Website Creation As Easy As 1 2 3?

By J E Phillips

Steps to Success
Introduction....................................................................................................................................3 Step 1 - Website Planning Questions.............................................................................................4 Step 2 - Home pages are WON !"#$%&......................................................................................' Step 3 - ( Picture is Wort) a 1*** Words....................................................................................11 Step 4 - W)at Pages to Include on +our Website.........................................................................12 Step , - W)at NO- to Include on +our Website..........................................................................13 Step . - ( /ouple o0 -)ings to -)in1 (bout.................................................................................14 Step 2 - #inal -)oug)ts.................................................................................................................1. Step 3 - Website "esources...........................................................................................................13

Introduction
45 0irst attempt at 6ebsite creation came s)ortl5 a0ter reading t)e e7oo18 9Ho6 to /reate +our #irst Website b5 3:4, -)is (0ternoon.9 -)is e7oo1 ta1es 5ou step-b5-step t)roug) t)e process o0 designing a simple 6ebsite. I 1ne6 not)ing about )o6 to ma1e a 6ebsite8 so I learned a lot ;er5 <uic1l5. =I0 5ou>d li1e a 0ree cop5 o0 t)is e7oo18 <CLICK HERE>.? Since t)at 0irst 6eb creation e@periment8 I )a;e created blogs8 6ebsites using Weebl5.com8 WordPress sites8 opt in sites8 landing pages8 sales pages8 etc. Some o0 t)ese tec)ni<ues 6ere eas5 to learn8 and some I am still learning about. (nd Aust 6)en 5ou t)in1 5ou>;e mastered t)e 6eb creation process8 some ne6 tec)ni<ue appears8 and 5ou go into learning mode again. -)e purpose o0 t)is e7oo1 is to pro;ide use0ul in0ormation to an5one ne6 to 6ebsite design. I )a;e pulled toget)er researc) 0rom all o;er t)e 6eb )oping t)at it 6ill s)orten 5our 6ebsite design learning cur;e. Website creation is a c)allenging8 but re6arding8 pursuit and I applaud 5our learning e00orts.

Step 1

Website Plannin! "uestions

7e0ore 5ou can start 6or1ing on 5our 6ebsite8 5ou 4$S- do some planning. -)e more 5ou prepare t)e better 5our site 6ill probabl5 be. -)ere are a number o0 <uestions 5ou need to as1 during t)is planning state o0 6ebsite de;elopment. Here are some o0 t)e most important ones: W)at>s t)e purpose o0 m5 6ebsiteB (m I tr5ing to sell a ser;ice or productB o I plan on pro;iding in0ormation to peopleB (m I concentrating on building an email listB (nd 6)en people ;isit m5 6ebsite8 do I 6ant t)em to: Sign up to m5 ne6sletter #ill out a contact 0orm Purc)ase somet)ing o6nload a P # or e-boo1 7ecome a member %ea;e a comment "ead some important content W)o>s m5 intended audienceB $nderstanding t)e t5pe o0 people 6)o ;isit 5our site is a ;er5 important tas1 because 5ou can use t)at in0ormation to en)ance 5our site to suit t)em. (s a result8 5ou 6ill gain more lo5al ;isitors t)at come bac1 again and again 0or more. W)at is t)e age le;el and 6)at 1ind o0 1no6ledge does 5our audience )a;eB ( la5man mig)t linger around a general site on gardening8 but a pro0essional botanist mig)t turn )is nose at t)e ;er5 same site. Similarl58 a normal person 6ill lea;e a site 0illed 6it) astronom5 abstracts but a 6ell educated uni;ersit5 graduate 6ill 0ind t)at site interesting. W)at t5pe o0 6ebsite 6ill it beB (t t)e ;er5 least8 t)ere are 0our di00erent t5pes o0 6ebsites 6e can create: aut)orit5 site8 sales page8 s<ueeCe page and a members)ip site. Authority Site

W)en promoting 5ou8 5our ser;ices8 and 5our e@pertise8 an aut)orit5 site is 1e5. -)is t5pe o0 site can contain a blog8 an D(bout $sE8 description o0 5our ser;ices and products8 and o0 course a 6a5 0or people to contact 5ou& Sales Page or Mini Site

-)ese are )ig)l5 targeted pages designed to sell a product8 ser;ice8 or e;ent attendance. Fet in t)e mindset o0 )a;ing a ne6 site 0or eac) product 5ou sell& Squeeze Page

Want to ma1e "!(% mone5 onlineB -)en 5ou need to build a contact list o0 5our 0ans and 0ollo6ers& 7ut 5ou )a;e to get t)eir permission be0ore 5ou email t)em ;aluable in0ormation and o00ers. -)is is best done t)roug) a targeted opt-in page8 =s<ueeCe page?& 5

