How to Get Over $100,000 Worth of Free Publicity and Advertising sing P!

How to Get Over $100,000 Worth of Free Publicity and Advertising sing P!

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How to Get Over $100,000 Worth of Free Publicity and Advertising sing P!

Disclaimer
Although the author and publisher have made every effort to ensure that the information in this book was correct at press time, the author and publisher do not assume and hereby disclaim any liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from negligence, accident, or any other cause.

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How to Get Over $100,000 Worth of Free Publicity and Advertising sing P!

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How to Get Over $100,000 Worth of Free Publicity and Advertising sing P! How To et !ver "#$$,$$$ %orth !f &ree 'ublicity and Advertising (sing ') *o matter the si+e of your business, before you spend an e,orbitant amount of money on publicity and advertising, you should e,plore the free promotional tools available to you. -n fact, many e,perts recommend that you pursue free public relation and advertising strategies ./&!)/ you actually spend any money on media advertising. The end result of greater sales and the e,pansion of your business can be achieved by using these free tools efficiently and effectively. 0ou1ll get more bang for your buck and you1ll e,perience a great deal of satisfaction at how you generated this success by investing your time and talents to promote your business dream. .efore you invest money to make money, try the alternative and non2traditional form of promoting your business. .efore you spend any money on media advertising, consider the points below. These tips can help you better plan your strategy and take advantage of benefits that many entrepreneurs are missing. A story that you submit to any media outlet will be much more influential than a paid advertisement. 3any consumers believe advertisements to be false and misleading4 they also perceive a biased approach in an advertisement. A story will lend credibility to you, your product and your business. 0ou will obtain instant credibility from a news story and trustworthiness will be apparent to the shopper. -f a 5ournalist has taken the time to review your offer, his audience will see you through his recommendation and your reputation as an e,pert will flourish. *ews stories and features can help you to reach and get newer and larger clients. 'eople who read about you and your business in the news will want to work with you and promote your business by their patronage. This can be a win2win situation for all parties involved. *ews stories will also be seen by banking and lender representatives who will be more willing to work with you to obtain financing. -n a recent survey, companies who engaged in ') campaigns were 3$6 more successful in getting financing and funding than companies who did not have a public relations campaign. -f your business is to be the success of which you dream, additional funding must be available to you as your plans grow and e,pand and new costs arise. The lifeblood of your success depends on the number of potential customers who are driven to your business or website to shop. 0ou must attract these visitors with a dynamic, creative, and proven method that will allow your business to stand out above all of the rest. 7ompetition in the marketplace is fierce and your strategies must be on the cutting edge to capture the attention you want for your business. (sing free ') as a catalyst for your publicity and advertising campaigns is easy if you use a few tried and true methods and organi+e your plan and purpose. -t1s a powerful tool that you have at your disposal and the good news is that you won1t have a lot of Page 8

How to Get Over $100,000 Worth of Free Publicity and Advertising sing P! competition9 )esearch shows that not many companies are trying free ') instead of the costly traditional venues of advertising. They prefer to hire ') agencies who will write costly and boring press releases that will not motivate enough energy for your business to reap the reward dollars from this investment. -f you think that free ') is a struggle and only for a certain niche of business, you are incorrect in your assumptions. The best attitude to have is the one that supports that with ') there is always a way and you must discover that method for your individual business. !ne of the guiding principles or the golden rule of ') is to understand that with your ') plan, you must meet the need of the 5ournalist or producer that you are contacting. He is searching, sometimes frantically, for stories and news clips to fill those valuable slots in his publication or on his program. :ournalists are not inundated with stories, as many businessmen believe, but instead, are seeking interesting topics for discussion for their viewers or readers. !ne of the biggest mistakes that you as a businessman pursuing your own ') can make is to focus on you and your business e,clusively in your contact with a 5ournalist. 0ou need to show in your story a real interest in the 5ournalist1s audience. -t1s not about you when you are approaching a professional media representative with your business story or press release. -t1s about helping their 5ob to be easier and more interesting to their readers or viewers. .usinesses are *!T using this rule of marketing to their advantages so you can be assured that if you are sincerely interested in what makes that 5ournalist appear more appealing, your story will be readily featured. As you prepare your press releases or stories, stress the e,pertise and knowledge you have on a particular topic. -f you establish yourself as an e,pert with valuable information, you will find it much easier to obtain this free ') with media outlets. )emember to cut through the mediocrity and place your press release or story above the competition. 3aybe you know how to manage people, stress, or uncooperative people. 'erhaps, you know all about how to or steps to a specific procedure. (se this as a tool to lead attention to your business. .egin by contacting your local media outlets to obtain free '). This is one of the most valuable forms of advertising and it1s within your reach immediately. They are looking for authenticity and someone who can speak articulately about a product or business. 3any advertising e,perts say that the trading area for most businesses is within a #$ minute drive of the business location therefore featuring your business on a local radio talk show, television show, or in the local print media will reach this segment of your target market. -t will not be difficult to make your business newsworthy for those people living within a short distance of your business.

