PROGRESS AND PRIORITIES

2008/09

CHAIRMAN: Geoffrey J W Kent Chairman & CEO Abercrombie & Kent VICE CHAIRMEN: Peter R B Armstrong President & CEO Rocky Mountaineer Vacations Edouard Ettedgui Group Chief Executive Mandarin Oriental Hotel Group Maurice Flanagan CBE Executive Vice Chairman Emirates Airline & Group Michael Frenzel Chairman of the Executive Board TUI AG Stephen P Holmes President, Chairman & CEO Wyndham Worldwide David Mongeau Chairman Avington EXECUTIVE COMMITTEE: Philippe Bourguignon Vice Chairman & CEO Revolution Places Marilyn Carlson Nelson Chair & CEO Carlson Alex Christou Managing Partner Accenture Jeff Clarke President & CEO Travelport Andrew Cosslett CEO InterContinental Hotels Group PLC Gabriel Escarrer Jaume Co-Vice Chairman & CEO Sol Meli Manuel Fernando Esprito Santo Chairman Esprito Santo Tourism Edward P Gilligan Vice Chairman Business-to-Business American Express Company Richard R Kelley Chairman Outrigger Enterprises Group Gary L Kessler President & CEO Carey International Inc Gerald Lawless Executive Chairman Jumeirah Group Manfredi Lefebvre DOvidio Chairman Silversea Cruises Antonio Lucio Chief Marketing Ofcer Visa Inc J W Marriott, Jr Chairman & CEO Marriott International, Inc Alan Parker Chief Executive Whitbread plc Gilles Plisson CEO Accor

Stevan Porter President, The Americas InterContinental Hotels Group PLC Christopher Rodrigues CBE Chairman VisitBritain Jeffrey C Rutledge President AIG Travel, Inc Jyotsna Suri Chairperson & Managing Director Bharat Hotels Ltd Jonathan M Tisch Chairman & CEO Loews Hotels Brett Tollman President The Travel Corporation Vincent A Wolngton Chairman Global Alliance Advisors LLC Immediate Past Chairman WTTC GLOBAL MEMBERS: Mohammed Al Habbai CEO Dubailand Eric Anderson President & CEO Space Adventures Giovanni Angelini CEO & Managing Director Shangri-La Hotels & Resorts Ted J Balestreri Chairman & CEO Cannery Row Company Paul Brown President Partner Services Group Expedia Inc Simn Barcel Vadell Chairman & CEO Barcel Hotels & Resorts Raymond Bickson Managing Director Taj Hotels, Resorts and Palaces Khalid bin Sulayem Director General Dubai Department of Tourism and Commerce Marketing Giorgio Boscolo CEO Boscolo Group Rattawadee Bualert President lebua Hotels & Resorts Co, Ltd Chris J Cahill President & COO Fairmont Hotels & Resorts Ed Cespedes CEO Tralliance Corporation David Clifton Managing Director, EMEAA Interval International Jim Compton Senior Vice President, Marketing Continental Airlines Arthur de Haast Global Chief Executive Ofcer Jones Lang LaSalle Hotels Tony Fernandes Group Chief Executive Ofcer AirAsia Frank Fiskers President & CEO Scandic Hotels

Laurence Geller President & CEO Strategic Hotels & Resorts Naresh Goyal Chairman Jet Airways India Ltd Sir Stelios Haji-Ioannou Chairman & Founder easyGroup Pansy Ho Managing Director Shun Tak Holdings Limited James Hogan CEO Etihad Airways Raimund Hosch President & CEO Messe Berlin GmbH Larry Kellner Chairman & CEO Continental Airlines Dara Khosrowshahi President & CEO Expedia Inc Tom Klein Group President Sabre Travel Network and Sabre Airline Executive Vice President Sabre Holdings Nigel Knowles Joint CEO DLA Piper Ali Kolaghassi Vice Chairman & CEO Saraya Holdings RK Krishna Kumar Vice Chairman Taj Hotels, Resorts & Palaces Michael Latimer President & CEO Oxford Properties Group Jabu Mabuza CEO Tsogo Sun Group Andr Martinez Chairman Global Lodging & Managing Director Morgan Stanley Khater Massaad Chairman Al Hamra Hotels Management Est Geoff Muirhead CBE Group Chief Executive The Manchester Airports Group Christopher J Nassetta President & CEO Hilton Hotels Corporation John M Noel President & CEO The Noel Group AIG Travel Guard Tom Nutley Non-Executive President Reed Travel Exhibitions Chris ODonnell Chief Executive Ofcer Nakheel Deepak Ohri Chief Executive Ofcer lebua Hotels & Resorts Co, Ltd Jean Gabriel Prs President & CEO Mvenpick Hotels & Resorts Dionsio Pestana Chairman Group Pestana

Charles Petruccelli President Global Travel Services American Express Fernando Pinto CEO TAP Air Portugal Wolfgang Prock-Schauer Chief Executive Ofcer Jet Airways India Ltd Bob Puccini CEO The Puccini Group Duan Qiang Chairman Beijing Tourism Group David Radcliffe Chief Executive Hogg Robinson plc Jay Rasulo Chairman Walt Disney Parks and Resorts Kurt Ritter President & CEO The Rezidor Hotel Group Marty Salfen General Manager, Global Travel & Transportation Industry IBM Per Setterberg CEO Global Refund Group Sonu Shivdasani Chairman & CEO Six Senses Resorts & Spas Joe Sita CEO Nakheel Hotels Regine Sixt Senior Vice President Sixt rent a car David Stein Chairman The Stein Group Ian Swain President Swain Tours Yassin K Talhouni CEO Zara Investment Holding Co Ltd Jaume Tpies President Relais & Chteaux Robin Tauck President Tauck World Discovery Andrew C Taylor Chairman & CEO Enterprise Rent-A-Car Kathleen Taylor President & Chief Operating Ofcer Four Seasons Hotels & Resorts Jos Antonio Tazn President & CEO Amadeus IT Group SA John Ueberroth Chairman & CEO Preferrred Hotel Group Matthew D Upchurch CEO Virtuoso Willie Walsh Chief Executive British Airways plc

James Wilson Chief Executive Ofcer Real Estate Africa & Indian Ocean Istithmar World Philip Wolf CEO PhoCusWright, Inc Peter Yesawich Chairman and CEO Ypartnership Mei Yunxin President Beijing Tourism Group Tim Zagat Co-Founder, Co-Chair & CEO Zagat Survey LLC Sarmad Zok Chief Executive Ofcer Kingdom Hotel Investments HONORARY MEMBERS: Andr Jordan Chairman Andr Jordan Group Jonathan S Linen Adviser to the Chairman American Express Lord Marshall of Knightsbridge Chairman Pirelli UK plc Sir Frank Moore, AO Chairman FT Moore P/L Frank Olson Chairman of the Board The Hertz Corporation Grard Plisson Co-Chairman, Supervisory Board Accor Carl Ruderman Chairman Universal Media Tommaso Zanzotto President TZ Associates Ltd CHAIRMAN EMERITUS: James D Robinson III General Partner RRE Ventures WTTC Chairman (1990 1994) IMMEDIATE PAST CHAIRMAN: Vincent A Wolngton Chairman Global Alliance Advisors LLC WTTC Chairman (2004 2007) FORMER CHAIRMEN: Sir Ian Prosser Retired Chairman InterContinental Hotels Group PLC WTTC Chairman (2001 2003) Harvey Golub Retired Chairman & CEO American Express WTTC Chairman (1996 2001) Robert H Burns Chairman Robert H Burns Holdings Limited WTTC Chairman (1994 1996) PRESIDENT: Jean-Claude Baumgarten