Membershi site

Fetting ten people to pa5 5ou G1*** per mont) is di00icult. 7ut )o6 about getting 1*** people to pa5 5ou G1* per mont)B 4uc) easier to do8 and a paid members)ip site is t)e 6a5 to ma1e it )appen. +ou 1eep posting ;aluable in0o on t)e site8 and people are c)arged eac) mont) 0or access& W)at domain name 6ill I c)ooseB W)en I register a domain name I need to consider a 0e6 important 0actors. #irstl58 6)at is t)e purpose o0 t)e domainB Is it>s purpose corporate branding or is it to dri;e tra00ic to m5 6ebsiteB -)e domain name is a maAor 0actor 6)en it comes to ran1ing on searc) engines. (nd searc) engines pro;ide '*H o0 6eb site tra00ic. Secondl58 t)e domain must include t)e 1e56ord 0or 6)ic) 5ou 6is) to ran1 )ig). Hig)er ran1ing means more tra00ic 6)ic) in turn means more sales I pro0its. So 6)en it comes to purc)asing 5our domain8 ma1e searc) engine ran1ing 5our number one priorit5. W)at is m5 6ebsite budgetB 7e prepared to spend some mone5 i0 5ou 6ant to )a;e <ualit5 6ebsite online& Here are Aust a 0e6 o0 t)e costs in;ol;ed 6it) setting up and running a 6ebsite: a good computer and monitor a reliable internet ser;ice pro;ider =ISP? a domain name e@cellent 6eb )osting an auto responder ser;ice 6

W)at t5pe o0 6eb )osting 6ill I useB -)ere are t6o t5pes o0 6eb )osting pro;iders8 0ree and paid. #ree pro;iders pro;ide 5ou 6eb space at no cost. Ho6e;er8 t)e5 )a;e t)e rig)t to post t)eir ads on 5our 6eb page. 4oreo;er8 t)e 6eb space obtained 0rom 0ree pro;iders is Aust enoug) to )ost 5our personal )ome page and it also ma5 not contain additional tools or support 0eatures. On t)e ot)er )and8 paid 6eb )osting pro;iders gi;e 5ou a lot o0 additional options. (part 0rom )ard6are and so0t6are support8 t)e5 pro;ide tools 0or 5ou 0or tas1s li1e integration 6it) pa5ment gate6a5s8 installation o0 SS% certi0icates8 auto responders and "SS 0eeds8 etc. -)e t5pe o0 6eb )osting pro;ider t)at 5ou c)oose depends on t)e t5pe o0 online business 5ou 6ant to set up. #or instance8 0ree 6eb )osting ma5 be su00icient to put 5our )obb5 into practice or set up a personal )ome page 0or 5oursel0. It does not pro;ide t)e libert5 to run maAor applications. I0 it is 5our intention to do somet)ing on a pro0essional basis8 5ou 6ould li1e to )a;e 5our o6n 6eb ser;er 0or t)is purpose. In t)at case8 go 0or a paid 6eb )osting ser;ice. (s discussed earlier8 0ree 6eb )osting pro;iders post ads o0 t)eir li1ing on 5our 6ebsites8 6)ic) acts as a distraction to 5our customers8 di;erting t)eir attention 0rom t)e main t)eme o0 t)e 6ebsite. -)ere are also a number o0 restrictions put up b5 t)ese pro;iders regarding 6eb space usage. On t)e ot)er )and8 paid 6eb )osting ser;ices o00er more storage space 6it) 0e6er restrictions at decent prices. Will I be creating t)e site m5sel08 or )iring a pro0essional 6ebsite designerB ( pro0essional 6eb design is essential to internet success. -)is is especiall5 true 0or businesses. W)ile t)ere are man5 so0t6are programs8 tutorials8 and do-it-5oursel0 6ebsites a;ailable across t)e internet8 not)ing can compare to a pro0essional 6eb design8 0or so man5 di00erent reasons. -)ere is a do6nside to pro0essionall5 designed sites )o6e;er8 t)e5 are not c)eap. +ou can e@pect to spend )undreds to t)ousands o0 dollars to get a good one. 4ost beginners are not able or 6illing to in;est t)at 1ind o0 mone5 into a ;enture 6)en t)ere is no guaranteed return. I0 I create t)e site8 6ill I use a templateB esigning a brand ne6 6eb site or re-designing one t)at is beginning to loo1 a bit Aaded used to be a daunting tas1. -)e computer screen Aust sat t)ere staring bac1 and 5ou and c)allenging 5ou to be 5our creati;e best. Wit) 6eb design templates 5ou no longer need to be intimidated at t)e t)oug)t o0 gi;ing 5our 6ebsite a ne6 loo1. Web design templates )elp 5ou Aump start 5our creati;e process. I0 5ou do a searc) on t)e Internet 5ou 6ill 0ind loads o0 sites t)at o00er 5ou galleries o0 0ree templates in e;er5 design t)eme imaginable. So ta1e 5our pic1 and get a )ead start on 5our 6eb designing attempt. -)ese 0ree templates are eas5 to pre;ie6 and con;enient to do6nload.

