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The New Paradigm in Consciousness & Spirituality
(Book & Media Reviews)
THE NEW
PARADIGM
In Business, Leadership & Career
17 Book Reviews by Peter Fritz Walter
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Introduction
These book reviews were written between 2005 and 2014, the
result of an effort for making a contribution not only to academia,
but more so, to college students around the world who wish to be
informed about books that cover the exciting adventure of the
paradigm changes in business, science and society that we are cur-
rently living through.
The present volume belongs to a reviews trilogy that are in-
tended to be a coherent whole. The two other volumes are entitled
The New Paradigm in Consciousness & Spirituality and The New
Paradigm in Science & Systems Theory.
This journey, undertaken with the intention to share knowl-
edge that I believe is useful to many people, was a great challenge
and adventure and opened me new pathways that were confirm-
ing my research on the perennial holistic wisdom of ancient civili-
zations who were thriving before patriarchy was putting nature
upside-down about five thousand years ago.
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
While most of this new and yet old path has yet to be trotted,
we cannot deny the changes that happen all around us every day.
Invariably, as students, scientists, doctors, consultants, law-
yers, business executives or government officials, we face prob-
lems today that are so complex, entangled and novel that they
cannot possibly be solved on the basis of our old paradigm, and
our old way of thinking. As Albert Einstein said, we cannot solve
a problem on the same level of thought that created it in the first
placehence the need for changing our view of looking at things,
the world, and our personal and collective predicaments.
What still about half a decade ago seemed unlikely is happen-
ing now all around us: we are rediscovering more and more frag-
ments of an integrative and holistic wisdom that represents the
cultural and scientific legacy of many ancient tribes and kingdoms
that were based upon a perennial tradition which held that all in
our universe is interconnected, and that humans are set in the
world to consciously live in unison with the infinite wisdom in-
herent in creation as a major task for driving evolution forward!
8
INTRODUCTION
9
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
What all these books convey is that its not too late, be it for
our planet and for us humans, our careers, our science, our collec-
tive spiritual advancement, our scientific understanding of nature,
and that we can thrive in a world that is surely more different in
ten years from now that it was one hundred years in the past
compared to now.
We are free to continue to feel like victims in this new reality,
and wait for being taken care of by the state, or we may accept the
state, and society, as human creations that will never be perfect,
and venture into creating our lives and careers in accordance with
our true mission, and based upon our real gifts and talents.
I havent given ratings in my reviews, and for good reason. I
find rating content a misguided popular institution that puts the
consumer in the role of the king to judge all and everything from
a naturally limited personal perspective. As mindful humans we
should be careful with judgment, with judging others, or judging
what others have achieved and produced in terms of intellectual
or artistic content.
This being said, the very fact that a book was included in my
three review volumes is proof enough of the fact that the book is
highly worthwhile reading, and the review serves to elucidate the
10
INTRODUCTION
why and how of that. Besides, there was no need to give any spe-
cific star ratings.
I hope that any book you may be interested in that is included
here can help you to lead a better life, have a higher understand-
ing of your own path of life, help you to have better relationships,
a more harmonious emotional life, and a tighter grasp of scientific
research and ultimatelya success boost in your personal path of
life.
On the other hand, if any particular book you want to see re-
viewed is not included here, you may write to me using the email
address published in the copyright section of the book. I will con-
sider your request for the next edition of this review sampler.
Peter Fritz Walter
11
Contents
Laurence G. Boldt! 15
Zen and the Art of Making a Living! 17
How to Find the Work You Love! 26
Zen Soup! 32
The Tao of Abundance! 38
Tom Butler-Bowden! 45
50 Success Classics! 47
Edward de Bono! 59
The Use of Lateral Thinking! 62
The Mechanism of Mind! 64
Serious Creativity! 67
Sur/Petition! 70
Tactics! 78
James Borg! 85
Persuasion! 85
Stephen R. Covey! 97
The 8th Habit! 99
The 3rd Alternative! 111
Bibliography! 175
Personal Notes! 179
14
Laurence G. Boldt
Books Reviewed
16
LAURENCE G. BOLDT
Zen or the Art of Making a Living is a highly useful career guide, and at the same
time more than a career guide.
17
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
Let me comment a few quotes from the text, so that you can
learn appreciating the style Boldt writes in, a style I find easy and
inspiring to read. The central focus, to begin with, in Boldts art of
career coaching is his definition of work as art. He explains at the
onset of the book:
What this book is about can be described as: life, work, love,
relationshipsand energy! Its the energy input that lifts you out
of a standard life and triggers your quantum leap to a first-hand
life. Without energy input, to be honest, you wont create anything
worthwhile in either of these fields. What does that mean, energy
input?
It means vision, dedication, commitment, and persistence.
This will be all at your disposition at a condition: you must come
to consider work as your lifes unique fulfillment or dharma, to use
the old expression from the Far East. You will naturally find out
that this wont be the case with any kind of work, when you come
with an attitude to just find a job. It is the result of an inner jour-
ney that gets you in touch with your soul desire which will dictate
your true lifes work. Its up to you of course if you obey to this in-
ner voice, this inner call, as Joseph Campbell put it, or if you re-
fuse to listen.