1 March 2008

CONTENTS
CHairMans ForeWord IntrodUction Governments Recognising Travel & Tourism as a Top Priority EconoMic HigHLigHts THinK GLoBaL, Act LocaL Businesses Balancing Economics with People, Culture And Environment CeLeBrating Best Practice Leading ResponsiBLY A Shared Pursuit Of Long-term Growth and Prosperity ForUMs for CHange AroUnd tHe WorLd WitH WTTC WTTC CoMMUnications 19 21 24 13 16 5 8 2 3

CHAIRMANS FOREWORD
THE LAST 12 MONTHS MY FIRST FULL YEAR AS CHAIRMAN OF WTTC HAVE BEEN EXTREMELY ACTIVE. CONTINUING THREATS OF TERRORISM, HEALTH SCARES AND NATURAL DISASTERS, HIGH OIL PRICES AND EXCHANGE RATE FLUCTUATIONS HAVE CONTINUED TO CHALLENGE OUR INDUSTRY AND KEPT US ON OUR TOES. AND THE LAST FEW MONTHS HAVE BROUGHT DAUNTING NEW CHALLENGES.
Yet the deteriorating economy, stock market volatility and the credit crunch not to mention growing concerns over the impact of climate change must be seen in the context of Travel & Tourisms long-term growth potential and the positive benets it can bring to emerging economies in terms of wealth generation, job creation and economic diversication.
It is ve years since WTTC launched its Blueprint for New Tourism, setting out its vision as to how this New Tourism can be achieved a quarter of a billion people working in the Travel & Tourism sector by the end of this decade, with the assurance of long-term sustainable growth. Through our different annual Summits over the past ve years, we have pursued this vision, issuing repeated calls for action on the part of governments, business, and the world beyond business. And our calls are increasingly being heard. Although this augurs well for the future of Travel & Tourism, there is no room for complacency. This is why our annual Global Travel & Tourism Summit is such an important forum at which to revisit WTTCs Blueprint for New Tourism, to face up to the challenges that confront the Travel & Tourism industry, and to reassess the potential for partnership. The time is right and the place fast-moving, forward-looking Dubai could not be more appropriate. world. Global consciousness of the importance of tourism has triggered a fresh look at the opportunities it represents. New Tourism is a new sense of coherent partnership between the private sector and public authorities. It is geared to delivering commercially successful products but in a way that ensures benets for everyone. New Tourism looks beyond short-term considerations. It focuses on benets not only for people who travel, but also for people in the communities they visit, and for their respective natural, social and cultural environments. Let us all work together to achieve this vision, to help Travel & Tourism adapt to the changing environment and marketplace, and to ensure that our Council remains at the forefront of future developments.

As we prepare to meet up for our 8th Global Travel & Tourism Summit, we should reect on the words of the Blueprint for New Tourism, which dares to embrace a new dimension of Travel & Tourism. It is a mature response to a more complex

Geoffrey J W Kent Chairman, World Travel & Tourism Council Chairman & CEO, Abercrombie & Kent

INTRODUCTION
DESPITE CONTINUING CHALLENGES, 2007 PROVED TO BE ANOTHER EXCELLENT YEAR FOR TRAVEL & TOURISM THE FOURTH CONSECUTIVE YEAR OF HEALTHY GROWTH, IN FACT. SINCE 2004, THE ANNUAL INCREASE IN TRAVEL & TOURISM ECONOMY GDP HAS AVERAGED 4% IN REAL TERMS FASTER THAN THAT OF THE GLOBAL ECONOMY OVERALL. AND IN THE SAME PERIOD, TRAVEL & TOURISM HAS CREATED MORE THAN 34 MILLION JOBS.
Although growth is expected to slow in 2008, in line with the recent deterioration in the economic environment in developed economies, led by the USA, WTTC forecasts developed in collaboration with our research partner Oxford Economics are still remarkably positive, pointing to a 3% increase in Travel & Tourism Economy GDP and 6 million additional Travel & Tourism Economy jobs worldwide.

Outside the nancial sector, corporate protability remains strong and international trade and investment continue to expand. In particular, China, India and other emerging markets are growing rapidly and becoming increasingly active as investors both in Western economies and in regions such as Africa, stimulating business travel. Similarly, high oil and other commodity prices are supporting rapid economic growth and increased demand for Travel & Tourism in the Middle East and the former Soviet Union, and also enabling massive investment programmes focused on unlocking the potential of Travel & Tourism as an engine of economic development. Looking past the present cyclical downturn in the global economy, the prospects for Travel & Tourism over the coming decade also look bright, with the Travel & Tourism Economy forecast to sustain annual growth of more than 4% over the next ten years. Emerging economies are expected to continue growing rapidly, boosting both international and domestic travel. And globalisation will be sustained, as these economies become increasingly integrated into the world economy, providing ongoing support for both business and personal travel. In developed countries, rising living standards

and an increasing preference for leisure are expected to generate new long-haul travel, while the popularity of short breaks shows little sign of abating. But all this growth will of course need to be managed wisely. Last years successful Global Travel & Tourism Summit in Lisbon, Portugal, focused on Breaking Barriers Managing Growth. This year, at our 2008 Summit in Dubai, we will be taking this theme forward, strengthening public-private partnerships within the industry, reinforcing our efforts to show leadership in facing up to existing and new challenges, and exercising creativity in our search for new solutions. This will hopefully help ensure that the worlds Travel & Tourism industry succeeds in managing the projected growth wisely for the benet of all World Citizens. We look forward to two days of lively debate and discussions at our 8th Global Travel & Tourism Summit in Dubai.

