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Anniversary celebrations
More events and activities are organised across the network to celebrate SIAs 60th anniversary.
SIAEC is A380-ready
An overview of SIAECs preparations to be the first MRO company to maintain the superjumbos.
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In a key initiative to expand its operations into Australia, SIAEC signed a Sales and Purchase Agreement on June 6 to acquire 100% of privately owned Aircraft Maintenance Services Australia (AMSA).
AMSA currently offers line maintenance services at major Australian airports, including Sydney, Brisbane, Melbourne, Adelaide, Perth and Coolangatta. SIA is among its customers. This strategic investment will enable us to broaden our service offerings to our current line maintenance customers at Changi Airport, including SIA, which fly to these airports in Australia, SIAEC CEO William Tan said. AMSAs key value lies in its existing regulatory and business licences, as well as its skilled and experienced workforce. The acquisition will provide SIAEC with instant access to the Aus-
The A380 simulator, installed in SIA Training Centre, is the first outside France. Currently undergoing hardware and software integration, it is expected to be ready for pilot training by end-August. Captains on the first commercial A380 flight crew course in the world are (standing) LH Chan (left), KH Gan (second left) and Baldev Singh (right); (seated from left) Robert Ting (VP/Chief Pilot A380/ A340), Gerard Peacock, KE Wong (CAAS Flt Ops Inspector) and BK Chin; and CP Chew (seated second right). With them are Mgr Grd Trng Somnath Sen Gupta (standing, third left), and (seated) Airbus Instrs Stephane Drouot (right), Eric Papaix (third right) and Catherine Simone (fourth right). Pictures by Capt Nazry Abdul Latiff, B777 Fleet.
COMPANY NEWS
OUTLOOK July 2007
Slightly over half (52%) of SIAs Singapore-based and overseasposted Head Office staff participated in the survey, a little less than the response rate of 57% logged in 2005. The survey fielded 47 questions in 10 categories: Communication, Pay & Benefits, Training & Development, Supervision, Management, Working Relationships, Employee Engagement, Organisational Change, Image and Survey Follow-Up. All categories registered an overall score of at least 54% favourable (Agree or Tend to Agree) responses. Compared against 2005, every category registered significant improvements of up to seven percentage points. As Survey Follow-Up was a new category added this year, there is no historical comparison. According to ISR, an improvement of this magnitude, especially for a company as big and diverse as SIA, is commendable, reflective of the sustained effort to improve the organisational climate.
Areas of concern
The category Working Relationships continues to be a cause for concern, although its score of 69% is an improvement of seven percentage points from 2005, the biggest jump across all 10 categories. The survey touched on four aspects of working relationships: Cooperation between individuals, within departments and divisions, and between divisions. On the whole, the categorys score lagged behind the SNNs 71% and GHPCs 80%. Specifically, there is a need to improve on divisional and inter-divisional cooperation. While more staff felt more positive about SIAs pay and benefits this year than in 2005, it was apparent that they also felt more could be done in this area. SIAs score of 54% was on a par with the SNN, and eight percentage points lower than the GHPC. Items that staff responded positively to included benefits and recognition of individual contribution.
Strengths
As in 2005, Image received the most positive responses. Eighty-nine percent of respondents shared the opinion that SIA is highly regarded by employees, the general public, customers and competitors. This is three percentage points higher than 2005, 17 percentage points higher than ISRs Singapore National Norm (SNN), and on a par with its Global High Performing Companies (GHPC) norm.
the likes of VISA USA, Mattel and Chevron Corporation. SIA also did well in Employee Engagement, a measure of how positively staff think, feel and act towards the company. The overall favourable score of 82% for Employee Engagement was a three-percentagepoint improvement from 2005,
and significantly higher than the SNNs 70% and GHPCs 80%. In terms of Training & Development, staff also gave the Company the thumbs up, especially cabin crew and pilots. The score of 72% was three percentage points higher than in 2005. It was nine percentage points better than the SNN, and
What next
Building on this broad overview, a more detailed analysis of the company level findings and how each division fared will be shared at divisional communication sessions in the coming weeks. Having assessed employees opinions of SIA, work can proceed on identifying areas where improvement is needed. Divisional management and taskforces will also work with ISR on prioritising and spearheading issues for action planning. More updates on follow-up actions will be communicated at a later stage.
M I S S I O N S TAT E M E N T
Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximising returns for the benefit of its shareholders and employees.
CORE VALUES
Pursuit of excellence We strive for the highest professional standards in our work and aim to be the best in everything we do. Safety We regard safety as an essential part of all our operations. We maintain and adopt practices that promote the safety of our customers and staff.
Customer first Our customers are foremost in our minds all the time. We go the extra mile to exceed their expectations. Concern for staff We value our staff and care for their well-being. We treat them with respect and dignity and seek to provide them with appropriate training and development so that they can lead fulfilling careers.
Integrity We strive for fairness in all our business and working relationships. Teamwork We work with pride as a worldwide team to achieve success together.
Published by Singapore Airlines Limited. EDITORIAL TEAM: George Chacko (Editor), AA Piyaratne, Dawn Sin, Sharon Ang, Susan Swyny and Khoo Hwee Lee. Distribution: Khoo Hwee Lee. ADDRESS: Human Resources Division, Singapore Airlines, 05-D Airline House, 25 Airline Road, Singapore 819829. Mail code: SIN ALH 05-D SITA code: SINIESQ Telephone: 6541-5252 Fax: 6546-8380. email: SQ_Outlook@singaporeair.com.sg or email:george_chacko@singaporeair.com.sg
Printed on recycled paper by Saik Wah Press Pte Ltd.
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OUTLOOK July 2007
The following senior management staff are promoted with effect from July 1.
