EXECUTIVE SUMMARY

Project Title Consumer buying behavior while Shopping The study of any subject is made by examining it in an organized fashion There are three classes of variables involved in understanding consumer behavior! ST"#$%$S& '(SP)*S( and "*T('+(*"*, variables Stimulus variables& such as advertisements& products exist in both the individuals- external environment These generate a sensory input to consumers 'esponse variables are the resulting mental . or physical reactions of individuals who are influenced by stimulus variables /or e g 0 1 purchasing a product or forming attitudes about it could be viewed as response variables #any of the variables affecting consumers 2such as personality& learning& and perceptions are external situations& motives& and so forth3 cannot be directly observed The project Consumer buying behavior while shopping "s carried out under supervision and guidance of 4", 45655' The project was about studying the consumer buying behavior 5 7uestionnaire was prepared by us in order to conduct mar8et survey The 7uestionnaire was based on different parameters to judge and understand the consumer behaviors and determine the best possible strategies which could be used to attract customers The research carried out in this project was descriptive in nature The study was aimed at 8nowing the various eating habits of a consumer This project helped in understanding what exactly a customer loo8s in an eating joint before entering it "t gave an idea about the essential factors that are re7uired now a day for an eating joint to attract customers in this competitive world 9e were also given a tas8 to understand the customer eating habits& what a consumer wants while eating in a restaurant what all a consumer loo8 for and what are their expectations& how can a mall owner satisfy the needs and wants of a consumer so that the consumer may come bac8 and the retailer can retain its consumer This project helped us to figure out the different consumer eating behavior and to understand the overall customer perception of eating in a restaurant as well as their demand for mall The trend today has been to combine shopping with various offering /or e g apart from shopping there are food courts& cinema theaters and even in some an amusement centre for children

Shopping has made people spend not just on their re7uirements of goods to be bought but to loo8 on the totally of experience have a 7uic8 bite at #c:onalds in the mall or let the 8ids play fun game while one is busy shopping or even ta8ing the family out for movie and having a dinner all under one roof The benefits of this totally offering are that many vendors get to have peoples patronize their offerings& while the Shopping experience i e being enhanced& more business got by the stores at the venue Shopping is no longer a onetime agenda for people +arious options are opening up