Jean-Claude Baumgarten President, World Travel & Tourism Council

GOVERNMENTS RECOGNISING TRAVEL & TOURISM AS A TOP PRIORITY

ECONOMIC HIGHLIGHTS
WORLD TRAVEL & TOURISM IS EXPECTED TO CONTRIBUTE NEARLY US$5,890 BILLION TO GLOBAL GDP IN 2008, RISING TO APPROXIMATELY US$10,855 BILLION OVER THE NEXT TEN YEARS, ACCORDING TO THE LATEST TOURISM SATELLITE ACCOUNTING (TSA) RESEARCH FROM THE WORLD TRAVEL & TOURISM COUNCIL (WTTC).
Travel & Tourism Satellite Accounting the standardised United Nations tourism measurement tool provides WTTC with the framework required to measure Travel & Tourisms economic impact on 176 countries, regions and the world overall.
Focused on personal consumption, business spending, capital investment, government expenditure, gross domestic product (GDP) and employment, Travel & Tourism Satellite Accounting is one of the most important developments in the 18-year lifespan of WTTC in the quest to assess Travel & Tourisms economic contribution and future potential. The latest TSA results, produced in collaboration with WTTCs strategic TSA partner Accenture and research partner, Oxford Economics, suggest that the current global economic downturn will only have a moderate impact on Travel & Tourism Demand in 2008, with the annual growth rate experiencing a slight slowdown to 3.0%, as against 3.9% in 2007. Looking past this present cyclical downturn, the long-term forecasts point to a mature but steady phase of growth for world Travel & Tourism between 2009 and 2018, with growth averaging 4.4% per annum over the period, supporting 297 million jobs and 10.5% of global GDP by 2018. Although there will undoubtedly be challenges due to the US slowdown, the weak US dollar, the stock markets volatility, higher fuel costs and concerns about climate change, the continued strong expansion in emerging countries both as tourism destinations and as an increasing source of international visitors means that the industrys growth prospects remain bright into the medium term. In terms of regional performance, Africa, Asia Pacic and the Middle East are experiencing higher growth rates than the world average, in terms of total Travel & Tourism Demand, at 5.9%, 5.7% and 5.2% respectively, while the mature markets most notably the Americas and Europe are falling below the world average with growth of 2.1% and 2.3% respectively.

 2008 HIGHLIGHTS
of global GDP

DeMand
Encompassing all components of Travel & Tourism consumption, investment, government spending and exports, Travel & Tourism Demand is expected to generate some US$7,892 billion of economic activity worldwide in 2008, rising to US$14,838 billion by 2018.

EMpLoYMent
The contribution of the Travel & Tourism Economy to employment is expected to rise from 238.3 million jobs in 2008 8.4% of total employment, or 1 in every 11.9 jobs to 296.3 million jobs 9.2% of total employment or 1 in every 10.8 jobs by 2018.

GDP
In 2008, global Travel & Tourism is forecast to account for US$5,890 billion of economic activity, equivalent to 9.9% of total GDP. The Travel & Tourism Industrys direct impact will be US$2,008 billion, or 3.4% of total GDP. Real GDP growth for the Travel & Tourism Economy is projected to be 3.0% in 2008, down from 4.1% in 2007, but it is forecast to average 4.0% per annum over the coming decade.

Visitor Exports
Expenditure by international visitors on goods and services within an economy can have a signicant impact on a countrys exports. Of total world exports, Travel & Tourism is forecast to generate 11.0% (US$2,103 billion) in 2008, growing (in nominal terms) to US$4,174 billion (10.3% of the total) in 2018.

WORLDWIDE
Personal Travel & Tourism Business Travel Government Expenditures Capital Investment Visitor Exports Other Exports T&T Demand

US$ bn

2008 % of Total

Growth1

US$ bn

2018 % of Total

Growth2

3,212 843 381 1,354 1,118 985 7,892 2,008 5,890 80,749 238,277
2

9.2 1.4 3.8 9.4 5.8 5.1 10.1 3.4 9.9 2.8 8.4

3.0 3.0 2.2 3.7 3.1 5.1 3.3 2.7 3.0 2.0 2.4
3

5,460 1,443 616 3,146 2,189 1,984 14,838 3,362 10,855 97,983 296,252

9.4 1.4 4.0 9.8 5.4 4.9 10.3 3.2 10.5 3.1 9.2

3.5 3.5 3.0 5.6 5.3 6.0 4.4 3.3 4.0 2.0 2.2

Direct Industry GDP T&T Economy GDP Direct Industry Employment3 T&T Economy Employment3
1

2008 real growth adjusted for ination (%); 2009-18 annualised real growth adjusted for ination (%); 000 jobs

ECONOMIES TO WATCH
AMONG THE 176 COUNTRIES COVERED BY WTTCS TSA RESEARCH, THE USA CONTINUES TO MAINTAIN POLE POSITION AS THE LARGEST TRAVEL & TOURISM ECONOMY IN THE WORLD, WITH A TOTAL DEMAND OF MORE THAN US$1,747.5 BILLION FORECAST FOR 2008, RISING TO US$3,078.3 BILLION IN 2018.
Although there is little change in the top ten ranking for 2008, compared with 2007, China has climbed two places into second position, having overtaken Japan and Germany. Moreover, China is forecast to grow its Travel & Tourism Demand four-fold by 2018, to US$2,465 billion, thanks to an annual growth rate averaging 8.9%, although it will still lag behind the USA in absolute volume.
Considerable ground has also been made by other smaller emerging markets, which are also experiencing rapid economic growth. These include Macau which topped the growth ranking in 2008 with an increase of 22% Angola, Montenegro, the Seychelles and Libya. Over the next ten years, the picture will change somewhat as emerging tourism markets start to reap greater benets from their investment in Travel & Tourism development. While the USA, China, Japan and Germany will retain their current top four slots in terms of total Travel & Tourism Demand (in absolute terms), India will be the worlds number one in terms of annual growth in Travel & Tourism Demand between 2008 and 2018, averaging 9.4% per annum ahead of China, Libya, Vietnam and Montenegro. As far as Travel & Tourism Employment is concerned, China, India and the USA head the 2008 ranking, in terms of total numbers of employed in the wider Travel & Tourism Economy. And there will be no change among the top three by 2018. But it will be the smaller, emerging markets that will show the fastest growth in Travel & Tourism Economy employment over the next ten years led by Vanuatu, Syria, Namibia, Aruba and Belize.

ON AN ABSOLUTE SCALE
Countries expected to generate the largest volume of Travel & Tourism Demand in 2008: T&T Demand, 2008 (US$ bn) 1 2 3 4 5 6 7 8 9 10 USA China Japan Germany France UK Spain Italy Canada Mexico 1,747.5 592.0 514.3 505.7 418.8 403.7 338.2 302.9 231.4 157.6

ON AN EMPLOYMENT SCALE
Countries expected to generate the largest amount (in absolute terms) of Travel & Tourism Economy Employment: T&T Economy Employment, 2008 (000 jobs) 1 2 3 4 5 6 7 8 9 10 China India USA Japan Mexico Indonesia Brazil Vietnam Russia Thailand 74,498 30,491 14,933 6,833 6,633 5,936 5,500 4,891 4,126 3,911

ON A RELATIVE SCALE
Countries expected to grow their Travel & Tourism Demand most rapidly between 2008 and 2018: T&T Demand, 2008-18 (% annualised real growth) 1 2 3 4 5 6 7 8 9 10 India China Libya Vietnam Montenegro Romania Macau Namibia Croatia Czech Republic 9.4 8.9 8.1 8.1 7.4 7.1 7.1 6.9 6.9 6.8

THINK GLOBAL, ACT LOCAL

TOURISM SATELLITE ACCOUNTING RESEARCH FORMS THE BACKBONE OF WTTCS OPERATIONS, YET THE COUNCIL ENGAGES IN MANY OTHER RESEARCH-BASED AND EDUCATIONAL ACTIVITIES TO ENHANCE PUBLIC AND PRIVATE SECTOR RECOGNITION OF THE CONTRIBUTION OF TRAVEL & TOURISM TO ECONOMIC GROWTH AND EMPLOYMENT CREATION GLOBALLY, AS WELL AS AT LOCAL LEVEL.
As an example, WTTC works closely with national and regional governments and industry leaders to produce specic Country Reports, addressing strategic Travel & Tourism development, management and marketing issues, and drawing up policy recommendations for governments and the private sector. Regional initiatives include the organisation of seminars and workshops, as well as campaigns to raise awareness of key issues affecting Travel & Tourism and possible constraints to growth.