18
LAURENCE G. BOLDT
Yet, if we are not builders, if our dreams are not given the
shape, form, and substance of living reality, then they are
nothing more than phantoms and platitudes, the mirages we
chase to escape a world we are unwilling to confront and
love. The true idealist is no dewy-eyed dreamer, but a com-
mitted foot soldier in the cause of his vision./xxii
Ego-bound living with all its limitations is one of the core is-
sues of being jobless, or for going along with a pay-job over dec-
ades. What is ego? Let us be careful with jumping to a definition,
19
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
for its not that easy. Lets try to approach the question by asking
what is not ego. Can we say that what we do with passion and
love, we do without ego? I think most people would agree with
that. Boldt metaphorically depicts the ego as the little king in us:
20
LAURENCE G. BOLDT
21
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
22
LAURENCE G. BOLDT
Many today would have us believe that art is for the cul-
tured fewthe museum hounds and the wine and cheese
set. The implication is that art is too good to be contaminated
with the vulgar business of living. While art is safely locked
away from the soiling hands of the common man, the great-
est vulgarity of all is perpetuated. Art is reduced to an in-
vestment commodity. In the name of protection (from the
masses), art has become a favorite form of capital specula-
tion. /37
23
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
I shall stop here with this review, but not without mentioning
that for Boldt imagination is a very important ingredient in the
toolbox you need to build for realizing a meaningful career.
Imagination is not very much stressed as a value in our pre-
sent educational system, and so we are called upon to develop it
against the stream, so to speak, or by recovering our younger self of
the past, which surely was a very imaginative child:
24
LAURENCE G. BOLDT
25
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
How to Find the Work You Love is a highly recommended career guide pocket op-
tion for those who wont work through Zen or the Art of Making a Living.
Now, when I say this, I have to justify it. I have worked two
times through Zen or the Art of Making a Living, and yet did not
find this smaller book obsolete because the books serve different
purposes. The present booklet is not just a thinner copy of the
larger career guide, its an entirely different book. It addresses
perhaps a different audience as well.
To begin with, Boldt stresses in this book that you burst your
limits if you are serious about finding really meaningful work. Burst-
ing your limits doesnt mean you have to become a superman or
superwoman; it rather means bursting your understanding of the
world, and your humanness. It means accepting your soul iden-
tity, and do away as much as you can with social conditioning.
That in turn requires you to get in touch with inside and give pri-
ority to your inner world:
26
LAURENCE G. BOLDT
I have done this work from A to Z, over more than two dec-
ades, and can testify for the validity of this statement. This is your
turning point or perhaps the test that the universe or destiny
puts up for you. Its really that hard, and the author did not joke
when he said bewildering cacophony. Its not a movie that you can
store away after having watched the journey of the hero. The
movie reassures you because you know how the story ends, but in
your own life as a potential hero, you dont know how its going
to end. When you read the Bible, do you get a feeling that life is
easy? Then read the Koran, the Tora, and then the Vedas. In none
of the scriptures you are told that life is easy. So why do you be-
lieve it? You believe it because television tells you so. And its here
where you are knocked out of your soul-being, like a football that
is kicked out of the terrain, and lost somewhere in a street, where
it has no more meaning. And if you are not connected with your-
self, with your self, with what are you going to be connected?
What Laurence G. Boldt says is that life while its a game
somehow is not an amusement, and that if you take it as an
amusement, you are like the pack who go for everything just be-
27
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
cause everybody else does. If you are serious about your life and
yourself, you will not take a job haphazardly, and you will do all
you can to steer clear about what you really want in life, and about
what you want in your career. And to do this, you have to be hon-
est with yourself. Boldt confesses:
You may think this is not the quick-fix career book you were
searching for? Yes, right, its not, and thats why its a good book.
After all, you can win a million in the casino, tomorrow night.
And what are you going to do with the money?
What touched me very deeply is what Boldt conveyed about
his younger years, and how it came about that he embraced the
career of a coach. He writes:
28
LAURENCE G. BOLDT
29
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
Even more moving was the emphatic way they urged me,
with all the strength and force they could muster, to follow
my own dreams, not to allow what had happened to them to
happen to me. Had this occurred once or twice, it would
have made a strong impression, but its repetition left an in-
delible mark. I learned more about how to live from these
people than from all the books I had ever read or classes I
had ever taken. At that point, I determined not only to fol-
low my own dreams but to dedicate my life to helping oth-
ers, in whatever way I could, to avoid the fate that had be-
fallen these poor souls./77
30
LAURENCE G. BOLDT
And here I will stop this review, primarily for respecting the
author, as extensive quoting would need the permission of both
author and publisher, and second because I think its good for you
to pause a moment and reflect about death, old age, and generally,
things coming to an end, taking this view as an inspiration for
changing your life, changing your perspective of life, and chang-
ing your attitude. You have not a minute to waste, not a moment
to lose, and not a second to chat just for passing your time.
31
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
Zen Soup
Tasty Morsels of Wisdom from Great Minds East & West
New York: Penguin Compass, 1997
Zen Soup is one of the most original little tea table books Ive got my hands on.
Its definitely more than a tea table book with the profound wisdom it shares and
promotes.
I should say first that this little booklet is not limited to shar-
ing Zen wisdom, specifically. Its well in the spirit of Zen, and
there are among the many quotes also those from Zen masters.
But there are also quotes from Abraham Lincoln, Albert Einstein,
Seneca, George Bernhard Shaw, Thomas Merton, Ralph Waldo
Emersonto name only these.
32
LAURENCE G. BOLDT
Courage
Right Thinking
Reality
Responsibility
Be Yourself
Work
Creativity
Humor
Self-Confidence
Compassion
Joy
Discipline
Wonder
The Game of Life
Integrity
Selfless Service
The Art of Zen
33
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
Perseverance
Letting Go
Meditation
Mindfulness
Enlightenment
Everyday Zen
Be Here Now
Living in the present is perhaps the greatest art in life and it
certainly has an impact upon professional life as well. When you
are fixated upon your past, you will not be totally open to deal
with your professional challenges for a part of you will be un-
touched by the perception of the now. The author points out:
The mind, with its guilt and resentment about the past and
its fears and hopes for the future, the mind that confuses
thoughts about people, things, and events with the people,
things, and events themselvesmust be transcended. /1
In effect, as the saying goes in Zen, the finger that points to the
Moon, is not the Moon. We will always confuse the map with the
landscape when we are not grounded in the present so that we
can perceive the real, not our inner picture of the real.
