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Road Trip – Zipcar’s journey from a niche idea to a global company Frerk-Malte Feller,
Road Trip – Zipcar’s journey from a niche idea to a global company Frerk-Malte Feller,

Road Trip – Zipcar’s journey from a niche idea to a global

company

Frerk-Malte Feller, President Europe, 16 March 2012

– Zipcar’s journey from a niche idea to a global company Frerk-Malte Feller, President Europe, 16
– Zipcar’s journey from a niche idea to a global company Frerk-Malte Feller, President Europe, 16
The Zipcar Road Trip
The Zipcar Road Trip

the idea

the business

the future

The Zipcar Road Trip  the idea  the business  the future [ 2 ]
Zipcar’s Genesis – Mobility Dream & Nightmare
Zipcar’s Genesis – Mobility Dream & Nightmare
Zipcar’s Genesis – Mobility Dream & Nightmare

Non-Car Owners

Public Transit Car Rental Taxis
Public Transit
Car
Rental
Taxis

Cheaper at Times, but

a Hassle and Inflexible

Car Owners

Inspection Insurance parking CAR PAYMENT
Inspection
Insurance
parking
CAR PAYMENT

Convenient at Times, but

Expensive and Inefficient

Needed: A New Transportation Option for City Dwellers
Needed: A New Transportation Option for City Dwellers
Zipcar’s Solution: Cost Savings, Convenience & Impact
Zipcar’s Solution: Cost Savings, Convenience & Impact
Zipcar’s Solution: Cost Savings, Convenience & Impact Financial Freedom 19% of HH budget (avg.) Transportation

Financial Freedom

19% of HH budget (avg.)

19% of HH budget (avg.) Transportation All other 6% of HH budget (Zipster) Transportation All other

Transportation19% of HH budget (avg.) All other 6% of HH budget (Zipster) Transportation All other

All other19% of HH budget (avg.) Transportation 6% of HH budget (Zipster) Transportation All other

6% of HH budget (Zipster)

19% of HH budget (avg.) Transportation All other 6% of HH budget (Zipster) Transportation All other

Transportation19% of HH budget (avg.) Transportation All other 6% of HH budget (Zipster) All other

All other19% of HH budget (avg.) Transportation All other 6% of HH budget (Zipster) Transportation

Community Impact

(Zipster) Transportation All other Community Impact Environmental Impact (1,600 lbs) CO2 x 500,000 = 800,000,000
(Zipster) Transportation All other Community Impact Environmental Impact (1,600 lbs) CO2 x 500,000 = 800,000,000
(Zipster) Transportation All other Community Impact Environmental Impact (1,600 lbs) CO2 x 500,000 = 800,000,000
(Zipster) Transportation All other Community Impact Environmental Impact (1,600 lbs) CO2 x 500,000 = 800,000,000
(Zipster) Transportation All other Community Impact Environmental Impact (1,600 lbs) CO2 x 500,000 = 800,000,000
(Zipster) Transportation All other Community Impact Environmental Impact (1,600 lbs) CO2 x 500,000 = 800,000,000
(Zipster) Transportation All other Community Impact Environmental Impact (1,600 lbs) CO2 x 500,000 = 800,000,000
(Zipster) Transportation All other Community Impact Environmental Impact (1,600 lbs) CO2 x 500,000 = 800,000,000
(Zipster) Transportation All other Community Impact Environmental Impact (1,600 lbs) CO2 x 500,000 = 800,000,000
(Zipster) Transportation All other Community Impact Environmental Impact (1,600 lbs) CO2 x 500,000 = 800,000,000
(Zipster) Transportation All other Community Impact Environmental Impact (1,600 lbs) CO2 x 500,000 = 800,000,000

Environmental

Impact

Transportation All other Community Impact Environmental Impact (1,600 lbs) CO2 x 500,000 = 800,000,000 / yr

(1,600 lbs) CO2

x

500,000

=

800,000,000 / yr

Zipcar at a Glance
Zipcar at a Glance
Zipcar at a Glance How 3.5 Million Reservations in 2010 1. join 2. reserve 3. unlock
How 3.5 Million Reservations in 2010 1. join 2. reserve 3. unlock 4. drive
How
3.5 Million
Reservations
in 2010
1. join
2. reserve
3. unlock
4. drive
Who 650,000+ “Zipsters” zip • ster (zip’ster) n: Slang ˘ One who uses Zipcar. A
Who
650,000+ “Zipsters”
zip • ster (zip’ster) n: Slang
˘
One who uses Zipcar. A gender neutral term for a
person (or people: Zipsters) who believes in cost-
effective mobility solutions that are good for the
planet and easy on the wallet.
that are good for the planet and easy on the wallet. Where 9,000 Cars 17 Major

Where

9,000 Cars 17 Major Metropolitan Areas 250 College Campuses
9,000 Cars
17 Major Metropolitan Areas
250 College Campuses

10 Million Drivers Live within 10 Minutes of a Zipcar

We Are Well On Our Way to 1 Million Members!
We Are Well On Our Way to 1 Million Members!
We Are Well On Our Way to 1 Million Members!

1,000

900

800

700

600

500

400

300

200

100

0

2005 2006 2007 2008 2009 2010 2011 2012
2005
2006
2007
2008
2009
2010
2011
2012
2011 Key Metrics
2011 Key Metrics

Ending Members

(000s)

673 540 2010 2011 Revenue ($ Millions) 242 186 2010 2011
673
540
2010
2011
Revenue
($ Millions)
242
186
2010
2011
540 2010 2011 Revenue ($ Millions) 242 186 2010 2011 Revenue per Vehicle per Day (Millions)

Revenue per Vehicle per Day

(Millions)

63 59 2010 2011 Adjusted EBITDA (1) ($ Millions) 10.9 4.2 2010 2011
63
59
2010
2011
Adjusted EBITDA (1)
($ Millions)
10.9
4.2
2010
2011
[ 8 ]
Collaborative Consumption - 2008
Collaborative Consumption - 2008
Collaborative Consumption - 2008 [ 9 ]
Collaborative Consumption - 2008 [ 9 ]
Collaborative Consumption - 2008 [ 9 ]
Collaborative Consumption - 2008 [ 9 ]
Partnerships with Wheelz & Ford
Partnerships with Wheelz & Ford
Partnerships with Wheelz & Ford  Top 5 car manufacturer globally teams up with leading car
Partnerships with Wheelz & Ford  Top 5 car manufacturer globally teams up with leading car

Top 5 car manufacturer globally teams up with leading car sharing operator

The deal

1.000 cars for Zipcar University

1 mm drive hours, at $1 discount

‘Students with Drive’ grant program

Benefits for Ford

Participate in business model of future

Access to young demographic

Benefits for Zipcar

Strategic alignment with car

manufacturer

Access to new attractive models

with car manufacturer – Access to new attractive models  Innovative P2P start-up teams up with

Innovative P2P start-up teams up with leading car sharing operator

The deal

Strategic investment in Wheelz

Focus on university population

Benefits for Wheelz

Tapping into Zipcar’s 12 years

experience, 100M+ minutes driven

$13.7M Series A Funding for growth

Benefits for Zipcar

Strategic partnership with innovative,

complementary offering

Access to external innovation, aside of internal innovation

And More Open Road Lies Ahead!

And More Open Road Lies Ahead! [ 11 ]
And More Open Road Lies Ahead! [ 11 ]