T he

B igIdea:

Win Before You Win!

Prefundia
W in B efore Y ou W in F acebook video competition
C ontest participants can submit their own win before you win videos and the winner with the most likes will receive $500 in reward money. F ans must like the P refundia F acebook page in order to vote a for their favorite video.

T he Idea B ehind W in B efore you W in

Innovators want to ensure they have a successful crowdfunding campaign s and investors want to be the firt to h ave th en ew est a nd c ool e st p r oducts on the market. P refundia provides both so that everyone can win before they win! Imagine you are standing at the starting line of a bigtrace. T he air is crisp and everyone is hushed in preparation for the event to begin. aY ou walk up to the e line and your gaze fixs o n th eo f fic il a b out tof ire hest a rti n ggun . S u d denl y , confetti rains down around you and you are presented with the winning trophy. H ow could this happen? W ith P refundia, that s how! T hat is exactly what you will feel when you see your crowdfunding project get funded faster than ever before because you used P refundia.com.

W in B efore Y ou W in blogs
F rom time to time, we will feature innovators on our blog, following them from the inception of their idea, to the project, its launch on P refundia.com and finl ly its successful funding on K ickstarter. W e will illustrate posts with photos of the process and then emphasize P refundia s role as the business takes off.

W in B efore Y ou W in Y ouT ube videos

O ur team has already created two Y ouT ube videos based on our big idea, with a combined 1 00 views. T he views happened without being shared on the P refundia website or any social media platforms. T IC KC onsulting has made storyboard plans for future W in B efore Y ou W in videos that are sure to impress. T hese videos will feature examples such as a referee signaling a touchdown when the center snaps the s ball, chess players being declared winners before moving their firt pawn, etc. A clear explanation of how P refundia helps innovators win before they win (through fast, guaranteed crowdfunding) will follow.

#W inB eforeY ouW in

T hese hashtags will be seen on all of our T witter posts promoting P refundia. W e will also tweet out all submitted videos for the F acebook competition with this hashtag. T his B ig Idea will help us achieve all three objectives. T he video competition will also directly impact the number of likes that we have on our F acebook page. O ur social media content links directly to the website. A s more people follow our social media, that will translate into more traffico n th es i te a nd m o re b ack ers for project owners.

S trategies&T actics
Prefundia
B logs
W eekly blog posts will center on howto improve crowdfunding campaigns and W in B efore Y ou W in stories. W e will also blog about entrepreneurship to get investors excited about start-ups. T hese blogs will be S E Ooptimized to incr ease trafficto th e s ig ht .

P ress R eleases to large blogs

T he base number of visitors to the site increased by almost 400 visitors after T ech C runch featured P refundia in O ctober. e G etting influnt ia l b lo ggers lik eG Q , D estru c toid (gaming blog), C ontemporary A rt B log and others to write about P refundia.com will be an important way for us to position P refundia as the leading pre-crowdfunding platform. W e will also pitch e popular projects to influnt ia l b l. o ggers fo r a ddi tio nal publicity and traffic

#WinBeforeYouWin