Beginners Mind
The beginners mind is a metaphor in Zen. It says that what-
ever we do to perfect ourselves, we will never be perfect, which is
why humility is considered as important in the self-development
approach of the old wisdom traditions both of the East and the
34
LAURENCE G. BOLDT
Courage
It is obvious that courage is important in life, and even more
so in your professional career. Courage is an ability to go beyond
fear. Contrary to common belief it doesnt say that the courageous
person never knows any fears. Quite the contrary is true. The
strength of courage, its energy so to speak, is built from the precise
energy contained in the fear the preceded it. In other words, fear is
the fuel of courage. What does that imply? Very simply so, it
means that you shouldnt go around your fear but right through
it, and toward your goal. The author writes:
35
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
Right Thinking
Right thinking is a concept not just related to Buddhism, Tao-
ism, Zen or Eastern thought. It also is an old teaching in the West.
All our scriptures are very much focused upon teaching that right
and wrong of action, and what precedes action is thinking. The
Proverbs, in the Bible, for example, focus upon righteous think-
ing as a way to moral perfection. In a pragmatic sense, and even
if you are agnostic, right thinking is a way to deal effectively and
wisely with karma, the law of cause and effect. We reap what we
sow, we harvest as a result of our investments. We shout in the
forest and we hear the response. This is a very basic law in life,
and it is certainly also very important in business life. Laurence G.
Boldt writes:
Responsibility
Responsibility is perceived by many as a burden. In truth it is
the only way we get real appreciation in life. It is through taking
responsibilities. The more you are responsible for others, the more
you are influential in society. Many do not see this and creep into
the victim role which is in reality an escape from life. Nothing we
have experienced in life justifies this kind of behavior, and that is
probably why its so unproductive. When you stand up for your-
36
LAURENCE G. BOLDT
self, and your choices, you gain respect. And you avoid the temp-
tation to judge or blame others or the world. The author writes:
Be Yourself
There is a strange confusion about selfhood and the ego in
new age circles. People say they want to get become spiritual and
make trips to India to see X or Y guru who tells them to abandon
their ego. But sorry, without your ego you will turn psychotic
(mentally ill) almost instantly. Are you aware of that? The chal-
lenge in self-development is not to give up your ego, but to
strengthen the relationship with your self. The self is not the ego,
but this distinction has been blurred by a number of spiritual
teachings. When you are guided by the self, you will transcend
your ego, and accordingly, your egotism. The author writes:
37
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
The Tao of Abundance is perhaps the best book that Boldt has written. It goes way
beyond the stuff you would expect from a career coach, was he only a career
coach!
This book is not a career guide, its not a guide at all. Its the life
vision of a Bodhisattva. I believe Boldt has attained the spiritual
level of a Bodhisattva, a spiritual guide. And this is what this book
provides, spiritual guidance, nothing lesser and nothing less noble
than that, however not in the usual chewing-gum wrapping that
you are used to get when you expect somebody to talk about so-
called spirituality. Boldt will never obfuscate the message by ri-
gidity of mind or of language, or by putting up inflexible strict
rules. This is his unique genius.
This book is written from the perspective of an accomplished
master, if he calls himself a master or not doesnt matter! It is one
of the most beautifully composed books I have ever had the privi-
38
LAURENCE G. BOLDT
lege to read. But I admit that the book is not an easy read because
of its complexity and integrated, holistic view of life.
Why should we always want to understand a book on first
read? I guess we have been conditioned to believe that well-
written books have to be easy to understand. Is that so? Have you
ever studied the Cabala? Is that easy to understand?
When I was reading Plato, Kant and Hegel at the age of fifteen,
I found they were not easy to understand, and when I read them
again now, in my fifties, I still find them difficult to read. And I
then discovered that the difficulty mainly comes from their par-
ticular point of view being different from mine.
Then I tried to put myself wholly in their world, in their shoes,
in their skin, trying to think from their perspective, and suddenly I
found it was easy to understand what they were saying. So it
seems my ego had been in the way, and thereby, my conditioning,
my little opinions, my experiences, my way of looking at the
world. To get to realize this, you actually step beyond your world,
and when that happens, in that very moment, you forget about
yourself and begin to focus on what the other is saying. By the
same token, when you want to realize something that seems far
beyond your present achievements and your present lifestyle, it is
much easier to look into it, to imagine it, when you forget a little
about your present world and your present I. This sounds very
clear-cut, but its not. It is a dialectic process. We are actually al-
ways with one foot in our future. Boldt elucidates:
39
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
40
LAURENCE G. BOLDT
The first task is to recognize the inner and outer forces that
conspire to make us believe in scarcity and thus to feel lack.
Awareness of these factors will help us to overcome their
influence over us. The second task is to cultivate a spirit of
abundance in our lives, celebrating the gift of life with joy
and thanksgiving. As we focus on our thoughts and actions
on things that bring a feeling of connection with all life, we
begin to move with the flow of the Tao. In this way, we allow
blessings to come to us as a part of the overflow of an abun-
dant spiritnot as things we crave and struggle for from a
sense of lack or desperation. To come from lack can only
bring lack, even when we get what we think we need. On
the other hand, when we come from the spirit of abundance,
we attract ever greater abundance./13
Lao Tzu reminds us that the useful part of the pot is not the
outer rim that gives it form but the empty space within; the
useful part of the house is the empty space within the walls,
not the walls themselves. /53
How can something be useful that does not exist or that is de-
fined by its very contrary? Here you see how useful it is to focus
on the paradoxes in life, because they teach us long lessons about
wistful living.
As Krishnamurti pointed out, its the same with love. We can-
not define love, but we can well trace out negatively what is not
41
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
love. While we cannot really describe what makes out loving be-
havior, we can easily list patterns of non-loving behavior.
