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July 21, 2013 in Business

Strengthen your brand through social media

Joseph Pisani Associated Press

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Tags:FacebookFoursquareInstagramLinked InmarketingPinterestsocial mediatwitterYelp

Not tweeting yet? If your small business doesnt have a social media presence, you may be missing out on building brand loyalty with your customers or attracting new ones. Social media is where the eyeballs are and thats where you want to be, says Steve Strauss, a small-business author. You can build your brand and establish it. So which social media site should you use? It depends on the type of business you own, says Shama Kabani, the founder of Web marketing company The Marketing Zen Group. You should be wherever your customers are. A restaurant, for example, needs to closely monitor online review site Yelp.

The downside of social media is that it needs to be monitored all day. If someone asks what time the store closes, youll want to respond before it closes, or youll miss a potential customer, says Kabani. If you dont have time to monitor many accounts, just choose one and focus on it, and maybe experiment with the others later. You can also hire a social media marketer to manage the accounts, or hand them over to an intern. Here are tips on how small businesses can use social media: FACEBOOK: With 1.1 billion users, its hard to ignore Facebook. Theres a greater chance that your customers are on it, says Amanda Schuster, a writer and social media marketer. Even the senior set is using it, she says. To get your business in front of Facebook users, youll need to create a page for your business, and get people to like it. (Always keep your business page and personal Facebook profile separate. Your customers dont need to see your latest vacation pictures or your kids graduations.) To attract more likes, you will likely need to buy a Facebook advertisement, Schuster says. You can customize the ad and choose the audience you want to reach, based on their location, age, gender or interests. An ad can cost as little as $10 a day, Schuster says. Facebook offers its own tips on how businesses can use the social media network online at facebook.com/business. FOURSQUARE: This location-based social network is best for businesses that are on the move, such as a food truck or if youre selling a product in different locations. A brand of alcohol, for example, can check in at a restaurant or bar that serves its products, Schuster says. Foursquare helps your customers keep track of where your product is being sold and what events youre planning. Foursquares guide on how businesses can use it is at business.foursquare.com. INSTAGRAM: The photo-sharing service works best with businesses that have a visual element. A clothing store can post pictures of its latest styles, for example. Photos can be easily shared from Instagram to other social media networks, such as Twitter and Facebook (which owns Instagram). Instagram has a help center for businesses at bit.ly/12TjLZ8. It also publishes a blog, business.instagram.com/blog, that highlights how other businesses are using Instagram. LINKEDIN: LinkedIn isnt just for job-seekers. Small-business owners should create a company page on the online professional networking service, LinkedIn career expert Nicole Williams says. You can add contact info, products and other information about your business to the company page. LinkedIn has videos and guides on how to set up a company page at linkd.in/12Vun9E.

TWITTER: With more than 200 million users, this social network also has a big following. Christina Kennedy, a social media marketer, recommends that businesses follow people or companies that you think will be interested in your business. Theyll be more likely to check your page out to see who is following them, getting you on their radar. Businesses can also use the site to deal with customer complaints, or to thank people who say good things. Download Twitters guide for small businesses at bit.ly/12L2XlS. PINTEREST: The pinboard-style photo-sharing website is popular with businesses that have a visual element. The key here is to be authentic and share photos that users want to see, rather than just an advertisement for your business. A restaurant can offer a photo and recipe for a new dish, for example. Pinterest offers more tips for businesses at business.pinterest.com. YELP: If you own a restaurant, bar, clothing store or many other kinds of businesses, users of the online review site users have likely created a page for it already. A negative review on Yelp can hurt a business, says Kabani, The Marketing Zen Group founder. Other customers may see it and stay away. Business owners need to monitor their Yelp pages and respond if an upset customer writes something on it. How you respond says a lot more about you than the complaint, says Kabani. Remember to be nice, and never accuse the customer of lying. Try to be helpful. Dont be afraid to ask for positive Yelp reviews offline. Train restaurant servers to ask customers to review the place on Yelp, if they enjoyed themselves, says Kabani. Add a line on your receipts asking for Yelp reviews. Be proactive, Kabani says. Copyright 2013 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. Get stories like this in a free daily email Recent stories in Business

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This section aggregates the TOP 100 brands across Facebook, Twitter, YouTube, and Google+ so that you can view the most interesting statistics from one place. You can also filter the most popular brands by industry or by country with the number of local fans available for Facebook.
All Industries & Countries

All Industries & Countries

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agency airlines alcohol auto beauty community ecommerce education electronics fashion finance fmcg games health industry interest

jewelry & watches magazine nonprofit pharma place

production company retail retail food services software sport

state institution telecom travel website Afghanistan Aland Islands

Albania Algeria Andorra Angola

Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bolivia

Bonaire, Saint Eustatius and Saba Bosnia and Herzegovina

Botswana Bouvet Island Brazil

British Virgin Islands Brunei Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands

