Client Name

Website Proposal

Prepared by:

Company Name and Address

Company Name

Table of Contents
Client Name Website Proposal Table of Contents
Objectives Web Development Documentation & Design Definition of Personas Website Competitive Analysis Concept Model Site Map / Bl ePrint Wireframes and Website Desi!n Design & Development Desi!n #eat res Website Structure and Content Additional Services Web $ptimi%er Statistical 'eports (Analytics) Searc* +n!ine $ptimi%ation (S+$) Mar,etin! A tomation - +mail Mar,etin! Social Media /nte!ration Copy Writin! Development Process pdates & Optimi!ation "#ont$l% &ee' 0pdates service Maintenance Benefits Web )osting +eam So,t-are & +ools &ees and .illing 1 1 1 1 1 1 " 2 " 3 3 & & & . . . 5 ( 1 1 2 * * * /

Client Name3 Web Development Proposal

Vivir: Creative & Interactive Studio

T*e follo4in! proposal presents t*e details abo t t*e desi!n and development of Client Name corporate 4ebsite5

Objectives
Create a centrali%ed mar,etin! location for all t*e brands represented by Client Name5 Ta,e advanta!e of ne4 mar,etin! strate!ies and social media platforms to reac* ne4 c stomers and stren!t*en relations*ips 4it* c rrent ones5 Position Client Name as t*e leadin! ind stry company in t*e re!ion5 6enerate traffic on t*e 4ebsite t*at can be converted into sales5 Ac7 ire ne4 c stomers and stren!t*en relations*ips 4it* c rrent ones5 8o4er c stomer service and comm nication costs by *avin! a centrali%ed location 4it* c stomer9s information5 Develop a comm nity t*ro !* a speciali%ed and social 4ebsite5

Web Development Documentation & Design

:Company Name; 4ill create a set of doc ments t*at 4ill serve as t*e fo ndation for t*e development of Client Name 4ebsite5 +$e importance and value o, t$e ,ollo-ing tas0s is to $ave a -ell t$oug$t -ebsite t$at is better positioned to reac$ our objectives1

De,inition o, Personas
/n an effort to better represent t*e ,ey a diences of t*e 4ebsite 4e 4ill create a set of Personas for t*e typical sers of t*e site5 T*ese 4ill be derived from t*e Client Name b siness researc* and based on act al c stomers5

Website Competitive Anal%sis

D rin! t*is analysis 4e 4ill st dy competitive 4ebsites and sites t*at cater to o r tar!et a dience5 T*e res lt 4ill be a competitive assessment to better position o r prod ct and ,ey findin!s t*at can serve as benc*mar,s for t*e development of t*e site5

Concept #odel
A ser<centered concept model 4ill be created s*o4in! t*e different actions and/or p rposes o r tar!et a dience mi!*t try to accomplis* 4*ile visitin! t*e site5 T*is 4ill be specially important in definin! t*e interactions of t*e Personas 4it* t*e 4ebsite5

Site #ap 2 .luePrint

We 4ill develop a !rap*ical site map of Client Name9s 4ebsite to portray t*e ma=or sections3 content and feat res5 T*e bl eprints 4ill assist in s*o4in! t*e relations*ip bet4een pa!es and ma=or content3 and 4ill *elp 4it* t*e overall or!ani%ation of t*e 4ebsite5
Client Name3 Web Development Proposal 1

Vivir: Creative & Interactive Studio

Wire,rames and Website Design

As a first step in determinin! t*e desi!n and vis al interaction of t*e content3 4e 4ill develop a set of 4ireframes for t*e principal sections of t*e site5 Special attention 4ill be !iven to t*e navi!ation systems of t*e site3 bot* for t*e content sections and t*e !alleries5 0sin! t*e deliverables described above 4e 4ill create t*e 4ebsite desi!n5 T*is 4ill be t*e creative representation of t*e site9s concept5

Design & Development

T*e desi!n of t*e site 4ill be ni7 e and e>cl sive for Client Name5 We 4on9t se any pre<desi!ned or pre<p rc*ased templates5 T*e desi!n 4ill represent t*e company9s identity3 4it* relevance to t*e tar!et mar,et5 Non<#las* animations 4ill be sed to offer dynamism to t*e desi!n and ma,e it vis ally ric* 4it*o t interferin! 4it* its sability5 T*e site 4ill be b ilt sin! ?@TM83 CSS and3 4*ere applicable3 AavaScript3 follo4in! all 4eb and accessibility standards5 #ollo4in! t*e ?@TM8/CSS mar,< p3 4e 4ill inte!rate t*e mar,ed< p desi!n into a CMS<driven site5 T*ro !* t*e desi!n 4e 4ill strive to: Maintain *i!* levels of f nctionality and sability5 Ac*ieve searc* en!ine friendliness and visibility5

