Redesign Plan

Product Name: Nutella

18-50

Big Idea:
For the redesign of this package, it will be simplified and made to stand out. The jar will be changed to glass and will be a sleeker looking jar. The label will be be strictly typographic with a strong color scheme. It will be a minimalist approach to the design. Another way of redesign this product is to bring it back to its original retro design that was made by Pierre Ferrero when it was called Supercrema. This retro design will be revamped to fit the modern Nutella but it will still be a homage to its original design.

Target Group: Familes and adults between Brief History:

Nutella is a hazelnut chocolate spread that is made and sold by Italian manufacture, Ferrero. It was first put into stores in 1964. Pierre Ferrero was the one who made the recipe for Nutella in 1946 originally called Pasta Gianduja. This was a harder more block like version of what people have today. In 1951, a creamer version was made called Supercrema. Pierres son Michele decided to revamp Supercrema and mass produce it in Europe. That was when the name changed to Nutella. The first jar was made April 20th, 1964. There is even a World Nutella Day on February 5th.

Style Guide
Fonts: Bodoni Bold
ITC Avant Garde Std Medium

Colors
Brilliant Red CMYK: 6, 99, 99, 1 HEX: # e30d2a RGB: 226, 0, 20 Pantone 485 C White CMYK: 0, 0, 0, 0 HEX: #FFFFFF RGB: 255, 255, 255 Pantone 663 C Black CMYK: 0, 0, 0, 100 HEX: #000000 RGB: 0, 0, 0 Pantone Black 6 C

ITC Avant Garde Std Bold

The body copy is going to be Futura Medium. The headlines are going to be Bodoni Bold. The font for the nutella is ITC Avant Garde Std Bold. The computer I will be mostly working off of does not have this font avaliable for my use. since Futura is bold and is a geometric sans-serif it will be a good trade off. The size for Bodoni Bold as a heading is going to be around 20-30pt. The body copy for Futura is going to be around 1112pt.

Logo
The typographic logo for Nutella is a mordern and sleek with its san-serif font ITC Avant Std Bolf. There is no need to change it with the look and eel that it already gives. Plus many people are familiar with its logo and it will be easity recongizable on shelves. If I had to replace i would go with Futura medium bold. The size is 702x300.

Package Design
For my packaging these are going to be stickers that I am going to put onto a new sleeker Nutella jar that I have purchased. It is going to be on a jar that is 3.5x3.25. It is a modern yet retro aprach to the design that references it;s earlier days as Supercrema.
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The front label is the first on and the back label has the nutrition facts and other information. The bar code is to be place underneath

YUM!
chocolate hazelnut spread
made with skim milk

What would the world be like without nutella?

The original hazelnust spread is great for breakfast & dessert.
Serving Size

Nutrition Nutrition Facts Facts

servings: 5.5

Amount Per Serving

% Daily Values* Amount Per Serving

Total Fat 0g Saturated Fat 0g Trans Fat 0g Cholesterol 0mg Sodium 0mg

0% Total Carbohydrate 0g 0% Dietary Fiber 0g Sugars 0g 0% Protein 0g 0%

% Daily Values* *Percent Daily Values are based on a 2,000 calorie diet. Your Daily Values may be higher or lower depending on 0% your calorie needs. Calories 2,000 2,500 0% Total Fat Less than 65g 80g Sat Fat Less than 20g 25g Cholesterol Less than 300mg 300mg 0% Sodium Less than 2400mg 2400mg Total Carbs 300g 375g Dietary Fiber 25g 30g

Ingredients:Sugar, vegetable oil, hazelnuts (13%), cocoa powder (7.4%), non-fat milk solids, emulsifier (soy lecithin), flavour (vanillin) Contains: Hazelnut, milk, & soy

Product Photos

Magazine Ad
For this magazine add I wanted to creates something that represented the style of my redesign. This add is meant to use a simple and modern color scheme to atract the eye to bold colors and the main focal point of the whole add is the nutella in the center of the ad.