Abundance also means accepting your perverse behavior, because
it comes from denial, and by accepting your stray energies, you
open the door to revise that decision to deny parts of yourself, and
to suppress certain longings. It was perhaps not a conscious deci-
sion, as its part of your conditioning. In truth, when you dissect
your perverse longings, you dissect all of your love. In other
words, when you really yield to love, you must accept all and any
of your perverse desires! And you will be surprised to discover
that when doing so, those desires stop haunting you.
And here, many of our young men and women today are
stuck! They feel that some of their sexual desires are perverse ac-
cording to the standards of current society. And this inner conflict
deeply affects their professional performance.
42
LAURENCE G. BOLDT
if, and thus to simulate the behavior pattern or role you would like
to mold yourself into:
This principle, you can apply it to all of your life, and all your
desires, because indeed you can simulate every possible situation in
your mind, by using the power of your imagination. I hope that
by now you see that abundance is just that: an immeasurable
wealth behind the little that can be measured. You can measure
the present book by counting the words, but you cant measure
the depth of the book when judging it by its size
43
Tom Butler-Bowden
Books Reviewed
45
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
46
TOM BUTLER-BOWDEN
50 Success Classics
Winning Wisdom for Work and Life
London: Nicholas Brealey Publishing, 2004
50 Success Classics is a useful sampler that surely was much work to produce; in
addition its true that writing your own ideas is easier than correctly sharing the
ideas of others in your own words.
In this sense, the book has high value and is a precious asset in
every business and personal growth library because many of us
wont have the time to read all the books and life stories reviewed
by Tom Butler-Bowden: exciting, interesting life stories of highly
successful and extraordinary men and women. Hence the function
of this review sampler conveys the essential wisdom from fifty
landmark books.
47
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
48
TOM BUTLER-BOWDEN
The greater the risk, the greater the potential success. Noth-
ing ventured, nothing gained./3
These quotes show that the author talks about success that is
wholesome to the person, that, while it entails hard work, is in ac-
cordance with the greater picture of our inner life, and especially
our higher direction. It is by no means the compulsion-like success
that many today take for the one and only form of social ad-
vancement. In the same vein of thought, the author defines leader-
ship as the ultimate form of expression, not a selfish power drive
that needs to be acted out on the back on others. He writes:
49
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
A compelling vision: leaders first define their reality (what they be-
lieve is possible)
Being a one-off, an original: Leaders learn from others, but are not
made by others
Taking time off to think and reflect, which brings answers and pro-
duces resolutions
Passion for the promises of life: a belief in the best, for yourself and
others
50
TOM BUTLER-BOWDEN
means, according to the author, that you manage your time, and
your productivity. And your advancement, or the advancement of
your organization for that matter, has to be incremental, one step
at a time, but that step done safely, thoroughly and carefully. He
writes:
51
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
Another value is what the author calls continuity, and what the
I Ching discusses under the header of hexagram 32. Constancy.
What is the meaning of constancy, and what does it mean in busi-
ness? The author illustrates this value in discussing Warren Buf-
fetts stock management strategies.
52
TOM BUTLER-BOWDEN
The higher level of black heart is reached when you are not
driven by your shortcomings or emotions, taking action that
is driven by your true spirit./64
53
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
54
TOM BUTLER-BOWDEN
Last not least, the perhaps most powerful driving agent for
success simply is desire! But for making desire the motor of your
success, you must know what you desire, what you want! That
sounds simplistic, but it is really not as simple as it sounds. When
you are not clear about your true wishes, you may run for twenty
years in the wrong direction, only to see afterwards that the effort
was not worth it because all the riches you acquired on the way
mean nothing to you as it was not what you really desired. Dis-
cussing Robert Colliers The Secret of the Ages (1926), the author
explains:
Collier notes that once you have achieved, you are more
likely to achieve again because you now have it in you to
succeed. In a further analogy, he suggests that when you
strongly desire something and believe that you will have it,
it sets in motion a mental whirlpool that sucks in the things,
people, and circumstances necessary to enable its realization.
You develop a momentum that allows you to continue
achieving but with less energy./76
55
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
57
58
Edward de Bono
Books Reviewed
The Use of Lateral Thinking (1967)
The Mechanism of Mind (1969)
Tactics (1991)
Serious Creativity (1992)
Sur/Petition (1992)
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
60
EDWARD DE BONO
coaches who show you how to bring your genius to the world,
and earn fame and recognition for your creative contributions to
the intellectual brilliance of humanity.
61
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
The Use of Lateral Thinking is one of de Bonos first publications, a book written in
the 1960s; but it is one of his most important books.
The second and third chapters prepare the ground for the
main part of the study which unfolds as a meticulous examination
of perception habits. In these chapters, the author makes interest-
ing remarks about how ideas are born. Where are ideas coming from?
How to generate new ideas? Truly, these questions are important not
62
EDWARD DE BONO
only for artists, writers or designers, but also for business leaders.
We can observe in recent years that it is surprisingly not always
large corporations but more often than not mid-sized or small
companies that are leading the competition by their intelligent
and novel approach, focused customer care and an effective cycle
of innovation. For de Bono, this was not new thirty years ago. He
wrote that it is not possible to look in a different direction by
looking harder in the same direction. He thought that for innova-
tion, the tough, hard-working approach is dysfunctional, which is
why he advocated flexible intelligence as the prime mover for ul-
timate success.
One of the major tasks of lateral thinking is to identify and
overcome dominant ideas because a dominant idea can be a real
obstacle in the creative thinking process. In every business, domi-
nant ideas are very subtly and often imperceptibly built into the
system through the formulation of strategies, marketing slogans,
habits and traditions, the archaic we have always done it that
way and it has worked for us. In the fifth chapter, the author
summarizes his thorough examination of thinking habits and
writes:
63
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
The second of the five books I am reviewing is a booklet that develops and elabo-
rates Edward de Bonos approach to creative thinking, as it was first exposed in
The Use of Lateral Thinking.