AFRICA
Baseline forecasts for growth of 6.3% in North Africa and 5.8% in sub-Saharan Africa in 2008, in terms of Travel & Tourism Economy GDP, rank the region well above the world average. However, both sub-regions are expected to record slower than average growth in employment not just in 2008, but also over the coming decade which could undermine the potential growth in demand for Africa. Nevertheless, other indicators suggest that the shortto longer-term outlook for Travel & Tourism in Africa remains extremely positive, with current forecasts pointing to a 9.4% contribution of the Travel & Tourism Economy to total GDP over the next ten years. The highest-ranking economies will be the island states of the Seychelles, Mauritius and Cape Verde. WTTC has engaged in several initiatives over the past 12 months in Africa, as well as producing a special TSA Country Report for Botswana commissioned by the Government of Botswana and the Botswana Tourism Board.

Botswana
As detailed in WTTCs 2007 Botswana Country Report, Travel & Tourism contributes over 10% of total employment and some 16% of non-mining GDP. Over the next ten years Botswanas Travel & Tourism industry is expected to achieve annualised real growth of 5%, exceeding the average for both the world and sub-Saharan Africa. And yet the potential for Travel & Tourism in Botswana is largely untapped. One of Africas most exciting travel destinations, Botswana depends largely on intraregional tourists. Relatively unknown to long-haul markets, it has the potential not only to expand rapidly, but also to signicantly broaden its tourism product base, appealing to much a wider range of tourist tastes and budgets. With continued attention to the governments sound conservation and environmental policies, WTTC reported strong condence in Botswanas potential for sustainable Travel & Tourism growth across the country.

ASIA
As a result of the report, Botswanas Minister of Environment, Wildlife and Tourism, the Honourable Onkokame Kitso Mokaila, announced that Travel & Tourism will be made a priority for the countrys economy, which cannot depend solely on its mining industry. At the launch of the report, in October 2007, the Minister of Environment, Wildlife and Tourism said: This report comes at a crucial point for Botswana and will help the government to reach the highest level of potential that can be realised. Travel & Tourism will contribute enormously to the countrys economy and we are committed to running a conscious campaign to publicise the strategic role and benets of tourism in order to stimulate a more positive perception to the wider public. Total Travel & Tourism Demand in Asia Pacic is forecast to grow by 5.7% in 2008 second only, in terms of regional growth, to Africa, and nearly twice the world average growth. In terms of contribution to GDP, the Travel & Tourism Economy will account for 5.5% region-wide 7.2% in South Asia, 5.7% in Northeast Asia and 4.1% in Southeast Asia. Northeast Asias dominance is in no small part attributable to China, the worlds star performer in terms of Travel & Tourism growth over recent years, and now ranked second in the world in both growth and absolute size of its Travel & Tourism economy. India is also becoming an increasingly important player in the global tourism economy, climbing to fourth place in the contribution of its Travel & Tourism Economy to total GDP growth over the next ten years, with annual growth of 7.6% forecast.

AMERICAS
Although the Americas is expected to show the weakest growth of all regions in 2008, of 2.1% in total Travel & Tourism Demand below the world average of 3.0% performance will be mixed across the region. As an example, in terms of the Travel & Tourism Economys contribution to GDP, growth in North America will remain subdued (1.3%), while the Caribbean will perform slightly better (2.1%) and Latin Americas growth will exceed the regional average at 4.6%. With regard to Travel & Tourism Economy employment, the respective growth gures forecast for 2008 are 1.5%, 1.1% and 3.1%. Despite the Americas disappointing growth, it is important to note that the region does include the largest tourism market in the world, the USA, which ranks in top position in terms of absolute volume of Travel & Tourism Demand, GDP and visitor exports. The Caribbean, meanwhile, is highly dependent on the contribution of Travel & Tourism to the national economies of its member states, accounting for 14.8% of GDP for the sub-region overall. In Latin America, in addition to Brazil the largest Travel & Tourism economy in the region above average growth in contribution to GDP is also forecast for Chile, Ecuador and Nicaragua in 2008. WTTC continues to work actively with the Travel & Tourism industry and government in both China and India through the WTTC India Initiative in the case of the latter in an effort to raise awareness of the industrys potential to these national economies and to employment creation and, even more importantly, to highlight factors that could constrain this growth. China, India and other emerging markets in the region are expected to grow rapidly and to be increasingly active as investors both in Western economies and in regions such as Africa, which will of course increase their business travel.

EUROPE
When considered as a single market, the European Union is the largest Travel & Tourism economy in the world, now representing a share of some 40% of the global market. Clearly, its share has signicantly increased in recent years, in line with the EUs expansion beyond its original borders to its current 27 member states. The EUs size and importance in the global Travel & Tourism economy explains why WTTC has remained very active in the region, although it has also stepped up its activities throughout Central and Eastern Europe over the past 12 months, working closely with the industry and individual governments to try to enhance the operating environment for Travel & Tourism. Activities include fostering membership and strengthening ongoing relations with the industry at large and government leaders. Travel & Tourism Demand in Europe overall is expected to grow by a relatively modest 2.3% in 2008, although this region-wide average masks varying performances from one country to another. Montenegro is predicted to show the strongest growth, of 14.2%, followed by Romania with 8.9%. In 2007, WTTC produced two special TSA reports for Europe the rst Regional Report, for Lisbon to coincide with Lisbons hosting of the 7th Global Travel & Tourism Summit and a second TSA and Country Report for Montenegro, one of the worlds youngest sovereign states.

Lisbon, Portugal
In May 2007, WTTC presented its rst European Regional Report and TSA to leaders of the government of the Lisbon region and industry leaders from across the world. The research, commissioned by Turismo de Lisboa, provided the regions decision-makers with key quantitative and qualitative information to help support sound policy decisions regarding Greater Lisbons tourism future. Highlights of the results included Travel & Tourisms direct and indirect impact on the Lisbon region, which was expected to contribute 9.1% of GDP in 2007, growing at a rate of 4.6% per annum over the coming decade, to reach 11.3% by 2017. In employment terms, Travel & Tourism was forecast to account for 9.8% of total employment (139,000 jobs) in 2007 across the Lisbon region, growing to 13.3% (189,900 jobs) by 2017. The Lisbon regions annual growth rate in employment of 3.2% is much higher than that of Portugal (1.0%) and the European Union (1.3%). The ndings of the report reect the strength of Travel & Tourism in the Lisbon region and point to a strong performance over the coming decade. Nevertheless, the tourism potential of this region is a long way from being fully tapped and, given its wealth of wide-ranging attractions, the opportunities for growth are enormous much greater even than the base forecasts would suggest.