Design &eatures
We 4ill !ive priority to t*e follo4in! desi!n feat res: Web esi!n Conventions T*is refers to t*e clear e>pectations sers *ave 4*ile navi!atin! a 4ebsite5 Some of t*e e>amples are: 0nderlined *yperlin,s Beveled or clearly defined b ttons /nt itive navi!ational systems and namin! conventions 8ocation of men Copy as instr ctions "ser se!ments Present information !ro ped by sers preferences5 #or e>ample3 4e can tar!et sers in t*e follo4in! criteria: W*olesalers 'etailers
Client Name3 Web Development Proposal "

Vivir: Creative & Interactive Studio

/mporters 6eneral P blic / Cons mers Product Comparisons $ne of t*e most effective 4ays to se t*e /nternet as a sales tool is to provide prod ct comparisons5 We can se t*at strate!y to provide t*e main c*aracteristics of eac* brand so t*at sers can clearly compare t*eir benefits5

Website Structure and Content

Alt*o !* t*e final content and re7 irements for t*e 4ebsite are yet to be determined3 4e 4ill se t*e c rrent str ct re and content to serve as t*e basis for t*is preliminary proposal5 Notice t*at t*e previo s p*ase and t*e doc mentation created 4ill brin! insi!*ts t*at 4ill assist in finis*in! t*e siteBs content5 @ome Pa!e Abo t P erto 'ico Coffee 'oasters P erto 'ican Coffee @istory $ r Brands 8andin! Pa!e / $vervie4 for eac* Brand line< p / Prod cts Si%es / Carieties 6reen Coffee Coffee Tips Coffee Preparation Stora!e 'ecipes Ne4s - Blo! Special and/or Promotions Trade /nfo Sales s pport B sines to B siness information Contact 0s D Contact #orm

Additional Services
/n addition to t*e desi!n and development services offered by :Company Name; 4e propose t*e performance of t*e follo4in! actions:
Client Name3 Web Development Proposal E

Vivir: Creative & Interactive Studio

Web Optimi!er
As part of t*e pdates process 4e 4ill create vario s layo ts for t*e *omepa!e and ot*er important sections of t*e site and se 4eb optimi%ation tools to meas re t*e effectiveness of eac*5 After analy%in! statistical reports 4e 4ill establis* 4*ic* of t*e desi!ns is more effective in order to se it as t*e standard5

Statistical 3eports "Anal%tics'

A mont*ly statistical report 4ill be developed sin! t*e soft4are provided by 6oo!le Analytics5 A report interpretation and recommendations 4ill be incl ded5 Amon! t*e stats to meas re are: Amo nt of visits Cisitor profiles (tec*nical and !eo!rap*ic) Pa!e<vie4s Most pop lar content Time spent on t*e site &unnel Anal%sis 4oal Conversion measurement Custom 3eports

Searc$ 5ngine Optimi!ation "S5O'

T*e 4ebsite 4ill be optimi%ed sin! ,ey te>t3 :meta ta!s; and validated standard<compliant code to increase its searc* en!ine positionin!5 Additionally to increase visits 4e 4ill 4or, on e>pandin! t*e 7 antity of inbo nd lin,s to t*e site5

Client Name3 Web Development Proposal

&

Vivir: Creative & Interactive Studio

#ar0eting Automation & 5mail #ar0eting

We 4ill inte!rate t*e site 4it* email mar,etin! and a tomation tools t*at 4ill allo4 s to: 0se call to actions to drive be*avior Provide visitors 4it* do4nloadable content 6at*er visitors9 information (8ead 6eneration) A tomate follo4 p email messa!es to visitors 4it* information abo t Client Name5

Social #edia 6ntegration

As part of t*e development and maintenance service 4e 4ill be implementin! sol tions to inte!rate Client Name9s mar,etin! efforts 4it* social media sites5

Cop% Writing
As part of t*e development 4or, 4e 4ill revie4 all t*e content incl ded on t*e site and edit it to ma,e it more attractive to c stomers and searc* en!ines5