DIVISIONAL VICE-PRESIDENTS
Stephen Barnes, DVP Treasury & Structured Finance
Inspectorate, charged with promoting safety and evaluating the readiness of its squadron. He holds a Bachelor of Arts degree from National University of Singapore.
Ian Douglas Lorigan, Vice-President Eastern USA
Mr Barnes joined SIA in 2001 as VicePresident (Projects) in the former Finance & Admin Division and was redesignated Vice-President Treasury in 2003. Before joining SIA, he was in the financial services industry, holding senior positions in Barclays Group and at private equity fund Asian Infrastructure Development Company. An Associate Member of the Institution of Bankers, Mr Barnes holds a Bachelor of Science (Economics) (Hons) degree from University of London and a Master of Business Administration degree from Cranfield Institute of Technology, UK.
Chang Long Wee, DVP Engineering (Services)
Mr Chang joined SIA as Senior Manager Engineering Supplies in 2001, and was promoted Vice-President Engineering Supplies in 2004. In 2005, he was reassigned as VicePresident Engineering Divisional Services. Prior to joining SIA, he was with the Republic of Singapore Air Force. He holds a Bachelor of Engineering (Hons) degree in Electrical Engineering from National University of Singapore and a Master of Science degree in Electrical Engineering from the Naval Postgraduate School, USA.
Mr Lim joined SIA in 1988 as Cadet Administrative Officer and was posted to Route Revenue Department as Reservations Executive. He also worked in Cabin Crew Division and Passenger Marketing Department before being posted overseas in 1992 to Frankfurt as Executive Assistant. He moved to Berlin in 1994 as Manager Germany (North East), London in 1997 as Regional Cargo Manager Europe, Copenhagen in 1999 as General Manager Scandinavia, and Zurich in 2002 as General Manager Switzerland. He was promoted to the managerial grade in 2000 during his posting in Copenhagen. In 2005, he returned to Singapore on secondment to SilkAir as Vice-President Commercial. Mr Lim holds a Bachelor of Science (Estate Management) (Hons) degree from National University of Singapore.
Sim Kim Chui, Vice-President Product Development
Mr Lorigan joined SIA in 1990 as Management Trainee in Sydney. After serving in various marketing positions in Sydney, he was attached to Head Office in 1993 where he served for a year in Passenger Marketing Department. He returned to Sydney in 1994 as Regional Marketing Manager South-West Pacific and was promoted to the managerial grade in 1995. He was appointed Sales Manager New South Wales in 1996 and Manager Passenger Marketing Australia in 1998. In 2002, he was transferred to Head Office as Manager Corporate & Agency Sales in Sales & Distribution Department. He took up his current posting in New York in 2005. Mr Lorigan holds a Bachelor of Economics degree from University of Sydney, Australia.
Marvin Tan Meng Hung, General Manager UK & Ireland
the following year as Vice-President Canada. He returned to Singapore in 1999 as Manager Passenger Services in Singapore Sales, and was promoted to the managerial grade. He was appointed Manager Alliances in 2000, and seconded to Tiger Airways in 2004 as Head of Commercial. He took up his current posting in Zurich in 2005. Mr Seow holds a Bachelor of Social Science (Economics) (Hons) degree from National University of Singapore.
He was promoted to the Project Manager grade in 2005 and appointed Deputy Manager Enterprise Systems. He holds a Bachelor of Science (Engineering) degree with First Class Hons in Computing Science from Imperial College, University of London.
Lim Swee Bee, Manager Systems & Logistics
MANAGERS
Chai Cheng Guan, Manager Technical Projects
Mr Chai joined SIA in 1989 as Technical Services Engineer in Technical Services Department, and was promoted to the Technical Manager grade in 2004. He moved to Technical Projects Department towards the end of 2005. He holds a Bachelor of Engineering (Hons) degree from Monash University, Australia.
Matthew Lim Hsun Yean, Manager Enterprise Systems (HR)
Ms Lim joined SIA in 1981 as Analyst/ Programmer in Computer Development (B) Department in the former Management Services Division. She was seconded as Project Manager to Airline Software Development Consultancy India in 1996. Promoted to the Project Manager grade in 1998, she was posted to Computer Development (E) Department. In 2000, she moved to Commercial Supplies Department as Deputy Manager Systems & Logistics. She has a Bachelor of Science (Computer Science) degree from University of Ottawa, Canada.
June Tan Hui Ching, Manager Corporate Taxation
VICE-PRESIDENTS
Lee Lik Hsin, Vice-President Company Planning & Fuel
Mr Lee joined SIA in 1994 as Cadet Administrative Officer and was posted to Market Planning Department as Market Planning Analyst. He served in Management Office (as Staff Assistant), Regional Office North Asia and Sales & Revenue Management Department before being posted to Beijing in 2000 as Manager Northern China. He was promoted to the managerial grade in 2001. He moved to Tokyo in 2001 as Manager Eastern Japan and to San Francisco in 2003 as Vice-President Northwest USA. He returned to Beijing in 2004 as General Manager China. He was deposted to Head Office in February this year
Mr Sim joined SIA in 1989 as Cadet Administrative Officer and his first posting was to Inflight Services Department as Inflight Services Executive (Projects). Mr Sim, who held various positions in Product Innovation and Ground Services departments, was promoted to the managerial grade in 2000 as Manager Development (Ground Services). Prior to his current promotion, he was Senior Manager Product Development. He has a Bachelor of Science (Hons) degree from National University of Singapore.