64
EDWARD DE BONO
65
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
Seeking alternatives
Thinking non-sequentially
Shifting attention
66
EDWARD DE BONO
Serious Creativity
Using the Power of Lateral Thinking to Create New Ideas
New York: Penguin, 1992, reprinted 1996
67
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
The third part of the study is concerned with the practical ap-
plication of creative thinking. This chapter is indispensable for
anyone who wants to setup training seminars or workshops on
serious creativity. It is written in an exemplarily clear and practical
style. Every suggestion the author made here is useful in the day-
68
EDWARD DE BONO
69
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
Sur/Petition
Creating Value Monopolies when Everybody Else
is Merely Competing
New York: Fontana, 1992, HarperCollins, 1993
Edward de Bonos book Sur/Petition is very important. All the issues that he tack-
les in this extremely well-written book are still today hot issues, in the sense that
they are unresolved so far in most businesses.
70
EDWARD DE BONO
71
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
72
EDWARD DE BONO
73
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
74
EDWARD DE BONO
A very interesting part of the book, for those who are not yet
familiar with value-based management is chapter eight entitled
The Three Stages of Business. These three stages are outlined as
Product Values
Competitive Values
Integrated Values
75
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
76
EDWARD DE BONO
77
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
Tactics
The Art and Science of Success
London: Pilot Productions Ltd., 1985
Fontana, 1991
Harper & Collins, 1993
78
EDWARD DE BONO
79
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
Being lucky;
Being a little mad;
Being very talented;
Operating in a rapid growth field.
An important part of the study deals with the way ideas are
relevant for practice and for successful action. Lets see what one
of the interviewees has to say on this subject:
Lord Grade
The ideas you want are real ideas; theyre not fantasies.
There is a difference. The real ideas can be put into action.
They are not dreams; theyre something real. And what gets
the team confident is that the entire team, the whole com-
pany, is successful./38
80
EDWARD DE BONO
David Mahoney
I just keep moving every day as hard and fast as I can. High-
intensity and high-voltage. Light comes from that, not from
passivity. I insist we all do our best every day. Im intense in
everything I do and I expect others will be, too. There may
be timing factors in it, good luck and fortune factors, but the
question is, do you utilize it? Some of it you cant con-
trolsome of it goes against youit works both ways. You
run to daylightwhere you see the break you go. Most peo-
ple arent even aware of whats happening around them.
Two-thirds of the people dont know whats going on to
them, personally./39
There are of course other styles, such as the creative and in-
spiring style of Alex Kroll, president of the worlds largest adver-
tising agency, who transforms every challenge into a game-like
arrangement that is inspiring himself and his staff for finding crea-
tive solutions. In addition, there are the managerial and the entre-
preneurial styles. The question is if ego-based styles or can-do are
original styles or if they are just attributes to other styles?
Chris Bonington who climbed Annapurna II, the Eiger North
Wall, Kangur, Ogre, Annapurna South Face, and South-West Face
of Everest says that its also the great drive to find something in
yourself, or the curiosity of finding whether this can be done. The
question if one can achieve something daring and difficult is a
constant tenor in ambitious peoples life. There is no security in
this, no conviction. There is only intuition, and it can be very
81
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
Paul McCready
I went single-mindedly and with considerable assurance
towards the goal./41
Roy Cohn
You also have to have a certain amount of conceit, which
leads you to believe that you and you alone can get things
moving./42
82
EDWARD DE BONO
Make sure that every choice or decision comply with your style;
Decision-making;
Opportunity;
Risk;
Strategy for people as resources;
Tactical play.
83
James Borg
Persuasion
2nd Edition
New York: Pearson Books, 2008
James Borgs acclaimed book on persuasion and the art of listening has enriched
me. I must admit I was never into business literature that deals with the various
aspects of the business relation.
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
I shall first give an overview over the subjects the book covers
and then discuss some specific issues that I document with se-
lected quotes from the book. Every chapter ends with a Coffee
Break section where the reader is invited to give some basic input,
86
JAMES BORG
Attention please
Memory magic
Telephone telepathy
87
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
The next central point of the study is memory and how to im-
prove memory. In my research on human genius, I found that
people of genius are generally outstanding in the techniques of
mnemonics. So let us ask what is the use of a memory in business
relations?
I think it serves more than one purpose. It is important to
quickly recapitulate and present facts to back ones claims or point
of view with facts. In addition, it is necessary to remember deal-
ings you made previously with a particular person or business. In
job interviews, it is often necessary to shine with facts and details
from your previous employment. But most of all, as James Borg
explains, we need to memorize names and faces, and as a second
step, then, to associate those names with the faces. This is essential
for contact making, both in the formal and the informal setting, at
business meetings and during company outings, parties and ex-
cursions when teams meet other teams for the purpose to later
collaborate more closely.
88
JAMES BORG
90
JAMES BORG
91
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
It went to a point that still about ten years ago, when I had de-
veloped a villa project in Bali, and before I sold it as I felt incom-
petent to manage it profitably, a potential client told me on the
phone: Can you tell me why you are renting out your villas for so
cheap?
James Borgs advice comes over to me as a joke, or almost, as I
was listening too much to my clients, to a point I forgot about my
own interest, my own need to make a profit to get a return on my
investment, and to appear as credible in the business world. I was
considered too cheap in all senses of this expression, or too good
to be true in the eyes of both my competitors and my potential
clients. So when the author advises to being empathetic and re-
spectful, I can only say from my personal condition, thats of
course true, but there is something prior to that: it is being respect-
ful of yourself first!