Montenegro
In 2007, for the fourth consecutive year, the World Travel & Tourism Council (WTTC) ranked the Republic of Montenegro as one of the top three destinations in the world in terms of forecast Travel and Tourism growth over the ensuing decade. And preliminary estimates put Montenegro in second position in the growth ranking for 2008, behind Macau the Special Administrative Region of China. To be ranked alongside Asian powerhouses such as China and India is no mean feat for a country whose tourism industry ground to a complete halt during the 1990s as a result of the Balkan conict. Since WTTC produced its rst Tourism Satellite Account and Country Report for Montenegro in April 2004, Montenegro has demonstrated that it is well on the way to fullling its tourism promise. Although the destination really only re-emerged onto the worlds tourism stage at the end of the 1990s, when its tourism plant was still suffering from years of neglect due to international sanctions during the Balkan conict Montenegro was never directly involved in the war itself international tourist arrivals and tourism receipts have recorded strong double-digit annual increases. After recording a growth in international arrivals of 45% in 2005 and 39% in 2006, 2007 saw a further 22% rise nearly six times the average for Europe overall. And total tourism revenues rose by an even more impressive 39%, according to the Central Bank of Montenegro. Growth has in part been stimulated by an extension of the tourism season since the beginning of the decade to nearly nine months of the year from less than ve and hotel performance, as a result, has far exceeded expectations, despite the rapid growth in hotel room capacity. Room revenues in renovated four-star hotels, for example, topped 23,000 per room in 2007, and gross operating prot (GOP) increased from 20.3% of total revenues in 2006 to 32.2% last year. In addition, more and more airlines are operating direct airline services into the country from key markets, facilitating access and thereby stimulating demand.

MIDDLE EAST
The phenomenal growth of Travel & Tourism in the Middle East in recent years, notably in the Gulf and especially in the United Arab Emirates Egypt and Saudi Arabia, has positioned the region rmly on the world Travel & Tourism map. Total Travel & Tourism Demand is expected to increase by 5.2% in 2008, with Travel & Tourism Economy GDP growing by a projected 7.0%. High oil and other commodity prices are supporting rapid economic growth and increased demand for Travel & Tourism in the Middle East, and also enabling massive investment programmes focused on unlocking the potential of Travel & Tourism as an engine of economic development. To take the example of the emirate of Dubai one of the outstanding success stories of this decade the industry now accounts for more than 30% of Dubais growing GDP, and the government plans to achieve economic growth of 11% a year by 2015 and to triple Dubais GDP to US$112 billion.

11

BUSINESSES BALANCING ECONOMICS WITH PEOPLE, CULTURE AND ENVIRONMENT

CELEBRATING BEST PRACTICE

WTTCS BLUEPRINT FOR NEW TOURISM, LAUNCHED IN 2003, OUTLINED A MULTI-STAKEHOLDER VISION THAT LOOKS BEYOND SHORT-TERM CONSIDERATIONS AND FOCUSES ON BENEFITS NOT ONLY FOR THE PEOPLE WHO TRAVEL, BUT ALSO FOR PEOPLE IN THE COMMUNITIES THEY VISIT, AND FOR THEIR RESPECTIVE NATURAL, SOCIAL AND CULTURAL ENVIRONMENTS.
One way in which WTTC exemplies that vision for New Tourism is with the Tourism for Tomorrow Awards. These Awards, aimed at recognising best practice in sustainable tourism within the Travel & Tourism industry worldwide, are considered particularly important for WTTC given the growing concern about our planet and the need to preserve cultural and natural heritage. And we are delighted to welcome WTTC Member Travelport onboard as the new Strategic Partner of the Awards.
The Tourism for Tomorrow Awards provide the Council with the opportunity of promoting and partnering with the industry leaders in sustainable tourism, highlighting the prime examples of best practice. Every year since the Awards were rst launched, we have seen a growing number of tourism businesses and organisations, along with enlightened governments and destinations, which are helping Travel & Tourism to make a meaningful contribution to the well-being of local communities, to protecting nature, and to safeguarding cultural heritage for future generations. The question is no longer whether or not sustainable tourism works, but rather how far we can take it. The Blueprint for New Tourism and the Tourism for Tomorrow Awards, dubbed the Oscars of tourism by the international media, are helping to lead the way.

13
IN ASSOCIATION WITH:

This year, we received more than 150 Award applications from over 40 countries, representing almost every corner of the globe. The winners and nalists will be honoured at a Gala Dinner and Awards Ceremony held during the 8th Global Travel & Tourism Summit in Dubai on 21 April 2008. The nalists for each category, in alphabetical order, are:

DESTINATION AWARD
Blackstone Valley, USA: An outstanding example of regeneration that has turned a once industrially polluted river into a highly valuable tourism asset for the Blackstone Valley, thereby leading the way forward in river tourism. (1) Rinjani Trek Ecotourism Programme, Indonesia: Despite the challenges posed by government inaction in terms of sustainable development, this project commits to small-scale sustainable destination development, keeping in mind the well-being of all stakeholders and the fragile environment in which it operates. (2) Town of Bouctouche, Canada: What was once a thriving shing community, but which saw its livelihood disappear due to a lack of market opportunities, has now become a leading example of a re-invented destination thanks to sustainable tourism practices. With its wide-open spaces, silken shores, wind-swept sand and waterways, Bouctouche is an ecological paradise. (3)

1.

2.

3.

CONSERVATION AWARD
Ecotourism Australia: With ecotourism certications, guidelines and action kits, this non- governmental organisation (NGO) has developed a blueprint for sustainable tourism practices, which is not only a leader for the Australian tourism industry in the drive toward ecologically sound operations, but also serves as a benchmark globally. (4) Grootbos Nature Reserve, South Africa: Rather than conning its activities to within its fences, this high-end luxury ecolodge engages in conservation efforts beyond its own territory and helps protect the whole of a destinations fragile ecosystem, all the while offering top-level guest service. (5) Turtle Conservation Project, Sri Lanka: Despite its small scale this project showcases ecotourism at its purest, designed to rehabilitate an endangered species, as well as providing employment opportunities for those who may once upon a time have unwittingly or even knowingly threatened this fragile ecosystem. (6)

4.

5.

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6.

2008 FINAL JUDGING PANEL

Costas Christ Chairman of Judges, Tourism for Tomorrow Awards Graham Boynton Group Travel Editor Telegraph Media Group Francis Farrell Vice President, Publisher National Geographic Adventure Fiona Jeffery Chaiman World Travel Market and Just a Drop

INVESTOR IN PEOPLE AWARD

Fair Trade in Tourism South Africa: Recognising tourism as a major job creator, this NGO is committed to providing tourism employment opportunities and products beneting the local population, and it works diligently to create a network of fair trade businesses. (7) RARE / La Ruta Moskitia, Honduras: The building of a wholly community-owned tourism network under the auspices of a conservation NGO, as the most effective means of poverty alleviation, is showcased by this project that involves ve communities in one successful tourism product. (8) Rainforest Expeditions Posadas Amazonas, Peru: A tour operator working hand in hand with a local community to bring benets and an enhanced livelihood to the indigenous population of the Peruvian rainforest, demonstrating best practice at all levels. (9)

7.

8.

9.

