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FUTURE OF CONSUMER DURABLES PERTAINING TO STANDARD BRAND AND OWN BRANDS OF RETAILORS1 To study the reasons behind growth of retailers own brand i.e. private labels 2 To study the future of consumer durable of standard and retailers brand. To study the market share of Standard and owned brands of retailor. 2. RESEARCH OBJECTIVES Sampling frame taken for Consumer Durables- -Retail outlets in Thane. 3 Sampling frame is a set of units from which a sample is drawn. 3. RESEARCH PLAN SAMPLING FRAME Convenient sampling for Customers. 4 For this project we have selected 4 retail outlets out of 10 outlets on Ghodbandar road in Thane. Each sample in population has equal chance of getting selecting in the sample. Random Sampling for Retail outlets. 4. SAMPLING STRATEGY For this project the sample size is 100(customers) Reason- Sufficient data can be obtained through questionnaire being answered by Salesman and Consumer. 55. SAMPLE SIZE The market share of consumer durable pertaining to standard brands and private labels. 6 Historical data used to determine consumers preferences and To determine past consumers attitude towards standard branded and Private labeled consumer durables. Historical Research Technique 6. RESEARCH TECHNIQUE Questionnaire1.What is your monthly disposable income? A. Below 25000 B. Between 2500050000 C. Above 500002.What do you shop and how often? A. Electronics B. Apparels. C. FMCG D. Groceries3. What type of Consumer durables you prefer? A. Standard Branded B. Private Labels4. Are you brand conscious?A. Yes B. No C. At times 75.If no, have you tried Private label product (Stores In house products)?A. Yes B. No7. RESEARCH TOOL 8. CONTINUED6. In case if you were to try store in-house brand which productcategory you would prefer?A. Furniture B. Home Appliances C. Mobile Phones D. Apparels7. Your preference towards the brands available should be-? A. Excellent quality B. Value for money C. Prestigious D. Excellent Image8.Which among the below factors help induce trial for an In-house brand? A. Price discount B. Add-ons at the same price C. Promotions 8 9. FUTURE OF CONSUMER DURABLES 9 10. INDUSTRY CLASSIFICATIONS WHITE GOODS BROWN GOODS CONSUMER APPLIANCES Refrigerators Mixers Mobile phones Air Conditioners Microwave oven Television Washing Machines Irons Mp3 players Speaker and audio Electric fans DVD players equipment Cooking range CD players Chimneys Blue ray players 10 11. PROFILE OF CONSUMER DURABLEPLAYERS(STANDARD BRANDS) IN INDIACompany ProductsVideocon Refrigerator, Washing machines, TV, AC, microwaveGodrej Refrigerator, ACWhirlpool Refrigerator, washing machinesPanasonic Television, ACVoltas AC, washing machinesSamsung Television, mobile phones, laptop, ACLG Television, mobile phones, laptop, ACSony Television, mobile phones, music systemsBlues tar ACNokia Mobile phonesElectrolux Vacuum cleaner, refrigerator. 11 LG to invest $292 million by 2012. 12 Samsung to invest $94 million. Panasonic to invest $208 million by 2014 Indian consumer durable market expected to be of $12.5 billion Indian consumer is likely to spend more on both utility and luxury consumer durables. Worth Rs.350 billion (as of March 2012) 12. CONSUMER DURABLE MARKET IN INDIA

Increased liberalization and favorable FDI environment 13 Accessibility to Credits Increased disposable income13. FACTORS THAT WILL DRIVE GROWTH Importance of private labels. 14 Also called as store brands, Store in-house brands. Owned by retailers.14. PRIVATE LABEL CONSUMER DURABLES Create and schedule own marketing plans. 15 Greater freedom with pricing strategy. Offer something unique Higher margin than the branded product. 15. WHY PRIVATE LABELS? Future Group(Big Bazaar)- Sensei Reliance Digital- Reconnect Croma- Ac, toaster, microwave oven, TVs, laptops, Pen drives etc. Videocon- Next, Hyundai Bharti retails- Home trends, Kids connection16. PRIVATE LABELS IN INDIA & Koryo 16 Attractive locations 17 Distribution and service network Product technology Market positioning and branding17. FUTURE DEPEND UPON -