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Airtel Money goes nationwide - facts and analysis


Kunal Dua, February 23, 2012

Airtel has started the countdown to the nationwide launch of its mobile wallet solution. Airtel Money, launched in January 2011 as a pilot in Chennai and Delhi/ NCR, has opened its doors to Airtel customers all across India, ahead of the official launch of the service tomorrow. Registration for the Express account is free and enables the user to make utility payments and purchase rail/ flight tickets on various portals online. An Express account comes with a daily limit as well as maximum account balance of Rs. 10,000. A customer can upgrade to a Power account by paying Rs. 50 as a processing fee and filling the necessary paperwork at the nearest authorized Airtel money outlet or Airtel relationship centre. Power accounts get enhanced privileges like ability to pay for movie tickets, shopping and other extras like insurance premium, subscriptions & donations. Power accounts can also transfer money to other Airtel Money customers as well any bank account via NEFT transfer. Power accounts come with an enhanced daily limit and maximum account balance of Rs. 50,000. Both account types have a single transaction limit of Rs. 5000, unless you are using a special Airtel SIM (available right now only in Delhi and Chennai), in which case no transaction limit applies. There are no minimum balance requirements. Minimum amount you can spend is Rs. 5 while minimum amount you can transfer to a bank account or Airtel Money customer is Rs. 10.

Basic information Description Account open charges Minimum Account Balance Single Transaction Limit Daily Limit Maximum Account Balance Transaction charges Transaction Airtel payments (bills, recharges etc.) Non-airtel utility payments Travel ticket booking (online) Movie ticket booking Shops, restaurants etc Send money to Airtel money customer Send money to bank account Source: Airtel website

Express account Power account Nil Rs. 50 Nil 5000 (unless using special SIM) Rs. 10,000 Rs. 50,000 Rs. 10,000 Rs. 50,000

Express account

Power account Free Rs. 10

1% of transaction amount, subject to a maximum of Rs. 50 Not available Not available Not available Not available Free (introductory offer) Free Rs. 5 for transactions up to Rs. 500, Rs. 10 for transactions above 2% of transaction amount, subject to minimum of Rs. 10

Airtel Money is expected to compete with other mobile payment solutions like Paymate. Paymate works across all mobile operators and thus, theoretically, has a larger customer base it can target. But Airtel has the trust factor and the ability to integrate the solution with its existing offerings going in its favour. While this initiative is to be appreciated, the services on offer right now do not seem very different from what customers can already do via mobile banking. Besides, how are you expected to buy a flight ticket with a 5000 transaction limit? We expect this limit to be done away with fast. The shortcomings aside, it does give Airtel an opportunity to build a customer base as it waits for NFC technology to go mainstream (like the Samsung Galaxy Nexus). That is when things will get really exciting in the mobile payment space, giving Airtel a ready-made customer base to tap into.

http://techshali.com/about-airtel-money/

What you need to Know About Airtel Money?


April 25, 2012 Madhav Tripathi

Airtel Money is a mobile commerce service, alternatively you can call mobile payments service. I do not know any other mobile commerce service in India. Airtel Money converts your mobile in to a wallet. You can replace your wallet with the mobile phone as computer is replaced by mobile phones.

Airtel-Money is available only on Airtel SIM cards. You need airtel money on your mobile, then you need cash in your airtel money account then you can use it. Airtel money is launched in 300 cities of India. You can pay instant money or transfer instant money using airtel money. There are two type accounts; Express account and Power account. Express account is basic account that can used to purchase travel tickets, utility will payments as mobile recharge, digital TV bill, electricity bill, water and gas bill etc. With a power account you can do all the things that you do with Express account but other features are also included as movies ticket booking and shopping at restaurant, spas, online shopping, insurance premium, donation etc. You can send money to another Airtel money user with the power account that is not allowed in express account. If you airtel payment as mobile recharge, internet connection or DTH, non-airtel utility bill payments are charged Rs. 10. For travel ticket booking 1% is charged and maximum Rs. 50, movie ticket booking is free in starting.

If you transfer to another airtel money user you will be charged Rs. 5 up to Rs. 500 and Rs. 10 above 500. If you send money to bank account you will be charged 2% or minimum Rs. 10. There is no minimum balance need. You can fill cash to your airtel money account using net banking on Airtel money website or on Airtel money recharge outlet. Users do not need any special kind of phone or any application download. For more information visit Airtel Money website airtelmoney.in

http://www.themobileindian.com/new-launches/1415_Airtel-launches-mobile-money-serviceacross-India

Airtel launches mobile money service across India


by: Anil Satapathy, The Mobile Indian,New Delhi - 23 Feb, 2012

It allows its users to load cash on their mobile devices and spend it to pay utility bills and shop Related Stories

Visa, Google join hands to make mobile wallet a reality

Bharti Airtel has launched Airtel Money, a mobile wallet service, across India. The Airtel Money service, is now available across 300 key cities in India, and will allows its users to load cash on their mobile devices and spend it to pay utility bills and recharges, shop at 7,000+ merchant outlets, transact online etc.