Peter Wong Nin Jee, Vice-President Flight Safety
Mr Tan joined SIA in 1996 as Cadet Administrative Officer and his first posting was to Passenger Marketing Department as Passenger Marketing Executive. He was posted to Taipei in 1998 as Marketing Services Manager, and to Nagoya the following year as Manager Chubu. He was promoted to the managerial grade in 2003. He moved to Ho Chi Minh City in 2004 as General Manager Vietnam and to London last year to take up his current posting. Mr Tan has a Bachelor of Arts (Distinction) degree from Stanford University, USA.
Joey Seow Eng Wan, General Manager Switzerland
Mr Lim joined SIA in 1985 as Systems Analyst in Computer Development (D) Department in the former Management Services Division. He has been in IT all along, except for stints in Company Planning Department (1994-1996) and Marketing Systems Department (1996-1998).
Ms Tan joined SIA last year as Head Taxation in the Deputy Manager grade in Taxation Department. Prior to joining SIA, she was Manager at KPMG Tax Services. Ms Tan, who holds a Bachelor of Accountancy (Hons) degree from Nanyang Technological University, is a Certified Public Accountant.
Mr Wong joined SIA in 2003 as Senior Manager Flight Safety. Prior to that, he was with the Republic of Singapore Air Force (RSAF), where he attained the rank of Colonel. Trained as a fighter pilot, Mr Wong commanded an F5 Tiger squadron and, in his senior rank, headed various departments at RSAF Head Quarters, including the
Mr Seow joined SIA in 1990 as Cadet Administrative Officer and was seconded to SATS as Commercial Executive. On desecondment in 1992, he was posted to Market Planning & Projects Department as Market Planning Analyst. He went to Los Angeles in 1995 as Market Planning Manager North America and moved to Vancouver
COMPANY NEWS
OUTLOOK July 2007
SIA marked two major milestones recently 100% cutover to Kriscom Departure Control System (DCS) for airport handling and to TIPS2 for reservations services. Senior VicePresident Product & Services Yap Kim Wah hosted a lunch at SIA Training Centre on June 5 to thank the two project teams, comprising staff from Product & Services and Planning divisions, for their efforts.
The projects success is testimony to the project teams tenacity and inventiveness. At airports that lacked IT infrastructure, the teams sought out alternatives and worked with Arinc Inc to implement a web-based solution called iMuse Express. Six stations Ho Chi Minh City, Kolkata, Ahmedabad, Amritsar, Hyderabad and Bangalore now use iMuse Express to access Kriscom DCS. On the Reservations and Ticketing front, SIA has continued
to innovate to improve customer service and increase work efficiency at its reservations offices and call centres. TIPS2 was developed to eliminate the need for reservations staff to remember cryptic entries and steps. This greatly improves efficiency during servicing, benefiting customers directly. TIPS2 is so user friendly that staff can even make changes to the Passenger Name Record (PNR) by simply clicking on the
relevant portion of the booking record. The improved usability also saves significant time in training new staff. In addition, the maintenance of the system and administration of workflow are centralised at Head Office, enabling greater consistency in business processes at SIAs reservations offices and call centres across the system. In his thank-you address, Mr Yap stressed the need to continue to use technology to differentiate the SIA service and increase productivity. He encouraged all to continue to innovate in this area.
With Colombo cutting over to DCS on Apr 23, SIA now has the ability to offer electronic ticketing (ET) at all 65 stations.
Mr Yap (centre), flanked by DVP Applications Delivery Pearleen Chan (left) and DVP IT Infrastructure & Planning Foong Swee Hoon, with members of the two project teams.
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OUTLOOK July 2007
Executive Vice-President (Marketing and the Regions) Huang Cheng Eng. The attractiveness of BPP Malaysia can be enhanced with the winning formula of establishing a
SPECIAL FEATURE
OUTLOOK July 2007
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OUTLOOK July 2007
GM Philippines Clinton Tan and a scholar birthday celebrant cutting the anniversary cake. With them are Mktg Comms & Svcs staff Clarissa Morelos (left) and Noreen Hernandez. Faces of the children are blurred in these pictures as cases relating to their abuse are pending in court.
Photo Contest
Bring out your cameras and get snapping! Some great prizes are up for grabs in the 60th Anniversary Photo Contest. Staff can submit entries in any of four categories Our People, Our Work, Our Destinations, and Our Stuff. Three prizes will be awarded in each category: A Nikon D-40 digital single lens reflex (DSLR) camera, a Nikon P5000, and a Nikon L12. To submit your photo of choice, print it in A4 or 8R size, attach the entry form (with caption) and send it by OCS to: SIA 60th Anniversary Photo Contest, STC 03A. The closing date has been extended to Aug 3. The entry form and contest rules can be downloaded from the Visual Arts section of the anniversary portal at http://www.60years.sq.com.sg.
The winning team proudly shows the colourful kite they made to Mr Tan (third from left), Stn Mgr Gerald Tan and Clarissa Morelos (standing). Kite-making was the highlight of the celebration.
Mr Lim and Ms Locke cutting the anniversary cake. With them are SIA staff and other passengers.
SIA scholars give a heartfelt rendition of A Whole New World from Disneys Aladdin, dedicating it to their guardians, SIA employees and Bantay Bata volunteers, whose support enables them to reach great heights.
The traditional sarong kebaya had been worn by the stewardesses on international flights since 1963, but the colour and style were left to individual choice. On MSAs invitation in 1968, famed French couturier Pierre Balmain adapted the sarong kebaya to create a new standardised uniform that soon became a symbol of Asian hospitality (pictured at left). MSAs expansion enabled it to tap into the remarkable growth in air travel in the 1960s and 1970s when traffic doubled every five years. Revenue and profits grew at a faster pace. Revenue crossed $100 million in 1968-69, $200 million in 1970-71 and $300 million in 1971-72. Profit before tax rose from $9.5 million in 1968-69 to $42.4 million in 1970-71.