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How to Get Over $100,000 Worth of Free Publicity and Advertising sing P! %rite a feature story about some activity going on at your workplace, a community interest pro5ect, or a promotional event that the consumer won1t want to miss. %hether the article is about a grand opening, an e,pansion, a plan to hire new employees, or a human interest topic, develop a story that will frame your business in a positive, appealing light. Attract customers to your door to see what all the e,citement is about. The best rule of thumb to follow is to get off the business page of the publication. 0ou want to create a bu++ about your business that causes people to think about your business as a story. -t1s like window shopping versus high pressure sales. -f you are being pressured to make a purchase, most likely you will not reciprocate with a purchase. !n the other hand, if you are window shopping, you can casually view the available product, gather information, and then make an educated purchase. -f your business is featured in a human interest story, the reader views what you are about, how you are standing for what you believe, and how you can help improve their lives. There is no high pressure, 5ust solid and valuable information. Another method of appealing to your local media is with an e,cellent photo of the event or activity in which your employees and you participated. A picture is worth a thousand words and a lot of advertising dollars for you. 3ake sure your image is high <uality and speaks volumes about the story. 0ou must have a direct connection between the image and the story to make it credible and interesting. As any professional photographer will instruct you, keep the background to a minimum and instead focus on the activity itself or the people in the photo. =ubmit a carefully taken picture who will represent your business in a professional and positive way. =creen the photo for any unacceptable gestures or background graffiti that would be offensive to the reader or viewer. >eave no stone unturned in editing your photo4 you can even ask a friend or co2worker to look it over before it is submitted. -f there is not a photo opportunity available at the event, create one that you can use. ?on1t let any moment pass you by as you continually seek photos that will portray the message of your company. A good image can help you turn a straightforward news story into a media event that will promote your business in a uni<ue way. The workhorse of a free ') campaign is the press release. 3any companies pay e,pensive prices for companies to write press releases which many times are boring and uninviting. -f it is carefully written and the proper procedures are followed, the press release will save the 5ournalist time and effort and be well2received. )emember, media outlets are searching for interesting and solid topics to fill time slots that create opportunity and profits. There are some basic rules you should follow when creating your press release.