Apart from serving as an easy alternative to cash / card payment options, Airtel Money also offers customers the convenience of instant money transfer from an Airtel Money wallet to another Airtel Money wallet and bank accounts. With this, customers can now use Airtel Money to make payments and transfer money across the country. The service was initially rolled out in Delhi NCR and Chennai in 2011. Commenting on the rollout, Sanjay Kapoor, chief executive officer - India and South Asia, Bharti Airtel said, "While an estimated 240 million people across India hold bank accounts, more

than 90 per cent of country's population uses cash to pay for its daily needs. Additionally, a majority of customers continue to rely on traditional or time consuming methods like money orders and cheque remittances when it comes to transferring funds. On the other hand, the penetration of mobile telephony currently enriches the lives of over 900 million people in our country and can facilitate a paradigm shift in the way India transacts." "We see the national rollout of Airtel Money playing a pivotal role in accelerating mobile based commerce in India and look forward to further extending the availability of this service in deeper pockets of the country in weeks to come," he added. Airtel Money: There are two types of accounts under the Airtel Money service - express account and power account. Users can dial *400# from their Airtel mobile phones or sign up for the service by walking into any of the 15,000 plus Airtel Money outlets across the top 300 cities of India and submitting the required KYC documents.

Under the Express service, Airtel users can enjoy services like paying utility bills like electricity, mobile recharge, gas etc. Users of this service can spend up to Rs 10,000 daily by uploading cash on their Airtel Money account.

Airtel Money Power Accounts offers lot many services than the Express account. Users with Power accounts can apart from paying utility bills can use their mobile to shop at merchant outlets. "Airtel Money will work as a convenient payment alternative to debit and credit cards in days to come for online transactions on popular websites like Flipkart, Yatra, Letsbuy and even www.airtel.in," Airtel said in a press release. "What's more - customers using Airtel Money will be able to avail exclusive discounts and attractive offers at various merchant outlets in the market - and save money as they shop," the release added. The mobile wallets are generally very secure even in case users miss place their handset. Airtel mobile wallet service can be used by any Airtel customer with any handset.

http://airtelbroadband.in/wps/wcm/connect/About%20Bharti%20Airtel/bharti+airtel/media+centr e/bharti+airtel+news/mobile/pg-goodbye-cash-hello-airtel-money

Goodbye cash, hello airtel money! Indias first mobile wallet service by a telecom operator- airtel money now launched in the millennium city of Gurgaon Now, airtel mobile customers can use the power of the ubiquitous mobile platform to make payments the easier way at anytime, sitting anywhere! airtel money gives mobile customers in India have another reason to join the countrys largest network -airtel Gurgaon, January 31, 2011 : Have you ever wanted to buy tickets for the evening movie show without visiting the theatre, pay your electricity bill without waiting in a long queue, buy yourself a coffee without the need to take out change - or wished you could magically pay for groceries after forgetting your wallet at home? Your wait is finally over. bharti airtel today announced the launch of airtel money - Indias first mobile wallet service by a telecom operator. Aimed at offering customers with an efficient alternative to cash transactions, airtel money will provide millions of airtel customers across the country with a convenient and secure way of making payments through the ubiquitous mobile platform. Now available in Gurgaon, the service will soon be launched across several other key cities in India in a phased manner - thereby presenting another compelling reason for mobile customers in India to join the countrys largest network - airtel. So what are you waiting for - get airtel money, simply load cash on your mobile phone and start transacting the easier way!