Development Process
#ollo4in! is a dia!ram representin! t*e development process t*at :Company Name; 4ill perform alon! 4it* Client Name5 A development cycle of F to 1G 4ee,s can be ac*ieved 4it* 7 ic, responses and fast comm nication 4it* all sta,e*olders involved in t*e pro=ect5 D e to t*e comple>ity of t*e development and re7 ired interaction 4it* Client Name and its a!encies 4e e>pect a development process 4it* *i!* level of interaction3 s b=ect to t*e final content and f nctionality incl ded on t*e site5

Client Name3 Web Development Proposal

Vivir: Creative & Interactive Studio

pdates & Optimi!ation "#ont$l% &ee'

A sc*ed le of periodical pdates 4ill be determined 4it* t*e client to ,eep t*e 4ebsite 4it* fres* content at all times5

pdates service
T*e pdates service 4ill incl de: C*an!es to Te>t and /nfo (#or e>ample3 addin! ne4s and press releases) 0pdates to /ma!es Creation of ne4 pa!es sin! t*e e>istin! templates of t*e site

#aintenance
As part of t*e mont*ly maintenance 4e 4ill perform t*e follo4in! services: A2. +estings7 Test m ltiple content options to determine 4*ic* is more effective5 Statistical 3evie-s7 'evie4in! t*e stats and presentin! interpretations and recommendations t*at 4ill assist in pdatin! t*e content and/or t*e mar,etin! strate!ies5 6nbound #ar0eting7 /n order to receive more visits and leads 4e 4ill be performin! tas,s to ac*ieve: More visits 6enerate leads A tomate mar,etin! emails to visitors
Client Name3 Web Development Proposal 1

Vivir: Creative & Interactive Studio

Consulting7 :Company Name; 4ill advice Client Name on trends and strate!ies related to internet mar,etin! and online advertisin!5

.ene,its
T*e benefits of performin! constant pdates to a 4ebsite are: 8ead 4eneration7 By cond ctin! A/B tests and meas rin! different content (ima!es3 banners3 *eadlines3 layo ts) 4e can determine 4*ic* are more effective and !enerate more clic,s3 lin,s and c stomer re7 ests5 .etter Searc$ 5ngine Positioning7 Sites t*at are pdated fre7 ently *ave better searc* en!ine<positionin! overall as t*e Hsearc* en!ines9 consider fres* content as an important factor5 3eturn 9isits7 Cisitors ret rn to sites t*at p blis* fres* content3 as t*ey 4ant to read 4*at9s ne4 4it* t*e company5 6nbound 8in0s7 #res* content !enerates inbo nd lin,s3 4*ic* is considered t*e most important factor for searc* en!ine positionin!5

Web )osting
:Company Name; 4ill provide 4eb *ostin! services sin! state<of<t*e<art servers 4it* red ndancy and II5IJ ptimes5

+eam
T*e follo4in! personnel 4ill be 4or,in! directly d rin! t*e development of t*e site5 Team Member 1 Team Member "

So,t-are & +ools

T*e follo4in! tools and/or soft4are 4ill be sed t*ro !*o t t*e development of t*e site: 6rap*ic Soft4are: Adobe P*otos*op - #ire4or,s Content Mana!ement System: Wordpress or +>pression +n!ine 'ic* Media: Adobe #las* Web Development: Adobe Dream4eaver Website Statistics: 6oo!le Analytics #TP Comm nications: Sec re #TP Cia Transmit

Client Name3 Web Development Proposal

Vivir: Creative & Interactive Studio

&ees and .illing

#ollo4in! is t*e estimated fees based on t*e information presented in t*is doc ment5 Web Design & Development 0sability3 Defensive Desi!n #aintenance & pdates KE3.GG / mo5 /ncl des meetin!s3 statistical revie4s3 optimi%ation and cons ltin!
T*e cost of o tside3 t*ird<party vendors3 s c* as ill strators or stoc, p*oto!rap*y are to be determined and not incl ded in t*e above b d!et5 T*ese 4ill be a!reed pon 4it* t*e client before any p rc*ases are made5 $n acceptance and si!nin! of a provided contract3 :Company Name; 4ill invoice t*e client for ".J of t*e total d e as a non< ref ndable deposit5 An additional payment of ".J of t*e total is d e once :Company Name; presents a demo of t*e site5 T*e remainin! balance 4ill be invoiced one<mont* after t*e la nc*in! of t*e site5

K&"3.GG

Desi!n3 Copy3 Pro!rammin!3 Deb !!in!3

Client Name

Company Name

Date

Date

Client Name3 Web Development Proposal