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How to Get Over $100,000 Worth of Free Publicity and Advertising sing P! #. Aeep it simple. 0ou should have no more than a one page article whose purpose is to entice a 5ournalist to call you about this press release. This is the hook that will peak their interest and cause them to want to know more about you. 2. 7reate a great headline. 0ou have only three seconds to capture the interest of the 5ournalist so your headline has to be catchy and uni<ue. The purpose of the press release, remember, is to get immediate interest so you should strive to make it creative and imaginative. Think outside the bo, in your approach. Avoid boring, mundane wording that will send your press release to the garbage can. 3. &eature ideas not news stories. %rite a few paragraphs of simple wording that will tell in a succinct way what you are about, what you are offering, and how this can help the audience. All of this is woven in and around your feature story. 4. 'resent a strong and clear call to action. -n big bold letters supply the information for the viewer or reader to obtain more information about your business. .e concise, to the point, and confident in your presentation. !nce your press release is ready, you will contact the press with your document. 0ou can perform internet researches to locate the contact information for media outlets. Aeep records of the numbers you use so that future contacts can be made more easily. 0ou can also use 3edia uides or ') 'lanners that will provide you with contact information. 0ou will then do the two steps below to distribute your press release and check to see if you successfully made contact. #. 3ail or email your press release to the media outlets you selected from the list you compiled while doing your research. 2. 3ake a follow2up telephone call to the outlet. 0ou will check to learn if they have seen your press release and how they have processed the information that they received. -f your press release is to target a radio or television program, be very deliberate in your communication skills as you speak with the 5ournalist or producer. They will be checking to see if you can speak clearly and concisely about your business and product. They will get to hear your voice and since radio is an auditory medium, the want to hear what you sound like before they book you on their program. A couple of <uestions will probably be asked of you to ascertain the knowledge you have about your product but more importantly will be the passion you show about your sub5ect. They will want to e,amine your communication skills, your Bthinking2on2your2feetC capability, and how you can relate to their audience. 0ou should be <uick with your answers and credible

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How to Get Over $100,000 Worth of Free Publicity and Advertising sing P! as you present your information to the 5ournalist. 0ou are selling the idea of using your feature story in their programming4 you must present the facts accurately, with confidence, and as the e,pert you are. =peak as if you have done this many times before and that you are thinking of them and how their audience will perceive your presentation. 0our 5ob is to make them look good4 promoting your business will take a back seat but the profits you will gain from this free publicity will put you in the driver1s seat when it comes to your marketing plan. -f you have an established working relationship with a 5ournalist, the 5ob of press releases and getting the attention that you want will be much easier. 7urrently send them stories about your business featuring a uni<ue glimpse into the life of your business. ?on1t 5ust send out press releases to them4 create stories for them which reduces their work loads and provides them with ideas for ways to fill those never2 ending time slots that haunt even the most strategic producer. !nce you have this working relationship with the 5ournalist, they will be more receptive to your ideas and will work to help you impart your knowledge to their audience. )adio is another one of the most powerful media outlets available to you at no cost. -t is easy to use and the format is structured to reach the captive audience listening in their vehicles during the long commune. 3illions of people commute to work on a daily basis. This on2the2go crowd is always in search of faster, more efficient and reliable ways to improve their lives. 0ou can provide them with information to make their lives easier and more time efficient. )adio stations need more than #$,$$$ guests a day to fill the available time slots in their programming. They want interesting and enlightening information that will keep their audience tuned in to their station. This method is one of the easiest you can use. 0ou can call in from anywhere at any time to participate in an informative interview that will fill the need any particular audience might be e,periencing. This puts a targeted audience right on the telephone in your hand9 &re<uently, you can have an hour long program of free airtime to answer call2in <uestions and give the e,pert information that you have. Anowledge is power and this is a power that can work e,tremely easily and efficiently for you. 0ou will be recogni+ed as an e,pert in your field which will foster additional interviews for you. 0ou can develop a daily or weekly following of listeners who want and demand your advice. These fans can begin to help you build an email list or create a membership site for which you can charge a fee for information. This method of free ') can <uickly e,pand your business into a very lucrative venture. -f you have information that they need you can tap into the free flowing fountain of free radio publicity. -t1s a win2win situation that provides great programming for the radio station and a great promotional tool for you. 'eople pay more attention to a radio talk Page E