Although MSA was successful and profitable, the Malaysia and Singapore governments had differences over its development. Malaysia wanted MSA to focus more on domestic services, while Singapore favoured more international flights. It was soon obvious that one carrier would not be able to continue to fly the colours of both countries. In April 1971, Malaysia announced that it would form its own national airline to operate domestic, regional and, in the long-term, international services. Singapore, with no domestic market, decided to establish a flag carrier for international operations. The parting of ways was initially set for New Years Day, 1973, but later advanced to Oct 1, 1972.
The first batch of Japanese flight stewardesses was recruited in 1968. They wore kimonos during flight. MSA air and ground hostesses covering the streets of London in a horse-drawn carriage to announce the fireworks display that would follow the launch of services to Heathrow.
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OUTLOOK July 2007
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Since 2004, SIAEC has been gearing up its capabilities in manpower, tooling, equipment and hangar to maintain the new double-deck giant of the sky and ensure smooth operations once the aircraft takes to the commercial skies. The total investment is estimated at $65 million. And, as with aircraft that joined the SIA fleet previously, this involved meticulous planning and coordination with SIA, the Civil Aviation Authority of Singapore (CAAS) and a host of vendors. An SIAEC A380 Readiness Committee with representatives from all divisions was set up to oversee the preparations. SIAEC representatives also attend the monthly The A380 being towed across Hangar 4 on its visit in Nov 2005. Major investments in Entry into Service (EIS) four towing tractors (Scopf model 396P tractors) have been made to move this Review meeting con- 572,000 kg (maximum certified taxi weight) aircraft. vened by SIA EngineerAnother example is SIAECs inTraining costs, up to EIS, are estiing Division. Here, the latest develvestment in 5,000-psi (per square mated at $2.1 million. opments relating to the A380 are inch) hydraulic ground carts and asSome of the training uses innovadiscussed, and reports on SIA and sociated safety equipment. Because tive devices like the 2-D MFTD (2-DiSIAECs preparedness presented. of its dimensions, the A380 requires mensional, Maintenance/Flight TrainLine Maintenance Manager greater muscle power in the ing Device) which provides virtual Chow Siew Loong, SIAECs focal perform of 5,000-psi operating pressure 2-D displays of the aircraft systems. son for the A380 project, identified to move its larger flight control surWorking on the 2-D MFTD is two main motivators driving the EIS faces and landing gear system. This very challenging, said Assistant preparations: The fact that SIAEC will compares with 3,000 psi for other Manager Training and Admin Chan be the first MRO (Maintenance, Recommercial aircraft. Hoe Meng. Its mind-blowing when pair and Overhaul) company to you realise that you are actually maintain the A380; and eagerness to Joint-venture support working on the aircraft systems in a support SIA in becoming the first to Even SIAECs joint venture (JV) classroom environment. Normally, fly the aircraft and deliver a premium companies have been roped in to wed have to book a flight simulaproduct. It is with confidence and support the A380. Singapore Aero tor, just to do some of the tasks availpride that we prepare to perform our Engine Services Limited (SAESL), able on the 2-D MFTD. first maintenance, he said. which repairs and overhauls the RollsNew concepts, materials and Investment and Royce Trent 900 (T900) engines that processes used in the A380 will equip power the SIA A380, has committed processes SIAEC to be at the cutting edge of investments in tooling, equipment new technology. To be A380-ready, SIAEC is investand facilities upgrade. For example, about 500 square ing $16.2 million in tooling and Since November 2006, Rollsmetres of GLARE a multilayer ground support equipment. New Royce has sent T900s to SAESL for sheet material consisting of altertowing tractors, capable of moving pre-service upgrades and their test nate layers of aluminum thin foils the A380s, have already arrived. cells have been certified to handle and glass fibres impregnated with A total of 59 licensed aircraft enthese 80,000-pound thrust engines. adhesive are used on each A380. gineers and 173 technicians from opSaid SAESL Operations Manager Compared to traditional aluminum erational and support divisions have Leck Tea Kiang: SAESL has been alloy skin used on other aircraft, been undergoing training for the working on the T900 for the past 12 GLARE skin offers better corrosion A380. From this month, on-the-job months and we are more than ready protection, weight savings and a training will be conducted in Toufor the first A380s entry into service. higher level of lightning protection. louse the home of Airbus. Singapore JAMCO, which repairs
In the run up to the launch of the SIA A380 into service in October this year, SIAEC has made substantial investments to provide maintenance and operational support for the mammoth aircraft. Heres an overview of the companys preparations thus far.
2-D MFTD TRAINING: The 2-Dimensional, Maintenance/Flight Training Device is an advanced classroom-based training equipment used to present a virtual two-dimensional display of the aircraft systems. 2-D MFTD enables licensed aircraft engineers to qualify for the Mechanical and Avionics A380 type license certification. This classroom training aid consists of one instructor station and six students stations that accommodate two students each, for a class size of 12. Students can view the cockpit panel on one screen and a 3D virtual aircraft on another.
Above: The T900 engine rollover stand is designed to serve as an engine shipping stand to support engine AOG situations. Below: The roll-over stand with the mounted engine is loaded into the side cargo door of the B747 freighter.
Below: A licensed aircraft engineer inspecting the Trent 900 engine inlet cowl for Foreign Object Damage.
cabin interior equipment, is gearing up to support Line Maintenances Cabin Maintenance Unit for the A380. Aerospace Component Engineering Services, a JV with Parker Hannifin, will repair A380 hydraulic components and be Parkers distribution point in this region to provide logistical management services. With these preparations since 2004, it is with confidence that SIAEC is adding the A380 into its stable of airframe and engine capabilities.