Central African Republic

Chad Chile China Colombia Costa Rica Croatia Curacao Cyprus

Czech Republic

Democratic Republic of the Congo Denmark

Dominican Republic Ecuador Egypt El Salvador Estonia Ethiopia Faroe Islands Fiji Finland France

French Guiana French Polynesia

Gabon Georgia Germany Ghana Gibraltar Global Greece Greenland Grenada Guadeloupe Guam Guatemala

Guinea-Bissau

Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jordan Kazakhstan Kenya Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Libya

Liechtenstein Lithuania Luxembourg Macao Macedonia Madagascar Malawi Malaysia

Maldives Mali Malta Martinique Mauritania Mauritius Mexico Moldova Monaco Mongolia Montenegro Morocco Mozambique Myanmar Namibia Nepal Netherlands

Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria North Korea

Northern Mariana Islands Norway Oman Pakistan Palau

Palestinian Territory Panama

Papua New Guinea Paraguay Peru Philippines Poland

Portugal Puerto Rico Qatar

Republic of the Congo Reunion Romania Russia Rwanda

Saint Kitts and Nevis Saint Lucia Saint Martin

Saint Vincent and the Grenadines Saudi Arabia Senegal Serbia Sierra Leone Singapore Sint Maarten Slovakia Slovenia South Africa South Korea Spain Sri Lanka Sudan Suriname Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Togo Tonga

Trinidad and Tobago

Tunisia Turkey

Turks and Caicos Islands Tuvalu

U.S. Virgin Islands Uganda Ukraine

United Arab Emirates United Kingdom United States

United States Minor Outlying Islands Uruguay Uzbekistan Venezuela Vietnam Yemen Zambia Zimbabwe Facebook Twitter YouTube Google+

Fastest Growing Pages

Month

Week

Name

Day Fans

Name

Fans

Nutella UK & Ireland

+621 395

Samsung Mobile

+120 233

Michael Kors

+99 454

Strongbow

+97 698

Nutella Australia & NZ

+77 399

TOP 100 Facebook Brands

Fans Rating # Page PTA ER

Worst

0 1 2 3 4 5 6 7 8 9 10

1.

Coca-Cola

484540

79860549

0.003%

Best

Fans Rating # Page PTA ER

Worst

0 1 2 3 4 5 6 7 8 9 10

2.

Red Bull

343003

42961658

0.013%

Best

Worst

0 1 2 3 4 5 6 7 8 9 10

3.

Converse

74690

39605339

0.013%

Best

Fans Rating # Page PTA ER

Worst

0 1 2 3 4 5 6 7 8 9 10

4.

PlayStation

122765

36646821

Find in Analytics

Best

Worst

0 1 2 3 4 5 6 7 8 9 10

5.

Starbucks

239776

36265361

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Best

Fans Rating # Page PTA ER

Worst

0 1 2 3 4 5 6 7 8 9 10

6.

Oreo

133496

35704785

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Best

Worst

0 1 2 3 4 5 6 7 8 9 10

7.

Walmart

50864

34515514

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Best

Fans Rating # Page PTA ER

Worst

0 1 2 3 4 5 6 7 8 9 10

8.

Nike Football

262518

34268615

Find in Analytics

Best

Worst

0 1 2 3 4 5 6 7 8 9 10

9.

Samsung Mobile

545293

32430135

Find in Analytics

Best

Fans Rating # Page PTA ER

Worst

0 1 2 3 4 5 6 7 8 9 10

10.

Pepsi

197686

31517718

Find in Analytics

Best

Worst

0 1 2 3 4 5 6 7 8 9 10

11.

iTunes

130404

31426219

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Best

Fans Rating # Page PTA ER

Worst

0 1 2 3 4 5 6 7 8 9 10

12.

McDonald's

290135

30208032

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0 1 2 3 4 5 6 7 8 9 10

13.

BlackBerry

81259

29928859

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Best

Fans Rating # Page PTA ER

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0 1 2 3 4 5 6 7 8 9 10

14.

Skype

139668

28575319

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15.

Subway

100340

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0 1 2 3 4 5 6 7 8 9 10

16.

Pringles

37321

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17.

Samsung Mobile USA

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0 1 2 3 4 5 6 7 8 9 10

18.

Skittles

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19.

Victoria's Secret

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20.

Intel

245581

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21.

Monster Energy

70102

24119076

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Fans Rating # Page PTA ER

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0 1 2 3 4 5 6 7 8 9 10

22.

Xbox

107135

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23.

Amazon.com

281685

23257945

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0 1 2 3 4 5 6 7 8 9 10

24.

adidas Originals

151415

22862175

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25.

