non. non.

Modom victorio 5oidu-komoro

Mlolstet of 1ootlsm & coltotol Affolts
non. non. Modom victorio 5oidu-komoro
Mlolstet of 1ootlsm & coltotol Affolts
1Oukl5M
5ector Overview
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1he 8est kept 5ecret in uestinotion 1ourism
WlLh 360km of beauLlful ,
un-spollL wh|te sand beaches.
.wor|d-c|ass game
f|sh|ng, wlLh record
seLLlng Larpon caLches.
.all only 3 hours away
from Lagos, Afrlca's
largesL clLy, 8 hours
away from Lhe uS, and 6
hours from Lurope.
18 nat|ona| her|tage s|tes
llnked Lo Slerra Leone's rlch
pasL of boLh Lhe slave Lrade
and as a home for reLurnlng
slaves.
.31 protected areas wlLh
unlque wlldllfe lncludlng
pygmy hypos, chlmpanzees,
[ungle elephanLs, and many
specles of blrds.
.hlghllghL Lhe opporLunlLles for
f|rst movers ln boLh |e|sure and
bus|ness hosplLallLy ln Slerra Leone
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4 nistory of lnterrupted ueve/opment
1ourlsm expanded rapldly durlng Lhe 1980's
1here were a number of |nternat|ona| brands operaLlng ln counLry
ltootel notel Ctoop, coleJoolo notel Moooqemeot, notel 5ofltel ooJ Accot
1ourlsL serv|ces were acLlve and expandlng
1toloeJ qolJes ooJ loJostty stoff, cotomotoo toots, flsbloq expeJltloos,
ttoJltloool ooJ coltotol expetleoce toots, etc
Powever, Lhe clvll confllcL of Lhe 1990's erased the ga|ns LhaL had been made
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Leovinq the 5ector underserved, but 5et to
kebound
CurrenLly no |nternat|ona| brands operaLlng ln Slerra Leone
vlbranL group of sma|| |oca| entrepreneurs and communlLy organlsaLlons
currenLly servlng Lhe markeL
A flsbloq loJqe, opetoteJ by locol eottepteoeots
Ao eco-vllloqe, too by o locol commoolty
5etles of qoestbooses, too by locol opetotots
Leavlng Lhe abundanL Lourlsm asseLs of Lhe counLry pr|med for deve|opment
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wide-konqinq weo/th of 1ourism 4ssets...
8unce Is|and
8ullL ln Lhe 17th century, Lhe
lsland was Lhe ma[or collecLlon
polnL for s|aves dest|ned for
Lurope and Lhe Amer|cas
Lcotour|sm
Some of Lhe prem|er |ocat|ons
ln WesL Afrlca, lncludlng 1|wa|
lsland, Cutamba k|||m| naLlonal
ark, 1acaguma Ch|mpanzee
SancLuary and Lhe Go|a loresL
Sport I|sh|ng
kecord break|ng sporL
flshlng of tarpon off
Sherbro lsland
Ireetown
Iounded |n 1787 as Lhe rovlnce of lreedom". Mlxes her|tage
(eg, Cld lourah 8ay College), wlLh v|brant n|ght||fe & soclal scene
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Lakka
Close proxlmlLy Lo lreeLown,
poLenLlal Lo parLlclpaLe ln Lhe
corporaLe/buslness demand of
Lhe clLy, greaL ouL of Lown
locaLlon for conferences
No. 2 k|ver
1he seLLlng of Lhe '8ounLy' candy
bar adds golng back Lo Lhe
1970s, Lhls sLunnlng seLLlng ls
servlced by a communlLy run
organlsaLlon
1okeh
vasL expanse of sofL whlLe sand,
ldeal locaLlon for a larger-scale
full servlce resorL caLerlng Lo
Lhe lndlvldual Lraveller and Lour
operaLor markeLs
kiver No 2, wltb lts mountoinous bockdrop ooJ q/itterinq oceonic
horiton, tlvols onywhere on eorth fot breothtokinq coostol
qrondeur. - 1be Obsetvet
...lnc/udinq west 4fricos Most 5tunninq
8eoches
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... 8ut o/so diverse co-1ourism xperiences
8|essed wlLh some of Lhe prem|er Lco-1our|sm locaLlons ln West Afr|ca
1acaguma
Locally owned and
operaLed, home Lo dozens
of rescued and
abandoned chlmps LhaL
are belng prepared for
release
Cutamba-k|||m|
A dlverse area of rolllng
hllls, grasslands, flood
plalns and ralnforesLs LhaL
ls home Lo a rare
collecLlon of elephanLs,
hlppos, leopards,
prlmaLes and blrdllfe
1|wa| Is|and
lsland locaLed ln Lhe
mlddle of Lhe Sewa 8lver,
lL has 11 specles of
prlmaLe, over 133
dlfferenL blrd specles and
ls home Lo Lhe rare and
eluslve plgmy hlppo
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critico//y 4cc/oimed 5tep-chonqe 6rowth
Potentio/
23.0
130.0
790.0
880.0
910.0
SL Cambla Senegal MaurlLlus Seychelles
Annua| 1our|st Arr|va|s
(lo 000s)
1here ls nowhere qu|te ||ke
Ireetown anywhere else |n the
wor|d.1hls ls rea| Afr|ca, noL
comparaLlvely cllnlcal SouLh Afrlca, or
package-hollday norLh Afrlca - Lhls ls
where Lhe s|ghts, Lhe sounds and
sme||s of Lhe conLlnenL come a||ve."