92
JAMES BORG
93
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
94
JAMES BORG
95
Stephen R. Covey
Books Reviewed
The 8th Habit (2004)
The 3rd Alternative (2011)
corporate consultants and think tanks the world has seen to this
day. He was one of Time magazines twenty-five most influential
Americans, and dedicated his life to demonstrating with profound
yet straightforward guidance how every person can control their
destiny.
He has sold over 20 million books (in thirty-eight languages),
and The 7 Habits of Highly Effective People was named the One Most
Influential Business Book in the 20th Century. His other books in-
clude Principle-Centered Leadership, First Things First, The 7 Habits of
Highly Effective Families, The 8th Habit: From Effectiveness to Great-
ness, and The Leader in Me: How Schools and Parents Around the
World Are Inspiring Greatness One Child at a Time.
In 1985 he established Stephen R. Covey and Associates which
in 1987 became The Covey Leadership Center which, in 1997,
merged with Franklin Quest to form FranklinCovey, a global
professional-services firm and specialty retailer selling both train-
ing and productivity tools to individuals and to organizations.
Their mission statement reads: We enable greatness in people and
organizations everywhere.
Dr. Covey was a tenured professor in the Huntsman School of
Business, Utah State University, where he held the Jon M. Hunts-
man Presidential Chair in Leadership.
98
STEPHEN R. COVEY
The 8th Habit is a brilliantly written and extraordinarily useful book for solving
conflict, build synergistic and truly outstanding relationships, and bring team
interaction to a point of effectiveness that may never have been reached with any
other method. Besides, it is a truly inspiring book by a great personality!
99
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
100
STEPHEN R. COVEY
The 8th Habit urges us for finding our voice and inspiring oth-
ers to find theirs. The following synopsis of The 7 Habits is adapted
from The 8th Habit, pp. 152-153:
101
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
Habit 6Synergize
Synergy is the third alternativenot my way, not your way,
but a third way that is better than either of us would come up
with individually. Its the fruit of respecting, valuing and even
celebrating one anothers differences. Its about solving problems,
seizing opportunities, and working out differences. Synergy is
also the key to any effective team or relationship.
A synergistic team is a complementary teamwhere the team
is organized so that the strengths of some compensate for the
weaknesses of others.
102
STEPHEN R. COVEY
103
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
104
STEPHEN R. COVEY
105
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
The problem is, managers today are still applying the Indus-
trial Age control model to knowledge workers. Because
many in positions of authority do not see the true worth and
potential of their people and do not possess a complete, ac-
curate understanding of human nature, they manage people as
they do things. This lack of understanding also prevents them
from tapping into the highest motivations, talents and gen-
ius of people. /16
106
STEPHEN R. COVEY
107
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
108
STEPHEN R. COVEY
109
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
110
STEPHEN R. COVEY
The 3rd Alternative, Stephen Coveys last bookactually published in the very
year of his deathis perhaps more than this great man could give. It is more,
much more than a business book, as the vision of leadership it teaches and em-
bodies surpasses by far the realm of business. It widely covers the adjoining
fields of social leadership, nonprofit leadership and political leadership.
111
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
time I will do it, presenting here some of the many praises this
book has received. Needless to add that I quote them here as they
reflect my own deep impression of the book:
112
STEPHEN R. COVEY
113
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
The scope of this book is huge, and reading it you will experi-
ences real surprises, things, events and changes in relationships
that seem almost incredible. When we learn in what manyfold en-
114
STEPHEN R. COVEY
On the job
The tenor here was the fear of losing ones job in the global
game and the vain search for meaning in a seemingly mean-
ingless industry.
115
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
In the world
Here the tenor was the threat of war, terrorism, poverty and
the destruction of the environment, as well as lack of em-
ployment, poor education and lack of infrastructure.
116
STEPHEN R. COVEY
117
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
118
STEPHEN R. COVEY
Its not only natural, but essential for people to have differ-
ent opinions. Ive said many times over the years that if two
people have the same opinion, one of them is unnecessary. A
world without difference would be a world of sameness
where no progress is possible. /42
119
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
would like to report here some examples from the world of law,
and how the concepts of this book can be successfully applied to
find new solutions to legal impasses and conflicts. Interestingly, as
a young lawyer, I had basically the same ideas for peaceful conflict
resolution as Justice Larry M. Boyle with whom Dr. Covey has co-
authored this part of the book (Chapter 6, 247-277). When I voiced
my opinions, however, I was being told by various people that I
was lacking out on the necessary aggressiveness a lawyer must
have for being successful in this profession. As Larry Boyle relates
in these interesting pages, this is chiefly true; however its exactly
this fierce aggressiveness embedded in litigation that causes bad
health not only for all parties involvedand here especially the
lawyers themselvesbut that also causes the worst of impasses, if
not rampant injustice, that one can think of.
The chapter starts recounting a case of the kind every jurist is
all-too-familiar with. I quote this here in its entirety because it can
serve as an infamous example of how easily justice can turn into
the most flagrant injustice, and even more so, into the long-term
destruction of valuable relationships between people and within
communities:
121
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
122
STEPHEN R. COVEY
The authors report that such stories are endless. They report
another case, in which a young volunteer with Teach for America
was sending a misbehaving boy out of class, the parents sued the
school for $20 million. In still another case, a man sued his dry
cleaner for $67 million for losing his pants. The authors conclude:
123
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
I will end this extensive review here in high spirits about this
precious book, and in the hope that it will inspire many people,
and that it will reach especially those who are torn up in the claws
of either-or thinking with all the unhealthy and often also unethi-
cal consequences it implies.