Target

10558

22724376

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Best

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Number of Fans:32430135 People Talking About:545293

URL:Samsung Mobile

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Samsung Mobile Distribution of Fans

# Country Local Fans % of Fan Base

Other and not yet targeted Countries

14154170

43.6 %

India

6339595

19.5 %

Indonesia

3730736

11.5 %

Philippines

2953608

9.1 %

Brazil

2689524

8.3 %

Egypt

2562502
View Full List of Fan Distribution

7.9 %

Samsung Mobile statistics

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Algeria Argentina Australia Austria Bangladesh

Brazil Canada Chile

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Dominican Republic Ecuador Egypt France Germany Hong Kong Hungary India Indonesia Iraq Israel Italy Jordan Malaysia Mexico Morocco Nigeria Pakistan Paraguay Peru Philippines Poland Portugal Romania Saudi Arabia Singapore South Africa Spain Taiwan Thailand Turkey

United Arab Emirates United Kingdom United States Venezuela

Vietnam

Samsung Mobile Fans

last 6 months

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last month

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last week

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Samsung Mobile Fans growth

+120 233by day +722 608by week +1 018 591by month

How likely would you recommend Samsung Mobile to your friends?

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Samsung Mobile People Talking About

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Facebook Digital 34,271,956 34,255,736 + 16,220 Today 273,104 0.80 % Know More Click here to get the latest brand update

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Tata Docomo Telecom 13,045,546 13,035,422 + 10,124 Today 183,521 1.41 % Know More Click here to get the latest brand update

NIVEA FMCG 12,108,417 12,102,491 + 5,926 Today 241,528 1.99 % Know More Click here to get the latest brand update

Walt Disney Studios Movies/ Production 10,209,484 10,209,113 + 371 Today 235,838 2.31 % Know More Click here to get the latest brand update

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10 Social Media Best Practices for Brand Engagement

DECEMBER 10, 2013Trish Forant

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Social media allows you to directly connect with your customers, prospects, and brand representatives about everything from products to challenges. An engaged audience is one of the greatest assets a brand can have.But do you know how to use social media to solidify these relationships? This week we will look at best practices for social media listening, engagement, publishing, advertising, and measurement. Here are 10 best practices for brand engagement:

1. Follow back and interact

If youve got a healthy number of social media followers and youre only following a handful back, that tells everyone that youre not interested in what your community has to say. Follow back and interact. This will help grow your overall following and create goodwill within your community. Plus, when you follow back, you might get some public thanks, which will give you an opportunity to chat with your community members, learn more about their interests, and deliver on their needs. 2. Keep the social in social media It seems like it would be obvious, yet many brands using social media dont actually get social with their followers. Should you engage with your brands influencers? Yes! Should you engage with your customers? Absolutely! Should you engage with everyone who reaches out to you? Indeed, with a few exceptions (like avoiding trolls and spammers). Social media is about relationships. Step outside your comfort zone and expand your horizons. Not everyone you connect with has to be like-minded. Diversity breeds inspiration! Dont overlook social media monitoring and engagement platforms like Salesforce ExactTarget Marketing Cloud, either. Theyll help you find brand mentions across the social web to connect you with people who are interested in your product or industry. 3. Determine your voice and tone Is your voice very corporate or is it a bit more casual? What youre sharing says as much about you as it does your audience. Is your voice representative of your brand? If it is, then is that representative of the demographic youre trying to reach? If your tone and voice arent appealing to your prospects, then its time to change it up. Though its important that your social media engagement be as unique as your brand, its also important not to stray from your brands image. Let your corporate culture be your guide.

4. Keep it Short According to Strategies for Effective Tweeting: A Statistical Review, Tweets containing less than 100 characters receive 17% higher engagement than longer Tweets. While Twitter limits your messages with its 140 character limit, Facebook, Google+ and other networks dont impose a character limit. Sometimes, the shorter, the better! 5. Create Brand Awareness Social media platforms offer the potential to increase your public profile. You have the ability to create grassroots campaigns, engage with influencers in your industry, share content from them, and stay active in conversations. If you create and share worthwhile content, youll be ready for the time when industry influencers send a flood of new followers your way. 6. Don't Over Share Sometimes being able to publish every whim that scans across your brain is the best thing in the world. Sometimes, it can become a real problem. The killer is this: when it is a problem, youre usually the last to know and the damage is done. - Mitch Joel While its important to stay in the loop and maintain social relationships, posting too often -- whether its photos, status updates, or frequent Tweets -- can turn your audience off. Focus on sharing items that are of value to your community and reflect your brand. Creating a content calendar can help you with this. 7. Don't Always Feel Compelled to Jump In Much like oversharing, you dont have to be a part of every conversation mentioning your company. In fact, sometimes its better to let your employees, influencers, and other members of your community interject before (or instead of) you. Determine what types of posts you want to respond to and which ones you want to sit out. Having a social media playbook will help to define when and where you should be a part of the conversation. 8. Be as Transparent as Possible Openness goes a long way in social media. Its a big part of building trust with your community. Give your customers behind the scenes access to your business by creating videos, livestreaming meetings, and internal company events, and introducing your team through Google Hangouts or creative employee profiles with links to connect. In turn, prospects will take more of an interest in your brand, and stay in touch when it comes to updates.