4ost 0ree sites )a;e a )uge c)oice o0 0las) templates8 6ebsite templates and e;en Po6erPoint templates 0or 5ou to c)oose 0rom. -)ese read5-made8 0ree 6eb designs can be used as a 0oundation 0or 5our 6eb site and are completel5 customiCable8 allo6ing 5ou to still )a;e creati;e control o;er 5our 6eb site. epending on t)e content o0 5our 6eb site 5ou can c)oose 6eb design templates in a 6ide ;ariet5 o0 t)emes including (rc)itecture8 7eaut5 I #as)ion8 7usiness8 /ars8 !ntertainment8 Interior I !@terior esign8 #lo6ers I Fi0ts8 Heat) I #itness8 Je6elr58 4usic or -ra;el I Kacation. %et>s mo;e on 0rom t)e 6ebsite planning stage and begin loo1ing at t)e 0irst image a ;isitor sees a0ter t5ping in our 6ebsite address8 =url?. +ou probabl5 alread5 1no6 t)e name o0 t)is page8 but in case 5ou don>t8 it>s t)e home age.

Step 2

#o$e pa!es are W%&'E()*+,

!he all im ortant age title""" onLt Aust use t)e page title to tell me 6)o 5ou areM tell me 6)at 5ou do too. I0 5our compan5 is called 7loggs %td donLt onl5 place t)e 6ords8 N7loggs %tdL in t)e page title as t)ereLs plent5 o0 room 0or more in0ormation. I0 7loggs %td sells 6idgets8 a good page title mig)t be: N7loggs %td O 7u5 6idgets onlineL. Note in t)is e@ample8 N7u5 6idgets onlineL 6as used to describe 6)at 7loggs %td does8 and not NWidget sellerL. W)en describing 6)at it is 5ou do be sure to spea1 t)e language o0 5our users8 and donLt tal1 0rom 5our point o0 ;ie6. #rom 5our point o0 ;ie6 5ou sell 6idgets8 but 0rom t)eir point o0 ;ie6 t)e5 6ant to bu5 6idgets online8 so do bear t)is in mind 6)en aut)oring t)e page title. -)e page title is t)e 0irst t)ing t)at appears on screen8 and especiall5 on dial-up modems can be t)e onl5 t)ing t)at displa5s 0or t)e 0irst 1* seconds or so. #or man5 6eb users t)is is t)e 0irst piece o0 content t)e5Lll read on 5our site. -)e page title is also ;er5 important 0or searc) engines8 6)ic) place more importance on t)e page title t)an an5 ot)er on-page element. escripti;e page titles are also essential 0or blind 6eb users using screen readers8 as itLs t)e 0irst t)ing t)at gets read aloud to t)em upon arri;ing at t)e page. #rab the rea$ers attention %ith a &antasti' tag line ( good tag line is one o0 t)e most important usabilit5 0eatures on an5 6ebsite. ( good tag line s)ould be e@planator5 and not ;ague8 clear and in0ormati;e and about 0our to eig)t 6ords in lengt). ( tag line is di00erent to a compan5 slogan8 in t)at t)e 0ormer describes 6)at t)e organiCationP6ebsite does 6)ereas t)e latter is designed to e;o1e certain 0eeling or create a brand. 9

>PricelessL and NILm lo;ing itL are slogans b5 4astercard and 4c onaldLs respecti;el5 O t)e5 di00er 0rom taglines because t)e5 donLt describe 6)at t)e organiCation does. -ag lines are so important because no matter on 6)at page site ;isitors enter 5our 6ebsite8 t)e5Lll al6a5s be able to <uic1l5 gain an understanding o0 6)at 5our organiCation and 6ebsite o00ers. -)is can be especiall5 true 0or site ;isitors coming into internal pages 0rom searc) engines O b5 telling t)ese site ;isitors 6)at 5ou do t)roug) t)e tag line8 t)e5 ma5 be more li1el5 to e@plore 5our site be5ond t)e initial page on 6)ic) t)e5 enter. -ag lines are also good 0or searc) engine optimiCation8 as t)e5 appear on e;er5 page rig)t at t)e top o0 t)e page8 an area on to 6)ic) searc) engines place importance. Ma(e a meaning&ul main hea$ing -)e main )eading on t)e )omepage is one o0 t)e 0irst pieces o0 te@t 6eb users notice8 especiall5 on clean 6ell laid out 6ebsites. Stic1ing a NWelcome to our 6ebsiteL ma5 seem to be 0riendl5 and 6elcoming to 5ou8 but to tas1-dri;en site ;isitors it doesnLt )elp in an5 6a5 s)ape or 0orm. ( <uic1 summar5 o0 6)at 5ou do andPor 6)at t)e 6ebsite o00ers8 in Aust 0our or 0i;e 6ords can be )ig)l5 e00ecti;e =and ;er5 searc) engine 0riendl5 too&?. !he o ening aragra h Per)aps t)e most important place on t)e )omepage to tell 5our site ;isitors 6)at 5ou do8 t)e opening paragrap) must be s)ort8 succinct and straig)t-to-t)e-point. Just one sentence is enoug) to put across t)is most basic 5et 0undamental o0 in0ormation. W)en 6riting t)is opening paragrap)8 remember to 0ront-load t)e content =t)is rule actuall5 applies to e;er5 paragrap) on t)e 6ebsite?. #ront-loading means putting t)e conclusion 0irst8 0ollo6ed b5 t)e 6)en8 6)at8 6)ere and )o6. onLt 6rite a stor5 6it) a start8 middle and conclusion O generall5 spea1ing on t)e 6eb8 6e scan loo1ing 0or t)e in0ormation t)at 6eLre a0ter so put t)e conclusion 0irst. -)is 6a58 site ;isitors can read t)e conclusion 0irst8 6)ic) in t)is case is 6)at 5our organiCation actuall5 does. I0 t)e5 6ant to 1no6 an5 more8 t)e5 can t)en continue reading or Aump to anot)er section o0 t)e page. =-o see 0ront-loading in action8 read an5 ne6spaper article.? E)'e tions So8 does e;er5 6ebsite need to tell users 6)at t)e organiCation does in t)ese 0our di00erent placesB Well8 not necessaril5. We all 1no6 6)at 4astercard and 4c onalds do8 so it could de0initel5 be argued t)at 6ebsites 0or )ouse)old names need not e@plicitl5 sa5 6)at t)e5 do. W)at t)ese sites s)ould do instead is tell us 6)at t)e 6ebsite o00ers8 and t)is message can =and s)ould? be put across in an5 o0 t)e abo;e 0our 6a5s O )o6 else 6ill site ;isitors <uic1l5 be able to 0ind t)is outB We>;e co;ered most o0 t)e content 0ound on most )ome pages8 but 6)at about pictures and images. Ho6 man5 s)ould 6e )a;e and 6)ere do 6e get t)em8 etc.B 10