How to Get Over $100,000 Worth of Free Publicity and Advertising sing P! show guest than they do to advertisements that cost a lot of money. The time you spend in an interview is worth far more than an advertisement and costs nothing9 The audience is also more likely to believe a guest than they are a commercial. :ust use yourself as an e,ample. ?o you listen more closely to commercials or a guest on a talk radio showF =tudies show that E;6 of people listen to the radio at least once a week and more than @86 listen on a daily basis. >ook at the scope of the radio audience available at no cost to your advertising campaign. 3ore than #$,$$$ people per day are reaching out to stressed listeners who are searching for the <uick solution to their problems and concerns. 0ou can use this endless supply of listeners to e,pand your bottom line e,ponentially. Aeep in mind as you select the radio stations you contact that the D$G2$ rule is in effect in radio 5ust as in everything else. 2$6 of the stations reach about D$6 of all people. 0ou must choose that 2$6 of the top programs that will help you reach the D$6 looking for valuable information. These are the shows that you want to be on. 'ublic service pro5ects provide free publicity and boost the image of your business simultaneously. 7ommunity service is an e,cellent public relations tool that gives you free publicity and provides you with a type of satisfaction that is hard to duplicate. The adage Byou have to give to receiveC is especially true in the business community. There are many opportunities for community service pro5ects at any given time in your community. The commitments for these pro5ects may re<uire only a few hours and some careful planning to optimi+e the results you desire. 0ou can sponsor youth sports teams and have your business name and contact on the back of the uniforms. &riends and family members of these young athletes will be loyal to your company. 0ou will get to know and become friends with a lot of people you would not have met otherwise and you1ll gain support from people you could not have reached any other way. /very fan is a potential customer4 your business will be visible in arenas and even other business locations by large numbers of team players and their family members. This spreads the word about your business in a personal and very touching way. Helping others achieve their dreams has long been a goal of the business community. 0ou can also donate your talents, skills and even your product when your community would benefit from them. 0ou will be repaid over and over as people become accustomed to using or benefitting from your product. :oin civic organi+ations and speak at community events to share the knowledge you have with others. .eing a guest speaker will boost your credibility and establish you as an e,pert in your community on the topic with which you are familiar.

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How to Get Over $100,000 Worth of Free Publicity and Advertising sing P! 0ou can very effectively donate your products to be used as raffle pri+es or silent auction items. %henever possible, link your business to charity drives and events that draw attention to your business. 0ou will receive thousands of dollars in benefits by simply donating to your community. These efforts will not go unnoticed by the people involved in the events. 7losely related to community service, is hosting your own special event or participating in the event of another community association. =et up and use public service announcements to promote events at your business or events that you have selected to host. .y using these '=As you can also keep current with community associations and clubs that you can visit and to which you can contribute. The members of these organi+ations will become some of your most loyal clients. This is a positive approach that is effective in keeping aware of all the possibilities that are available to you to promote your company. This will take very little time and costs nothing but the profits and benefits are astounding. !ne of the most effective tools to get publicity free is the internet. !ne of the most important benefits of internet marketing is that it is primarily free. %ith the e,plosion of the internet into the global business environment, entrepreneurs from all si+es of businesses are tapping into the high volume traffic and lucrative profits driven by internet marketing. 'eople are shopping 242@ and savvy business professionals are modifying their marketing strategies to accommodate the ever2changing demands of the calculating consumer. -f you want to have a successful business today, you must use the benefits of free internet marketing and make them work for you. %hen considering cost, convenience, and clients, the benefits of internet market become apparent. %ith the changing economy, consumers scan the internet at a convenient time for them and can compare goods and services in the comfort of their own home. They are free from a sales pitch or pressured persuasion and can avoid battling crowds of people searching for the same product at the best price. Through internet marketing, you can connect with these customers and entice them to buy from you. 0our online store will be open around the clock and you won1t have to worry with opening, closing, and employee attendance and pay. &ree online marketing will allow you to reach customers in areas that otherwise would not be able to make purchases from your business. .oundaries will be eliminated as you invite people from all over the world to do business with you. This will cause your business to e,pand and produce additional profits. 0ou will also have the ability to handle a heavier customer load simultaneously which is also a better strategy for your business. .y setting up social media accounts, you can make comments about your business activities and products and invite your contacts to visit your business or Page ##

How to Get Over $100,000 Worth of Free Publicity and Advertising sing P! website. -f you can incorporate testimonials from happy clients, this word2of2mouth advertising will reap e,cellent rewards for you.

