The Marketing specialisation prepares you for an exciting career in a variety of marketing functions that may include brand

and product management, key account management, trade marketing, advertising, and marketing research. It seeks to give you a strong grounding in market analysis, planning and decision-making techniques, as well as familiarise you with consumer and business behaviour theories relevant to modern marketing practice. The curriculum places a strong emphasis on experiential pedagogical methods, and you can expect to learn through business cases, computerised simulations, field trips, consumer experiments, online tools and various team projects. This specialisation will equip you to thrive as well in related sectors such as hospitality, retailing, public relations, consultancy, and industryoriented government agencies. Programme Structure The Bachelor of Business programme is made up of two main components: Core and Broadening. The Core component bridges theory with real-world practice to equip you with strong competencies in problem-solving and interpersonal skills that will enable you to handle unstructured, complex and strategic challenges in the business arena. Included in this are courses specific to the specialisation that you have opted for. The Broadening component, or the General Education Requirement (GER), offers you flexibility to pursue study in fields beyond your major discipline, to broaden your perspectives and free your mind to its fullest potential. Minors Opportunities for more focused interdisciplinary learning and exposure are available through the University Minor Programme. This allows you to pursue up to 2 secondary fields of study outside of Nanyang Business School, out of a list of over 30 minors offered by other schools in the university. These include Communication Studies, Psychology, Entrepreneurship, Mathematics, and Public Administration. Minor courses taken will go towards fulfilling Unrestricted Elective requirements of the General Education Requirement. Second Specialisation Alternatively, if you prefer to pursue a second specialisation within Nanyang Business School, you may do so in the second year of study after demonstrating academic excellence and potential in your first year of study. The Second Specialisation Programme offers an option to obtaining a second set of skills and knowledge within business and management that will give you an edge when you begin your career. Courses taken under the Second Specialisation Programme will go towards fulfilling Unrestricted Elective requirements of the General Education Requirem