Step 3

A Picture is Worth a 1--- Words...

=-)ese are t6o 0ree sources o0 images use can use on 5our 6ebsite. /lic1 on t)e image to go to t)e site.? Images are a 0antastic addition to a 6ebpage8 but be conser;ati;e 6)en 5ou use t)em. -oo man5 images can ma1e 5our 6eb pages )ard to read and t)e5 ma5 pro;e distracting as 6ell. Images ma1e 5our site load ;er5 slo6l5 and more o0ten t)an not t)e5 are not necessar5. I0 5ou t)in1 an5 image is essential on 5our site8 ma1e sure 5ou optimiCe t)em using image editing programs so t)at t)e5 )a;e a minimum 0ile siCe. -)ere are a couple o0 image 0ormats used on 6eb pages8 FI# and JP!F. FI# stands 0or Frap)ic Interc)ange #ormat. #or di00erent t5pes o0 images8 t)is 0ormat is better 6it) onl5 some di00erent colors li1e dra6ing8 blac1 and 6)ite images and little content t)at 6ill be little pi@els )ig). It is also supporting transparenc5. JP!F stands 0or Joint P)otograp)ic !@perts Froup. It supports 1. million colors 6)ic) are t)e best suited 0or p)otograp)s and comple@ grap)ics. It does not 6or1 6ell on line dra6ings8 lettering or simple grap)ics. W("NINF O o;eruse o0 grap)ics8 pictures8 and sound on 5our site can a00ect Dloading time.E Loa$ing time is robably the most 'ru'ial as e't o& %eb $esign" Just because 5ou )a;e a great loo1ing 6eb site does not mean ot)ers 6ill see it i0 it ta1es a long time to load. -)e design 5ou c)oose s)ould be optimiCed 0or t)e 6eb8 and s)ould generall5 ta1e no more t)an 1, seconds to load. I0 t)e load time is longer t)an t)is8 people are li1el5 to clic1 on anot)er site instead. W)ile pictures8 grap)ics8 and sound can de0initel5 ma1e it appealing8 t)e5 can ta1e a 6)ile to load8 so 5ou don>t 6ant to )a;e too man5 on t)e 0ront end. -)e same goes 0or eac) indi;idual page on 5our 6eb site. I0 a particular page ta1es too long to load8 t)e person perusing 5our site ma5 decide to go else6)ere 0or t)e in0ormation.