124
Napoleon Hill
Books Reviewed
The Law of Success (1928/2008)
126
The Law of Success
The Master Wealth-Builders Complete and Original Lesson
Plan for Achieving Your Dreams
New York: Penguin, 2008
First published in 1928
Years ago I have read Napoleon Hills famous bestseller Think and Grow Ri-
chsubsequently I lost the book which is the simple reason why its not re-
viewed here. But just recently I found this perhaps less famous, but very impor-
tant book by the same author.
Lesson 2. Self-Confidence
Lesson 5. Imagination
Lesson 6. Enthusiasm
Lesson 7. Self-Control
128
NAPOLEON HILL
129
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
130
NAPOLEON HILL
out and placed where you will see it at least once a day, the
psychological effect of which is to impress this purpose upon
your subconscious mind so strongly that it accepts that pur-
pose as a pattern or blueprint that will eventually dominate
your activities in life and lead you, step by step, toward the
attainment of the object back of that purpose. /76-77
Lesson 2. Self-Confidence
As I always found that I am lacking self-confidence, I read this
chapter with special attention. Right at the onset of the chapter,
Hill emphasizes that skepticism is counter-productive to building
self-confidence:
131
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
132
NAPOLEON HILL
133
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
exactly for this careless spending of money and for heavily relying
on consumer credit, as the public debt crisis becomes more viru-
lent with every coming year, and the debt having already reached
alarming levels. On the other hand, polls found that the Chinese
are great savers and that the strength of their economy has been
found to be exactly their savvy habits together with their thrifty
and balanced lifestyle.
Finally the author narrates a striking example of a man who
has made one million dollars but squandered it all over a number
of years. It was only when he was without a penny and virtually
restarted his life, that he began to save money and began to be
prosperous. One of the reasons why saving money makes sense is
that often in life when opportunities arise, we need cash to grasp
them and use them profitably.
I shall now briefly go over the remaining lessons for it would
be beyond a book review to peruse all the wealth of this material.
Lesson 5. Imagination
134
NAPOLEON HILL
Lesson 6. Enthusiasm
Napoleon Hill considers enthusiasm as a vital force; so vital, in
fact that no man who has it highly developed can begin even to
approximate his power of achievement. /253
He writes that it is something difficult to put in verbal lan-
guage that somehow is related to the power of suggestion, the fact
of planting in the mind of others, for example, ones customers, a
firm belief and conviction that one will fulfill ones promise of ef-
fective delivery. Hence, the tone and manner in which we convey
our business attitude are essentially important, even to the point
to learn what he calls the psychology of good clothes. At the end
135
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
Lesson 7. Self-Control
This is equally a principle that is quite self-understanding. In
every busy life, in the course of everyday life, there are situations
that require holding back with ones emotional reactions. A cus-
tomer gets upset, a delivery failed, an associate or staff member
had a bad day and so forth: showing confusion, upset or nega-
tive reactions comes over to the customer as weakness, or an un-
professional attitude, and it needs self-control to keep ones tenure
upright and poised.
136
NAPOLEON HILL
ent terms, as the word pleasing today has a slightly negative note
and could be replaced by professional.
137
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
138
NAPOLEON HILL
tent basis. I use this technique profitable since more than 20 years
and know that it produces results.
Concentration
Cooperation and
Coordination
When these are combined, the result if power. And power leads
one to the breakthrough experiences that ultimately build the ba-
sis of our success.
139
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
140
NAPOLEON HILL
141
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
The biography of the Napoleon Hill, whose life was not easy
at all, is by itself a strong argument for this truth.
142
Donald G. Krause
Sun Tzu
The Art of War for Executives
London: Nicholas Brealey Publishing, 1995
All our attitudes have to do with relationship, the way we relate to ourselves and
to others; since relationship is an art, building an attitude is an art. The wisdom
that attitude is an expression of character is age-old and part of the unique teach-
ing of Sun Tzu, the author of the famous book The Art of War.
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
Learn to fight
Do it right
Do it better
Pull together
144
DONALD G. KRAUSE
145
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
IV. ! Positioning
VI.! Control
VIII.! Flexibility
IX.! Maneuvering
146
DONALD G. KRAUSE
147
Jack Welch
Winning
With Suzy Welch
New York: HarperBusiness, 2005
Winning is a book that has received lots of praise and also lots of criticism, the
latter mainly because of Welchs concept of differentiation, which I will discuss
in depth in this review. Overall, the book is a treasure of human and expert expe-
rience in the realms of leadership and management, written by a man who comes
over as the prototype of the bold, decided and tough leader.
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
Let me say upfront that this is not the kind of books I am read-
ing when I consciously choose; but in this case somehow destiny
was choosing for me, as I found the book in a bookstore in Phnom
Penh, Cambodia, actually a lousy copy of it, with lots of truncated
pages and orthographic mistakes (yes, thats how it is here!), and
150
JACK WELCH
was attracted by the big smile of the author, and his bright yellow
tie, as well as the title. Winning! Dont we want to win, all of us?
You may think that these are ridiculous reasons for buying a
bookand I agree. But this is the funny thing about our intuitive
mind, the reasons why we do certain things, and buy certain other
things, are hardly rational. They are often plain out-of-place and
even hilarious. But now lets get serious, for while I have not en-
joyed a training in management and leadership (which I regret),
this book was a real wake-up call for me! But it came rather late
For my part, my life having been losing most of the time, it
was definitely an attractor. And there was also a design argu-
ment (as I am designing my books myself). I found it really well-
done to put the author name in exactly the same color of the tie on
his white shirt. And as the book was so cheapexactly $3.80I
just grabbed it, without much thought actually. And I did not read
it for a long time. It was there stored away in my libraryover a
whole period during which I was losing even more money. And
believe it or not, one day to my own surprise I felt the desire to
read it. And it captivated me so much that I decided to read it a
second time. I did, just before writing this review. And suddenly I
got a glimpse of what management actually is, while I had some
idea about leadership already before.