Announcing the launch of the service, Mr. Atul Bindal, President - Mobile Services, bharti airtel said, The mobile phone is fast emerging as a device that enables our lives in more than many ways. Taking this a step further, we are proud to launch airtel money as a first-of-its-kind service from a telecom operator, that transforms the mobile phone into a secure and convenient wallet which customers can use to load money and use it for shopping and making payments. We see a huge potential for mCommerce services in India and are confident that the launch of airtel money will facilitate a paradigm shift in the way consumers transact. Where can you use airtel money? Load cash: Load cash on your airtel mobile by visiting your nearest airtel retail outlet. Pay bills & recharge: You will be able to use this cash in your mobile for making bill payments (electricity, gas, financial services, etc.) and recharge. Shop & make payments: Instead of cash, pay over-the-counter merchants such as your nearest kirana store, chemist, etc using your mobile phone. You can even sit at home and pay for services like booking movie tickets online. In 2010, bharti airtel was granted the license to use the Semi Closed Wallet by the Reserve Bank of India. The company has designed a secure and robust backend system to offer Indias first mobile wallet service by a telecom operator - airtel money - as a safe, convenient and user friendly medium for customers to make payments. In Gurgaon, airtel has already established partnerships with several merchants (including coffee shops, restaurants etc) to accept payments via airtel money which will gradually be scaled up to over 3,000 merchants across the city. airtel money will subsequently be launched in Delhi NCR and several other key cities in India. Customers will also be able to avail airtel money exclusive discounts and attractive offers that will be offered at various merchant outlets in the market - and save money as they shop! airtel had recently announced a JV with State Bank of India to provide banking and financial services to millions of unbanked Indians using the mobile platform. With this launch of airtel money - airtel now offers a complete suite of financial products on mobile devices for the banked as well as unbanked population of the country. To use airtel money Register by filling in the application form and submitting KYC documents (2 photocopies of proof-of-identity, 1 copy of proof-of-address and a passport size photograph). After the above, your existing airtel SIM will be upgraded to the new 64K airtel SIM with airtel money Activate your airtel money account by choosing your MPIN. Load cash into your airtel money account by visiting your nearest airtel retailer You are now ready to send commands through the airtel money application on your phone and transact anytime, anywhere! To know more about airtel money, customers can dial 12121 (toll free) from their airtel mobile phones and get started. For more information, non-airtel mobile customers can dial 88000121 or

simply visit www.airtelmoney.in About Bharti Airtel Limited :Bharti Airtel Limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers mobile voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers. bharti airtel has been ranked among the six best performing technology companies in the world by BusinessWeek. bharti airtel had over 205 million customers across its operations at the end of December 2010. To know more visit www.airtel.in

http://big.onvab.com/2012/02/airtel-money-mobile-wallet-facts.html

Bharti Airtel has announced the pan-India launch of its mobile wallet service Airtel Money through its wholly owned subsidiary Airtel M Commerce Services Limited (AMSL).

What is Airtel Money Mobile Wallet Service


Airtel Money is a semi-closed mobile wallet service Airtel Money allows Airtel customers to pay utility bills, recharge their phones, shop at merchant outlets and make online transactions using their mobile phones. Airtel Money also allows users to make instant money transfers between one Airtel money wallet to another and to bank accounts across the country. Airtel claims that Airtel money is Indias first mobile based service to offer such instant money transfers.

Airtel Money Mobile Wallet Service Reach

Airtel claims that the service will be available in 7,000+ merchant outlets in 300 cities across India.

Airtel Money Mobile Wallet Service Performance till now


Airtel moneys initial pilot was in Gurgaon and the service was launched in Chennai in May 2011, followed by Delhi in June 2011. Airtel Money was handling around 1665 transactions in April 2011, with the total transaction size being Rs 1,56,456, at an average of Rs 93.97 per transaction. However, it should be noted that the service was available only as pilot in Gurgaon during that period.

Airtel Money Mobile Wallet Service Registration Process

Airtel mobile customers can sign up for the service by registering for an Express Account by dialling *400# from their mobile phones or walking into one of the 15,000 plus airtel money outlets across the top 300 cities of India and submitting the requisite KYC documents (2 photocopies of proof-of-identity, 1 copy of proof-of-address and a passport size photograph).

Airtel Money Account Types

Airtel currently offers two types of accounts: Express account with a daily spending limit of Rs 10,000 and Power account with a daily spending limit of Rs 50,000. While Express account allows one to pay utility bills and mobile recharges, Power account allows one to shop at merchant outlets, transact online and make money transfers.

Airtel Money Partners

Airtel claims to have partnered with over 1,800 brands across the country, including utility providers, state electricity boards like BSES, Reliance Energy, Indraprastha Gas, telecom (BSNL/MTNL) and insurance (LIC) and mutual funds, organized retailers such as DT Cinemas, Fun Cinemas, Megamart, Univercell, Apollo Pharmacy among others as well as local chemists and grocery stores. It has also partnered with e-commerce companies such as Flipkart, Yatra, and Letsbuy to offer Airtel money as one of the alternative payment modes. In order to incentivize the customers to use Airtel Money, Airtel also added that it will be offering various discounts and offers at its merchant outlets across the country.