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Step /

What Pa!es to Include on 0our Website

7esides t)e )ome page8 t)ere are t)ree ot)er important pages t)at s)ould be included on almost e;er5 6ebsite. -)e5 are t)e D(bout $sE page8 t)e D/ontact $sE page8 and a DPri;ac5 Polic5E page. Fetting to 1no6 5ou -- +our 9(bout $s9 page -)e D(bout $sE page is t)e place to toot 5our o6n )orn8 but do it 6it) 0acts not )5pe. -)at is8 tal1 about t)e e@perience 5ou bring to t)e table. -ell )o6 man5 5ears 5ouL;e been in business. Fi;e 5our compan5Ls stor58 t)e reason 6)5 it 6as 0ounded. escribe 5our capabilities and e@plain 6)5 5ou>re uni<uel5 <uali0ied to o00er t)e ser;ice or product 5ou sell. ( ;isitor to 5our 6ebsite 6ants to 1no6 t)ere>s a real )uman be)ind t)is online business. ItLs o1a5 to be con;ersational in 5our cop56riting. 7e 0riendl5. 7e li1able. Spea1 6it) passion about 5our compan5Ls mission. (nd let 5our personalit5 s)ine t)roug). +ou can still appear pro0essional 6)ile being 0riendl5 and e;en 0unn5. Include 5our p)oto and also pictures o0 5our emplo5ees i0 appropriate. -)ese donLt )a;e to be studio portraits. -)e5 can be pictures ta1en in 5our 6or1 en;ironment. ( picture 6ill ma1e 5ou seem more real and 6ill )elp t)e ;isitor begin to 0eel )e 1no6s 5ou. #rom t)ere8 it>s Aust a small leap 0or )im to trust 5ou and 6ant to do business 6it) 5ou. Fet 0eedbac1 0rom ;isitors using a 9/ontact $s9 page ( 9/ontact $s9 page is also ad;isable to start a relations)ip among 5ou and 5our clients. +ou must gi;e 5our email address so ;isitor can contact 5ou directl5 and 5ou can gi;e support completel5. (bout us 6eb page must be included to pro;ide t)e in0ormation about 5our compan5. -)e )ome page must be included 6it) lin1s to all t)e ot)er WebPages. (ll 6eb pages must be gi;en and t)e lin1 to Home page. It>s a secret -- +our 9Pri;ac5 Polic59 page ( pri;ac5 polic5 is a must 0or e;er5 6ebsite or online business. In general8 t)e statement is se;eral paragrap)s long e@plaining to t)e site users and customers e@actl5 )o6 t)eir in0ormation 6ill be used. It also details 6)at in0ormation is trac1ed and )o6 it is tabulated. 7ut besides being important8 t)e5 are also re<uired b5 la6 i0 5ou collect personal data 0rom 5our users. (t t)is time t)ere are no legal re<uirements on 6)ere to place 5our pri;ac5 page.

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Step 1

What &%2 to Include on 0our Website

In t)e pre;ious c)apter 6e tal1ed about t)ings to include on 5our 6ebsite. No6 I>ll list se;eral t)ings t)at s)ould not be on our site. -)ese items are8 music8 unusual 0ont siCes8 pop ups8 0las) and bad grammar. 7ac1ground music $nless 5ou are running a site 6)ic) promotes a band8 a / or an5t)ing related to music8 I 6ould reall5 ad;ise 5ou to sta5 a6a5 0rom putting looping bac1ground music onto 5our site. !@tra large or small te@t siCe +ou s)ould design t)e te@t on 5our site to be legible and reasonabl5 siCed to enable 5our ;isitors to read it 6it)out straining t)eir e5es. No matter )o6 good t)e content o0 5our 6ebsite or 5our sales cop5 is8 i0 it>s illegible 5ou 6on>t be selling an5t)ing& Pop up 6indo6s Pop up 6indo6s are so blatantl5 used to displa5 ad;ertisements t)at in m5 mind8 '*H o0 pop up 6indo6s are not 6ort) m5 attention #las) #las) is 6idel5 used to create ad;ertisement banners and animations during 6ebsite design. #las) banners can ser;e t)eir desired purpose onl5 i0 t)e5 are used e00icientl5 and sparingl5. (s t)ese 0las) banners ma5 add belie;abilit5 to particular 6eb design8 but t)e5 )a;e man5 disad;antages as 6ell. #las) banners can be easil5 do6nloaded onl5 i0 5ou are connected to )ig) speed connection. W)en 6eb designer uses too man5 0rames to describe a simple animation t)en it doesnLt en)ances t)e purpose o0 6ebsite rat)er it )inders it. $se a spell c)ec1er 7ad spelling is unpro0essional and s)ould not appear on 5our 6ebsite& I0 5ou 6ant someone to do business 6it) 5ou or ta1e 5our ad;ice8 5ou 4$S- use good grammar and spelling.

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Step 3

A Couple o4 2hin!s to 2hin5 About...