Pictures courtesy SIAEC.
SAESLs test cell was certified in March 2007 for Trent 900 testing. One of the outcomes of the late delivery of the A380 by Airbus to SIA was the decision by Rolls-Royce to send all the engines, designated for SIAs five A380s, to SAESL for preservice upgrading. To date, nine engines have been completed with work on another two engines in progress.
WORKSHOPS UPGRADES ATEC6000: The current AutoJOINT-VENTURE INVOLVEMENT: SAESL is well positioned to support the A380 powered by the Rolls-Royce Trent 900 (T900) engines. Training for the Engine and Module assembly and disassembly was completed in late 2006.
Trent 900 The T900 engine Engine Stand being lifted The Trent 900 from its engine engine being stand onto a lifted from its gantry for engine stand induction into on to a gantry SAESL. Each for induction engine provides into SAESL. up to 80,000 Each engine pounds of providesthrust. 68,000 lb of thrust.
matic Test Equipment Complex will be upgraded in August to receive the 23 Test Programme Sets (TPS) for the A380 Avionic Components Testing. Each TPS consists of an adapter, software program and documentation.
Top left: Familiarisation training of the main landing gear, brakes and tyre pressure monitoring systems. The A380 has a total of 22 wheels to support this new giant. Left: A licensed aircraft engineer checking for metallic wear on the engines by inspecting the Magnetic Chip Detector.
COBRA: Line Maintenance Division (LMD) has invested in the Cobra engine change equipment. This system is unique in that it lifts the entire engine stand, cradle and the engine (Trent 800 pictured), thereby saving valuable ground time when an engine change is required. LMD is currently liaising with the Airbus and Rolls-Royce vendors to certify the Cobra for the Trent series of engines.
Below left: The T900 engine on the roll-over stand is loaded laterally into the freighter main deck cargo compartment; and then rotated in the aircraft to achieve a longitudinal direction for the flight (below right).
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OUTLOOK July 2007
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ambitious upstart Asian airline that was taking the world by storm with its ever-expanding route network. Operations from Singapore to Copenhagen commenced on June 30, 1977, with twice-weekly B707 flights. From a humble office in Sweden in 1975, SIA has gone on to open offices in each of the major Nordic capital cities, namely
Copenhagen, Stockholm, Oslo and Helsinki. Cargo flights to Stockholm followed in 1979. The last 30 years have been eventful, rewarding, busy and fun. We look forward to the future with great anticipation for the opportunities it holds for SIA Scandinavia. David Atkins GM Scandinavia & Finland
Milestones
1975: Offline office opens in Stockholm (STO). 1977: Copenhagen comes online with a twice-weekly passenger service and a weekly cargo service. Offline office opens in Oslo. 1979: B747 aircraft introduced to operate the passenger services. Stockholm replaces Copenhagen as freighter point. 1986: B743 Combis are launched on the SIN-CPH route. 1988: Weekly B742 freighter service introduced to CPH and STO. 1990: Offline office opens in Helsinki. 1991: B744 passenger services are introduced via FRA. 1997: A340 launched to operate direct services to SIN 2001: B772ER aircraft introduced on the route. 2006: Daily B744 freighter services launched.
OSLO: District Sales Mgr Norway Erik Pedersen (right) and Psgr Sales Rep Norway Ola Solemsli.
STOCKHOLM: (From left) Sales Mgr Sweden Aake Rolen, Psgr Sales Exec Sweden Vinod Patel and Sales Offr Maria Browall.
SIA CARGO: (From left) Ops Mgr Thomas Petersen, Accts Agt Jette Johansen, Snr Sales Rep Nete Kilting, Mgr Nordic/Baltic Kim Irmov, Ops Offr Mike Andersen, Snr Ops Offr Henrik Rosschou, Ops Offrs Henrik Jorgensen and Jakob Mortensen, Accts Offr Maria Gales, Temp Sales Offr Christina Hansen and Ops Offr Peder Hansen. Not in picture: Offr Helle Truelsen.
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OUTLOOK July 2007
HONG KONG With the summer holidays round the corner, we teamed up again with Singapore Tourism Board and SIA Holidays to boost travel to the Lion City during this peak season.
The main event was a consumer roadshow held from June 16-17 at Hollywood Plaza, one of Hong Kongs busiest shopping malls, with the star offer being a 3 Day/2 Night Food & Fun Singapore package. The roadshow, complemented by a print and radio advertising campaign, featured fun-filled games and live performances by singers that attracted thousands of shoppers. Staff from SIA Hong Kong and SIA Holidays were rostered as promoters to sell the packages and highlight Singapores attractions. Our new product, as well as network and online service features
Mktg Svcs Mgr David Law (right) with prize winners in the game. Visitors playing the game on a mega-board on the floor.
were also showcased. A popular draw was a game played on a mega-board on the floor. On each day, excitement reached a peak with the final game featuring winners of the qualifying rounds. The prize was the 3 Day/ 2 Night package for eight people.
The roadshow generated much publicity. The following week, staff visited more than 150 travel agencies in a sales blitz to promote the packages. By Sunny Chan, HKG.
Experiencing Singapore
LOS ANGELES Large crowds thronged a major shopping centre in the city recently to experience a slice of Singapore.
The Experience Singapore promotion, from May 5-6, was aimed at showcasing the city states unique culture and SIAs latest product offerings as well as promoting tourism to the region. Organised by SIA in conjunction with the Singapore Tourism Board, International Enterprise Singapore, local tour operators and the Singapore American Business Association of Southern California, the event offered two days of fun activities for the entire family. The major draws were our Executive Economy seat display unit and the special tour packages on offer. Ten specialty packages to Singapore with a
Staff with the lion dance troupe. Flight Stewardesses Ng Ee Leng and Ng Jin Lee helped to showcase the Executive Economy Class seats.
