The Unilever Pakistan Limited (UPL), formerly Lever Brothers Pakistan Limited was established in Pakistan in 1948.

The town of Rahim Yar Khan was the site chosen for setting up a vegetable oil factory. Unilever Pakistan is the largest fast-moving consumer goods (FMCG) company in Pakistan, as well as one of the largest multinationals operating in the country. Now operating six factories at different locations around the country. The Unilever's Head Office was shifted to Karachi from the Rahim Yarn Khan site in the mid 60's Personal care Clear - Anti-dandruff shampoo range. Close Up - Toothpaste Fair & Lovely - Fairness products. Lifebuoy shampoo Lifebuoy soap - Soap & handwash range. Lux - Soap, hand & bodywash. Pond's - Talcs & beauty creams. Rexona - Deos and Anti-perspirants. Sunsilk - Shampoo range. Home care Comfort - fabric softeners Rin - detergent Surf Excel - detergent and gentle wash
A1 Karak

Brooke Bond A1 is the strong cup of tea that gives the strength to face challenges and stand up for what you believe in. Blue Band is a daily source of essential fats and vitamins that help children to grow, develop and thrive. Supreme is not just proud of its great taste and the brands ability to bring families closer and strengthen ties over a cup of tea but also of its healthy blend. CLEAR gives you the confidence to flaunt your flawless best. Nothing to Hide, Lots to Show! Close Up is synonymous with 'Freshness' that gives you the confidence in social situations, encouraging people to open up by getting over their self doubt. It is aimed at every person who is young at heart. Comfort Fabric Conditioner Shine & Fragrance that no detergent alone can deliver! Cornetto, first produced in 1976 in Italy, has since risen to become one of Unilevers Ice Cream power Brands worldwide. Cornetto was introduced in Pakistan in 1995. Domex Toilet Experts mission is to make all the toilets of Pakistan cleaner, safer and germ-free. The Dove hair therapy: brand's mission is to make more women feel beautiful every day by widening the definition of beauty and inspiring them to take great care of themselves. Fair & Lovely, the worlds first skin lightening brand, is trusted by women all across the world over to deliver results. Fruttares mission is to inspire in people the freedom to indulge by providing both pleasure and health through the natural goodness of fruit without the guilt of too many calories. It is the original energy drink made from glucose, which is the simplest form of sugar, and serves as an instant source of energy. Knorr Great flavor is at the heart of Knorr, Unilevers biggest brand. Lifebuoy Shampoo and soap:With the power of Milk Protein, it nourishes hair from root to tip, making it long on the outside and strong on the inside. Lifebuoy Soap Lifebuoy aims to provide affordable and accessible hygiene solutions that enable people to lead a life free from hygiene related worries, everywhere, regardless of the boundaries of nationality, religion and socio-economic status. Lipton, the worlds leading tea brand, was started by a Glasgow-born innovator and entrepreneur Sir Thomas Lipton in the 19th century. Ever since its inception, Lipton has successfully provided its consumers with the best quality tea in the world.

LUX gives you the million dollar feeling! Magnum Celebrate pleasure with the tempting Magnum range an irresistible combination of thick, cracking chocolate with creamy vanilla ice cream. Pearl Dust Tea is the Sindhi soul that imbues intimacy and warmth in a couples relationship. Pepsodent knows that twice a day brushing is critical in staying healthy and away from oral diseases and germs that cause them. Pepsodent toothpaste fights germs to protect teeth against cavities and gives strong teeth, fresh breath and healthy gums. Pond's promise: To deliver products that make a real difference to women's skin and the way they live their lives. Rafhan, one of the biggest food brands in Unilever Pakistan, is a symbol of trust and quality for its consumers. From its delicious desserts to its nutritious, healthy corn oilRafhan offers a range of delectable & healthy food products! Rin offers unbeatable whiteness with a remarkable fragrance leaving your clothes smelling fresh and looking great. Sunlight washing powder:Transforming the chore of washing clothes into a moment of delight for Pakistani housewives by giving them a magical wash experience of lemons and thousands of flowers. Sunsilk provides real solutions to women's everyday hair needs everywhere. We work with world-leading experts in every aspect of great hair to bring you Sunsilk. Surf Excel:Introduced by Unilever Pakistan in 1948 under the brand name Surf, i ts deep rooted heritage has made it a national icon. TONI&GUY has long been renowned as an innovator within the hair industry. TONI&GUY HMW launched in Pakistan in 2013, bringing in a complete 3 Step regime. Vim: Isnt dishwashing one chore that you just wish would become easier? Vim, the no.1 dishwashing brand around the world is now in Pakistan to take away all your dishwashing troubles with its revolutionary one-wipe degreasing formula. Walls Desserts :Launched in 1995, brands across the In-home portfolio are built on the belief that all families need small moments of pleasure in their lives and treats that make them smile and lick their lips with delight. Who better to provide this but Wall s, with its exclusive In-home range! Lo real swot analysis STRENGTHS One of LOreals biggest strengths is their constant research and innovation in beauty Products, because of which they hold the crown of the leader in cosmetics industry, despite of their strong competition. Also, they advertise and promote specific products for specific target customers. Since they operate in more than 130 countries, they know what customers from different cultures need, and they make sure they always deliver a quality product. Furthermore, they take great care of their webpage, which is extremely organized, gives allthe important information about the products and the company itself, and most importantly, it links all the countries LOreal is present in. In addition, LOreals strong feature is their environmental concern, since they stopped animal testing in 1989, and started producing natural and organic cosmetics. Above all, LOreal puts a significant amount WEAKNESSES LOreals weakest link is their decentralized organizational structure; it is extremely difficult to control the company because of so many subdivisions. Next, their profit margin is significantly lower than of their competitors (such as Dior, Chanel, YSL, Lancme Estee Lauder in quality, and Nivea, Revlon and Vichy in general market brands). Also, they frequently have to rely on third party retailers,which does not give them the chance to control their sales one hundred per cent. OPPORTUNITIES The most promising opportunity at this point is the market, which grows by the hour, and attracts more and more customers (but also competitors) day after day. With further innovation, product and services expansion, and a rise in demand for organic and natural cosmetics, LOreal could have a very bright future. THREATS The biggest concern, not just for LOreal, but for every company, is the appearance of new global economic crisis, and an economic downfall. Also, new markets could quite shake up LOreals position in the industry, because with new markets come new (foreign) competitors with new innovative products, gunning for LOreals place on the top, which LOreal could easily lose, if they suffer a marketing and promotion failure. However, one of the most threatening events would most certainly be a change in market demand and consumer preferences, because that would mean LOreal had to completely change their Whole offer, which would take up a lot of time and earnings

SWOT Analysis 1. P&G has over 300 brands globally which are available in over 180 countries 2. Over 125,000 people are employed in P&G globally 3. It has around 24 brands which have annual sales over a billion dollars 4. Its brand have a high recall, high visibility due to excellent marketing and adveritisng 5, P&G has operations in over 80 countries 6. P&G brand has also contributed as sponsors in major sporting and entertainment events 1. Fake products sold under the name of their brands 2. Its products have stiff competition from big domestic players and international brands 1. Tap rural markets and increase penetration in urban areas 2.Mergers and acquisitions to strengthen the brand 3.Increasing purchasing power of people thereby increasing demand 1. Intense and increasing competition amongst other FMCG companies 2.FDI in retail thereby allowing international brands 3. Competition from unbranded and local products

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1. Marico 2. L'Oral 3. Nirma Ltd 4. HUL 5. Colgate-Palmolive 6. ITC Competitors 7. Dabur