. (I know

youre asking this because its always the first thing people ask when I mention this).

Well, DynaStart is an online platform, developed by Lahti University of Applied Sciences, (thats the university in Finland we have an Erasmus agreement with). It allows students with a business idea to upload a video pitch and get feedback from other students. For us , the feedback feature allowed us to create a competition for our students where the winner was the one who got the best feedback. Our first run of this was really successful and the people who took part felt that they gained confidence in their ideas due to the positive feedback they got. PD. PS Our colleagues in Lahti allowed us to use their creation FREE OF CHARGE! And for this we would like to say Thank You so much! PD

One

of the things we always say to potential members of the Enterprise Society, is You dont have to be running a business (or even want to) to be Entrepreneurial . If being Entrepreneurial is about being proactive , problem solving and delivering solutions rather than complaining about problems, then there are many, many companies looking for staff who are entrepreneurs ( you might have heard of this referred to as Intrapreneurship but we dont use that word here. Ed) LinkedIn is definitely one of those companies, so when the chance came for a group of us to visit their EMEA headquarters in Dublin , we jumped at it! One of our recent graduates Aurelija Gedrime works there and made our visit possible. From the moment we arrived, we could tell this was a special place to

work. On every floor there is a chillout area where staff can sit on beanbags and read , or take time away form their desks to think through a solution they are working on. (although, the staff we met at their desks were pretty chilled-out anyway) The fully equipped gym was really impressive, but the highlight of the tour was the top floor canteen! Staff can come here at any time and get a free hot meal, gourmet salad or sandwich and every kind of soft drink you can think off. The dining area has spectacular views over Dublin and when youre finished eating, you can have a game of pool or play Xbox games on massive screens. Its safe to say that everyone who went on this trip is wondering just how they can get a job here! PD.

Being a part of a creative campus means that there is a lot of

creative work being created all of the time, from the creation of works of art to the development of creative business ideas. (thats a lot of creative for one sentence!). These normally happen in the classroom and are generally left there. We felt that there must be a way for students to showcase their work, and, at the same time, make some money. This was how the idea for the campus Pop-Up shop came about. With the agreement of the student union, we took over the shop space in the chapel and came up with a way to make this available to any student who was interested. The shop would be available to for 1 week at a time and the rent would be 10% of the students net profit at the end of the week. This meant that, for the student, there was no risk (if they took the shop for a week and didnt sell anything, they paid no rent). So far this has been a huge success for the students whove taken it up, and, has generated a lot of buzz around the Campus. PD

Some of the other things weve done...

Christmas markets

Guest Speakers

Institute Open days

Frank Keane
The Enterprise Society owes a debt of gratitude to Frank Keane of MKO Partners for his fantastic contribution to the success we achieved last year. Frank took time out of his busy schedule (see below) to give a guest lecture to the society on the topic of enterprise finance. This can only be described as a master class in how to pitch. When we needed to come up with prizes for the Creative Dragons competition, Frank immediately gave us a business advice package worth over 1,500 and, when we pushed our luck and asked him to be a judge on the day, he told us that was no problem! Frank is partner and co-founder of MKO Partners (www.mko.ie) where he is Head Of International Business focused on assisting businesses setting up in Ireland as a gateway to Europe. Frank also has 10 years experience as lecturer and external examiner at various time in UCD (MAcc Program) in the Institute of Bankers in Ireland and The Institute of Chartered Accountants in Ireland, as well of course as 3 years lecturing experience in the Dun Laoghaire Institute of Art, Design and Technology. He is an author of books and study guides on Financial Statement Analysis, published by the Institute of Bankers in Ireland and is Co-Founder of Ireland, Gateway to Europe (www.gatewaytoeurope.org) . I would just like to take this opportunity to say THANK YOU Frank. Your help was totally invaluable! PD

...And Finally
In the short space of time our Society has existed we think that we have achieved a lot. Of course, This would not have been possible without the help of quite a lot of people. So, We would like to take this opportunity to say THANK YOU to everyone who, gave their time, effort, money and advice to us over the past year, ...you made our success possible.

THANK YOU SO MUCH!

Ever imagined college as a friendly, dynamic and vibrant environment? Thinking about running your own business? What if you could run a real business during your degree? Well guess what.....

IADT has it all and much more!

Small class sizes. Regular feedback. Innovative assessments. Up to 70% continuous assessment. Preparation for employment and further study. See IADT Entrepreneurship Alumni on LinkedIn.

So why not consider the following degrees? Bachelor of Business (Hons.) in Entrepreneurship & Management (DL 823 CAO Level 8) Bachelor of Business in Entrepreneurship (DL 701 CAO Level 7)
For more information check out: http://iadtentrepreneurship.wordpress.com/ Contacts: Therese Moylan @ 01-239 4623 / email: therese.moylan@iadt.ie or Conor Heagney @ 01-239 4753 / email: conor.heagney@iadt.ie Dun Laoghaire Institute of Art, Design & Technology, Kill Avenue, Dun Laoghaire, Co. Dublin.

22