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How to Get Over $100,000 Worth of Free Publicity and Advertising sing P! !ne of the most popular free social media sites today that you can use for free publicity is called 'interest. This site is still in its early stages of development but people seeking online businesses are clamoring to this site to make those e,tra dollars that have the possibility of turning into steady incomes in a short period of time. 'interest is growing faster than any other website on the internet today because of its phenomenal high traffic driving abilities. 0ou should consider entering the world of 'interest to promote your business because it is practical and affordable. =etting up a 'interest account and your own personal boards on the site is fast, easy, and free9 This site does not involve continual maintenance. /ven if your business is not located in the viewer1s area, remember that 'interest is still developing and an area2specific facet to this fast growing website could be on the future drawing boards at 'interest. This is a social site and that means that a lot of people will be spending a lot of time looking at your ideas. %e know that word2 of2mouth advertising is the most economical method of promoting products and services and you can cash in on that adage by setting up your boards on 'interest as soon as possible. 'interest is a virtual board that allows you to find things that you like and keep them or add them to your own boards. 0ou can visit the boards of others, find things you like there, and display them for your friends and others to see. 3any people are influenced by the images that they see on 'interest and they use them to plan special events in their lives. .y using pictures, you can share your interests with others and more importantly, these pictures can promote your business with a visually alluring dynamic. 'interest can be an effective tool if used properly and for the right business. 0ou will need a 'interest account, need to understand the basics, and then you too can draw traffic to your site. 3any ecommerce businesses are already making the move to market their goods and services on 'interest. 'inned photos are beginning to serve as advertisements for those companies and the 2$ million users are making a large driving up sales in an impressive way. To market your products on 'interest, you have to create boards that are attractive, appealing and alluring to the potential customer. These boards are really little showrooms that you will use to showcase your products. 0our business goal is to find a need and fill it or solves some issue that a customer is e,periencing. 0our business will fi, their problem in a satisfactory way that for them will be easy, convenient, and secure.

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How to Get Over $100,000 Worth of Free Publicity and Advertising sing P! To get started, make sure your images and photographs are clear, beautiful, and eye2 catching. %hen customers come to your board, research shows that they will spend no more than E$ seconds with you unless something catches their eye be it copy or photography. :ust like in the traditional business world you must network. 0ou can1t 5ust pin up pictures and hope that someone drops in and ama+ingly decided they need what you are providing. 0ou must work on building a community for yourself and your business. 3ake friends, invite followers, and use &acebook and Twitter as allies for your campaign to increase your profits. ?on1t become someone who is constantly 5ust promoting you. (se your contacts to help you to promote your business for you. -t helps if others see your products as useful, reliable, and reputable. 3ake a plan and work your plan. /very person with whom you come in contact knows at least seven people. -n the world of instant and global communication, they probably know at least 8$9 All of those people know 8$ and so on goes the growth of your community. :ust as with any other marketing tool, you will want to learn all the ins and outs of how this site can work more effectively for you. ?on1t push too hard, be yourself, but put in the hard work at the beginning and then you can reap your rewards. 7onnect with other pinners and bloggers who have already established themselves on 'interest and you can ma,imi+e their followers for your business as well. .esides being inspired by the images that catch their eyes, they will find your business that can help them in ways they never even thought about. The larger of a following that you develop, the more traffic you will have coming to your business website. -f you can influence someone to repin an idea that you have, an entire new list of followers will have access to your business website. -n today1s fast2paced world, customers do not have hours to spend searching for products that will make their lives easier or their problems a piece of cake to solve. &or this reason, the product description you include to depict for your product must be concise, clear, and to the point. 0ou are allowed only 8$$ characters to tell what your product is, why the customer needs it, and how they can get to your website to purchase this product from you. The adage, a picture is worth a thousand words, is especially true on 'interest. =hare your ideas about the product or have a testimonial from a member of your 'interest community better state the benefits of what you are offering. =atisfied customers can really advance your sales by their positive comments. -f someone else has already purchased from you and had a good e,perience, then others will be more willing to do business with you too.