GLOBAL TOURISM BUSINESS AWARD

Scandic Hotels, Sweden & Global: Environmental best practice is taken to a new height by this leading northern European hotel chain. Nordic Swan-labelled Scandic focuses on health and environmental living, with sustainability the goal at each level of its business operations. (10) Serena Hotels and Lodges, Kenya & Global: In addition to strong conservation efforts, this major East African hotel chain showcases a leading example of community outreach and improving the quality of life of their hosts with programmes ranging from medical assistance to education and employment opportunities. (11) Six Senses Resorts & Spas, Thailand & Global: Building on the concept of harmony with the environment and its cultural surroundings, this Asian hotel chain is a pioneer in terms of creativity and innovation. It creates a work environment of teamwork and imaginative service so that the needs of its guests and employees are met. It displays fairness and integrity, and fosters mutual trust and care in its dealings with employees, business partners and clients. (12)

10.

11.

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12.

LEADING RESPONSIBLY
SINCE IT WAS FOUNDED IN 1990, WTTC HAS CONSTANTLY STRIVED TO BE A LEADER, BOTH IN TERMS OF PROMOTING RESPONSIBLE TOURISM AND SUPPORTING INDUSTRY INITIATIVES TO FURTHER SUSTAINABLE DEVELOPMENT.
In line with this vision, the Council has continued to form strategic partnerships with the worlds most respected organisations and companies working to pursue the same goals, with the aim of strengthening its efforts towards responsible leadership.

PARTNERSHIP WITH:

2008 marks the fourth year of WTTCs stewardship of the Tourism for Tomorrow Awards and the start of its strategic partnership with Travelport. Known for its commitment toward responsible development and environmental protection, Travelport is an ideal strategic partner for the Tourism for Tomorrow Awards and, indeed, for WTTC generally. Travelport is one of the worlds largest travel conglomerates, operating leading brands such as Galileo and Worldspan, which comprise Travelport GDS (global distribution system) and GTA, a group travel and wholesale hotel business. Travelport also owns 48% of Orbitz Worldwide, a leading online travel company. The company rst sponsored WTTCs programme to offset the carbon emissions of all delegates attending the Global Travel & Tourism Summit in Lisbon in 2007 in partnership with Sustainable Travel International (STI) and MyClimate and this sponsorship, which will continue at the Dubai Summit, led naturally to todays strategic partnership, encompassing all aspects of sustainable development. One of our greatest priorities at Travelport is to develop innovative technologies that optimise the potential of mass travel, especially in emerging

markets, said Jeff Clarke, Travelport CEO & President. We agree with organisations such as the International Institute for Peace through Tourism that travel is essential for creating a more tolerant and peaceful world. While we continue to help the travel sector expand globally, we are also passionate about our responsibility to the environment. As a provider of travel services worldwide, we are cognisant of the issues and are committed to do our part to preserve the environment. In line with this commitment, Travelport GDS is currently working towards the introduction of a new customer tool for suppliers and travel agents that will accurately measure carbon emissions. Orbitz has also underscored its commitment from the inside out by providing company-sponsored voluntourism holidays for its employees, and has introduced an eco-focused micro-site that features, among other things, environmentally friendly hotels. Our approach is driven in large part by employee passion for the environment and dedication to internal recycling and energy-saving efforts at Orbitz, Galileo and our other businesses, said Clarke.

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OTHER PARTNERSHIPS
WTTC also works with a number of other committed organisations to raise the prole of the Tourism for Tomorrow Awards, including Adventure in Travel Expo, BEST Education Network, Fairmont Hotels & Resorts, Lindblad Expeditions, Rainforest Alliance, Reed Travel Exhibitions, Rothschild & Sons, Sustainable Travel International (STI) and the World Heritage Alliance. Media partners include BBC World, Breaking Travel News, eTurboNews, National Geographic Adventure, Newsweek, the Telegraph Media Group, The Express Group, the Travel Channel, TravelMole, TTG Asia,TTN Middle East and USA Today.

SPREADING THE WORD

Both WTTC and other representatives of the Tourism for Tomorrow Awards have attended various conferences around the world promoting sustainable best practice, including World Responsible Tourism Day, London, UK; the North American Ecotourism Conference, Madison, USA; the Adventure World Travel Summit, Vancouver, Canada; and the Borneo International Ecotourism Conference, Borneo, Malaysia.

LEADING BY EXAMPLE
WTTC is also committed to sustainable management in all its operations and activities, thereby practising what it preaches. It engages in ofce recycling programmes, as well as educational programmes with academic institutions such as Londons Kings College, and aims to continue to broaden its activities towards responsible leadership in the short to medium term. Through STIs MyClimate programme WTTC supports projects worldwide including:  Salido Kecil Mini Hydropower Plant: Salido Kecil, West Sumatra Region, Indonesia  MadEole Wind Energy in Madagascar: Ramena, Antisarana Region, Madagascar  Clean Electricity in South Africa: Sebokeng, Gauteng Province, South Africa  Letaba Biomass to Energy Project: Letaba, Limpopo, South Africa  100 Village Program, Clean Electricity from Biomass: Bihar, India   MPPL 4.5 MW Biomass Power Plant: Malavalli, State of Karnataka, India.

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A SHARED PURSUIT OF LONG-TERM GROWTH AND PROSPERITY

FORUMS FOR CHANGE

THE GLOBAL TRAVEL & TOURISM SUMMIT IS THE WORLDS ONLY GATHERING FOR PUBLIC AND PRIVATE SECTOR LEADERS OF TRAVEL & TOURISM AT THE HIGHEST LEVEL, REPRESENTING ALL SECTORS OF OUR INDUSTRY AND ALL REGIONS OF THE WORLD.
The Summit attracts WTTC Members chief executives of up to 100 of the worlds foremost Travel & Tourism companies together with ministers of tourism and other experts from government and industry, to two days of intensive discussions and debates. The goal is to address critical issues facing Travel & Tourism, as well as to try to identify possible solutions. With its unique in-the-round format, the Summit stimulates interactive debate among panellists and delegates, facilitating a continuous exchange of ideas and opinions.

LISBON, 2007
Breaking Barriers, Managing Growth was the theme of the 7th Global Travel & Tourism Summit held from 10-12 May 2007 in Lisbon under the patronage of His Excellency, the President of the Republic of Portugal and Portugals Prime Minister. This was the third time that the country had hosted the Summit, building on the strong partnership already forged between the Council and the Portuguese host committee. Among the highlights of the Summits conclusions, delegates agreed that Travel & Tourism is an inseparable part of the world in which we live, making a vital contribution to the worlds economy, as well as to the quality of life of its citizens. It shares in realising the universal aspirations of uniting friends and families, stimulating exchanges across frontiers, creating sustainable jobs, and countering climate change. The challenges facing the world at the beginning of the 21st Century are challenges that the Travel & Tourism sector is already embracing, the Summit agreed. Sustainable and responsible growth can only be achieved by bridging inequalities in wealth and opportunity, boosting international understanding, and balancing resource use with resource availability. The Travel & Tourism industry convened at the Lisbon Summit committed to managing its growth so that it continues to:  Stimulate the economic activity on which a tenth of the words population depends for its prosperity;  Deliver quality and innovation to its customers;  Provide careers for its employees;  Respect the rights, customs and cultures of local host communities;  Preserve the worlds resources by balancing use with availability;  Overcome barriers of distance, inequality of opportunity, or lack of imagination; and  Support an ever-wider spread of mutual understanding among the worlds citizens.

