A LISA R IVERA

alisa@alisarivera.com | www.alisarivera.com
VALUE ADDED
Content specialist with outstanding writing, editing, and interviewing s ills. A!le to ta e comple" medical and scienti#c concepts and translate them into understanda!le, persuasive, and entertaining content. E"perience with creating and implementing content strateg(, including conducting audience anal(ses, choosing appropriate tactics, creating content, and measuring results across multiple channels. $ro#cient in In-esign, $hotoshop, 5icroso%t 6ord, $ower$oint. E"perience using 6ord$ress, @15L, CSS, 4oogle Anal(tics.

EXPERIENCE

Contract Writer | California Institute of Technology | Pasa ena! CA "uly #$%&'Present

$roduce reports, proposals and other content %or top &' donors at universit( ran ed )'th in the nation !( U.S. News & World Report, including writing and graphics. Interview leading scientists in #elds such as *uantum mechanics, !ioengineering, environmental chemistr(, and other disciplines and write a!out their research in language that is clear, compelling, and persuasive. +e( accomplishment, -esigned and wrote commemorative maga.ine %or the /'th anniversar( cele!ration o% the Richard $. 0e(nman $ri.e %or E"cellence in 1eaching, named in honor o% the 2o!el $ri.e3winning scientist and educator.

(reelance Content )*ecialist | Los Angeles! CA Dece+,er #$%#'"uly #$%&

$roduce content such as maga.ine articles, grant proposals %or state and %ederal grants, reports, and newsletters. Clients included $lanning, the maga.ine o% the American $lanning Association, 4lendale Adventist 5edical Center, and Alameda Count( 5edical Center. +e( accomplishment, 6rote $lanning 7cto!er /')8 cover article on the A9orda!le Care Act :7!amacare;.

EDUCATI0N
S(racuse Aniversit( 5A, 2ewspaper Bournalism Aniversit( o% $enns(lvania >A, Communications

Co++unications )*ecialist | -)A.'California | .len ale! CA No/e+,er #$%$'Dece+,er #$%#

Colla!orated with senior managers to create and implement content strateg( %or statewide rollout o% e( provisions o% 7!amacare in Cali%ornia. Channels included print, email mar eting, we!inars, and video. Conducted audience anal(sis o% state pu!lic health o<cials, hospitals, nursing homes, ph(sicians, pharmacists, and other healthcare sta eholders to identi%( pre%erred methods o% communication, in=uencers :secondar( audiences;, and e( messages. 1he goals, to generate support %or 7!amacare initiatives and in=uence !ehavior change to improve the *ualit( and sa%et( o% healthcare statewide. $repared *uarterl( communications reports %or the Centers %or 5edicare and 5edicaid Services :C5S; with detailed anal(ses o% messaging, content, audience, metrics, and progress against goals.

E itor | DTLA (a+ilies | Los Angeles! CA "uly #$%#'Present

0ounder and editor o% www.dtla%amilies.com, a site %or %amilies in downtown Los Angeles. >uilt the site using 6ord$ress, trac site metrics using 4oogle Anal(tics, and maintain a social media presence %or the !rand, including 0ace!oo , 1witter, and $interest. +e( accomplishment, Success%ull( led petition drive to install sa%et( %eatures at a pla(ground in Spring Street $ar in -owntown Los Angeles :see petition at http,??www.dtla%amilies.com?petition3!uild3a3%ence3around3spring3street3par ?;.

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A LISA R IVERA
Writer | City of -o*e | Los Angeles! CA )e*te+,er #$$1'0cto,er #$%$

Researched and wrote proposals and reports targeting maCor donors on topics such as cancer, @IV?AI-S, dia!etes, molecular !iolog(, epidemiolog(, virolog(, cancer survivorship, and palliative care. 6rote mar eting materials in support o% maCor gi%ts, including spea ing points, newsletters, and one3sheets %or speci#c patient care programs.

)tu ent A2airs 03cer | Da/i .e2en )chool of 4e icine at UCLA | Los Angeles! CA No/e+,er #$$%')e*te+,er #$$1

Counseled medical students on all aspects o% the residenc( application process. 6or ed with %acult( mem!ers to dra%t -eanDs Letters %or )E'F medical students. -esigned and taught career wor shops on writing CVs and personal statements, interviewing s ills, and choosing a medical specialt(.

A 5unct Professor | 6ernar 6aruch College | Ne7 8or9! N8 "anuary #$$$'Dece+,er #$$$

1aught !usiness writing classes. Class assignments included having students identi%( a compan( the( hoped to wor %or in the %uture, o!tain an in%ormational interview with a manager at the compan(, and write a /&3page paper on their e"periences.

Associate E itor | 4cCall:s +aga;ine | Ne7 8or9! N8 "une %<<='No/e+,er %<<<

Edited the %eature, horoscope, pet and consumer pages. 6rote the contri!utor column and special interest !oo lets.

Ne7s*a*er Re*orter | )yracuse! N8 | Portlan ! 0R | "ersey City! N" "anuary %<<>'4ay %<<=

Reported on pu!lic schools, crime and courts and other issues. $u!lications included the S(racuse $ost3Bournal, the 7regonian and the Berse( Bournal.

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