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How to Get Over $100,000 Worth of Free Publicity and Advertising sing P! ?on1t 5ust pin your company1s images on your board4 include some attractive photos from other users. (sers are very savvy when it comes to sniffing out money makers on the move9 ?emonstrate that you have a variety of interests and that others1 ideas are also important to you. -f you are going to promote your business, you cannot be a selfish bully that demands users visit your website to immediately purchase your products. ?on1t e,pect overnight results. -f people were making thousands of dollars overnight, everyone would be 5umping into this ecommerce opportunity. -f it1s worth doing and doing correctly, it1s also worth the wait. Another valuable tool that is free advertising on the internet is video marketing. As the information superhighway becomes more crowded with words, idea, and thoughts, you must seek a way to present your product to the consumer in an e,citing and alluring method. =ince much of the information on the web is in te,t format, you can offer a <uality e,perience by using video marketing. The ma5or goal of the video used to market your product is to inform a customer about the product in which they are interested. E$6 of all buyers research a product online before they make a purchase. This new and powerful marketing tool will educate the customer <uickly and answer <uestions they may have. 3any online businesses are tapping into the power of video marketing to keep their business ahead of the competition and increase their bottom lines. This is a more personal way of doing business and will more effectively attract the customer1s attention and purchasing power. Hideo marketing is an economical way to showcase your product to potential customers. 0ou can make the video yourself, edit it very easily, and upload it to your website in a masterful way. This can prevent you from spending investment dollars as you initially develop your marketing strategy. %ith video marketing, you can connect easily with prospects that are in an on2the2go mode as they navigate their busy schedules. This type of marketing is easy to view from a cell phone and removes the barrier of a customer carrying a laptop with them when they want to shop online. 0ou can provide targeted guidance with your video and inspire shoppers to buy faster and with ease from you. 0ou can present the latest trends or advantages of your product and make announcements about special offers you are providing. The customer, in turn, can pass the message of your product on to their network of family and friends.

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How to Get Over $100,000 Worth of Free Publicity and Advertising sing P! /ngaging the customer in an e,citing way is one of the most important benefits of video marketing. !nline business is e,panding at such a rapid rate that you as a savvy entrepreneur will want to use the latest technology to outperform your competition. 0ou can also take advantage of social media networks to obtain free publicity and advertising for your company. 'articipate in forums and discussions online. .y answering someone1s <uestion, you can provide useful information about your business or product that would alleviate their problem or concern. ive authentic and solid advice and also mention that they can get additional information on your website. 'rovide your ()> on every comment so there will be no doubt where you are located. .y writing your own blog, you can establish yourself as an e,pert as you offer authentic and trustworthy advice on your particular area of e,pertise. 0ou will find that people who are participating in these websites are searching for solutions to problems4 your knowledge can help them and create business for your company. %ith the knowledge that you have on a particular topic, you can offer a class or seminar in your local area or online to do a presentation that finds a need and fills it. ?uring the class or seminar, you can freely advertise your business or product to the audience who has paid to learn more about the topic. .e sure to place your ()> on the master slide of your 'ower 'oint presentation so attendees can easily 5ot down your contact information. Also, make sure your contact information and ()> are located on any business cards or printed information that you distribute. Attend conferences and conventions that are directly related to your field of knowledge. Here you can network by e,changing your contact with potential customers who have already e,pressed an interest in the sub5ect by attending this conference. *ever let a chance to network get past you. 0ou should also build an e,ceptional email list that will work for you. This is a cost efficient way to reach a multitude of people free for your company. )emember that email lists should focus on <uality and not <uantity. A name is not worthy of your time and attention if there is never any response to your emails. There are many ways to build your email list without spending any money. 0ou can attend conferences and workshops, hold your own seminars, fre<uent social media sites and network with family, friends, and co2workers to obtain names to add to your list. /ngage the 0ouTube crowd. -t is the second biggest search engine in the world and here, you can show a video that tells about your product and business. %atermark a link that will drive customers to your business website. 0ou can simply tell people at the end of the video to visit your website for additional information. 0ou can also give