WTTC invited governments, international authorities and all other stakeholders to join it in boosting the sectors positive impact on the world, overcoming fragmented planning, and realising the sectors potential so that its full benets are felt across the planet.

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DUBAI, 2008
This year, the Global Travel & Tourism Summit is convening in Dubai, United Arab Emirates (UAE), from 20-22 April 2008, under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Prime Minister and Vice President of the UAE and Ruler of Dubai. Organised in co-operation with the Department of Tourism and Commerce Marketing of Dubai, the Chairmen of Emirates Airline and Group, Jumeirah and Nakheel, the Summit provides an outstanding example of public-private partnership. Dubai, poised at the intersection of hemispheres and cultures, balancing long tradition with an audacious future, is the perfect setting for the 2008 Summit. As one of the most diverse and fastest growing Travel & Tourism economies, it also provides an ideal forum for the Summit, which will focus on the key question: Are we world citizens? Every year, millions of people take advantage of the opportunities that Travel & Tourism offers for the personal enrichment that comes with gaining a broader sense of the world in which we live. The freedom to travel is, along with the right to free speech, among the most prized political goals for those countries where it is still to be fully achieved. It should be curtailed only in the interest of some greater good. While it is now generally accepted that the use of carbon should be priced into the use of a product, tourism cannot be made the preserve of the elite by adopting merely scal tools, such as taxes or emissions trading, to restrict its use. The balance must be struck between the human race and its playground by deploying a number of tools. One of the key objectives of the Summit this year is to explore what tools to use to strike this balance scal, regulatory, educational or other. What are the right approaches that can balance freedom and opportunity to travel with sustainability in a world where the laws of nature are now daily introduced to the rules of economics?

For the second consecutive year, WTTC is proud to announce that the carbon emissions produced by delegates attending the Global Travel & Tourism Summit eg from their ights and hotel stays are being offset by the Council with the aim of setting an example of responsible event management. WTTC is again partnering with Travelport and Sustainable Travel International (STI), a well-respected non-prot organisation promoting sustainable tourism globally.

AROUND THE WORLD WITH WTTC

LONDON, 2007
Throughout the year, WTTC organises industry events to bring together inuential decision-makers, government and industry leaders to discuss key issues affecting Travel & Tourism across the world. But social networking is also an important activity on the Councils annual calendar.
WORLD TRAVEL MARKET: London was the venue for two such events in 2007. World Travel Market (WTM) offered an opportunity of bringing the worlds Travel & Tourism industry into one exhibition centre over a period of ve days, and WTTC was extremely active throughout the show, as always, including hosting a table at WTMs Captains of Industry Lunch. Social networking was not overlooked, either. Invitations to WTTCs annual cocktail reception, hosted by Stanley Tollman at the Chestereld Mayfair, are actively sought after as this has become an extremely popular event during WTM week. Last year it was attended by over 120 guests who were addressed by Brett Tollman, President of The Travel Corporation, and WTTC Chairman and Chairman and CEO of Abercrombie & Kent, Geoffrey Kent. UK PRESS CONFERENCE ON INFRASTRUCTURE CONSTRAINTS: For a more serious, but no less stimulating event, WTTC convened Travel & Tourism leaders and UK Government ofcials to Canary Wharf in Londons nancial district on 11 September to address the urgent need for better infrastructure in the UK, based on the growth forecast by WTTC and its research partner Oxford Economics. The UKs Travel & Tourism Economy was expected to generate over 190 billion (approx US$380 billion) in Total Demand in 2007, growing faster than the current rate of ination at 3.3% per annum between 2008 and 2017, according to WTTC research.Yet, despite this positive growth, the industry has been extremely concerned about the lack of action on the part of the UK Government to address deepening infrastructure constraints, which are jeopardising economic prospects and seriously affecting the experience of millions of travellers. WTTC President Jean-Claude Baumgarten warned the UK Government that, unless it acted promptly to address the issue, the UKs Travel & Tourism industry and wider economy would suffer seriously. The current focus is on climate change and this industry cannot be demonised as the cause, said Baumgarten. It is quite simple efcient infrastructure and less congestion will have a positive impact on the environment.

WASHINGTON, 2007
Building on well-established relations with the Travel Business Roundtable (TBR), WTTC and TBR jointly hosted a leadership luncheon on 4 October 2007 at the Library of Congress in Washington DC. The event was well attended by about 100 guests who were addressed by Dr James Billington, Librarian of Congress. Over the past 12 months, WTTC has played an important role in supporting TBR and the Travel Industry Association of America in their efforts to draw the US Governments attention to the growing Travel & Tourism crisis in the country, including its deteriorating image abroad. One such example was the Passage of the Travel Promotion Act, a critical step to regaining overseas visitors, and making the USA more competitive in the global marketplace. The Travel Promotion Act will create the following:  A Corporation for Travel Promotion, an independent, non-prot corporation governed by a board of directors appointed by the Secretary of Commerce;  A Travel Promotion Fund, using funds generated by a visa waiver user fee as well as private industry contributions; and  An Ofce of Travel Promotion at the Commerce Department with a new Under Secretary to develop programmes to increase the numbers of international travellers to the USA. The Ofce will also co-ordinate activities with the Departments of State and Homeland Security to further improve the nations visa and entry processes for international visitors.

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SHANGHAI, 2008
HUMAN RESOURCE DEVELOPMENT IN CHINA: According to WTTCs research, Travel & Tourism is expected to create more than 74 million jobs in China in 2008, putting the country in pole position in the world employment growth ranking, ahead of India, the USA and Japan. Moreover, its Travel & Tourism Economy should contribute 12.2% of the countrys GDP, or Rmb508.6 billion (US$508.6 billion), positioning China as the second largest in the world, after the USA up from fourth position in 2007. More signicantly, over the next decade, Chinas Travel & Tourism is expected to grow at an annual rate of 8.9%. As a result of this positive growth, China faces increasing pressure on its human resources capacity a major reason why WTTC decided to convene a special conference on human resource development in China in January 2008. Chinas greatest challenge will be to manage these projections, said Jean-Claude Baumgarten, WTTC President, at the opening of the meeting. In order to meet the industrys future demands, and help the country reach its full economic potential, it will need to recruit, train, retain and develop millions of people over the next ten years. Representing WTTCs most supportive Chinese Member, the Beijing Tourism Group (BTG), Liu Yi, BTG Vice President, spoke about how the tourism industry has become a new engine of economic growth for China. Highlighting the positive impact of the Beijing Olympics, Mr Yi said: The Games will have a profound impact on the entire country, but in the long term the Chinese Government will need to control the calibre of people working in tourism in order to ensure quality service for the extraordinary growth in tourist arrivals both on a regional and international basis. Among the key conclusions of the conference, delegates agreed that the Chinese Government must make a rm commitment to furthering employment opportunities in the tourism industry in China by exempting the industry from permanent residency requirements, so that people can be effectively mobilised and encouraged to stay in Travel & Tourism. This industry should be promoted to the younger generations as a highly regarded career opportunity and the English language should be made a requirement for all Travel & Tourism study programmes and newly hired employees.