+our 6ebsite is no6 prett5 muc) completed and 5ou>re read5 to s)o6 it o00 to t)e 6orld 6ide 6eb. 7ut 0irst8 /an people and searc) engines na;igate 5our site easil5B /lear na;igation is anot)er important aspect o0 good and e00ecti;e 6eb design. I0 5our site is eas5 to get around8 users are less li1el5 to become con0used. I0 in0ormation is too di00icult to locate8 t)e5 6ill more t)an li1el5 go else6)ere to 0ind it. 7e sure t)e lin1s and in0ormation are placed so t)at t)e5 ma1e sense to t)ose ;isiting 5our site. I0 t)ere is a logical order8 be sure to 0ollo6 it. -)e na;igation menu s)ould be uncluttered and concise so t)at ;isitors 1no6 )o6 to na;igate around 5our 6ebsite 6it)out con0usion. oes 5our ne6 6ebsite Dpla5 6ell 6it) ot)ersBE Web bro6ser compatibilit5 is also a ;er5 important aspect o0 good 6eb design. W)en creating 5our site8 don>t stop 6)en it loo1s good and 6or1s 6ell 6it) one bro6ser. 4a1e sure it 6or1s 6it) commonl5 used bro6sers suc) as Internet !@plorer8 4oCilla and Netscape. -)is is important because 6)at is compatible 6it) one bro6ser ma5 not be 6it) anot)er. Since t)e obAect is to dra6 as man5 people as 5ou possibl5 can to 5our site8 ma1ing sure t)e5 are able to access it is important. Ho6 do I get people to come ;isit m5 siteB -a1e ad;antage o0 online 0orums and online communities. -)e great t)ing about 0orums and online communities is t)at 5ou can target a certain group t)at 0its t)e certain demograp)ic t)at 5ou are loo1ing 0or. +ou can discuss about lots o0 t)ings about t)e nic)e t)at 5ou represent or o00er. (not)er great ad;antage is t)at 5ou 1no6 6)at 5ou are getting into and 5ou 6ill be prepared. +ou can also use ne6sletters. Pro;ide people 6it) a catalog o0 5our products as 6ell as interesting and entertaining articles. I0 5ou ma1e 5our ne6sletter interesting and entertaining8 more people 6ill sign up 0or 5our ne6sletter and recommend it to ot)ers. -)e more people 6)o sign up 0or 5our ne6sletter8 t)e more people t)ere 6ill be t)at 6ill go to 5our site increasing 5our tra00ic. Write articles t)at capture t)e attention o0 people t)at )a;e interest in 5our product. Write articles t)at 6ill pro;ide tips and guides to ot)er people interested in 5our product or ser;ice. Writing articles t)at pro;ide good in0ormation ot)erscan pro;ide a stead5 stream o0 tra00ic to 5our 6ebsite.

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4an5 sites o00er 0ree submission and posting o0 5our articles. W)en people 0ind interest in 5our articles t)e5 )a;e a good c)ance o0 0ollo6ing t)e trac1 b5 0inding out 6)ere t)e article originated. Include a lin1 or a brie0 description o0 5our compan5 6it) t)e article and t)ereLs a good probabilit5 t)at t)e5 6ill go to 5our site.

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Step 6 )inal 2hou!hts

Website creation and design boils do6n to 0our steps: 1. 2. 3. 4. Planning 5our 6ebsite =;er58 ;er5 important?& -)e actual creation o0 5our 6ebsite O roll up 5our slee;es and start s6eating. -elling t)e 6orld about 5our site and getting people to come ;isit. 4aintaining 5our site O 5ou must 1eep 5our site current and up-to-date 6it) 0res) content and updates.

-)is e7oo1 )as addressed steps one and t)ree in some detail8 alt)oug) step t)ree ma5 be t)e subAect o0 m5 ne@t e7oo1. Step 0our Aust ma1es common sense8 t)e 6orld is constantl5 c)anging and so must 5our 6ebsite. I )a;e not dug into step t6o muc) at all because t)is 6ould re<uire anot)er 6)ole e7oo1. I 6ould li1e to recommend t6o good resources I )a;e read and used in terms o0 6ebsite creation:

-)is is t)e 0irst boo1 I read about 6ebsite creation. It>s #"!! and )as 12, pages co;ering t)ings li1e:

o I need m5 O6n WebsiteB Ho6 -o Start /reating o6nloading and Installing omain Name Ser;ers /reating +our #irst Web page Sa;ing #iles /orrectl5 Publis)ing +our #irst Web Page

-)e list goes on8 but 5ou get t)e idea I t)in1. Just clic1 on t)e picture to do6nload t)is ;aluable resource.
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-)is is NO- a 0ree resource8 but 5ou can get it at a great discount b5 clic1ing t)e image abo;e. -)is boo1 )as o;er 3,* pages and co;ers 6ebsite building 0rom ( to Q8 and t)en some.

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Step 7

Website (esources

uring t)e last couple o0 5ears8 I>;e come across a number o0 use0ul sites and programs to use 6it) 6eb creation. Here>s a list: omains and )osting O Fo add5 (uto responders O (Weber =paid? and 4ail/)imp =0ree? Freat H-4% =t)e language o0 6ebsites? training at *2F!!R O DI0 5ou are ne6 to H-4% t)is H-4% -raining 0or 7eginners course is per0ect 0or 5ou. Join and learn 6it) m5 mom. We 6ill not rus) 5ou t)roug) an5t)ing. I0 m5 mom gets it 6e mo;e on i0 not 6e dig deeper into it until s)e does. +ou got a <uestion Aust pic1 up 5our )and and 6e 6ill be rig)t t)ere as t)at>s 6)at 6e do at *2F!!R.E #ree 6eb aut)oring so0t6are O N;u #ree #-P =0ile trans0er protocol? O #ileQilla #ree images and p)otograp)s O #ree igitalP)otos Stoc1.Sc)ng 4orgue #ile #ree image resiCing so0t6are O I"#(NKI!W =0or 0aster page loads? #ree pri;ac5 polic5 creation O #reePri;ac5Polic5.com #ree 6ebsite =)osting and 6ebsite creation instructions included? O Weebl5 #ree blogging 6ebsite and )osting O 7logger