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How to Get Over $100,000 Worth of Free Publicity and Advertising sing P! an interview with a satisfied client that will influence others to come and purchase from you. -t is important to orally give and visually provide your ()> address in your video. ?evelop a &acebook page for your business. 0ou can get BlikesC on this page that will directly link people to your business website. &acebook has become one of the most popular websites that visitors fre<uent. This is a huge source of free publicity and a never2ending network of people who are already online and probably already used to ordering goods and services from online businesses. 7reate a twitter account and network with people who show an interest in your business or related products in their profiles. 0ou can e,pand your network by becoming followers of TH/-) followers and on and on. -t1s a never2ending list of people who spend time on the internet. &ind other marketers with an interest in your business and cross2promote your links by using ad swap. 0ou can build your email list <uickly and efficiently this way and drive initial traffic to your site. This can also drive repeat traffic to your website as well. %rite articles for e2+ines. =ubmit as many articles as you can and to as many e2+ines as you can so that you can reach all of those people who are researching the product you provide. =tudies show E$6 of people do internet research on a product before they buy it. -nclude an invitation for everyone to visit your website for further information. (se the <uestions segment of 0ahoo to promote your knowledge and e,pertise in your line of business. !nline shoppers are asking thousands of <uestions each day and you can make a powerful presence as you solve issues. -nstead of advertising, become an authority that is helpful and compassionate in attacking the problems of others. 0ou can increase your website1s publicity with your professional concern for others and their dilemmas. 3ake social bookmarking work for your business. 7reate valuable content that people can use or en5oy and you have a found a way to increase traffic to your website. These sites let people bookmark favorite websites that others can view and share. -t will only take 3$ seconds or less to bookmark your site but the traffic flow can increase dramatically. ?igg, ?elicious, and )eddit are three of the most visited bookmarking sites that receive over D million visitors per month. .e creative and thoughtful as you develop your page. Top Ten >ists and how to lists are the most popular content articles on these sites. (se directories and classified submissions to advertise your business free. An e,ample is 7raigslist.org. This site will allow you to post your ()> link in not only your local

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How to Get Over $100,000 Worth of Free Publicity and Advertising sing P! market but also in national markets and global markets in a variety of categories. This is an e,cellent tool for getting millions of people to your website. 0ou must list your website in the appropriate niche to lure interested buyers. !ne of the best free ways to publici+e your website is to use the viral content method. %hen your customers like your rock2solid content, they will post it on their favorite sites and send it to their friends. These friends forward this information4 it moves like a tidal wave across the internet. 0ou 5ust create the content or choose the photo or image to send to a few loyal customers. ?evelop a tell2a2friend forum on your website. ive your loyal customers a platform to share their e,periences while doing business on your website with others. They can mention customer service policies and adherence to that policy and the ease of navigation of your website. They can positively promote your business with others while you watch the profits come in. (se your personali+ed s<uee+e page. This page will instruct the visitor to leave their email address on a form that they submit to you. %ith some focused work, you can design this page yourself to save money. After you complete this task, this is a Bhow2 toC that you can include as some valuable information in an article you write for a blog or other outlet. Hold a contest on your website that will encourage everyone to participate and to tell all their contacts about the e,citement on your site. /veryone loves a challenge and if a visitor thinks they can win a pri+e or impress others, they will be inclined to 5ump in and take part. %ord spreads very <uickly and can generate traffic that will be impressive to your bottom line. 7onduct and publish some pertinent surveys on your website. -f you can get opinions of others and discuss them with the proper techni<ues and applications currently trending, you can create a lot of interest in your product and increase traffic to your website. 7reate and list a free ebook on a free site. /veryone wants to know how to better use their time and skills4 reading an ebook provided free by an e,pert will foster interest in obtaining additional information from this professional. This can be a way for you to build confidence in your business and your own skills as you market your business economically. -t is very satisfying to know that you have done the ground work yourself that drives copious amounts of business to your website.

