HP aims to help telcos compete against mes saging services

HP has introduced a networking virtualization program, which intends to enable telecos to launch new innovative services and lessen time to market. ET SPECI !"Save precious time tracking #our investments HP has introduced a networking virtualization program aimed at the tel ecom industr#. The program intends to enable telecom service provider s to launch new innovative services and lessen time to market, in an e ra where the telecom carriers are $acing sti$$ competition $rom messa ging services like %hats pp, %eChat etc.

ccording to a report b# &vum, &ver'the'top (&TT) social messagin g applications cost communications service providers *+,.- billion in los t S.S revenues in ,/0+. This loss in revenues owing to messaging serv ices is predicted to reach *-1 billion b# ,/02. 3# ,/04, &TT 5oIP pro viders will have cost the global telecoms industr# a whopping *2+ billio n in lost revenues.

HP6s new o$$ering is designed to help telco pla#ers to roll out newer o $$erings and e7plore $resh revenue channels. ccording to Som Satsan gi, 5P, Sales, Enterprise 8roup, HP India, HP is looking at providing 9e twork :unctions 5irtualization (9:5) programs to telcos in an end'to' end manner in order to enable them to be innovators rather than $ollo wers.

;%e cannot e7pect telecom operators, who have recentl# collectivel# spent *4 billion in spectrum $ee to invest in capital intensive in$rastruc ture solutions, so we are o$$ering our products in eas# lease models a s well,; Satsangi said.

HP, which alread# has a good customer base in the telecom vertical, will $irst target its e7isting customers $or the 9:5 program. ;HP6s &p eration Support S#stem (&SS) is used b# all top telcos in the countr#. %e think the transition to 9:5 will accelerate b# ,/0-,; Satsangi ment ioned.

HP alread# has a 9:5 customer in India, Satsangi said. ;&ur biggest re $erable 9:5 customer in India is one o$ the top three telco carriers wi th a subscriber base o$ over 0// million subscribers.; Satsangi added t hat HP has also recentl# inked a deal with another Indian carrier deplo # 9:5. ;It is a pro<ect that we are doing $rom scratch. %e will $irst c reate a cloud based services model $or the operator. The whole pro<e ct will take up to a #ear to be completed,; Satsangi said.

s o$ now, HP6s 9etwork :unctions 5irtualization is speci$icall# design ed $or the telecom vertical, but could percolate to HP6s other $ocus v erticals like 3:SI, government, healthcare and manu$acturing. $ollow( http"==www.plurk.com=searchke#words )( http"==b.hatena.ne.<p=se archke#words) (https"==twitter.com=>?C!3&&@)