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PS )inal 2hou!hts About #o8 to Create 2rust A$on! 0our Web Site 9isitors

It>s essential t)at 5our 6eb site create an atmosp)ere o0 trust. I0 5our ;isitors 0eel 5ou>re tr5ing to decei;e or tric1 t)em8 t)en 5ou>;e 6asted 5our time. Ha;e 5ou e;er considered 6a5s to create an atmosp)ere o0 trust 0or 5our 6eb siteB onLt stress8 it>s eas5 to de;elop trust among 5our online ;isitors. +ou probabl5 1no6 t)at8 95ou donLt get a second c)ance to ma1e a good 0irst impression.9 /reating trust 0or 5our internet site ;isitors isn>t accomplis)ed Aust b5 a single action. -rust comes about b5 t)e small t)ings 5ou do all o;er 5our 6eb site. W)en ;ie6ed as a 6)ole8 5our 6eb site gi;es ;isitors a 0eeling o0 stabilit58 integrit5 and legitimac5 0or t)e business and ser;ices 5ou suppl5. -)e bad or good ne6s is8 0e6 site o6ners concentrate on de;eloping trust in t)e minds o0 t)eir 6ebsite ;isitors. -)us8 i0 5ou de;elop trust success0ull58 it>s a real and lasting competiti;e ad;antage to 5our business. %isted belo6 are a number o0 eas5 steps 5ou can ta1e to start. 1. +our site st5le and design is one o0 t)e 0irst t)ings ;isitors 6ill notice. 7e sure it is pro0essional and related to t)e in0ormation 5ou are presenting. 2. 4a1e 5our site na;igation 9user-0riendl5.9 I0 guests can>t 0ind 6)at t)e5>re searc)ing 0or easil58 t)e5>ll <uestion 5our s1ill in deli;ering 6)at t)e5 need. 3. 4a1e t)e 6eb site uni<ue b5 gi;ing it its ;er5 o6n tone and st5le. People bu5 0rom people8 not mac)ine generated clones. 4. (d)ere to t)e H!("- principle o0 ma1ing online content. =Note: H!("- represents Honest8 !@clusi;e8 (ccurate8 "ele;ant and -imel5.? ,. $se terminolog5 t)at>s suitable 0or 5our ;isitors8 t)us building empat)5.

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.. #re<uentl5 add ne6 material to 5our 6eb page. -)is demonstrates t)e business is 0ull o0 li0e and gro6ing. 2. -est 5our lin1s. /oncerns 6ill 0orm in 5our ;isitors> minds i0 )5perlin1s don>t 6or1 or8 e;en 6orse8 bring t)em to error pages. 3. Freat grammar and spelling are essential to 6eb site content. W)en ;isitors see 6eb site errors8 t)e5 ma5 6onder i0 t)is is a common compan5 practice. '. on>t ma1e unreasonable and 0antastic statements8 li1e 9"ead t)is blog and 5ou>ll be a millionaire in Aust a 0e6 da5s.9 People don>t li1e scams8 get-ric)-<uic1 tec)ni<ues and rip-o00s. 1*. Publis) (/-$(% testimonials 0rom ot)ers and t)ird-part5 recommendations. 4a1e an e00ort to use real names and connect to 6eb sites 6)ere;er possible. Some 6eb sites displa5 images o0 letters sent b5 satis0ied customers. 11. Pro;ide case studies about clients 5ou>;e )elped8 6)o actuall5 use 5our product or ser;ice. 12. on>t put do6n or insult 5our competition. It>s not pro0essional. It is best to gi;e an )onest e;aluation o0 competiti;e products or ser;ices. 13. /oncentrate on de;eloping 5our long-term reputation8 and not on generating eas5 sales. 14. /reate articles or blog posts 0or people8 not searc) engines. 1,. 4a1e 5our 9(bout $s9 page personal and t)oroug). -)is page pla5s an essential part in ma1ing ;isitors 0eel t)at real people are be)ind t)e 6ebsite. 1.. Publis) 5our picture or t)e pictures o0 t)e main people associated 6it) 5our 6ebsite. -)is rein0orces t)e 0act t)at t)ere are genuine people be)ind t)e 6eb pages. 12. /learl5 s)o6 6)o>s be)ind 5our 6ebsite. Not)ing creates more mistrust t)an a 6eb site t)at attempts to )ide its aut)ors. 13. On t)e 9/ontact $s9 6eb page8 include an e-mail 0orm8 p)one number8 0a@ and address o0 5our business. In !uropean countries8 it>s a legal re<uirement 0or 6eb sites ta1ing mone58 but e;en 6eb sites 0unded b5 ads 6ill bene0it 0rom openness. 1'. Suppl5 a p)one number t)at people can call and spea1 to a person. 2*. Fi;e an e-mail address connected to t)e 6eb site domain8 not addresses 0rom 0ree internet mail pro;iders li1e Hotmail and Fmail. 21. /onsider reciprocal lin1s to ot)er 6eb sites ;er5 care0ull5. I0 5our internet site is about natural 0ood items and 5ou>;e got )5perlin1s to Part5 Po1er8 people are li1el5 to <uestion 5our reliabilit5.