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How to Get Over $100,000 Worth of Free Publicity and Advertising sing P! 7reate topical contents on =<uidoo and Hubpages. They are highly trusted by search engines so you can anticipate a lot of traffic from this free method. These websites have their own readers and visitors who visit regularly to satisfy their hunger for interesting information. 0ou1ll create lenses on =<uidoo and hugs on Hubpges that will draw an enormous amount of traffic for your website. (se standard link building activities. 0ou1ll need e,cellent content to compete with this method. &ollow standard link building practices for the best results. )emember to stay niche2specific and the visitors coming to your website will have a valid interest in your business and will be more prepared to buy a product. An interesting way to drive free traffic to your website is by using 5oint ventures. 7onnect with a marketer who has a large email list and ask him if you can send an email to his subscribers as a partner with him. -f any of his clients buy a product from you, you will pay him a commission. This is a method many new entrepreneurs use to begin to network in their ecommerce venture. (se >inkedin. This is another popular business networking site that connects the business community with other professionals. 0ou can promote your products to clients who will be e,pecting you to do so. 3any businesses overlook this outlet so your competition may be lower on this site. 3ake sure you complete your profile as much as possible and optimi+e your profile for the keywords you want to rank. This is not a time to be shy4 connect with as many friends of friends on this social site as you possibly can. 'ost bulletins on your email list. %hen there are new developments within your business or a new product, send a bulletin to your email list to draw clients in to revisit your website to look at the new information. Aeeping on your toes by informing a responsive list of clients will drive more business to your website on a regular basis. 7reate an Ama+on profile and comment on books and products that are in line with the business that you are promoting online. .y appearing as an authority, others will view your comments and reviews and visit your website. They will already be interested in your product if they have purchased an item that correlates with yours. -t is to your advantage to build a oogleIpage that can showcase your business. 0ou will follow businesses that are like yours and here you can share information and feature content that is valuable and solid. =et up partnerships with businesses in your local area to share links that will attract customers who scan scaffold businesses that build on each other1s services.

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How to Get Over $100,000 Worth of Free Publicity and Advertising sing P! *etworking is still alive and well and thriving on the internet as well as in your local business community. (sing free advertising will develop a more loyal client base that trusts your product and your business more than paid advertising could ever produce. 0ou won1t have to spend your valuable capital on print, radio, and television advertising4 the free methods that you easily use can bring more satisfaction of a business from the ground up as you personally handle all aspects of marketing yourself. The lifeblood of any online business is the amount advertising and publicity generated about the website. 0ou must carefully target and captivate a motivated audience that will respond to and purchase from your business. 0ou must be authentic in your approach and articulate in your presentation. .e professional and pro5ect compassion and caring with your clients that you would want to e,perience yourself if you were buying online. %ithout publicity, your business will not succeed but by using creative and uni<ue methods of advertising and free '), your business will e,pand and you will attain the goals that you set out in your business plans and strategies. =tick with it, persevere and modify accordingly. To build a successful online money2making business, you will have to work daily, and document your strategies, plans, and earnings. 0ou will have to spend <uality time in the preparation of your plans and modify them when a change needs to be made. 0ou won1t be able to send out one press release or write one article and sit back for the profits to roll in. 'ublicity and advertising are on2going facets of your business that will re<uire weekly attention. '.=. Although 7opy2writing is a techni<ue youJll learn it gradually with e,perience, but to enhance your knowledge of this sub5ect you can choose a professional course. The 7hunky 7opy is a really )A?-7A> 7opy2writing course and comes with a lot of bonuses related to stellar writing and making it go viral. -tJs really a fantastic and to the point course which is a must for all writing professionals. .ut unfortunately this product wont last long, ! T! 2 www.thechunkycopy.com to secure your copy immediately.

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