OTHER EVENTS, 2007/08 INDIA

Among the many other activities in which WTTC was involved during the last 12 months (cf list of the most important on page 23), WTTC President Jean-Claude Baumgarten attended several events in India to support the WTTC India Initiative in raising awareness of the importance of Travel & Tourism in India and globally. These included the WTTC India Initiatives Travel & Tourism Conference Managing Growth and the 3rd Annual Aviation and Tourism Investor Summit.

LAUNCH OF GLOBAL TSA RESEARCH, BERLIN 2008

WTTCs Global TSA research for 2008 was launched on 6 March at a press conference at ITB Berlin in conjunction with Accenture as the sponsoring partner and Oxford Economics, the Councils research partner. The press conference, which was followed by a buffet luncheon, was attended by more than 100 guests, including ministers of tourism and transport, industry leaders and the global media. Economic forecasts for Travel & Tourism in 2008, together with a ten-year outlook to 2018, were presented by Jean-Claude Baumgarten, WTTC President, and John Walker, Chairman of Oxford Economics. WTTCs presence in Berlin was also marked by Jean-Claude Baumgartens participation in the International Hotel Investment Forum and the Avington Berlin Industry Leaders Dinner, not to mention meetings with industry and government leaders from countries all over the world.

CARIBBEAN & LATIN AMERICA

22
WTTC has also increased its presence in the Caribbean, Central and South America, attending different seminars and conferences in all these sub-regions. In 2007 it organised a multi-country road show in South America, involving presentations about the economic impact of Travel & Tourism on the region, attended by local industry leaders and senior government ofcials.

WTTC Has participated in, and sUpported, tHe foLLoWing events in 2007/08:

MAY 2007 7th Global Travel & Tourism Summit, Lisbon, PORTUGAL Tourism for Tomorrow Awards 2007 Gala Dinner, Lisbon, PORTUGAL Arabian Travel Market, Dubai, UAE Launch of Lisbon Region TSA Report, Lisbon, PORTUGAL JUNE 2007 3rd Annual Aviation and Tourism Investor Summit, Mumbai, INDIA Launch of second Montenegro TSA Country Report, Podgorica, MONTENEGRO JULY 2007 Travel & Tourism Conference Managing Growth, New Delhi, INDIA SEPTEMBER 2007 2nd Annual Middle East Leisure Real Estate Symposium, Dubai, UAE Hospitality Investment Conference Africa, Cape Town, SOUTH AFRICA Launch of Botswana TSA Country Report, Gaborone, BOTSWANA WTTC / Accenture Industry Event on Infrastructure, London, UK OCTOBER 2007 Central European Initiative Seminar, Dolenjske Toplice, SLOVENIA Cityscape, Dubai, UAE Hotel Investment Conference Asia Pacic, Hong Kong, CHINA International Society of Hospitality Consultants Conference, Hong Kong, CHINA WTTC / TBR Joint Industry Luncheon, Washington DC, USA WTTC Committee Meetings, Washington DC, USA NOVEMBER 2007 PhoCusWright Executive Conference, Orlando, USA World Travel Market, London, UK WTTC Annual Cocktail Reception, London, UK DECEMBER 2007 Brazilian National Congress of Tourism, Brasilia, BRAZIL Cityscape South America, So Paulo, BRAZIL Puerto Rico Tourism Investment Conference, San Juan, PUERTO RICO Six Senses Symposium, Male, REPUBLIC OF MALDIVES JANUARY 2008 American Lodging Investment Summit, Los Angeles, USA European Policy Summit, Europes Looming Demographic Crunch, Brussels, BELGIUM Tourism Development Projects & Investment Market, Dubai, UAE WTTC International Conference on Human Resources, Shanghai, CHINA FEBRUARY 2008 Annual US Travel Insurance Association Conference, Fort Myers, USA Carlsons 70th Anniversary Celebrations, Las Vegas, USA Global Lodging Forum, Paris, FRANCE MARCH 2008 Avington Berlin Industry Leaders Dinner, Berlin, GERMANY International Hotel Investment Forum, Berlin, GERMANY ITB Berlin, GERMANY Launch of Global TSA Research, Berlin, GERMANY Vacation Ownership Investment Conference, Dubai, UAE APRIL 2008 Central America Tourism & Hotel Investment Exchange, Guatemala City, GUATEMALA APEC Ministers Meetings, Cuzco, PERU 8th Global Travel & Tourism Summit, Dubai, UAE Tourism for Tomorrow Awards 2008 Gala Dinner, Dubai, UAE

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WTTC COMMUNICATIONS
MEDIA COVERAGE
The last 12 months have seen a signicant increase in global media coverage of WTTCs communication activities. These are powerful tools that WTTC employs to help further its mission to raise awareness of the economic and social importance of Travel & Tourism across the world. The Councils economic research, sponsored by Accenture and conducted in partnership with Oxford Economics, continues to provide governments, the industry and the media with valuable statistical information on the challenges and opportunities facing Travel & Tourism today and in the future. Moreover, the Global Travel & Tourism Summit helps attract print and broadcast media from business, mainstream and the trade press. WTTC continues to be proactive in its approach to its communications activities and has put in place a comprehensive strategy to enhance the Councils visibility as the worlds most authoritative source of information on the Travel & Tourism industry. In addition to the core messages concerning the importance of the industry to different economies around the world, WTTC has been communicating much more aggressively on key issues relating to the environment and infrastructure needs.

2007/08 Media Coverage

9% WTTC in General 28%  Global Travel & Tourism Summit 5% China 8% Country Reports 9%  Tourism for Tomorrow 41% TSAs

WEBSITE
After launching the new WTTC website in March 2007, we have continued to improve its functionality and user-friendliness, as well as to expand the range of information and services available online. Usage analysis shows that, while a large share of website visits relate to WTTCs news, events and activities, one of the most popular tools is the TSA data comparison function, which allows members and non-members to compare the results of our TSA research ndings easily and quickly. Comparative data for some 176 countries and 13 regions is accessible at the click of a mouse. And all reports, including policy papers and other documents, can be downloaded free of charge at:

24

WWW.Wttc.traveL

WTTC CONTACTS
Jean-Claude Baumgarten President & CEO jclaude2008@yahoo.com U Ibrahim Chief Operations Ofcer wttcvp@yahoo.co.uk Claire Brooks Manager, Council Membership claire@wttc.travel Sarieu Caramba-Coker Ofce Manager sarieucarambacoker@wttc.travel Anja Eckervogt PR Assistant anja@wttc.travel Shushuang Fan Communications Assistant shushuang@wttc.travel Amir Girgis Economist amir@wttc.travel Marta Goluchowska Membership Assistant marta@wttc.travel Sarah Granger Executive Assistant to the President & COO sarah@wttc.travel Susann Kruegel Project & Events Co-ordinator susann@wttc.travel Jason Norman Director, Finance jasonnorman@wttc.travel Louise Oram Communications & PR Manager louise@wttc.travel WTTC India Initiative executiveassistant@wttcii.org

2008 World Travel & Tourism Council

1-2 Queen Victoria Terrace Sovereign Court London E1W 3HA United Kingdom TEL: +44 (0) 870 727 9882 +44 (0) 20 7481 8007 FAX: +44 (0) 870 728 9882 +44 (0) 20 7488 1008 EMAIL: enquiries@wttc.travel www.wttc.travel