50 Can t-Fail Techniques for Finding Great Blog Topics

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image of number fifty It s one thing to know you need to create lots of great content. It s another to act ually know what you re going to write about this week. Are you out of ideas for blog posts? Small wonder, if the only place you re lookin g is inside your own head. We all need inspiration and you re not going to find it banging your head against the desk and hoping an idea falls out. You need fresh inspiration if you re going to come up with new ideas. To help get your inspirational motor running, here are 50 techniques for generat ing great blog post topics. 1.Two words: Google alerts. Set an alert with a few industry key words, and ask it to deliver at least 20 stories a day. Read the headlines and throw interestin g links into a file for future use. When you get several related stories, you ve g ot an instant roundup piece. 2.Skim national newspapers and magazine stories. How does national news such as the recession affect your readers? Talk about national trends, and your audience will come to rely on you to tailor big news to address their concerns. 3.Ask yourself, What s missing? or What will happen next? Answer the questions those n ational rags didn t address. What s the next domino that will likely fall as a resul t of this piece of news? Point it out, and your readers will feel you (and they) are ahead of the curve. 4.Read small publications. If you have an expertise blog, check the experts colum ns in local papers or business weeklies. Few people outside your community will have read these, and their topics are often easily recycled. 5.Read trade publications. Trade pubs cover every imaginable industry and they re a great source of trend ideas, from Ad Age to TWICE (This Week in Electronics). They ll also track new companies and products you might mention (see #39). 6.Read your competitors. I subscribe to several competing blogs on my iGoogle de sktop, for real-time headline scanning. If you write on a similar topic, you can give the other blog link love. 7.Riff on a popular post. Grab yourself some high-powered linkage by posting you

r reaction to a big-time blogger s thoughts. 8.Try a new medium. Burned out on the blogosphere? Look at YouTube videos, liste n to podcasts, or watch good ol fashioned TV shows or radio broadcasts. 9.Think about pain. What are the biggest problems your readers face? Focus on to pics that would provide balm to their wounds. 10.Talk to a friend. That s right use your lifeline, just like on the reality TV s hows. Jawing about a problem usually helps ideas bubble up. 11.Tackle a controversy. Weigh in on your industry s hot topic. This can be especi ally effective if you have a contrarian viewpoint. 12.Join a blogger s group. Knowing your group will ask what you re posting should he lp concentrate the mind. Hearing what they re blogging on will no doubt suggest su bjects for you to cover, too. 13.Scan industry conference schedules. The list of session topics offers a quick guide to your audience s hot-button issues. 14.Get a critique. Find a mentor. Have them look over your blog and point out wh at s missing. 15.Mine your hobbies. People love posts that offer an unusual perspective on you r topic. For instance, I once did a post called 7 Things I Learned About Busines s From Playing Bejeweled Blitz. 16.Do an interview. Do you have a favorite thinker in your space? Get in touch. You ll be surprised how many authors and thought leaders are game for a quick Q&A. 17.Review your greatest hits. Read your most popular past blogs. Look for ways t o take a slightly different angle and further illuminate the same topic. 18.Write a sequel. If something has happened recently that puts a new light on a past blog post, update your readers. Write a new entry and link it back to the old one. 19.Have a debate. Invite someone you strongly disagree with on for a point/count erpoint blog post. Learn from TV dramas what do we love? Conflict, conflict, con flict! 20.Stop worrying you ll look dumb. Buck up and be brave. Try a post idea that you ve been scared to tackle. 21.Ask a question. Is there an industry issue that you re undecided about? Discuss your mixed feelings. 22.Write something else. Anything. Like, a letter to your mom. A wish list for S anta. Anything that gets you into a completely different mental space. Return to your blog once the writing wheels are turning. 23.Talk about your mistakes. Folks love to hear about how other people screwed u p. Be honest and talk about what you learned. 24.Make a prediction. Everybody everybody wants to know what s going to happen nex t. Grab attention with your thoughts on the future of your sector. 25.Review the past. How has your industry changed in the past 5 years? 10 years? Look for milestones for reflection. 26.Create a regular feature. For instance, if you do a weekly news wrapup every Saturday, that s one post you know you have covered. 27.Where are they now? If you know of an industry bigwig who s been out of the spo tlight but now they re back, check in with them. Write about their new venture. 28.Change your view. Go to the park, a (different) coffeeshop, a museum, your ba ckyard deck. Leave your usual writing cave. 29.Eavesdrop. While you re out, tune in to other conversations and see where they take you. 30.Take a hike. Most writers could really stand to exercise more. It stimulates the brain, and topics will come to you naturally. Just make sure you bring somet hing to take a few notes with. 31.Take a bath. Ideally, after the walk. Ahhhhh. That warm water just seems to r elease the creativity, doesn t it? 32.Take an entire day off every week. It s a life-changer. Mine is Saturdays. Hit your own refresh button and return ready to rock your blog. 33.Take a poll. When in doubt, ask readers what they d like you to write about. 34.Hold a contest. Provide a provocative fill-in-the-blank line, or give a prize for the best question. Presto: Instant post idea list.

35.Keep a journal. Ideally, that you write in first or last thing daily, when yo u re unfocused and allow uncensored thoughts. 36.Free associate. Take five minutes and just scribble about your blog. See what percolates up. 37.Do a mind map. If you re not familiar, mind mapping is a technique for visualiz ing how topics are related to each other. Draw a chart with branches for all the main topics you cover, to get a picture of where they might sprout new stems. 38.Do a book review. Tell readers if the hot new book in your niche is insightfu l or inane. 39.Do a product review. Ditto the book reviews, only for stuff. Is it a ripoff, or valuable? 40.Run your analytics. The most popular keyword phrases that bring people to you r site provide a ready-made road map to your next post topics. 41.Read your comments. See what readers have asked about that you haven t answered yet. 42.Read your competitors comments. If your blog doesn t have a lot of comments yet, go mine someone else s. 43.Read your social-media group s questions. What are people chatting about? Answe r on your blog, then go back and provide a link. 44.Tweet about needing ideas. Or post it on your Facebook or LinkedIn status. Le t your connections do the work for you. 45.Hit an industry networking event. As you chat people up, mention your blog. A sk what they like to read about. 46.Attend a local community event. Compete in a zucchini race, volunteer at a ch arity auction. Get out of your head and laugh a little. 47.Think funny. While you re laughing, consider writing a post that s satirical or h umorous for a change. I know funny bloggers are among my personal favorites. 48.Take the headline challenge. Tell yourself you need to come up with 50 story ideas today, or else. Jot down anything and everything. (This one helped me writ e this post.) 49.Take the one-hour challenge. You must find a post idea in the next hour. Go d owntown, stick your head in shops, chat people up. 50.Recruit a guest. Or two. When all else fails, call for backup. Sometimes you just need to take the pressure off so your post-generator has a little time to r ecuperate. About the Author: Carol Tice had to find four story ideas each week during her 1 2 years as a staff writer. Now she blogs for BNET, Entrepreneur magazine, and ab out the business of writing on her Make a Living Writing blog. P.S. For lots more practical yet inspiring advice, sign up for Internet Marketing for Smart People, the free Copyblogger newsletter. It s all about becoming a smarter, more effective marketer without hype or sleaze.