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22. -)in1 care0ull5 about t)e ad;ertisements 5ou s)o6 on 5our 6eb site. 4a1e sure t)e5>re related to 5our subAect and mar1et. 23. Write and post 5our online pri;ac5 polic5. 7e ;er5 clear about 6)at 5ou 6ill and 6ill not do 6it) personal in0ormation 5ou get. State t)at 5ou 0ollo6 all data protection regulations. 4a1e it eas5-to-read and don>t use legal double-tal1. 24. /reate and post a securit5 polic5. State 6)at steps 5ou ta1e to ma1e sure all purc)ases are sa0e and )o6 5ou manage customers in0ormation. 2,. 4a1e sure t)at t)ere is a securit5 and pri;ac5 polic5 lin1 on t)e bottom o0 e;er5 page. 4a1e t)e lin1 stand out on all order pages. 2.. e0initel5 post 5our guarantee. I recommend ma1ing it a 1**H mone5-bac1 guarantee 6)en possible. 22. Plainl5 state 5our re0und and returns terms and conditions. 23. I0 5ou are using Pa5Pal8 place t)e Pa5Pal emblem on 5our 6eb site. #or t)ose 6)o use ser;ices account 6it) a big ban1 li1e /itiban1 or HS7/8 place its logo on 5our 6eb site. 2'. $se Foogle searc) on 5our 6eb site 0or t6o main reasons. #irst8 it>s a terri0ic searc) solution t)at )elps 5our ;isitors 0ind 6)at t)e5>re searc)ing 0or. Second8 )a;ing t)e Foogle brand on 5our 6eb site instills trust. 3* S)ould t)ere be 6ell-1no6n business organiCations 0or 5our topic8 sign up and place t)eir logos on 5our 6eb site. 31. $se a discussion board on 5our 6eb site and repl5 promptl5 to <uestions. e;elop t)e mindset t)at 5ou>re t)rilled to aid ot)ers 6it)out getting an immediate re6ard. (s t)e old sa5ing goes8 9-)ose 6)o gi;e get.9 32. %et people comment on 5our content. Interaction as 6ell as an e@c)ange o0 ;ie6points build communit5 and a 0eeling o0 engagement. 33. W)en people o00er )elp0ul criticism or remar1s in t)e 0orum8 don>t remo;e t)em8 but repl5 6it) 5our ;ie6point. 34. 4a1es use o0 t)e p)rase 9secure 6ebsite9 i0 5ou attempt to get an5 in0ormation 0rom guests8 including publication sign-ups8 0orum 0eedbac1 and pa5ments. 3,. On eac) 6eb page8 state8 9We ta1e 5our securit5 and pri;ac5 seriousl5.9 H5perlin1 t)e statement to t)e securit5 and pri;ac5 polic5. 3.. I0 5ou sell a regular members)ip8 gi;e an ine@pensi;e8 entr5-le;el alternati;e. +ou could o00er a se;en-da5 trial8 or a mont)l5 trial 6it) a mone5 bac1 guarantee.

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32. Onl5 re<uest in0ormation 0rom customers t)at 5ou need. #or instance8 6it) an e-mail ne6sletter sign-up8 t)e onl5 real in0ormation 5ou actuall5 need is an e-mail address. 33. W)en 5ou>;e got pricing on 5our 6eb site8 ma1e it eas5 to understand. I recentl5 started to bu5 a publication t)at ad;ertised 0or G1*. (0ter I c)ec1ed out8 t)e5 added ta@8 postage and )andling8 ma1ing t)e 0inal bill G1'.,*. I didn>t bu5 it as I 0elt t)e5>d intentionall5 tried to decei;e me. 3'. 7egin a modest ne6sletter about 5our compan5 and ser;ices8 circulating it among 5our customers and emplo5ees. (lso8 post it on 5our 6eb site regularl5. 4*. Permit people to DunsubscribeE 0rom 5our subscriber list. -)is mig)t seem ob;ious8 but I>;e disco;ered t)at man5 6eb sites still donLt 0ollo6 t)is procedure. -o ma1e sure t)at 5ou are al6a5s impro;ing 5our credibilit58 an5 time 5ou ;isit a 6eb site8 as1 5oursel0 i0 5ou trust it or not. -)en t)in1 about 6)5 5ou>;e 0ormed t)at opinion. -)en put 5oursel0 in t)e s)oes o0 a ;isitor to 5our 6eb site8 and do t)e same t)ing.

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