Airtel Money Mobile Wallet Service Competitors


My Mobile Payments had launched a semi-closed m-wallet in November 2011. Loop Mobile had recently partnered with ZipCash to offer a mobile payments service. Nokia launched its mobile wallet service called Nokia Money in December last year.

http://www.investmentbazar.com/airtel-money/ Airtel Money What is it?


March 9th, 2012 Posted in Investments

These days all the TV programmes are filled with one advertisement and this is from the Indian telecom giant Airtel, the advertisement is all about Airtel Money and it shows how money can be transferred easily & instantly through a mobile phone and Airtel. Welcome to the world of Mobile money transfer, it means transferring your money through mobile phones. You might be wondering that Airtel advertisement is fantastic but how do I use this facility and what are the risks involved in availing this facility. Hence I have come up with this piece which will tell you basic information on Airtel Money, How to transfer money on Airtel, Risk involved in transferring money through airtel money.
About Airtel Money

It is a platform to pay/transfer money from anywhere/anytime. In simple words, airtel money is an account on your mobile phone. You can now deposit money (called loading cash) on to your airtel money account and use this balance to pay for various products & services through a simple menu on your phone.
Why Airtel Money

You can send money to family & friends, recharge your prepaid mobile & digital TV, pay mobile / utility bills, book movie tickets, pay for your shopping (both at shops & online) and much more with airtel money.
Benefits of Airtel Money Convenience:

Various payments can be made from anywhere, at anytime. No more waiting in queues or searching for exact change!
Easy to use:

Using airtel money is as easy as making a call. All you have to do is dial *400# and use the simple interactive menu.
Safety:

Every payment has to be confirmed with your secret 4 digit mPIN. So even if you lose your phone, your money is still safe.

Great offers:

airtel money gives you exclusive value on airtel payments. Not only that, there are also a lot of other discounts with our merchant partners. Visit the offers section on the website for details Source airtelmoney.in

http://africa.airtel.quasar.in/airtelmoney/uganda/what_is_airtel_money.html

What is airtel money?


airtel money is a Mobile Commerce service that allows you to:

Send and receive money Buy airtime for yourself and other airtel customers Send money using airtel money Make Payments using airtel money Bank transactions Manage my account Make ATM cash withdrawal

airtel money is a revolutionary money transfer service from airtel. Its accessible 24 hours, 7 days a week from your phone menu and is secure, fast and easy to use. All you need is:

Why airtel money?


Secure method of Sending money to loved ones. Affordable means of Sending and Receiving Money. Opportunity to access banking Services, save money. Minimal Exposure to robbery attacks, no need to keep money. Simple and user friendly menu, easy to navigate products.(Simplifying customer life and giving them freedom)

Get registered with airtel money


Visit any airtel money agent

Carry a photocopy of your ID, Drivers license or Passport Fill in the airtel money form A passport photograph The agent will confirm your registration

http://www.airtel.in/money/important-alerts.html important alerts

Your airtel money wallet is completely safe and secure. Your wallet account is protected by a mPIN. The money remains safe even if you lose your mobile phone. Enclosed are some do's and don'ts to help you safeguard your interests.
Best Practices

Do not set mPin's which can be guessed easily (like your house number/ year of birth/ 1111 etc) since every transaction in your account is authenticated by this mPin. Do not store your mPIN or other sensitive information on your mobile phone as it may be misused by fraudsters. Keep your mPIN secret and do not disclose it to anyone, including, employees of AMSL. Do not handover your account to anyone else for use. Any transaction originating from your account is your responsibility and liability. Do not lend your identity/ address documents to anyone. These documents can be misused. Do not disclose your mPIN while surfing internet on cellphone. Do not download content from unauthorized websites after furnishing details of your account/ mPin. Do not get lured by offers which are hard to believe like big, prize money, increase in account limit or balances etc. There can be instances that such fraudsters may call you asking your personal details like your name, address, mPin, parent details, transaction details, bank account numbers etc. Airtel money is not involved into any such lottery scheme and account customers are requested not to disclose their confidential details including their account number and mPin's to anyone for any reason (including airtel money employees). If you receive any such call or come across any such incidence, you are requested to immediately inform airtel money at your helpline numbers or by writing to us at 121@airtelmoney.in Please change your mPIN immediately after activation of your account. Exercise due caution while entering destination mobile number (merchant or customer) while initiating a transaction. Once you make a payment, there is no way to reverse it. Your transaction history, balance etc can be checked through airtel money application by dialing *400# or by checking in your sim. Always keep a track of your transactions by accessing this utility. Change you mPIN on regular basis. Call your airtel money helpline in case you identify any fraud/ suspicious activity regarding your account.

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