And I agree with what Warren Buffett said about it: No other
management book will ever be needed. Also be reminded what
Stephen Covey said in one of his books reviewed earlier in this
volume, namely that he only began to make money with his lead-
ership seminars after his son took over the management part of
his consultancy firm. Covey by his own revelation was a strong
151
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
leader but a poor manager. This strongly resonated with me. And
that was perhaps the motivating factor to read a book I would not
have consciously have ordered for the very idea to read something
about management would have reminded me to painfully about
my own shortcomings. (See, this is why its often good to choose
books when browsing them and just buy them, following your
inner voice, instead of following the often convoluted arguments
of conscious reasoning. It has happened so often in my life that I
now believe its a kind of good habit in Coveys sense).
152
JACK WELCH
You will meet a lot of people in this book. Some may remind
you of yourself, some may just seem very familiar. Theres
the CEO who presents the company with a list of noble val-
uessay, quality, customer service, and respectbut never
really explains what it means to live them. Theres the mid-
dle manager who fumes during a meeting with another divi-
sion of his company, knowing that his coworkers could do so
much moreif they just stopped patting themselves on the
back for a minute. There is the employee who has been un-
derperforming for years but is just so friendly and niceand
cluelessyou cant bring yourself to let her go. There is the
colleague you cant look in the eye because he is a Dead
Man Walking, slowly and painfully being managed out of
the door. There are the employees who eat lunch every day
at what they have dubbed The Table of Lost Dreams, mak-
ing a show of their resentment of authority. Theres the engi-
neer who spent fifteen years building a great career, only to
throw it in one day when she realized that she had juggled
life and work to make everyone happybut herself. /5-6
153
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
Positively, Welch gives three reasons for his view that candor
leads to winning. First, it gets more people in the conversation,
second it generates speed, and third, it cuts costs. In one word,
candor is an effectiveness motor, but why, then, the author asks, is
it used so sparely all over the world and why is there so much
scheming? He explains it with the fact that we are conditioned
from childhood to soften bad news or make nice about awkward
subjects. Should we wonder why, in such a situation, people dont
speak their minds? In other words, candor facilitates trust and
truthful communication.
If people criticize Welchs approach to being outspoken in any
kind of situation, they do so with even more arguments regarding
the fourth principle: differentiation. It is to a point that many people
155
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
Having read the entire book, let me say upfront that such is of
course not true. Welchs leader style is of course much more com-
plex than that, but on the other hand, he is perhaps one of the few
who are outspoken and candid also about things that are not nice
at first sight. He writes:
156
JACK WELCH
Now lets have a look at how this works in practice. Welch de-
fines it as a process that requires managers to assess their em-
ployees and separate them into three categories in terms of per-
formance: top 20 percent, middle 70, and bottom 10. Thenand
this is the keyit requires managers to act on that distinction./41
157
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
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JACK WELCH
161
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What Leaders Do
8. Leaders celebrate.
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JACK WELCH
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easy to read, and sometimes Welch makes a point that stands out
and that convinces on the spot. A very well-written book indeed!
164
Sergio Zyman
Books Reviewed
The End of Marketing as We Know It (2000)
166
SERGIO ZYMAN
The End of Marketing as We Know It is a highly interesting book, even if you are
not a marketing man. This is so because you can learn a lot from the wisdom
expressed in this book.
167
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
168
SERGIO ZYMAN
The truth is that, if you want to, you can measure the return
on just about every dollar you invest in marketing the same
way you can measure the return on a bottling plant or a new
truck./7
The next point that Zyman stresses in his book is strategy. But
he defines strategy differently than most other business people
when they talk about strategic thinking in business:
169
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
thats not what I mean when I say that you need to make
strategic thinking a way of life. What I mean is that you have
to think about everything. You have to look around you. You
have to see what is really going on. You have to understand
the connections among seemingly different things, and then
you have to form an opinion that will serve as a basis for
how you are going to act, and what you are going to do./39
170
SERGIO ZYMAN
Zyman has many original ideas that you wont find in any
university lecture on marketing. For example, he writes about in-
cremental marketing versus horizontal marketing:
171
THE NEW PARADIGM IN BUSINESS, LEADERSHIP & CAREER
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174
Bibliography
Boldt, Laurence G.
Zen and the Art of Making a Living
A Practical Guide to Creative Career Design
New York: Penguin Arkana, 1993
Zen Soup
Tasty Morsels of Wisdom from Great Minds East & West
New York: Penguin Compass, 1997
Butler-Bowden, Tom
50 Success Classics
Winning Wisdom for Work & Life From 50 Landmark Books
London: Nicholas Brealey Publishing, 2004
De Bono, Edward
The Use of Lateral Thinking
New York: Penguin, 1967
THE NEW PARADIGM IN BUSINESS, CAREER, SUCCESS & PROSPERITY
Serious Creativity
Using the Power of Lateral Thinking to Create New Ideas
London: HarperCollins, 1996
Sur/Petition
London: HarperCollins, 1993
Tactics
London: HarperCollins, 1993
First published in 1985
Borg, James
Persuasion
2nd Edition
New York: Pearson Books, 2008
Covey, Stephen R.
The 8th Habit
From Effectiveness to Greatness
London: Simon & Schuster, 2006
Hill, Napoleon
The Law of Success
The Master Wealth-Builders Complete and Original Lesson
Plan for Achieving Your Dreams
New York: Penguin, 2008
First published in 1928
Krause, Donald G.
Sun Tzu
The Art of War for Executives
London: Nicholas Brealey Publishing, 1995
176
BIBLIOGRAPHY
Welch, Jack
Winning
With Suzy Welch
New York: HarperBusiness, 2005
Zyman, Sergio
The End of Marketing as We Know It
New York: HarperCollins, 2000
177
Personal Notes