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OUTLOOK July 2007
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TAIPEI Our station held three events to herald the launch of the B777300ER aircraft on the SingaporeTaipei-Los Angeles route, from July 5.
NANJING ... Mr Leong (seated fourth left) and Mr Zhou with guests and staff.
BEIJING ... Mr Ho (front row, sixth left) and Mr Thng (second row, second right) with the top agents and the SIA sales team.
Stn Mgr Kay Lim (centre) with ACS and SIA staff toasting to continued cooperation in the pursuit of catering excellence.
JAKARTA Our station received the Most Improved Station award in Category 2, meant for stations uplifting less than 100,000 meals a year.
Undoubtedly, the credit goes to our service partner Aerowisata Catering Service (ACS), and to show our appreciation, we hosted the team to a thank-you dinner at Cilantro Restaurant on May 15. ACS management took the opportunity to congratulate SIA on its 60th anniversary and presented a framed Keris Indonesian traditional weapon to Senior Vice-President South-East Asia Teh Ping Choon. It was a wonderful gathering and SIA and ACS staff toasted to even better cooperation in pursuing catering excellence. By Lies Indriana, JKT.
HONG KONG ... The top agents with Mr Goh (seated, fourth right), Psgr Sales Mgr Edmond Chiu (standing, left) and Mktg Svcs Mgr David Law (standing, right).
HONG KONG Traditional Chinese fare, matched by fine French wines and a very warm spirit, was how we feted our top passenger agents on May 31.
In keeping with the stations tradition of presenting trophies representing Chinese zodiac signs, each of the 15 top agents received a Risis Golden Pig at the award ceremony held at the Hong Kong Disneyland Hotel.
General Manager Hong Kong Goh Khean Hooi thanked the agents for their continuous support. He had no doubt that with the launch of an additional daily flight, since endMarch, and the deployment of the B777ER aircraft to operate one of the flights between Hong Kong and Singapore, the agents would seize the increased selling opportunities in the expanded market. By Ross Li, HKG.
About 550 staff and guests gathered at the SIA Training Centre (STC) lobby on May 25 for an evening party.
The event was none other than the biennial STC Party, for STCbased staff of Flight Operations, Human Resources, Planning, Properties and Safety, Security & Environment. Excitement started to build up quite early as guests queued up to register for the early bird lucky draw and for door gifts. Guests socialised as they drank and feasted on delicacies such as satay, kebab and laksa. In the early bird draw, 20 eager beavers won shopping vouchers, while everyone else held onto their tickets in anticipation of bigger prizes in the Mid-Way and Grand lucky draws. After the opening address by Senior Vice-President Flight Operations Captain Gerard Yeap, compere SAJ and his crew led the crowd in fun and games. Richard Ricardo Kwok & Annie Wong from Cabin Crew performed some classic duets while Inflight Supervisor Dennis Ng, Safety Training Instructor Robert See and their team entertained with a line dancing number. A drinking competition saw three teams, comprising four members each, competing to drink beer
Capt Yeap presenting Irene Ho, Planning Div, the grand lucky draw prize of a pair of tickets to Kota Kinabalu, courtesy SilkAir.
Capt Paul Ho, cheered on by Safety Trng Instr Robert See, drinking from a yardstick in the beerdrinking competition.
For sustenance ... 70,000 bananas, instant energisers, for the runners.
from a can, through a straw, from a yardstick, and from a feeding bottle. The crowd cheered the teams on as they tried to down their beers in the quickest possible time. Reflecting the camaraderie and friendship shared among STC staff, the party was such a success that the organising committee received requests for it to be made an annual affair! Courtesy STC Party Organising Committee.
SIA participants (standing, from left) Thomas Eisleben, Reinhold Theil, Jessica Anzenhofer, Birgit Luecke, Heidi Kraft, Bernd Dickhoven, Alex Gruenschmidt, Timm Bauer, Sandra Aliano, Julia Steiner, Claire Durand, Benjamin Pistauer, Jutta Deubel, Rosita Kluger, Matthias von Elverfeldt, Claudia Amelung, and (front) Jaqueline Riepe, Wilfried Elsen, Sybille Doerr and Sabine Schmidt.
The SIA Canada team at Manning Park. Mr Wilson is fourth left in back row.
STAFF NEWS
OUTLOOK July 2007
14
SIA-Airs Gerad Joseph (third right) created an upset in the 800 metres (Masters), improving by 0.2 secs the record set by Combined Services Tan Thiam Heng (right).
Juanita Pillay (SIA-Air) took both the 100and 200-metre Veteran Ladies titles.
Two staff members SIA Inflight Supervisor Dennis Ng Yew Chye and Account & Admin Assistant Sabrina Su of Aero Laundry & Linen Services are quietly making waves on the local dance scene.
They have made a mark for themselves in Latin dance at competitions in recent years, including the Hougang Dance Bonanza 2002 and 2003, the Singapore DanceSport Federation (SGDF)
SGDF Championships 2007 ... Champs Dennis and Sabrina flanked by the runners-up. Pictures by Tan Poh Sim, SIAEC.