9. Be Proactive, Versus Reactive Monitor general feeds in your industry to pick up a variety of posts that dont mention your brand but are still valuable. This strategy reveals new conversations you may wish to take part in and enables you to establish new relationships. Its also a great way to catch any issues before they become a potential crisis. 10. Respond to Negative and Positive Feedback Though it may be tempting to respond to positive feedback and delete the negative, dont. Instead, respond to positive feedback, thank your community for sharing your content or recommending your products, and invite members to share their stories through interviews or as guest bloggers on your site. If you receive negative feedback, consider looking at it as constructive criticism and an opportunity to improve. If someone is complaining, its more than likely theyre looking for a resolution from you. Very rarely do people merely want to complain. Therefore, respond as quickly as possible and avoid the urge to purge. What tips do you have for engaging with people across social networks? What best practice would you add to this list? Do you think brands should follow everyone back and interact? Check back every day this week for more social media best practices!

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The definitive guide to social brand performance in 2014.

Social Brands 100 is the leading benchmark for performance in social spaces, identifying the leading brands and providing a snapshot of social medias evolution each year. Rather than producing one broad ranking as weve done previously, this year well be publishing a series of rankings throughout 2014 focusing on specific areas such as industry sector or target audience. Ranking 100 similar brands will provide more relevant insight and comparison against peers and competitors. Weve also been developing our set of Social KPIs, so as well as looking at engagement, well be extending our KPIs across customer service and social reputation. And so when measuring different sectors, well be deploying a tailored methodology utilising the

most relevant set of Social KPIs. To be the first to hear about our new rankings, follow us @socialbrands100 on Twitter.

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Instagram is the best platform for brands in 2013, beating out Facebook, Twitter, and Google+

December 5, 2013 12:10 PM John Koetsier

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Instagram is the best platform for brands, according to a new study that reviewed all brands on social with over 25 fans on each of four major social platforms: Instagram, Facebook, Twitter, and Google+. With increases in fan/follower engagement nearly three times that of other networks studied, Instagram is the clear winner for 2013, SumAll CEO Dan Atkinson said. If a company has a visual product to sell and its currently not on Instagram, that company is missing out on significant brand awareness and revenue.

Above: Instagram Windows Phone

Image Credit: Instagram

SumAll, a business analytics tool, currently tracks over 100,000 businesses on social networks, analyzing over 290 billion social actions per year.

Across businesses that are on all four networks, SumAll says that Instagram resulted in the most new followers in 2013 and significant revenue. Brands on Instagram saw an average of 7 percent growth in both followers and engagement. And while U.S. brands saw a nice little revenue lift from Instagram 1.5 percent to 5 percent businesses in the U.K. reported more, up to 3.6 percent.

Which means that social commerce may finally be a real phenomenon. Social media marketing expert Eric Dahan, the CEO of Instabrand, agreed. Instabrand is a social marketing organization focused on visual media. Right now that means Instagram, but Vine, Tumblr, and Pinterest are on the horizon. Instagram is the best platform for brands, he told me. Its much stronger than Facebook.

Instabrand says its customers saw their followers grow from zero to 30,000 in campaigns costing just $3,000 to $5,000. One jewelry company, NouviNomi, got 50,000 unique visitors to its site from Instagram in two months as a result of a campaign that cost just $3,000. We average around 2 cents per engagement, Dahan says. We cant measure impressions Instagram doesnt allow it but we can measure engagement. If you have 200,000 followers, well see 3,000 to 15,000 likes for a post, for a 2 percent to 10 percent engagement rate. Sometimes that jumps to 20 percent.

Clearly, with a visual medium, visual brands that can communicate via images do best.

SumAll says that fashion retailer In God We Trust credits 2.3 percent of its revenue to Instagram, a number that may sound small but is actually huge for social commerce stemming from just one mobile social network. And SumAlls Atkinson says that a bicycle manufacturer, Pure Fix Cycles, reports that every Instagram post it publishes is worth roughly $100 in revenue. Thats impressive.

The best approach on Instagram, Dahan says, is not what you might think. Many brands are turning to celebrity endorsements as a quick-fix strategy to drive views, engagement, and ultimately revenue, but that can backfire. We match businesses with users that already like the brand, he told me. We tend not to like using celebrities theyre almost corporate now, and people know theyre promoting a product just because theyre getting paid. We like to use grassroots people.

And other networks, such as Facebook and Twitter? Twitter is mainly text-based great for articles and headlines but not as good for brands, he said. And Instagram is much stronger than Facebook.

by Taboola

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