1be Obsetvet
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0
20,000
40,000
60,000
80,000
100,000
120,000
8oomnlghLs
8equlred
8oomnlghLs
Avallable
Conference 8uslness Column1
113,679 roomn|ghts of esLlmaLed
lreeLown demand ln 2009 was
served by 38,32S roomn|ghts of
Class 1 supp|y
Assumlng Lhese trave||ers wanLed
C|ass 1 accommodaLlon, LhaL
poLenLlally lefL over 80,000
roomn|ghts of unmet Class 1
demand
C|ass
1
Unmet
C|ass 1
Demand of
Cver 80k
koom-
n|ghts
Ireetown C|ass 1 Demand vs. Capac|ty (2009)
note/ demond not met by the supp/y
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5upported by o locused, Motivoted
6overnment...
10
1he CovernmenL of Slerra Leone has a four po|nt strategy for developmenL:
1. 1argeLed Lourlsm developmenL around Lhe Western Area en|nsu|a
2. lnsLlLuLlonal capac|ty bu||d|ng wlLhln Lhe Mo1, n18 and Lhe PoLel/1ourlsm School
3. CovernmenL reforms Lo furLher faclllLaLe lnvesLlng ln Lourlsm ln Slerra Leone
4. kev|ew and upgrade of Lourlsm relaLed regu|at|ons Lo ensure ongolng conslsLency
wlLh global besL pracLlces
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xcitinq, 5pecific Opportunities for lnvestment
Cape S|erra
note|
SLaLe owned PoLel leased Lo nASSl1 slnce lebruary 2009 for 23 years wlLh
an opLlon of renewal of 23 years. PoLel Lo be rehablllLaLed Lo 4 sLar
raLlng, by Lhe n||ton group
8rookf|e|ds
note|
SLaLe owned PoLel close Lo clLy cenLre wlLh 100 rooms. PoLel Lo be
upgraded Lo 3 sLar raLlng and operaLed also as a 1ralnlng lnsLlLuLe for Lhe
1ourlsm and PosplLallLy lndusLry
Lakka
Cotton C|ub
lormer LourlsL resorL wlLh a greaL beach locaLlon close Lo lreeLown. Local
[olnL venLure parLner/slLe owner looklng Lo parLner wlLh lnvesLors.
1okeh
kesort
Cn one of Lhe besL beaches of WesLern enlnsular, presenLed as 4 sLar
lnLernaLlonal sLandard wlLh exLenslve faclllLy mlx (spa, lndoor sporLs faclllLy,
exLenslve waLer sporLs and pler for dlrecL boaL access Lo Lungl AlrporL).
konakr|dee
kesort
(MAL
ro[ect)
A beauLlful resorL envlronmenL wlLh a varleLy of recreaLlonal acLlvlLles.
LocaLed close Lo Lhe Lungl lnLernaLlonal AlrporL, Lhe pro[ecL wlll lnclude a
beach hoLel (such as vlllas and chaleLs), presldenLlal accommodaLlon eLc
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1honk you 1honk you
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