Dennis and Sabrina (centre) assisting fellow dance students with a dance step during a practice session.
thereby earning the highest ranking a student can attain. He in dance competitions. scored an average of It was due to their love for 93%, with the categodancing that their paths ries of assessment incrossed, on the dance floor cluding demonstraliterally. They had enrolled tion, theory and for different lessons at teaching methods. Tampines West Latin, comprising Community Club Cha-cha, Samba, Jive under the same inand Paso Doble, is a structor. category of Ballroom Dennis started dancing, in which out line dancing in both Dennis and 1999 and switched Sabrina are trained. to Latin dance the Dennis and Sabrina. following year, when Sabrina The other category is the Standjoined the basic social dance class. ard or Modern category, comprisIn 2002, their instructor teamed ing Waltz, Viennese Waltz, Foxtrot, them up for their first dance com- Tango and Quickstep. With his new certification, petition, which turned out to be a winning combination. They have Dennis started dance classes at SIA Training Centre from this month been dancing partners since. Through dance, they hope to for colleagues in the new Cabin bring cheer to the less fortunate, Crew Social Dance Club. He is the and have been performing at vari- club chairman and instructor. The response has been overous charity events, including activities organised by 5Cs (Cabin whelming. For those still hesitant to take the first step, Dennis has Crew Club for Community Care). Dennis added another feather this piece of encouragement: to his cap last November, when Apart from learning a skill, grace he was certified by the Latin Ameri- and musicality, any form of danccan branch of United Kingdom Al- ing is a good form of exercise. On liance as a professional teacher of top of that, a skill learnt is a skill dancing at the associate level, gained in life.
MILESTONES
15
OUTLOOK July 2007
25 Years
Fong Jee Hiang Acctg Control Manimakalai Rajoo, Jeannie Saw Chooi Mei, Teh Chong Lai, Sandra Toh Mei Yui, Yassemin Md Said Crew Perf Lim Tiew Lin Fin Sys & Admin Bibi Saira Abdul Majid Psgr Svcs (SIN Sales) Quek Moh Cheng Psgr Interline Acctg Lay Soew Kin Trng School (Cabin Crew) Roberto Riccardi Rome
Christina Thio Grd Svcs Mark R Hoffland Atlanta Christine Susan Kirkland Auckland Fanny Wang Los Angeles Mee Suem Ooi San Francisco
Security Services
Abdullah Thani Yunan Admin Kathleen Tan Kim Heok, Zainaf Nawin Installation
Conceicao Leslie Bertram, Ramlan Ali Baggage Jefri Suhari Express & Courier Ctr Md Salleh Abdullah Line Maint Arshad Amir Line Maint Lee Peng Gek, Nicholas Jude Nerva, Jumaat Yusoff Workshops
Security Services
Ang Siew Kim Admin Cheng Sin Liang, Idros Rajab Ali, Ishak Yahaya, Sam Saimon Yusof, Tamil Selvan Ayyavoo R Aviation T2 An Peng Kwang Installation
25 Years
Long Woon Loo Business Devt & Res Gayatri Devi Rev Acctg John Boston Wayne Perth
20 Years
Isfadillah Ismail Base Maint Gunasekaran Palanisamy Line Maint Wee Woon Lai Workshops
35 Years
Thng Guan Hua Flt Ops Control Ctr
35 Years
Dennis Sim Base Maint
20 Years
Nagandiran Bhaskaran Business Devt & Res Brian A Cardoza San Francisco
30 Years
Magdalene Lui Chwee Hoong, Ivy Cheong Hoh Ping Base Maint Steven Kong Peng Yee Workshops
30 Years
Richard Chia Kim Swee, Jamilah Syed Yahya Engrg Supplies Tang Kim Kee Flt Ops Control Ctr Lee Jek Huay, Capt Liew Cheng Sin Flt Ops Trng Steve Ramiah Security
Goh Kay Hock Maint Faridah Ibrahim Psgr Ops 2 Juahir Shahid AFTs 1-4
Muralli Samy Kanan Baggage Noorseah Salleh, Lim Guan Huat Load Control Magaswari Ramasamy Psgr Ops 1 Vimladavi Balasundram Psgr Ops 2 Mohd Zulkefly Katab AFTs 1-4 Goh Seow Thiew AFTs 5-6
SIAEC 40 Years
Johnny Cher Base Maint Loke Tuck Yee Fleet Mgmt
30 Years
Monica Roch Flt Ops
20 Years
Capts Alan Chew Swee Heng, Lim Yeong Ngai B744 Fleet Capt Tan Kim Pong B777 Fleet Aw Heng Kim, Chung Moon Hoong, Ho Soo Jei, Kevin Koh Sheng Guan, Lee Kock Meng, R Rajendra, Salikin Said, Rodney Wong Kei Kong, Yam Boo Teck Crew Perf Sabar Tahir Engrg Supplies Capts Jeffrey Quek Siew Vui, Eugene Callistus Antoni Flt Ops Trng
SilkAir 25 Years
Tan Sau Chung Finance
Catering
Richard Yue Kok Foo Cold Kitchen 2 Lee Ei Hiang Hot Kichen 2 Sivarajoo R Kalian Baggage
25 Years
Othman Ismail Line Maint Teo Chew Mui Quality & Safety Bjorn Helge Thun Stockholm
20 Years
Lee Peck Leng Customer Affairs
Lim Seng Lee AFTs 5-6 Tan Swee Long Hot Kichen 2 Tan Swee San Baggage Abdul Kader Hussin, Masrawi Hatamabi, Rajendran Murugiah Baggage Rohana Mohd Roslan Cargo Admin Foong Sek Khow Cargo Svcs
Catering
Yeo King Wan Pastry 2 Tay Eng Ai Quality Assurance & Tech 1 Aw Choon Hock Tech & Sys Support
Company crossword
Catering
Yusoff Dawood Catering Equipment
Five all-correct entries will win $30 each. The clues are all taken from last months issue. Entries must reach Outlook, HR Division, SIN ALH 05-D, by Jul 23. Include your name, personnel number, department/ station and company. The list of winners will be published in the next issue.
Promotions
SATS Airport Services
Apron T1: Apron Offrs Goh Chee Guan, Dharmendra Prasad Apron T2: Apron Offrs Ahmad Rusni Md Isa, Nur Aida Mohd Nasser, Jasbir Singh Baggage: Baggage Offrs Govinden Sathasivam, Shakil Ahmad Atiq Ahmad Lost & Found Counters (T1 & T2): Duty Mgrs Mohamad Bashir Abdullah, Azman Sultan Abd Kader, Senin Abdul Rashid Cabin Svcs 2: Cabin Svcs Offr Teh Say Yong Pre-Set 2: Catering Supvr Sahri Mohamed Ali
SIA Cargo
Rev Acctg: Snr Offr Rohani Hashim Sales: Acct Exec Peh Bong Koon Tech/Flt Ops (Cargo): First Offrs Abdul Nazir Kassim Shafi, Gerard Neo Yew Kuan, Aw Sai Kuan, Jaspreet Singh Bhuller, Goh Lih Wei, Bobby Wong Chi Ken, Richard Lam Yee Shan,
Flt Ops: Capt Teo Shi On Cabin Crew: Snr Offr (Crew Perf) Siti Nurdiyanah Adila A Rahim Customer Affairs: Snr Offr Wong Wei Ping
Across 1. City where Gensler Associates is based. 2. Airline that had joint control of MAL from 1958. 3. SIAECs fastest-growing business unit. 4. Company that runs city tour on amphibious vehicle. 5. Home of the Dayak tribe. 6. A company that manages contact centres. Down 1. A member of the VJA Group of Japan. 2. City that will open a new airport next year. 3. A SITA product. 4. A in LAG. 5. A city that joined SIA network in FY2006-07. 6. A category in Photo Competition.
Americas
San Francisco: Acctg Offr Tran My Huynh
SIAEC
Base Maint: Maint Plng Exec Lai Khye Sum Human Resources: Snr Offr Linda How Line Maint: Control Rm Offr Kannan Thirughanasammandam
North Asia
Hong Kong: Mktg & Svcs Mgr Peter Chan Mang Lun
The winners of Company crossword 5 are: Yong Siew Leng from Properties, Bernard Chionh from Ground Handling & Catering Contracts, Joanna Tan from SIAEC Finance, Katherine Koh from SIA Cargo and Ng Sze Mei from Johor Bahru.
Catering
Catering Purchasing 1: Supplies Offr Lim Meng Buay
Tradewinds
Business & Svcs: Consultant Ng Soo Ming
Obituary
With deep regret, we record the death of Customer Services Officer Yazid Ibrahim from SATS Airport Services. Mr Yazid passed away on June 5 at the age of 35. He joined the company in April 1994. He was single.
SilkAir
TRAVEL
OUTLOOK July 2007
16
Pink flamingoes frolicking in Lake Nakuru beach make a stunning sight. Inset: Close-up of the pink flamingoes.
Being animal lovers, my sister and I jumped at the chance of going on a safari that promised close encounters with wild beasts in their natural habitat. Arriving in Nairobi at 4.20 am, our group of 20 was whisked off after breakfast to Aberdare National Park, a four-hour drive to the north. We checked in at the Treetops hotel, where the young British Princess Elizabeth had stayed in 1952. It was here that she was informed of the death of her father, King George VI, and that she had become Queen. That very evening, we found out why the Treetops is a highly regarded game-viewing lodge. Standing at the hotel terrace, we saw numerous buffaloes, elephants, rhinoceros and bushbucks coming up to drink at the waterhole below. It was a fascinating sight. They were close enough for us to see their features clearly. It was like watching a National Geographic programme, only more exciting. Nocturnal game viewing is taken so seriously at the hotel that there is a buzzer in each room, which goes off and lights up if a rare beast is spotted at the waterhole. We pushed further north the next day, to Lake Nakuru National
Park. From afar, we saw what looked like a beautiful pink seabed. It turned out to be thousands of pink flamingos frolicking in the lake. The sight was amazing and unbelievable. The two days here gave us much time to admire these beauties and go on more game drives. Our trip just got better by the day. Travelling about seven hours southwest, we arrived at Masai Mara National Reserve, where we spent the remaining three days. A whole afternoon was spent game driving. Despite the vastness of the land, our driver-cum-guide managed to track down 18 beautiful giraffes. They moved swiftly but gracefully away each time our driver tried to take us close to them. Everyone excitedly snapped away. Other native creatures that crossed our path were lions and their cubs, Thomson gazelles, zebras, baboons, wild pigs and hyenas. Of Africas big five, we saw the lion, elephant, buffalo and rhinoceros. The leopard remained elusive. We also enjoyed a picnic under a big tree in the centre of the reserve. It was a unique experience hav-
ing to stay alert while eating our packed lunch in case some wild animal decided to gate-crash. A visit to a Masai Village finally brought us back to civilisation. We were welcomed by the village chiefs son and greeted with a song-anddance performance. A tribesman then demonstrated how to start a traditional fire. We were invited to visit a typical Masai home. The low structure was made of cow dung and had only two small windows. So, it took us a while to adjust to the dark interior. What caught my eye was the bed, which was made from cow hide. Interesting! I was surprised by the villagers good command of English, and the chiefs son explained that they had built their own school to educate their children. I was pleased to have brought along sweets, biscuits and stationery as the kids loved them. The visit rounded off with a stop at the souvenir area, where beaded items and other mementos made by the Masai tribal folk were on sale. It was one of my best vacations, and I came away with many good memories of Kenya.
Diana feels close to nature as her room at the Treetops, overlooking the water hole, gives her a good view of wild animals gathering there.
Colourfully dressed Masai performers welcome guests with songs and dances.
A map of Africa (Kenya in red) by the side of a road gives an instant lesson in geography.